Superstars start with variety show hosts

Chapter 371 Get off the ground and start a video company (seeking subscription)

The warm sunshine began to shine on the casement.

On the second day, the ratings of the King of Masked Singer came out, but when the crew saw the ratings, they were not particularly excited, but rather surprised.

"Last night's King of Masked Singer's ratings were only 3.04?"

Guanyuan, in a certain office.

Luo Yiming, Zhao Xiang, Zhao Xiaoying, Xiaoxue, Wang Xin and several Shangteng management personnel are in a meeting.

"Yes." Zhao Xiang, as the director, nodded firmly.

Luo Yiming said: "The ratings of the last episode of King of Masked Singer reached around 3.4. I think this episode is better than the last one, so I should say the ratings will be good. There seems to be a problem with this ratings."

"I also wonder about the ratings." Zhao Xiang shook his head, he couldn't explain it for a while.

Wang Xin has been counting the ratings timetable. Mango Channel, let alone the masked singer's ratings are not good. Compared with other programs, it is simply miserable.

"Mr. Luo, our ratings are actually pretty good. Just talk about Mango Channel, and even the hit Korean dramas at the Film and TV Theater have a very high ratings, only 1.9."

"The variety shows on other TV stations don't even have one that breaks 2."

Without comparison, there is no harm.

The management staff of the crew watched other programs at the same time, and their hearts warmed up a lot.

While listening, Luo Yiming turned his eyes away from the phone.

He was just looking for possible answers.

Now, with a sharp gleam in his eyes, he knew why.

In fact, after Mango Channel introduced the Korean wave and released Korean dramas, the ratings have been good.

Although it can't be a hot item, it is possible to be a small hit.

Especially now that it's summer vacation!
Countless children have started to fly like wild horses that have run free.

Logically speaking, this ratings... are too low.

A rating of at least 2.5% is considered normal.

Taking into account the summer bonus, it is not impossible to have a 3% premiere ratings.

Why this is the case, there is only one possibility.

Luo Yiming immediately raised his head and looked at Wang Xin: "Wang Xin, the average ratings of the recently released TV dramas and variety shows are all low? And even if there are dramas with high ratings, most of them are realistic themes?"

"Huh? Let me take a look."

Wang Xin immediately nodded to find the data.

"Yes, Mr. Luo, during the summer vacation, among the top ten TV dramas with ratings, the top two are realistic dramas, and the ratings just exceeded 2%, and the low tide was only around 1.8."

"As for other dramas, the ratings are basically hovering in the 1.3-1.6 range... For variety shows, apart from Extreme Challenge, there is another variety show that broke 2.5, and they are all below 2."

"Mr. Luo, how do you know..." Wang Xin expressed surprise after talking about the statistics.

Not only Wang Xin... Zhao Xiaoying, Xiaoxue and other people from the company also looked at Luo Yiming.

"It's not surprising, it means that the big era is coming..."

Luo Yiming said excitedly: "Actually...the ratings of TV dramas have started to drop...it's normal, or it's time!"

Regardless of everyone's surprised eyes.

Luo Yiming continued to explain: "Didn't you find out? Nowadays, young people don't like to sit in front of the TV and watch TV. Due to the emergence of various video websites and the emergence of mobile terminals..."

"Everyone likes to use mobile phones and other devices to watch movies and TV through video clients."

"Sohu, Tudou, Oil Depot, Youshi Video, all of them are video websites and mobile terminals."

"In response, smart phones have appeared. In places with a slightly more developed economy, everyone has a mobile phone... So, since there is a more convenient way to watch dramas, why not use a mobile phone, but watch TV instead?"

"In addition to other games, etc., which have attracted the attention of a large number of viewers... In this way, the audience of TV dramas has decreased. This will inevitably lead to a decline in audience ratings."

"The ratings of dramas with realistic themes are high because most of them are watched by middle-aged and elderly people. They are relatively unfamiliar with the Internet and mobile terminals. This is a good proof!"

Everyone thought about it, but there was no way to refute it.

Luo Yiming continued: "Not only that, with the development of time, the ratings of TV dramas are estimated to be getting lower and lower, and the influence of the TV circle may also be getting smaller and smaller..."

Hearing this, puzzled expressions appeared on everyone's faces at the same time.

They dare not imagine what it would be like to leave the TV environment.

Luo Yiming nodded and said in an affirmative tone.

"Everyone knows that in the early days of the founding of the People's Republic of China, the ratings of TV dramas once reached around 80.00%, and the ratings of "Desire" with the highest ratings even reached 98% at one point... It's not an exaggeration to say that everyone is empty!"

"But with the development of the Internet and the times, entertainment methods are becoming more and more diverse. The crazy ratings frenzy in the early days of the founding of the People's Republic of China will never appear again, and the development of TV is going to a trough... this is inevitable!"

"In the future, it may be normal for TV ratings to fall below 1."

Zhao Xiaoying was dumbfounded, she still wanted to enter the TV industry, and asked stupidly: "So the profitability of TV dramas is getting worse and worse, and the company will not touch the business of TV dramas and variety shows in the future?"

Luo Yiming smiled: "Of course we need to develop, not only that, we also need to increase production efforts!"

"Why?" Zhao Xiaoying was puzzled.

"Because although the TV drama market is sluggish, the online drama market is expanding! Or, to be more precise, TV dramas on video platforms are on the rise!"

"Yes!" Zhao Xiang was also stunned at this moment, nodded sharply and said: "Recently, online video providers are making efforts, the number of online viewers has increased, and the overall video platform market has also expanded!"

Luo Yiming nodded: "That's right. It is estimated that the network variety show will usher in a new explosion in the future! Instead of cooperating with TV stations, it will become a channel by itself."

"You expected this a long time ago, so you arranged for me to acquire Youshi video platform?" Wang Xin looked at Luo Yiming with a pair of eyes.

It turned out that Luo Yiming had already prepared for the acquisition of Youshi.

Luo Yiming smiled slightly, he didn't need to make sure of this.

With my own foresight, I can better do what I should do at some time points.This is his advantage!
In the world I remembered, the TV drama market in the entertainment industry was sluggish only a few years later. Most of the later phenomenon-level TV dramas only broke the ratings, but the number of online broadcasts was scary.

But because he brought variety shows to the world in advance, the TV drama market was hit.

In addition, with the early birth and rapid development of video websites, Luo Yiming dragged the decline of the era of drama and TV forward for a few years.

After determining the company's follow-up development direction.

The next thing is much simpler.During the interval between the development of variety shows, Luo Yiming wanted to produce a big online movie.

Although the video platform has not been fully acquired, in fact, Luo Yiming has become the controller.

To shoot a big online movie, you need to fill in the materials and content. Luo Yiming transferred Zhao Xiaoying from the content editing department of variety shows to the film and television department.

It is to let her follow and participate in the preparation and shooting of the film content.

So he chose to make a big online movie. On the one hand, Luo Yiming wanted to make some achievements in the online video field, and another important reason was to help the platform earn a wave of eyeballs after he gradually took control of Youshi Video!
　PS: Ask for a monthly pass, it’s the end of the month, so don’t waste some!
　　
　
(End of this chapter)