36 Strategies Vernacular Full Translation

Chapter 56
The reason why this retreat has such a wonderful effect is that Churchill deeply realized the absolute advantage that people have in war.Under the situation that our own side was weak in attack and unable to defend, we made a planned retreat decision, firmly seized the rare favorable opportunity, preserved our strength, and laid a good foundation for a comeback in the future.

Should Xinli go away?
The ancients said: To be a human being, one must know how to choose, to take without hesitation when it is time to take, and to give up decisively when it is time to give up.This is a wise but painful strategy and choice.If you don't know how to give up, just stick to what's left, or even have no foresight, and only think about the little profit in front of you, you may lose even greater benefits.

In Taiwan, BETA, one of the two major systems in the video recorder market, once refused to give up in a timely manner because of its extreme concern for face, which caused great losses.

The BETA system was invented by Sony Corporation, which is good at developing new electronic technologies, and its competitor is the VHS system of JVC Corporation.

Although the BETA system is the pioneer of the commercialization of video recorders, and is ahead of VHS in terms of quality and technology, it made a big mistake in marketing strategy at the very beginning: it wanted to monopolize the entire market of video recorders, but refused to Share technology with other electronics companies.

Due to Sony's stubbornness, other electronics companies were forced to start working with JVC to develop a new VHS format.Since JVC cooperates with major electronics companies in a way of disclosing technology and shares the development results with them openly, more and more brands adopt VHS systems all over the world.

In the early stage, although Xinli Company achieved the effect of standing out from the crowd and thriving, it fell into a difficult situation of fighting alone in the market.

Subsequently, a number of companies using the VHS system brand tried their best to besiege the market that was originally monopolized by Sony, first nibbling away, and finally swallowing it.As a result, the market share of Sony's BETA system gradually shrank, while VHS became more and more popular due to its large number of people, and its market share also came from behind.

Although Sinic knew that this trend was extremely unfavorable to it, it was unwilling to lose in the battle of the century, so it tried its best to resist.

Unwilling to give up and give up the unprofitable and irreversible market disadvantages, Sony has invested a lot of money in improving technology and strengthening advertising campaigns.In fact, doing so undoubtedly violates the principles of marketing, trying to compete with the company's reputation and consumer demand.The ending is not only thankless, but doomed to failure.

In the spring of 1988, Sony officially admitted for the first time that BETA was not as good as the VHS system in terms of performance, and decided to start production of the VHS system.In the nearly 1980 years from 1988 to 10, Xinli Company did not know how much manpower and financial resources it spent in a hopeless struggle.If all the investment in the past 10 years is used to develop new products, what will it be like?

Sinic's insistence at the beginning was of course for its commercial reputation, and it was the company's consistent belief.However, the market is cruel, and consumers are also realistic.Strategic "walking" is still extremely important in business warfare!
Spartacus wins three
"Going first" is actually a winning strategy of retreating as advancing that is commonly advocated by people.

In a thrilling group gladiatorial match in ancient Rome, Spartacus, who became a gladiator, was the only one left in the group, and there were three other people on the other side.Three against one, despite Spartacus's extraordinary personal martial arts, the opponent still has an absolute advantage.If the three powerful enemies attack together, he will undoubtedly be in danger of being defeated and killed.

At this time, the people watching the gladiatorial fight couldn't help sweating for Spartacus.Suddenly, something unexpected happened: Spartacus saw an opportunity and ran away, while the other three fighters immediately turned around and chased after him.

Due to the different positions, different mental preparations, and different running speeds, the four of them quickly separated.This created a favorable situation for Spartacus to clean up his opponents one by one.People saw Spartacus quickly turn back to fight, and knocked down the first opponent who caught up, followed by the second and the third.

The huge change in an instant stunned the audience of the Roman nobles who enjoyed watching the fight to the death, and everyone couldn't help cheering.

In fact, what Spartacus is using here is the strategy of "walking first".His "walking" made the advantages of the three opponents useless, and instead turned into a disadvantage; and his initial disadvantage of one to three, through this "walking", coupled with his own superior martial arts, turned into a A rare advantage.The two-phase transformation finally allowed Spartacus to win an absolute victory.

retreat in the world

In modern society, "walking" takes various forms.When a husband and wife quarrel, if one party can "walk" out at the right time, it will be of great help to ease the conflict between the two parties; It is very likely that nothing will happen.These are another form of "walking", and they are all the best strategies.

When having a dispute with others, it is best to keep silent as much as possible. If you really can't help it, just go with the 36 plan.Especially when you find others domineering and aggressive, you should "walk" with considerable speed and strength.Generally speaking, people give in to aggressiveness, and this is a relatively normal reaction. It does not mean cowardice, shrinking, or timidity.

Because, even if it is gun to gun, pole to pole, it may not be beneficial.No matter how strong the opponent's aura is, as long as the distance between them is appropriately increased, their attack power will be weakened a lot.Therefore, temporary retreat is a flexible protection method.

Famous coaches retire in due course
Using the timing of "going forward", the timely "retreat" should be regarded as the normal decision-making principle for winning.The ancients said: "Those who are good teachers don't need to fight, and they can fight if they defend. Good people don't have to advance, and they can advance by retreat." Whether it is a military war, a business war, or the workplace, "retreat" is not only correct Yes, and it is necessary.People should look at it realistically and accept it."Retreat" must not be regarded as failure at the time of decision-making, at the beginning of decision-making, and before decision-making.

In 1990, Anders Tongstrom was hired as the head coach of the Swedish table tennis team.Because Tongstrom usually guides his players well, coupled with his superior strategy and tactics, the Swedish table tennis team has been triumphant year after year.

In the 1991 World Table Tennis Championships, the Swedish men's team led by Tongstrom won the championship of all events. In the 1992 Summer Olympics, they won the men's singles gold medal in one fell swoop, and this gold medal became Sweden's only gold medal in this Olympic Games.

However, just when the Swedish nationals placed more eager expectations on Tongstrom, he suddenly announced to the outside world that he would resign as the head coach of the Swedish table tennis team after the World Table Tennis Championships in May 1993.Tongstrom's performance is so dazzling, and the Swedish Table Tennis Federation has expressed to him that he is "very willing" to extend his employment contract, so why did he suddenly resign when he is so prosperous?Many people are puzzled by this.

In fact, it was Tongstrom's brilliant achievements over the years that prompted him to make the decision to resign.Tungstrom said: "Since I became the head coach, the Swedish table tennis team has achieved victory after victory. However, now I have clearly felt that it is difficult to motivate myself and my players to strive for new and even greater goals. A remarkable victory. The Swedish table tennis team needs a refresh, it needs a new man to lead."

It is not difficult to see that the head coach Tongstrom is using the "go first" strategy here.In sports, it is impossible to have an invincible general who always wins.Therefore, it is undoubtedly a wise move for Tongstrom to retreat decisively when he feels it is difficult to "strive for a newer victory".In this way, he can not only maintain his reputation in the sports world, but also allow the Swedish team to be renewed.If the Swedish team returns after a big defeat and then retreats, what is left to Tongstrom may only be a bunch of residual flowers.

(End of this chapter)