One Piece of Food

Chapter 159 Formula Control

Although Qin Dashi tasted Yipinju's bamboo rice with his own mouth, he admitted that Yipinju's bamboo rice was indeed better than his cooking.

However, whether it is necessary to pay a tuition fee of 10 yuan and a franchise fee of 20 yuan to join Yipinju is still a matter worth discussing.

With Qin Dashi's craftsmanship, although the bamboo tube rice he cooks is not up to the level of Yipinju, it is still no problem to open a store and sell it for 20 yuan a piece.

However, at this price, the profit is relatively low.Adding in the costs of ingredients and store rent, maybe a bamboo rice can only earn a few yuan.

With such a small profit, no one is sure that they can achieve a higher income than Yang Zhijie and Qin Shuyu's part-time jobs.

However, several elderly people are reluctant to pay so much money to study.

The point is, even if everyone is willing to get married, you can get married in the countryside without buying a house, but after paying the tuition and franchise fees, how can there be money to open a shop?
Shop rent, decoration, tableware purchase, which one is free?
Therefore, the whole family felt quite tangled.

After thinking about it for a few days, Yang Zhijie and Qin Shuyu suggested that they should go to the boss of Yipinju to negotiate the price and see if they could reduce the price or change the payment method.

This has won the support of several old people. Whether it is successful or not, it is always good to talk about it first.

Everyone has reached a consensus that part-time jobs cannot be used for a lifetime, and it is best to have one's own career, which is the way out.

So, one day at the end of March, Yang Zhijie, father and son, and Qin Shuyu, father and daughter, went into the city together to Yipinju, intending to discuss this matter with Rao Mingyang, the boss of Rao, but Yang Zhijie's mother did not go this time.

Back to Rao Mingyang, after discussing with Zhou Xianying and confirming that he can sell the cooking technology of bamboo tube rice, although Yang Zhijie hasn't come to him yet, Rao Mingyang is already considering how to expand the chain scale.

If it's just Yang Zhijie's franchise store, even if the franchise fee is 20 a year, it's not much money.To earn hundreds of millions in cash, this amount of money is simply a drop in the bucket.

Therefore, it is necessary to expand the scale of the chain, let more people join Yipinju, charge more franchise fees, and win with a large volume, so that they can hope to earn hundreds of millions of profits to upgrade their cooking skills.

Nied Chicken has thousands of franchise stores across the country. If Rao's famous bamboo rice has this scale, the franchise fee alone will cost hundreds of millions of dollars a year.

Of course, this ideal can only be hoped for at present!
However, it does not prevent Rao Mingyang from fantasizing about it.

However, before Yang Zhijie's family of four came, Rao Mingyang was thinking about how to manage and how to control the formula from being leaked by others if there were really so many franchise stores.

However, no matter how you think about it, there seems to be no way to control the leakage of the recipe.

People's hearts are the most difficult to control. No matter what non-disclosure agreement you sign or how much liquidated damages you stipulate, it may not be able to prevent someone from leaking the recipe of bamboo tube rice.

Moreover, bamboo rice is made and sold on the spot, and the recipe must be taught to the franchise store, otherwise what will others do?
Therefore, in the end, it can only be attributed to the brand management of Yipinju.

Just like gnawing a chicken, in fact, it is not necessarily clear how much its fast food is.

But it is because the brand of Niedeji is valuable, and everyone pays the franchise fee of several million for a franchise store, willingly and willingly.

As for the fast food cooking method inside, the value is not so valuable.

Chicken legs with the same taste can be sold for tens of yuan a piece, and the unknown shop on the side of the road may only be worth a few yuan each.

Therefore, in operating a franchise store, the brand is the most important and must be protected.As for the recipe, that is secondary.

Of course, it is not appropriate to completely give up control of the formula and let it go.

However, this recipe, how to master it, really makes people scratch their heads.

This bamboo rice can only be cooked and sold by the franchise store itself, and the recipe has to be handed over to the franchise store.If you teach it, you can't control it.

Therefore, during the days when Yang Zhijie's family of four came to visit him, Rao Mingyang hid in the office when he had nothing to do, and discussed with Zhou Xianying about controlling the formula.

Finally, Zhou Xianying put forward an idea, which is to use a management method similar to instant noodles.

The composition of bamboo tube rice, bamboo, rice, and water must be fresh, and can only be purchased locally at the franchise store, and sold on the spot.

However, other seasonings and side dishes seem to be able to find a way.

For example, can oil, salt, vegetables, and meat be made into seasoning packets like instant noodles, and then provided to franchise stores?

How many seasonings and side dishes are needed for a bamboo tube rice? The Yipinju head office will open a seasoning processing factory, process it into a package of seasoning packages, and then provide them directly to franchise stores.

Franchise stores only need to master the formula of rice and water, then add seasoning packets, and cook directly by grilling.

As for the freshness of side dishes, it can be dehydrated like instant noodle seasoning packets, and then boiled in water when grilling in bamboo tubes, it will be no problem.

The solution proposed by Zhou Xianying moved David Rao's heart.

If someone really joins in, with this management method, Yipinju will provide seasoning packets of oil, salt, dehydrated vegetables, chicken, and beef, and only teach the recipes of rice and water and cooking skills to the franchisee. It seems that it can be better restricted Check out the recipe leak.

In this way, although it is still possible for others to find a food research institution to study the ratio of seasonings and ingredients in the seasoning package, the research cost is not cheap.There should be no one who would do this for a single franchise store.

Just like the chicken, the main store also provides tomato sauce, chili powder and other seasoning packages, but no franchise store is free to study the formula of these seasoning packages, and then develop and use them by themselves.

Not to mention that the main store uses contracts to restrict the franchise stores to use the seasoning packages provided by the main store. Even the process of researching and cracking the recipe is not something that ordinary non-governmental organizations can do.

Even if you research it, you can't use it blatantly, because doing so would violate the contract, and it would be a thankless task.

Therefore, using Yipinju to provide seasoning packages to control the formula, coupled with focusing on brand building, should be able to avoid the possibility of the franchise store leaking the formula to the outside and then acting on its own.

However, in this way, it is a bit too much to charge franchisees another 10 yuan for the tuition of bamboo rice cooking skills.

Because, the value of bamboo tube rice actually lies in the formula.As for cooking skills, those like Rao Mingfa can be learned in a few days, and they are actually not worth much.

Since the formula is divided by the main store in the form of seasoning packets, it is not suitable to charge as high a tuition fee as others.

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(End of this chapter)