One Piece of Food

Chapter 221 Obvious Advertising Effect

Weng'an County, adjacent to Mae Tan, is also under the jurisdiction of Zunyi City.

When the official account of Yipinju Weixin released the news about the recommendation of Taili Songhua preserved eggs, a young woman was playing with her mobile phone in an egg wholesale store in the Weng'an County Farmer's Market, while her husband was sorting out several boxes of eggs that had just arrived from the farm. eggs.

The woman was playing with her mobile phone, and after refreshing Weixin, she suddenly found that there was new news about the Yipinju she was following, so she quickly clicked in.

Ever since she and her husband went to Mae Tan to taste the food of Yipinju in the first half of the year, she has never forgotten it.Not only do I go to Mae Tan to eat once a month or two on average, but I also follow Yipinju's Weixin official account and follow Yipinju's news at any time.

In particular, the news of Yipinju's new food is what she is most concerned about.

Seeing that Yipinju had new news, she couldn't wait to click in.

Click on the latest news, but it turns out that it is not the news about Yipinju’s new gourmet product, but a food recommended to everyone: Taili brand preserved egg produced by Mae Tan Taili Songhua Preserved Egg Factory.

According to the introduction on the recommendation information, this Taili brand preserved egg has a history of more than 40 years, which can be called an old brand.Not only has it been published in the People's Daily, the founder Hu Taili has also won the title of the Southwest Preserved Egg King, and has been exported to all provinces of the country.

Not only has a long history, but the production management of Taili brand preserved eggs is also very strict, with complex craftsmanship and exquisite technology. The preserved eggs produced have beautiful pine flowers after peeling, the quality is also very stable, and the taste is even more delicious.

The recommendation information is also accompanied by a set of photos.There are photos of the production workshop of Taili Preserved Egg Factory, finished preserved eggs, close-ups of peeled preserved eggs, cold preserved eggs, and preserved egg porridge with lean meat.

Therefore, after strict selection, Taili preserved egg has also become the only designated supplier of Yipinju boiled preserved egg and lean meat porridge.Rao Mingyang, the owner of Yipinju, hereby recommends this preserved egg to all gourmet lovers. I hope you like it.

Then, it is the wholesale price, retail price, factory address, and contact number of Taili Songhua Preserved Egg Factory.

Seeing this news, although it is not the news that Yipinju has launched a new food, the woman is still somewhat interested.Because, their home sells eggs wholesale and retail, eggs, duck eggs, salted eggs, preserved eggs, quail eggs, everything is available.

Now, this Taili preserved egg can not only become the only supplier of Yipinju, but also be recommended by the boss of Yipinju, which should be pretty good.

After seeing that group of photos, she, a snack foodie, wanted to taste it even more.

So, she shouted to her busy husband: "Husband, come and see, Yipinju has sent a new message."

His husband is also a foodie, and he never forgets the delicious food of Yipinju.If he wasn't in Weng'an County, where it was far away and the price was expensive, he would have liked to eat there every day.

Hearing that Yipinju released new news, he thought it was a new gourmet product.Quickly put down the work in hand, ran over a few steps, and asked his wife: "What news, have you launched a new delicacy?"

The woman shook her head and said with a smile, "No, it's a message recommending preserved eggs. Take a look, I think it's okay. Why don't we buy a batch and sell it, and try it for ourselves?"

Then, she handed the phone to her husband.

Her husband also thought it was good after reading it, and they still believed in Yipinju's recommendation.

However, for that price, her husband was a little hesitant.

"The wholesale price of this Taili preserved egg is more expensive than the retail price of other ordinary preserved eggs we sell. Moreover, the final price for consumers is more expensive, and the retail price is as high as 2 yuan each. Can it be sold?"

The woman said confidently: "It must be sold! The food that can become the only supplier of Yipinju must be of good quality and taste. Moreover, it will be no problem to be recommended by Yipinju. Yipinju has not yet given Who ever advertised, it must be good."

Her husband thought for a while, and said: "Then let's buy a batch and sell it! But, we can't buy too much, buy less, and see if we can sell it!"

The woman also nodded and said: "Yes, it's better to be more cautious!"

Then, they made a call based on the phone number on Weixin News, asking Mae Tan Tai Li Songhua Preserved Egg Factory to send them a batch of preserved eggs, and they were willing to try selling them.

After Mae Tan Taili Preserved Egg Factory handed over the advertising introduction and photos to Rao Mingyang, Hu Zhensheng naturally has been paying attention to the recommendation information of Yipin Juwei Signal.

As soon as the news on Yipinju Weixin's official account came out, Hu Zhensheng also saw it immediately, and saw the hot comments from Weixin netizens below.

"This Taili Preserved Egg is quite capable, so I asked Yipinju to advertise for them."

"I don't know what is the relationship with Yipinju. Yipinju hasn't advertised yet, right?"

"It doesn't matter, it seems to be the sole supplier of Yipinju's preserved eggs."

"Looking at the introduction, it should taste quite delicious. Go buy some someday and taste it."

"The price is a bit high, the retail price is 2 yuan each."

"Cut, for the preserved eggs introduced by Yipinju, 2 yuan is a ball!"

"Yes, I believe Yipinju's recommendation, the price is not a problem."

"After eating Yipinju's exorbitantly expensive food, I feel that the 2 yuan preserved egg is the same as no money."

"Yeah, it's too cheap."

"Is there any one in Zunyi City? I'll buy some in the afternoon to try."

"I don't know, I haven't heard of it anyway."

"If you know, let me know, or if someone sells it at a wholesale point, I will definitely buy it."

I saw that many Weixin netizens expressed their great interest in Taili brand preserved eggs, and the retail price of 2 yuan a piece did not arouse any doubts from netizens.

This is a big reversal from the treatment that Taili factory encountered when it was selling outside, and the price was questioned in every possible way.

In the past, when the salesmen of Taili Factory went out to sell products, whether they were wholesalers or consumers, they all complained about the price of Taili Factory’s preserved eggs, thinking that it was too expensive.

Wholesalers, supermarkets, and retail stores are unwilling to sell, and consumers are unwilling to buy. In addition, advertising cannot keep up, and there is no added value of the brand, which leads to business shrinkage to the brink of collapse.

Now, if you advertise with Yipin Juwei signal, the effect will be different.Looking at the comments of Weixin netizens, everyone doesn't care about the price of Taili brand preserved eggs at all, what everyone cares about is where to buy them.

Seeing these comments, Hu Zhensheng knew that Lao Zhang, the salesman, was going to be busy.Perhaps, he still needs to hire a few salesmen.

Within this year, at least the sales channels within the scope of Zunyi must be established and perfected. Every county and important township must have a fixed wholesaler, and larger supermarkets and stores will also directly contact and deliver goods.If there is a real improvement, next year the sales channels will spread to the whole province and go to other provinces.

While Hu Zhensheng was thinking about it, the office clerk answered the phone and told him in surprise that an egg wholesaler in Weng'an County who had never contacted before ordered a batch of goods from their factory and asked them to give it to him in the next two days. Others pulled a batch of preserved eggs over.

Hu Zhensheng looked at the time, Yipinju's Weixin advertisement had only been sent out less than half an hour ago, unexpectedly, someone called to place an order. The effect of this advertisement is too obvious, right?
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(End of this chapter)