The upgrade starts with the anchor

Chapter 223 222. Live time, offline distribution.

Wan Dongyang, Zhao Jianhua, and Yang Xueshu were also gathered in an office at the moment, staring at the sales page of the nameless shop.

Yang Xueshu said a little excitedly: "The total sales have exceeded [-], and the sales of Brother Xiao's album may exceed our expectations."

Zhao Jianhua also has a good understanding of the record industry, and exclaimed: "Indeed, who would have thought that a collection album without a single new song would have nearly [-] sales just by pre-ordering."

Mr. Wan sat on the chair, staring at the computer screen without moving.

He was worried that Wang Xiao would flourish in the singer field in the future, so he would stop doing live broadcasts.

Then his live broadcast platform will be cool again!

Now that the pyramid of the live streaming industry has been gradually fixed, without the support of strong popularity, it is impossible for a new platform to grow bigger.

That's not what he wanted.

What he wants is to be the first, and then go to the United States to ring the bell and go public, reap several times the return on investment, and find opportunities to cash out and leave.

Seeing Mr. Wan's calm expression, Zhao Jianhua thought of Mr. Wan's general thoughts, because this was also what he was worried about, and his and Yang Xueshu's money and career were also tied to Wang Xiao.

He whispered: "Young Master Wan, our live broadcast platform should be launched a few days in advance, can we also promote it in these two days? Brother Xiao's album is now on the market, and the popularity is booming. We can promote him and Huyue , and the news that your team has joined our platform."

"I think this will definitely detonate everyone's expectations in advance."

Mr. Wan stroked his chin and thought for a while, then said, "Let's discuss it with Wang Xiao, are you ready to go online?"

He knows very well that Wang Xiao is the weight of his success in starting a business in the field of live broadcasting again this time, more important than himself, so he can't offend Wang Xiao easily, and discuss everything with Wang Xiao first, with a relaxed attitude. lower.

He will not be like this when he cashes out and leaves the market in the future.

Yang Xueshu nodded: "It's still a bit short, but I communicate with the technical department for a long time every day, and they promised that the preparations for the launch will be done within a week."

Mr. Wan stood up and continued to ask, "Where is the signed anchor?"

Yang Xueshu: "In the past few days, we have poached a few middle-level anchors from Shenbing who we knew before. Their contracts are about to expire. Now that Shenbing and Shenteng Entertainment's live broadcast platform are merging, it is a period of turmoil that gives us an opportunity. A dozen small and medium-sized anchors have been poached from other small platforms.”

Master Wan frowned and asked, "Where's the big anchor? Didn't find any?"

Yang Xueshu smiled wryly: "Young Master Wan, you should also be very clear that now every big anchor has a big contract, and the liquidated damages start at 50-[-] million. The contract has expired. At present, our platform has three pillars, namely Brother Xiao, Arc Moon, and your team. Arc Moon continues to broadcast live these days. Although the popularity has dropped by more than half compared to the peak million online, but It has also stabilized at about [-] million online users, and it is definitely among the ranks of big anchors."

Mr. Wan nodded, knowing that the key to the new platform was still on Wang Xiao, so he immediately picked up the phone and called Wang Xiao.

The phone rang twice and was connected immediately.

This time it was Wang Xiao who answered the phone in person: "Old Wan?"

Lao Wan?

Master Wan frowned, and then skipped the title.

After all, he is in his 30s this year, and Wang Xiao is only in his early twenties, so it is normal to call him Lao Wan.

Moreover, so called, it also seems to be close, like an old friend who has known each other for many years.

Mr. Wan laughed loudly: "Wang Xiao, congratulations. I didn't even expect that your album could sell [-] copies online. If you add offline physical stores, the national sales will reach one million, right?"

Wang Xiao also smiled and replied: "Hahaha, thank you. However, there must not be that many. Pre-orders consume a lot of purchasing power, and follow-up sales will be slow. It is impossible to have millions in a year. If you sell a It will only be possible for decades. Moreover, offline distribution is very slow, after all, the preparation time is too short, and it is only distributed and sold in Rongcheng and surrounding areas for the time being."

Wan Gongzi: "Selling more than 30 yuan a year is a great achievement. Now if a physical album can sell 10,000+ a year, it is a big hit. You can pre-order [-] yuan, which is already amazing. The next new album will definitely Outburst, don't forget that the new album is ready, let me listen to it first."

Wang Xiao laughed and said, "That's for sure! When I finish making it, I invite you to come over and listen to it, and give me your opinions."

Mr. Wan's eyes lit up: "Okay, I will definitely go. By the way, our platform should be launched in about a week. Don't forget then. Also, you can communicate with Brother Hua to see if you can let If you start a live broadcast at a concert, it will definitely attract popularity. Our platform has just launched, we must explode at the beginning, otherwise it will definitely be suppressed by other platforms later on, and it is impossible to develop slowly. You have to become popular to be qualified to compete with them."

In recent days, more than a dozen large, medium and small platforms such as Shark and Fire Dragon have held a series of various activities to stimulate and attract viewers. Promote resources.

Mr. Wan had already guessed that these platforms might be a new platform for himself and Wang Xiao.

These platforms may already know the rumors and want to unite to suppress themselves, create momentum in advance, attract viewers who watch the live broadcast, further stabilize their popularity and attract new viewers, which can also squeeze the living space of new platforms!

Thanks to the live broadcast of Wang Xiao's performance a while ago, all platforms have benefited from it, and their popularity has increased to a certain extent.

Without Wang Xiao's trump card, Mr. Wan knew that it would be impossible for him to build another big platform.

This is true of any industry. The more mature it is, the more fixed the structure will be. Spoilers may cause temporary shocks, but they cannot really change the industry structure unless there is a technology that can change the general trend and the lives of the public. Overturning the previous pyramid, but such a thing can only be imagined in a dream, and it is rare in reality.

Therefore, Mr. Wan became more and more certain that if he wanted to succeed in his gamble with his wealth this time, he had to win over Wang Xiao, and he could only rely on Wang Xiao's popularity.

Once he fails, Wang Xiao won't have much loss. The popularity is still there, but he just lost an investment, but his salary will not be reduced.

And he was in a miserable situation. After losing all the assets he had accumulated, he could only let go of his dignity and go home to inherit hundreds of billions of property. It was too miserable.

Wang Xiao thought for a while in silence, and then said: "No problem! Let me know when it goes online and broadcast, and I will let everyone know in advance on Weibo."

Mr. Wan said happily: "Okay, I'll inform you personally when I've confirmed the specific time, and once again I wish your album a big hit."

Wang Xiao: "Thank you, I wish our new platform can become popular!"

Mr. Wan: "Haha, that's for sure, I won't bother you."

Wang Xiao: "Okay, goodbye."

After finishing speaking, the two hung up the phone at the same time!
Wan Gongzi leaned back on the chair, his confidence gradually increased.

To be honest, he thought of this joint investment with Wang Xiao in the past few days, and the more he thought about it, the more he regretted it, and felt that he was too impulsive. At that time, seeing Wang Xiao's popularity, he couldn't help but propose cooperation. Want to make a comeback.

Later, when he thought about it, he regretted that putting all his eggs in one basket would not lead to good results.

And he and Wang Xiao's new platform is to pin all their hopes on Wang Xiao alone.

Arc Moon and the champion team, as well as other poached small and medium-sized anchors, etc., are all icing on the cake and cannot play a supporting role.

However, once he did it, he would not give up because of a little regret, he could only continue to work hard to achieve success, and try his best to win over Wang Xiao first.

Mr. Wan turned around and discussed some company matters with Yang Xueshu and Zhao Jianhua again. He was working overtime at such a late hour, as if he was taking the lead.

……

Wang Xiao put down the phone and looked at Zhu Ziqi, Li Tianzhi, He Hua, Liu Yue, and Chen Xiaoyue.

"The new platform I cooperate with Mr. Wan will be launched in a week, and I will take the time to broadcast live."

Wang Xiao talked about it first.

Li Tianzhi thought for a while and said, "Don't delay the progress of the album production?"

Wang Xiao shook her head: "There will be no delay."

Li Tianzhi said indifferently: "That's good! Let's continue to talk about the distribution of this album. It's good news that online sales are so hot now, but it will also consume a lot of purchasing power, which may affect offline sales. So , we will distribute the goods in Rongcheng and surrounding areas first, and if the sales are better, we will slowly spread the goods to further regions, and if all goes well, it will be listed nationwide within half a month to a month."

Zhu Ziqi said seriously, "Is it not going well?"

Li Tianzhi also solemnly replied: "If it doesn't go well and the sales in Rongcheng can't meet expectations, we can only distribute the goods in our province at most, consume the inventory as much as possible, and won't add new orders. How much will we sell? How much to make. Shipping to other provinces will increase the cost of shipping, and if the sales are not good, the risk will be higher.”

The room was very quiet.

After recording the song this afternoon, everyone didn't leave, and Wang Xiao didn't go to practice the piano, they were all discussing the release of the collection album.

Of course, He Hua, Chen Xiaoyue, and Liu Yue were all watching the fun, just out of curiosity and anticipation.

Wang Xiao, Zhu Ziqi, and Li Tianzhi are the decision-makers of the record company.

As someone who has been there, He Hua said: "Let me tell you something. Physical albums are dying these days. Last year, there were no singers who could sell more than 50 physical albums on Hong Kong Island. If you sell [-] copies, you will be celebrating. Yes. Electronic albums can only sell about [-] copies at most, and there is no way to compare with the peak period."

"Over Taiwan, last year's album sales champion was only 90 physical albums, which can't be compared with the millions of 80s albums. Even if electronic sales are included, the total is only more than [-] copies. The market is very depressed. Lao Li thinks It's okay to be safe. Otherwise, it will be difficult to deal with the inventory!"

"In the past few years, a large domestic company was too optimistic about the album sales of a first-line singer, and produced millions of physical albums in advance, but only sold 10,000+ copies in a year, and the rest of the inventory was completely destroyed. The loss was tens of millions, and the whole company almost went bankrupt. The current market is even worse. When making physical albums, everyone sells as much as they can, and they can’t hold down inventory. If you have 30 million in inventory, it’s already very risky. I also It is recommended not to make new ones, but to sell these first."

Wang Xiao and Zhu Ziqi looked at each other and nodded at the same time, approving He Hua's words.

Wang Xiao asked, "Rongcheng will be selling it tomorrow morning?"

Li Tianzhi nodded: "Yes, tomorrow morning, there will be more than 130 stores of various types in Rongcheng, and the quantity of goods taken by the stores is relatively small. The most is the Xinhua Bookstore in the city center, which only has a hundred. They are all in the dozen or so, and there are single-digit ones, everyone thinks that physical albums are not easy to sell..."

In the past two days when the company started to sell goods, Li Tianzhi felt the huge pressure, and regretted that he promised Zhu Ziqi to produce 30 to [-] albums at once.

Inventory pressure is too great!

If it is not easy to sell here in Rongcheng, then the remaining ten or 20 copies will all be thrown into the hands, and the loss will be at least several million.

Although this amount of money is a small amount for both parties, it is a fatal blow to their partnership company. If the door is not opened smoothly, the follow-up will be even more difficult.

Zhu Ziqi asked, "What about promotion?"

Li Tianzhi: "We spent more than 100 million yuan to advertise at several relatively large intersections in Chengdu, and the stores that buy goods will also put up more eye-catching posters at the door."

Both Chen Xiaoyue and Liu Yue were just listening, but they also felt the solemn atmosphere and the huge pressure.

This is when the sales on the Internet have already exceeded [-], Li Tianzhi and He Hua are still under tremendous pressure, and offline physical stores dare not take more!
It can be seen how difficult it is to make physical albums now.

Chen Xiaoyue became more determined not to sign a contract to release an album first, but to hang out in Wang Xiao and Li Tianzhi's company first, studying while charging, waiting for opportunities.

Making music with Wang Xiao these days, Chen Xiaoyue feels that she has learned a lot!
She didn't know if Wang Xiao's new album would be recognized when it was released, but she already recognized it, even surprised, even shocked.

and so.

Chen Xiaoyue couldn't help but said: "I think it's okay! Every capital of Wang Xiao's music is a classic. There are not so many classic songs that have appeared in the past few years. I think everyone will support it. It's good to buy it back and collect it. , I ordered two online.”

Wang Xiao looked at Chen Xiaoyue and smiled, "Thank you, Xiaoyue."

Chen Xiaoyue chuckled without saying a word.

The atmosphere relaxed.

Li Tianzhi also said in a relaxed tone: "I also think there is no problem. The sales are left to them. The worst plan is to do long-term sales. It is not a big problem. We still concentrate on making this new album. By the way , Wang Xiao, you said you created an English song as the title song?"

He Hua, Chen Xiaoyue, and Liu Yue all looked at Wang Xiao, hoping that Wang Xiao would give him more surprises.

Among the songs that have been recorded in the past two days, there are Chinese rock and a few urban love songs of high quality, which they like very much, so they are more devoted and enthusiastic to the production of the new album!

Wang Xiao glanced at several people confidently, and said, "That's right, I tried to create an English title song, and it's also a rock song!"

Several people's eyes lit up.

He Hua immediately asked, "English rock?"

Li Tianzhi, Liu Yue, and Chen Xiaoyue all looked at Wang Xiao with a hint of surprise, looking forward to the answer.

There is no one who really makes music who doesn't like rock and roll!

Rock is the most distinctive style of music.

It's a pity that more than ten years have passed since the era of rock and roll.

In recent years, there are only a handful of good classic rock songs at home and abroad.

Unlike the 90s, the 30s were the golden age of rock and roll, with a large number of hall-level rock bands and singers emerging around the world, and classic rock music emerged in endlessly.

Because at that time, all countries in the world were in a period of rapid development and social change. The world was changing too fast, and people were uneasy!

Therefore, people's hearts need to find some sustenance and vent.

And there were very few entertainment methods in that era, and music was one of the most important entertainment methods!

As a result, rock music with an extremely strong personal style came out, and has been recognized and loved by countless people. There are many hit albums with annual sales of 3000 to [-] million copies.

And one of the reasons why Liu Yue, Chen Xiaoyue, He Hua, and Li Tianzhi were willing to help Wang Xiao was because Wang Xiao's Chinese rock song Shameless last time really shocked them.

Although the new song "Norwegian Forest" recorded this time is also a rock, it is not as shocking as shameless. It can only be said to be a little surprise, and it is the same style as the love song of Ronin.

Now, Wang Xiao actually said that he created a hard rock song in English!
How are they not excited?
The rock songs that have appeared in recent years are all mixed with other elements, such as jazz, opera, soul music, etc. Although they are also good, and seem to be more upscale, they feel less flavorful, not as good as before. This kind of hard rock has impact and shocking feeling!

Wang Xiao nodded resolutely: "Well, moreover, it's hard rock. We'll record this song at the end, and I feel that it still needs to be perfected."

Li Tianzhi quickly said: "Then you must continue to improve, and when you feel that you can really show it, we will record it again, and you must work slowly and meticulously!"

He Hua also said hastily: "Yes yes yes, create well, and when you think it's perfect, we'll record again. Don't worry, it doesn't matter if the new album is released later."

Chen Xiaoyue and Liu Yue also agreed with bright eyes.

They all had great trust in Wang Xiao's creative ability.

The more they worked together, the more they felt that Wang Xiao's talent was bottomless.

They believe that when Wang Xiao feels good, then it will be really good, which will shock and surprise them.

They can enjoy and participate in making a good hard rock song.

Li Tianzhi and He Hua became excited when they thought about it.

It's late.

Wang Xiao and Zhu Ziqi chatted with them about the album for a while, then broke up and went back to rest.

On the way back, Zhu Ziqi said comfortingly to Wang Xiao: "Wang Xiao, don't worry, this collection album of yours will definitely sell well. I will ask Yue Ya'er to organize a group of people to go to several big audio-visual stores in Rongcheng tomorrow. Queue to buy..."

Zhu Ziqi planned to let Yue Ya'er take people to line up to buy and pretend to be very popular, so as to attract more people's attention.

Wang Xiao smiled wryly and said, "No, we don't need it, even if it's really hard to sell offline, it doesn't matter, just sell slowly, as long as the stock can be sold out within a year."

This cross-border mission requires sales of 40 copies.

When Wang Xiao saw 40 to [-] online reservations before, he was also very optimistic that the sales of [-] might not be a big problem, and the task could be completed.

However, the words of He Hua and Li Tianzhi let him and Zhu Ziqi know that it is really difficult to make a physical album now!
It is possible that the current sales volume on the Internet is the majority of the annual sales volume.

This is a reality that has happened many times.

After many singers' physical albums were released in recent years, the sales in the previous week accounted for more than [-]% to [-]% of the annual sales.

Because genuine electronic music dominates the mainstream, those who want to buy physical albums are loyal fans who support the singers, so they will buy them as soon as possible. After this part of the fans are consumed, the subsequent sales will be like a cliff. fall.

This law, even those small fresh meat singers are no exception, and the proportion may be even greater. The sales in the first month are [-] to [-]% of their annual sales, or even more than [-]%.

Seeing that Zhu Ziqi was under a lot of pressure, Wang Xiao comforted her in turn and said: "It's okay, don't worry. This collector's edition album is just to test the waters. In fact, we have already won and sold [-] albums in a few days." , and few people can do it now. Our hope is on the new album."

At worst, if the mission fails, the talent of infinite imagination will drop one level and become an A-level talent. Anyway, Wang Xiao guesses that he may not need this S-level talent anymore.

However, the sales of the new album are related to his career as a singer.

Therefore, it must be successful.

Zhu Ziqi nodded and held Wang Xiao's hand tightly: "I know."

The two chatted and returned to the rental house.

The small room was neatly tidied up by Zhu Ziqi, as if the home of the two was a little warm.

Zhu Ziqi looked around and suggested: "Wang Xiao, you are going to start a live broadcast next week. This place may not be suitable anymore. It is too small and there are too many people around. How about we change the house? The place is larger, the place is remote and quieter, and it will not affect others!"

After Wang Xiao sings live, his voice will be louder, which will affect the people around him, so he usually downloads it around ten or eleven o'clock, otherwise it will affect other people's sleep.

Live in a new location!

Wang Xiao thought for a while, nodded and agreed: "Okay, you can find a place."

Zhu Ziqi smiled: "Well, I'll take care of it!"

Wang Xiao turned on the computer, quickly posted on Weibo, posted information about the collection album, and continued to work hard to complete the task: "Tomorrow morning, more than 100 stores in Rongcheng will be able to buy my collection album Zero."

Wang Xiao thought for a while, then turned around and asked Zhu Ziqi: "Ziqi, if the sales meet expectations, what will happen if we hold a signing in Rongcheng?"

Zhu Ziqi thought for a while, this is a good thing, it can stimulate sales, nodded and said: "If you want, of course there is no problem."

This is what almost all singers are doing. The release of albums, holding signing events, and face-to-face interaction with fans will further stimulate album sales, increase fan loyalty, and stabilize their popularity.

However, she felt that Wang Xiao might not like to be seen in public, so she didn't mention it all the time.

Now that Wang Xiao proposed it himself, Zhu Ziqi agreed while being surprised.

Wang Xiao thought about it again, but still shook her head: "Forget it, I'm too tired."

Zhu Ziqi smiled speechlessly, and as expected, she continued to wash and let Wang Xiao play online by herself.

Wang Xiao still released a simple message: "Tomorrow morning, my collection album Zero will be listed in hundreds of stores in Rongcheng. If you like this album and want to collect it, you can go buy it."

Click to send!
It's already one o'clock in the morning.

However, when Wang Xiao posted this message, thousands of people liked it and forwarded it.

"Wow, Brother Xiao hasn't rested yet? Are you worried about the album? By the way, when will Donghai City be released? I went to Xinhua Bookstore yesterday and asked, and they said they didn't know. I didn't pre-order online. If I want to buy offline, I can take it directly I got it, but it seems that Donghai is out of stock?"

"Is it only in Rongcheng? The capital is waiting!"

"How long does it take for an online purchase to ship?"

"Already online shopping, wait!"

"Brother Xiao, it's been a long time since I saw you singing live, just wait."

"Wow, the physical store in Rongcheng will be listed first? I'm full of premonitions. I'll go buy it tomorrow morning."

"It's also from Rongcheng, let's form a team to buy..."

…………

Seeing that everyone was discussing more enthusiastically, Wang Xiao still had a lot of expectations in her heart.

What if this album can be sold?

Wang Xiao saw that quite a few fans were still asking himself when the live broadcast would be, and immediately responded publicly: "The matter of the live broadcast has been finalized, and I will start the live broadcast on a new platform in a week's time. Got it, I will notify everyone in advance, thank you for your support.”

Many people want to know about the live broadcast.

After all, Wang Xiao's current career is still an Internet celebrity anchor, and his popularity is also accumulated from the live broadcast. Among the many fans now, most of them still like to watch him sing live, and they can see him singing live every day. Also a treat.

"Another week? I can't wait."

"A week later? Can't which platform say in advance? Is it a shark?"

"In the days without Brother Xiao, I just watched Sister Fei and Sister Xue. Except for Brother Xiao, I think they sing the best songs among the anchors, but Sister Xue said that she was just singing for fun in Sister Fei's live broadcast room. It's a pity that I won't be an anchor in the future."

"Brother Xiao, how big is the new platform's contract for you? Is it hundreds of millions a year?"

"Brother Xiao, please hurry up and broadcast live..."

…………

Wang Xiao didn't interact with everyone anymore, but just looked at everyone's speeches, browsed Weibo, and looked at other gossips. The top three hot spots were still the gossips of first-line stars...

He has no interest in reading gossip, and the private lives of those first-line stars have nothing to do with him, which is why he didn't like to browse Weibo before. Apart from some gossip, it is difficult to find other useful information here.

Just as he was about to wash up and go to bed, he clicked on the link of the nameless store and looked at the sales figures.

12 five?

Wang Xiao was shocked!
Didn't it just pass [-] more than half an hour ago?

Now in less than an hour, more than 2 sales have been increased again?
Wang Xiao was shocked.

　Sorry, I couldn't update yesterday.

　　Great chapter today!

　　
　
(End of this chapter)