Giants Counterattack: The Strongest Female Match

Chapter 89
"Personal brand?" Xiao Han frowned, looking at Gu Xiran suspiciously.That look obviously did not fully understand and accept what Gu Xiran said.

"Yes, I have accepted the investment from Xinrui International, and plan to create my own personal brand. However, I have not yet fully determined how to operate it. Thinking that you have been in this industry for so long, you are not familiar with these operations and The positioning of the market must be more familiar than me. So I thought of you immediately, and wanted to hear your opinion." Gu Xiran repeated his purpose of coming to Xiao Han today.

In fact, when he agreed with Lin Yixin, Gu Xiran thought of asking Xiao Han for help.

In addition to listening to Xiao Han's opinion on this brand that has not yet been established, what Gu Xiran wants more is...to bring Xiao Han into the ranks of cooperation and become his partner.

You should know that "Fashion Magazine" is a very popular fashion magazine in the United States and even in the world.The fashion editors who are successful here are absolutely top-notch in terms of fashion acumen, control of the market, and consumer psychology.And Xiao Han, who has become one of the best fashion editors, needless to say in these aspects.

As long as the new brand can pull Xiao Han into the same front and put forward his own opinions on the new brand.Gu Xiran believed that it would not be a problem to fulfill the stringent requirements set out in Lin Yi's new contract.Even the establishment of a new brand can be regarded as more than half a success.

It's just that all these ideas are beautiful, and whether they can succeed in the end depends on Xiao Han's personal opinion.

What Gu Xiran is doing now is trying to find ways to bring Xiao Han into his cooperation ranks.

"Listen to my opinion..." Xiao Han raised his eyebrows, and after glancing at Gu Xiran, he tapped his fingers on the table and began to think.

There was silence for about 3 minutes, Xiao Han didn't say a word, and Gu Xiran also stood aside without disturbing.

It wasn't until Xiao Han turned around and his eyes met Gu Xiran's expectant eyes again that Xiao Han broke the silence at the moment. "It may not be an opinion, but you can refer to what I said."

"Okay, as long as you are willing to help, everything is easy to talk about. My personal brand..." Gu Xiran nodded happily, as if as long as Xiao Han agrees, everything will be fine.Excitedly, he planned to introduce his brand to Xiao Han, but Xiao Han interrupted the conversation just after he started.

"Don't be so happy, I just said that I would like to mention it to you. But before that, I have prerequisites. You must meet my requirements before I can help you with this." Xiao Han is still posing with his picture With a cold face, he mercilessly interrupted Gu Xiran's words.

"Well, this is normal, what kind of conditions do you have, just speak up!" Gu Xiran didn't have any opinions on what Xiao Han proposed, and nodded in agreement very understandingly.

"You know how difficult it is in our industry to establish your own reputation in the industry. You may be attracting attention and being praised by everyone because you do a certain thing well. But even so , because of a wrong move, your reputation in the industry will plummet in an instant, and finally no one cares about it. So... I can promise to help you, but you must also meet my conditions. For example, your design, such as Tell me about your plans for the brand, I want to hear."

Xiao Han has been in this circle for such a long time, and he values ​​his future very much.He does not allow himself the slightest bit of damage to his reputation by helping other people.Even if this person is a subordinate he values ​​and admires, he is equally cautious and unwilling to take risks.

"The things you put forward are very reasonable, and I have considered them a long time ago. Here are the photos and design sketches of the mini-series I exhibited in this student design exhibition. You can first take a look at my design skills and whether I have this talent .”

For these, Gu Xiran has long been prepared.The second Xiao Han raised it, she returned to her seat and took the folder she had prepared.Handed it to Xiao Han confidently, waiting for his review.

When Xiao Han took the folder and began to read it carefully, Gu Xiran began to explain to Xiao Han the inspiration for designing this mini series and the reason for the design of each suit.

"Well, your mini-series is pretty good, it doesn't look like the work of a freshman in a design school at all. The handling of some places is no worse than that of some senior designers. In terms of design, I have to Don't admit it, you are indeed very talented." After seeing the design photos and listening to Gu Xiran's explanation, Xiao Han recognized Gu Xiran's design talent very much.But just knowing this, Xiao Han felt that it was not enough for him to help without any scruples.

So after pondering for a while, Xiao Han raised his head, looked at Gu Xiran very cautiously and said: "A good designer is not necessarily a good manager. So I want to hear, what do you think of you? The positioning of this personal brand, the scope of consumer customers, and future business plans.”

"I know that New York is a world-renowned fashion city. There are many designers who create personal brands here every year, but there are only a handful of successful ones. Big brands... I don't think I have this appeal for the time being, nor do I have the financial strength To compete with it. So I think from the beginning, my personal brand should follow the public route." After Gu Xiran agreed to cooperate, he began to think about his personal brand.Now that Xiao Han brought it up, she expressed what was in her heart.

"If big brands want to squeeze in, they can't compete without a certain number of years of accumulation. But the competition of mass brands is also fierce, and it's not that simple. What kind of advantages do you think you have, and what kind of advantages do you have? How about making this new brand accepted by people and increasing sales at the same time?" Xiao Han grasped the key point and continued to ask his own question.

"I think the customer group is young urban fashion women. They have a strong pursuit of beauty, and at the same time they have good brokerage skills. Therefore, when designing, I will closely follow the current fashion trend while maintaining first-class quality When setting the price as much as possible in a more economical and reasonable range. In this way, when they choose the brand to buy, we will have an absolute advantage in the price of the same fashionable clothes. In this way, in the early stage, We can quickly accumulate a group of loyal customers of our own. After the brand is improved, we slowly start to raise the brand’s positioning and exit more series to meet the different needs of customers.”

Facing Xiao Han's question, Gu Xiran calmly responded to Xiao Han's question, and spoke clearly about his vision for his personal brand.

"The ideal is full, but the reality is very skinny. Your idea sounds really good. But in the early days of the establishment of this brand, what about your sales channels? Without fame and financial resources, you simply cannot find suitable products. sales channels, let alone look forward to those imaginary things in the future. Many talented designers, when they first arrived in New York, most of them chose to set up their own studios on Fifth Avenue, and then cooperated with major well-known retail stores. Cooperate. When their fame has accumulated to a certain level, they will start to consider creating their own personal brand and start formal sales. It is really rare for a situation like yours. So it’s not that I don’t want to help , but the success rate is too low, I don’t want to do things I’m not sure about.”

Xiao Han shook his head after listening to it, and felt that what Gu Xiran was thinking was too simple to be feasible at all.So after thinking about it, he still decided to reject Gu Xiran's invitation.

"I know that what I said is false, and there is no real thing to come out at the moment. But... isn't youth all about fighting hard and daring to take risks? Think about it, if you are willing to help me launch this brand successfully What a sense of accomplishment it would be to grow and grow. Will your reputation in the industry increase accordingly, and you will be affirmed by more people. On the contrary... If my brand fails, everyone In fact, I won't be too harsh on you. Because my brand has too many problems in the early stage, and you can have a reasonable excuse to get rid of it." Seeing Xiao Han's plan to refuse, Gu Xiran's whole body Everyone started to get anxious.

In New York, a territory that does not belong to her, although she met many people in the industry, Gu Xiran felt that Xiao Han was the only one who could make her trust and help her, so she didn't want to treat Xiao Han at all. let go.

"Do you think I'm someone who can make excuses?" Xiao Han frowned, looking at Gu Xiran.

"No, you are not a person who makes excuses. At the same time, you are a person who dares to take risks." Gu Xiran shook his head, and immediately took out a few briefings from the folder, handed them to Xiao Han, and said: "This is the activity you just joined Fashion Magazine. At that time, everyone was not optimistic about this activity, thinking it was a waste of energy and money. But you still insisted on your own opinion and tried hard to persuade the editor-in-chief to agree to this activity. In the end, this This event was well-received in the industry, and it brought huge profits to the magazine and also gained a good reputation. That's why you will become a well-known editor of the fashion magazine and even the entire fashion industry in a short period of time."

"I can't tell, you're pretty good at doing your homework." After glancing at the briefing, Xiao Han threw it on the table.

"Since I'm ready to come here to persuade you to help, I must do some homework. After all, the person in front of me is not a very persuasive person." Gu Xiran smiled and answered honestly.

"Yeah, I'm an adventurous person at heart. But back then I needed the opportunity to stand out from the crowd, so I had to take risks. But now I have everything, and it's all good. You said... what reason do I have to take risks?" Xiao Han raised his eyebrows, looked at Gu Xiran with interest, and waited for her answer.

"You are not willing to be lonely, so you need something exciting to affirm yourself and challenge yourself." After thinking for a minute, Gu Xiran answered Xiao Han's words affirmatively.

"It's really a good reason!" Hearing this sentence, Xiao Han showed a smile on his face that has not changed for thousands of years.His slender fingers tapped on the table, and after a clear and rhythmic sound, he said, "If you can solve the problem of sales channels, I will never have any reason to shirk. But... your time is only Three days! After three days, if you haven't resolved this matter, please don't bring it up in any way in front of me. Otherwise, I will mercilessly fire you from Fengshang."

"Okay, three days is three days, you just wait to become my partner!" Without the slightest hesitation, Gu Xiran agreed to Xiao Han's words.He hurriedly packed his things, greeted Xiao Han and left the office.

"Partner... I just agreed to help, when did I agree to be a partner!" Seeing Gu Xiran leaving in a hurry, Xiao Han, who took a long time to realize Gu Xiran's words, murmured wonderingly.

But at this moment, the person is no longer there, and he has no way to go to Gu Xiran to reason, so he can only shake his head helplessly, and continue to devote himself to his work.

(End of this chapter)