Superstars start with variety show hosts
Chapter 88
Chapter 88
It was Yang Taiping who wished Luo Yiming to come.
Later, the topic gradually became a little sensitive.
Yang Taiping is a businessman.
The naming right of who is the hero was won by Baojie Company, and his sponsorship of who is the hero is just a small head.
If the show becomes popular, he can benefit from it and promote his brand.
However, it is not a little bit worse than the advertising benefits created by other sponsors.
Yang Taiping has to take a long-term view. If other channels have popular variety shows, or Mango Channel has other variety shows, Yang Taiping can make his advertisement bigger.
"Xiao Luo, tell Uncle Yang about this variety show. For a variety show with a starting rating of 2, how much is the naming fee?"
Yang Taiping thinks highly of Luo Yiming.
If you are just new to this circle, how will you know about the ratings and the naming fee.
But talking with Uncle Yang had a good time, and Luo Yiming also let go of his guard.
"Ordinary TV stations generally start with 2 million for programs with a 500% ratings. Every time the ratings increase by 0.1 percentage points, continue to increase. If it exceeds 2.5%, it needs at least 1000 million."
Yang Taiping frowned.
That's because he didn't know that the naming fee for this variety show was so expensive.
Luo Yiming understood Uncle Yang's doubts.
He said: "Take Supergirl on Mango TV last year as an example. The exclusive naming fee given by Bulls was 1400 million, but with the popularity of Super Girls, Bulls added an additional fee of 7000 million."
"It seems that the naming fee of 8400 million yuan is a sky-high price. Is Mengniu crazy? But because of this naming, his brand benefits and market share are unmatched in the industry."
"This effect makes Bulldog's influence and value soar even in the major events of CCTV's Biaowang and Shenwu Flying Apsaras, which is not as good as the cooperation with Supergirl."
What Luo Yiming said about CCTV's standard king, Yang Taiping has heard from friends more or less.
That was the first advertisement after the broadcast of the CCTV News Network, which was Biaowang.
Biaowang's advertisement is 15 seconds, but those 15 seconds are 11.
"I understand."
Luo Yiming didn't specifically say that Yang Taiping, a businessman, couldn't analyze it thoroughly.
According to Luo Yiming in the circle, Yang Taiping has confirmed that he will take the road of advertising and promotion.
Including, Luo Yiming's image is very good, and Yang Taiping has recently started producing a men's clothing brand. He hopes to cooperate with Luo Yiming in the future and let Luo Yiming be his clothing spokesperson.
With the 300 million yuan this time, Yang Taiping can find a position and sponsor clothes for the show, he has already picked up a bargain.
To be able to make a deal, I am afraid that Mango Station wanted to make more money.
After lunch, Yang Taiping and Yang Hui went to school.
Luo Yiming went to find Zuo Yan, and director Wang Li also added a side-screen video of Taiping bird women's clothing.
Doing variety shows on TV stations, all income depends on advertisements.
The reason why the ratings are valued by the TV station is also because programs with good ratings can attract more advertisers to pursue funding.
Let’s take the two recent programs on the station as an example.
Supergirl's talent show has directly increased Mango Channel's advertising revenue by 5000 million, and its indirect revenue has increased by more than [-] million.
The direct income of SMS is also about 3000 million.
Shiny New Anchor is not as good, it also received 3000 million in advertising revenue, and 5000 to [-] million in indirect revenue.
A newly emerging variety show, why should advertisers invest in you.
One is your platform.
Mango, that's the big platform.
Then there are your resources, your producers and your hosts.
Luo Yiming had just hosted Who is the Hero, and had just worked as a producer on the show, which immediately attracted Yang Taiping's investment.
Although it was only 300 million, Director Song was undoubtedly very happy with the money delivered to his door.
If he wants to have a more stable foundation on Mango Channel and have more say, Luo Yiming needs to attract more advertising investment.
To put it bluntly, it is to make the ratings more irritable.
After finishing the shooting, Luo Yiming went to the editing center to replace several shots.
After all these things are settled, it is already 06:30.
The setting sun took a little gap, and the sky against it was beautiful, leaving the stage to go to the dormitory, although Luo Yiming was tired, he also felt happy.
Looking at his watch, it was almost seven o'clock when he got downstairs, and he was very hungry. Luo Yiming asked Wu Xin to come down and have dinner with her.
Fighting side by side with Wu Xin in Shining New Anchor, in the end, the two joined Kuaiben strongly as champions and runners-up.
Now, they are only waiting for the final notification from Luo Xin, and they will be able to enter the base camp.
When the phone was connected, Wu Xin's tired voice came: "Hello, who is it?"
After winning the runner-up, Wu Xin's tense nerves relaxed, and she has been sleeping since the afternoon.
"Wu Xin, I said you haven't woken up yet! The setting sun is shining on your ass!"
Wu Xin glanced at the time lazily, and saw that it was seven o'clock on the display, and she also found it inconceivable.
"My God, I actually took a nap for more than four hours."
"Sister, I said you can really sleep. Why, you are self-indulgent when you win the runner-up. Girls eat and sleep, and they will easily gain weight if they don't exercise."
In Wu Xin's previous life, her legs only became thicker after entering Kuaiben.
In 06, Luo Yiming had to urge her to maintain her slender waist and body.
Without him, Luo Yiming just can't get used to those young MCs who later entered Mango Channel. If Wu Xin wins, the two new anchors will be able to appear on the scene at Happy Camp.
"I'm a little slack, then I'll get up right away, where are you, shall we run every night from now on?"
"Running? For a man with a perfect body like me, do you still need to run?" Luo Yiming teased Wu Xin.
The relationship between the two is like brothers and sisters, brothers and sisters?
confidant?
Anyway, both of them couldn't tell clearly, anyway, it wasn't the kind of lover's admiration.
"shameless…"
"I'm calling you to ask you to come down and have dinner with me. I will treat you and only give you 10 minutes. When the 10 minutes are up, I will pay. If you are late, you can buy it yourself."
"Okay, that's what you said. I... come right now."
As soon as Wu Xin heard Luo Yiming's treat, she immediately got off the bed, dressed up casually, and Wu Xin went downstairs.
Two people ate beef noodles downstairs.
The taste is quite authentic.
In particular, the owner of this store is very enthusiastic, and he is also a loyal audience of Luo Yiming and Wu Xin.
Seeing that the boss likes him so much, Luo Yiming also reminded him that tonight's Who is the Hero will be aired earlier at [-]:[-].
If the store is not busy, you can watch his show on TV.
The boss's answer also surprised Luo Yiming.
The boss, who is dizzy with busy work all day, knows that this episode of who is the hero starts at [-]:[-].
He was already prepared.
At [-]:[-], I turned on the TV in the store, switched to Mango TV, and watched who is the hero tonight with the customers.
Thanks to Wuxin Century, Xiaomei Company, Tianhai Xiangyun, My Ben Guhong, Giggle, Xiaoyaotian Memories, and my reward from Taiwan. Thank you for the reward of 10000 starting coins for the holiday in donkey dung. I can't make it up anymore, I will make it up tomorrow!
(End of this chapter)
It was Yang Taiping who wished Luo Yiming to come.
Later, the topic gradually became a little sensitive.
Yang Taiping is a businessman.
The naming right of who is the hero was won by Baojie Company, and his sponsorship of who is the hero is just a small head.
If the show becomes popular, he can benefit from it and promote his brand.
However, it is not a little bit worse than the advertising benefits created by other sponsors.
Yang Taiping has to take a long-term view. If other channels have popular variety shows, or Mango Channel has other variety shows, Yang Taiping can make his advertisement bigger.
"Xiao Luo, tell Uncle Yang about this variety show. For a variety show with a starting rating of 2, how much is the naming fee?"
Yang Taiping thinks highly of Luo Yiming.
If you are just new to this circle, how will you know about the ratings and the naming fee.
But talking with Uncle Yang had a good time, and Luo Yiming also let go of his guard.
"Ordinary TV stations generally start with 2 million for programs with a 500% ratings. Every time the ratings increase by 0.1 percentage points, continue to increase. If it exceeds 2.5%, it needs at least 1000 million."
Yang Taiping frowned.
That's because he didn't know that the naming fee for this variety show was so expensive.
Luo Yiming understood Uncle Yang's doubts.
He said: "Take Supergirl on Mango TV last year as an example. The exclusive naming fee given by Bulls was 1400 million, but with the popularity of Super Girls, Bulls added an additional fee of 7000 million."
"It seems that the naming fee of 8400 million yuan is a sky-high price. Is Mengniu crazy? But because of this naming, his brand benefits and market share are unmatched in the industry."
"This effect makes Bulldog's influence and value soar even in the major events of CCTV's Biaowang and Shenwu Flying Apsaras, which is not as good as the cooperation with Supergirl."
What Luo Yiming said about CCTV's standard king, Yang Taiping has heard from friends more or less.
That was the first advertisement after the broadcast of the CCTV News Network, which was Biaowang.
Biaowang's advertisement is 15 seconds, but those 15 seconds are 11.
"I understand."
Luo Yiming didn't specifically say that Yang Taiping, a businessman, couldn't analyze it thoroughly.
According to Luo Yiming in the circle, Yang Taiping has confirmed that he will take the road of advertising and promotion.
Including, Luo Yiming's image is very good, and Yang Taiping has recently started producing a men's clothing brand. He hopes to cooperate with Luo Yiming in the future and let Luo Yiming be his clothing spokesperson.
With the 300 million yuan this time, Yang Taiping can find a position and sponsor clothes for the show, he has already picked up a bargain.
To be able to make a deal, I am afraid that Mango Station wanted to make more money.
After lunch, Yang Taiping and Yang Hui went to school.
Luo Yiming went to find Zuo Yan, and director Wang Li also added a side-screen video of Taiping bird women's clothing.
Doing variety shows on TV stations, all income depends on advertisements.
The reason why the ratings are valued by the TV station is also because programs with good ratings can attract more advertisers to pursue funding.
Let’s take the two recent programs on the station as an example.
Supergirl's talent show has directly increased Mango Channel's advertising revenue by 5000 million, and its indirect revenue has increased by more than [-] million.
The direct income of SMS is also about 3000 million.
Shiny New Anchor is not as good, it also received 3000 million in advertising revenue, and 5000 to [-] million in indirect revenue.
A newly emerging variety show, why should advertisers invest in you.
One is your platform.
Mango, that's the big platform.
Then there are your resources, your producers and your hosts.
Luo Yiming had just hosted Who is the Hero, and had just worked as a producer on the show, which immediately attracted Yang Taiping's investment.
Although it was only 300 million, Director Song was undoubtedly very happy with the money delivered to his door.
If he wants to have a more stable foundation on Mango Channel and have more say, Luo Yiming needs to attract more advertising investment.
To put it bluntly, it is to make the ratings more irritable.
After finishing the shooting, Luo Yiming went to the editing center to replace several shots.
After all these things are settled, it is already 06:30.
The setting sun took a little gap, and the sky against it was beautiful, leaving the stage to go to the dormitory, although Luo Yiming was tired, he also felt happy.
Looking at his watch, it was almost seven o'clock when he got downstairs, and he was very hungry. Luo Yiming asked Wu Xin to come down and have dinner with her.
Fighting side by side with Wu Xin in Shining New Anchor, in the end, the two joined Kuaiben strongly as champions and runners-up.
Now, they are only waiting for the final notification from Luo Xin, and they will be able to enter the base camp.
When the phone was connected, Wu Xin's tired voice came: "Hello, who is it?"
After winning the runner-up, Wu Xin's tense nerves relaxed, and she has been sleeping since the afternoon.
"Wu Xin, I said you haven't woken up yet! The setting sun is shining on your ass!"
Wu Xin glanced at the time lazily, and saw that it was seven o'clock on the display, and she also found it inconceivable.
"My God, I actually took a nap for more than four hours."
"Sister, I said you can really sleep. Why, you are self-indulgent when you win the runner-up. Girls eat and sleep, and they will easily gain weight if they don't exercise."
In Wu Xin's previous life, her legs only became thicker after entering Kuaiben.
In 06, Luo Yiming had to urge her to maintain her slender waist and body.
Without him, Luo Yiming just can't get used to those young MCs who later entered Mango Channel. If Wu Xin wins, the two new anchors will be able to appear on the scene at Happy Camp.
"I'm a little slack, then I'll get up right away, where are you, shall we run every night from now on?"
"Running? For a man with a perfect body like me, do you still need to run?" Luo Yiming teased Wu Xin.
The relationship between the two is like brothers and sisters, brothers and sisters?
confidant?
Anyway, both of them couldn't tell clearly, anyway, it wasn't the kind of lover's admiration.
"shameless…"
"I'm calling you to ask you to come down and have dinner with me. I will treat you and only give you 10 minutes. When the 10 minutes are up, I will pay. If you are late, you can buy it yourself."
"Okay, that's what you said. I... come right now."
As soon as Wu Xin heard Luo Yiming's treat, she immediately got off the bed, dressed up casually, and Wu Xin went downstairs.
Two people ate beef noodles downstairs.
The taste is quite authentic.
In particular, the owner of this store is very enthusiastic, and he is also a loyal audience of Luo Yiming and Wu Xin.
Seeing that the boss likes him so much, Luo Yiming also reminded him that tonight's Who is the Hero will be aired earlier at [-]:[-].
If the store is not busy, you can watch his show on TV.
The boss's answer also surprised Luo Yiming.
The boss, who is dizzy with busy work all day, knows that this episode of who is the hero starts at [-]:[-].
He was already prepared.
At [-]:[-], I turned on the TV in the store, switched to Mango TV, and watched who is the hero tonight with the customers.
Thanks to Wuxin Century, Xiaomei Company, Tianhai Xiangyun, My Ben Guhong, Giggle, Xiaoyaotian Memories, and my reward from Taiwan. Thank you for the reward of 10000 starting coins for the holiday in donkey dung. I can't make it up anymore, I will make it up tomorrow!
(End of this chapter)
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