One Piece of Food

Chapter 363 Brand Value (Second Update)
The difference between Rao Mingyang and Zuo Bohao is that Rao Mingyang is interested in a franchisee in Yuzhou City, which has the highest franchise fee in the remaining 3 bids.

Therefore, Rao Mingyang felt that this quota should be given to the bidder of Yuzhou City.

However, Zuo Bohao didn't think so.He believes that there is already Xiong Yuqi's store in the urban area of ​​Yuzhou City, so it is not necessary to open another franchise store of preserved egg and lean meat porridge in the adjacent urban area.

At least, at present, there is no need to select bidders from Yuzhou City when other options are available.

Therefore, he prefers a franchisee in Zunyi City, which is the one with the second highest bid in the remaining 3 bids.

In short, Rao Mingyang prefers the one in Yuzhou City. One is that the bid is the highest, and the other is that Yuzhou City’s economy is more developed than Zunyi City, and franchise stores are more likely to succeed and make money. The brand value of Yipinju is higher than that of Zunyi City. This franchise store is big.

Zuo Bohao, on the other hand, prefers the franchisee of Zunyi. He thinks that the price difference between the two parties' annual franchise fee is not too far, and the difference in annual franchise fee is only more than 1 yuan.

Moreover, the district where the franchisee in Yuzhou City is located is next to Chengzhong District.Since there is already a Xiong Yuqi franchise store in the central district, this new franchise store is not so urgent.

Therefore, from the perspective of expanding more customers and the popularity of Yipinju, Zuo Bohao prefers the franchisee of Zunyi.

In the end, when Zhou Xianying was asked for her opinion, Zhou Xianying not only rejected Zuo Bohao's opinion, but also Rao Mingyang's opinion.

This made Rao Mingyang a little confused, and asked: "The opinions of the two of us are the two with the highest franchise fee in the three bids~ Why do you disagree?"

Zhou Xianying explained that for Yipinju, the difference in the annual franchise fee of 2 to [-] yuan is negligible.Therefore, everyone should focus on how to make the overall brand of Yipinju gain greater benefits.

Zuo Bohao made a point. There is already Xiong Yuqi's store in Yuzhou City, so there is no need to rush to open another one.Even if you want to open, you can wait until later. Now that you have other options, you can avoid this one first.

As for Zunyi City, Zuo Bohao might not have thought for a while, isn't Mae Tan the county under Zunyi City?In the case of the Yipinju head office in Mae Tan, the county town is only an hour’s drive from the urban area, isn’t it the same as the situation in Yuzhou City?

Therefore, Zunyi City, like Yuzhou City, is supplied with preserved egg and lean meat porridge, and it is not suitable as the last bidding area for preserved egg and lean meat porridge out of the two places.

The last of the remaining three bids is from Tongren City in Qianzhou Province, which is adjacent to Xiangtan Province.Zhou Xianying feels that although the franchisee's franchise fee is not as high as the previous two bids, compared with the previous two bids, Tongren City has a broader consumption prospect.

After all, unlike Yuzhou City and Zunyi City, Yipinju already sells preserved egg and lean meat porridge.In Tongren City, this new franchise store can get the support of all Yipinju fans.

Therefore, Zhou Xianying chose the franchisee in Tongren City who had the lowest bid but the best market prospect and was more beneficial to the overall brand image of Yipinju.

Since there is a main store in Mae Tan Yipinju in Zunyi City, Zuo Bohao's suggestion was the first to be ruled out.

Then, it depends on whether the franchise store in the well-known Yuzhou City has a better prospect, or the franchise store in Tongren City has a better prospect.

Rao Mingyang's opinion is that Yuzhou City is a municipality directly under the Central Government and the economic center of the west.It is impossible for Xiong Yuqi's franchise store to cover the next area.Few people would drive to Xiong Yuqi's shop early in the morning to eat Yipinju's chef-grade preserved egg porridge for breakfast.Even if there are, there are very, very few people.

Therefore, it is superfluous and inappropriate to say that it is redundant and inappropriate to open another porridge shop in Yuzhou.

And Zhou Xianying obviously had the same idea as Zuo Bohao.Even if Rao Mingyang said such a truth, Zhou Xianying also believed that opening a franchise store of preserved egg and lean meat porridge in Tongren City would be more beneficial to the expansion of Yipinju's brand value.

The reason is that there is already a store in Yuzhou City. If citizens really want to eat porridge, they can go to Xiong Yuqi's.But Tongren City, there is no such thing.Even if the citizens heard the name of Yipinju Preserved Egg Lean Pork Congee and wanted to find a place to taste it, there was nowhere to go.

Therefore, from this point of view, Tongren City is more suitable.Even that franchisee has the lowest price among the 3 bids.

And Zuo Bohao, after his own suggestion was rejected, also supported Zhou Xianying's suggestion.

Zhou Xianying even said to Rao Mingyang: "You have to know, I have been working in the restaurant and hotel industry for nearly ten years. Minister Zuo has only worked in the chain industry for many years. Both of us have different opinions. Agreed, although you are the boss, you have to seriously consider our opinions. Also, do you think I will harm you about our relationship? "

Rao Mingyang thought about it carefully and nodded.Although he felt that the market in Yuzhou City was bigger, Zhou Xianying and Zuo Bohao's considerations were not unreasonable.

From the perspective of expanding the brand value of Yipinju, since there is already a preserved egg and lean meat porridge shop in Yuzhou City, it is obviously more reasonable for the franchisee to choose Tongren City this time.

At the same time, Zhou Xianying's last sentence made Rao Mingyang think secretly.

Zhou Xianying is his girlfriend, and they are going to get married soon.Naturally, she will have a share of this level of residence in the future, and she will definitely not make a decision that is not good for her.

Rao Mingyang is not a major in economics, nor is he engaged in this industry.It may be more important to receive more franchise fees at present, or to have a larger market, more customers, and more direct profits, and the understanding of brand value may not be so clear.

However, Zhou Xianying has been engaged in the catering and hotel industry for many years, so she is obviously more experienced than Rao Mingyang, and has a better understanding of brand value than Rao Mingyang.

Therefore, if she said that it would be more beneficial for the franchisee in Tongren City to win the bid, then it might really be more beneficial.What's more, as a professional in the franchise industry, Zuo Bohao also supported Zhou Xianying's opinion, so Rao Mingyang couldn't help but think about it seriously.

After thinking about it for a few minutes, Rao Mingyang nodded, and adopted Zhou Xianying's suggestion, allowing the franchisee in Tongren City, Qianzhou Province to win the bid and become another franchisee of Yipinju Master Chef-level Preserved Egg and Lean Pork Congee.

There are two franchise quotas for preserved egg and lean meat porridge, one in Qianyang City and the other in Tongren City.

After confirming the franchise quota of preserved egg and lean meat porridge, we will discuss the successful bidders of Master Chef Chao Shou and Master Chef Meat Minced Egg Fried Rice.

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(End of this chapter)