Farmhouse with a little field

Chapter 406 She wants to build her own brand

"I thought so too, but even so, I don't know if anyone is willing to come and work." Song Ning nodded and sighed again, as if she was really worried about this matter.

Seeing this, Han Duyue clenched his fists and said with high spirits: "Don't worry, as long as the wages are reasonable and the conditions are good, there will definitely be people willing to come, so leave this matter to me!"

"Since Xiaoyue said so, I will leave this matter to you." Song Ning smiled slightly, and a smile flashed in his eyes. Naturally, he was not really troubled by this matter, but just felt that the supermarket Han Duyue has never been able to participate in the construction of Han Duyue. Although this is to surprise her, it is a pity after all.

That's why Song Ning specially left this matter for her, so that she could join in the fun.

Han Duyue agreed with a smile, and said again: "By the way, the merchants who supplied the goods mentioned in your notebook should have just settled things down, and didn't sign strict contracts, right?"

"Exactly." Song Ning nodded.

"Needless to say your business, after all, it's your own stuff, as long as you make money, it's yours anyway," Han Duyue said while scanning the names of those suppliers again, "As for the other businesses , how do you plan to sign the contract?"

There are always rules to follow in the cooperation between big businesses, but if there is a better way, Song Ning will naturally not refuse: "Does Xiaoyue have any ideas?"

"Although we are very careful about the supermarket and believe that it will be popular, this is the first attempt after all, and no one knows the result." Han Duyue has always been conservative in his thinking, that is, everyone should bear the risk together. If you have money, everyone can make money together, "It's better to try the previous method, try to share dividends with them, let them supply us for free, that is, they pay for the cost, we provide sales venues, and we can share with them [-]-[-]% of the net profit. If they don't agree with this method, they will still follow the previous rules, but it will not be so easy for them to change the contract in the future."

The first method sounds like the supplier is at a disadvantage, but if you think about it carefully, the things are still theirs anyway, and they will make money if they sell them. If they can’t be sold to the supermarket, they won’t cheat their things.

Moreover, if the supermarket really becomes popular at that time, then they will make a lot of money along with it. They will not occupy their own space, but they can also get dividends. How can they be at a disadvantage?
It's just that the people here may not think so, they probably think that they are the one who suffers, and Han Duyue doesn't force it, this is what you want, and no one can force it.

Song Ning thought about it for a moment, and naturally thought about this matter thoroughly, nodded and said: "I will tell them about this matter, as for whether they are willing to sign or not, that is their own business."

"Also, for the women's clothes on the second floor of the supermarket, I want to draw a few shapes and try them out, okay?" Han Duyue blinked and looked at Song Ning. The reason why she dared to make such a request was because of the Song Ning owns the shops that provide fabrics and ready-to-wear clothes in the supermarket, so it's easy to plan for her own things.

Song Ning raised her eyebrows, regretting that Han Duyue was in charge of recruiting female workers just now. If he knew that Han Duyue still had these ideas, he would definitely not let Han Duyue be so busy .

But since Han Duyue said so, Song Ning naturally wouldn't disagree, she just nodded with a smile and said, "This is all up to you, just don't work too hard and wear yourself out."

As soon as Song Ning said this, Han Duyue inexplicably thought of the fact that she was going to marry Song Ning at the age of 15, and then blushed inexplicably: "Don't worry, I know, I can't draw by myself, at most It’s just a sketch, and the embroiderer in the shop will have to worry about it.”

I didn't have a chance to get in touch with this kind of thing before, and Han Duyue naturally couldn't think of such a thing, but since the supermarket is going to open now, maybe there are some things that I can really try.

Han Duyue's original intention was not to design a few sets of clothes that would become popular here, she wanted to establish her own brand of clothes, and then slowly develop this brand.

Although there is no brand concept here yet, some stores have been able to achieve nationwide chains and penetrate into the lives of ordinary people. From this we can see that branding is not completely unfeasible.

With this idea in mind, Han Duyue began to prepare for this matter. Since it is going to be a brand, it is necessary to clearly position the brand first.

She has been here for several years, and she is very familiar with the life here, even if she doesn't know the clothes of the people here, but at least she has seen a lot of them.

Ordinary people's clothes are generally rough in workmanship and single in materials. After all, the basic material life has not been satisfied, and naturally they don't have so much thought and spare money to consider clothing.

So whether it is from the perspective of making money or building a brand, it should be the upper-class people, that is, the ladies and wives in this world.

Women here still regard thinness as their beauty, and their clothes tend to be bright and beautiful. Girls mostly wear pink and blue, while noble ladies are more fond of purple, and most of them will embroider some patterns on the sleeves or necklines.

Moreover, the more complicated the style of clothes, the more popular they are, after all, they look exquisite.

But from Han Duyue's point of view, sometimes complexity does not necessarily mean exquisiteness, and sometimes it even shows a sense of pettiness, so Han Duyue intends to do the opposite.

Many styles are not unpopular, but they have not been displayed before, so naturally they will not be recognized and praised. Han Duyue feels that the current situation is like this.

Because no one has made simple, generous and exquisite clothes, everyone blindly pursues the complexity and variety of styles, in order to suddenly feel superior in this respect, and once this style of clothes appears, maybe everyone His eyes will follow.

In the next few days, apart from posting a notice for recruiting female workers at the entrance of the supermarket and learning about the job requirements of ordinary women, Han Duyue was thinking about how to design the first batch of clothes.

After determining the target audience for the clothes, Han Duyue divided the styles of the clothes into two types. One is for girls between the ages of 13 and 17, which focuses on freshness, vitality, cuteness and cuteness; For the noble lady of a wealthy family, the focus is on grandeur, dignity, grace and restraint.

In order to highlight the pertinence, Han Duyue decided to divide a brand into two, but there must be a connection between them, so that when people think of one, they can think of the other.

It was for this purpose that Han Duyue finally decided on the names of the main brand and sub-brands after much thought and meditation. lady.

After deciding on the names, Han Duyue designed simple logos for each of these names. In fact, they are just a few flowers with a few characters in abnormal shapes. For Han Duyue who has seen countless trademarks , it's really not that difficult.

But to Song Ning, this thing is much more novel: "This... Xiaoyue drew it by herself?"

"Yes, everyone in our place will do this, because even if it is the same brand, the products sold will have different styles, but if all the products are marked with the same logo, then everyone will see this logo in the future. Knowing that this is something sold by the same store," Han Duyue nodded, and seeing Song Ning's thoughtful look, she described this kind of concept in detail, "But once the brand is established, it is easy There will be a phenomenon of imitation. If the quality of others can meet the requirements, it would be fine to share some of our profits.

But if the other party just wants to make huge profits in the short term and use shoddy products to pass off our brand, when something happens, they will take the money and run away, but we have to clean up the mess.The most terrible thing is that although we did not do this kind of thing, everyone will definitely blame it on us. It is a small loss of money, but if it is for the sake of bad reputation, it is really not worth the loss. "

After hearing these words, Song Ning's face suddenly became more serious. It is obvious that Han Duyue's words really touched him a lot, and also gave him a lot of new ideas.

Han Duyue was not in a hurry, so she just sat aside and drank tea leisurely. This is actually a problem she needs to solve. Now that the sign has not been played, it is of course nothing.

But what if this brand really becomes popular one day?

Therefore, it is indeed necessary to prevent counterfeit and shoddy products, but there are no sound measures in this world, and it is impossible for her to be protected by the government like a money shop, so she can only work hard to find a way up.

Han Duyue really has no good solution for this. After all, there is no modern anti-counterfeiting mark here, and she doesn't know the level of anti-counterfeiting here, so she can only rely on Song Ning's strength to solve this problem.

After a long time, Song Ning came back to her senses, and looked at Han Duyue with a smile on her face and bright eyes: "Xiaoyue, I heard that there is a kind of dye that is very rare, but it is easy to identify because of its special color." , and it’s hard to get rid of once it’s dyed, what do you think about the fact that we can use this dye in places where it’s not noticeable in the logo?”

What this means is that this kind of pigment is going to be used as an anti-counterfeit mark. Han Duyue's eyes lit up when he heard it, but then he asked, "Since this kind of dye is said to be very rare, is the cost high?"

"The reason why it is said to be rare is not because it is hard to find. In fact, its raw materials are very common, but the process of refining it into dyes is very troublesome and requires some special techniques." Song Ning shook her head with a smile, and said, "It's just Although it is rare, but after all, there are people who can do it, what do you think?"

Han Duyue felt that no matter how difficult one thing is, as long as one person can do it, there is a high possibility of a second or third... Instead of pinning hope on others, it is better to keep improving yourself: "This As long as we don't say anything about the matter, I think everyone will not think about it, and those who want to make fakes probably won't either, so this method should be available in a short time. As for the future, it is impossible for us to only Isn’t this a way? We will always improve.”

(End of this chapter)