One Piece of Food

Chapter 423 Countermeasures (Part 1 of Guarantee)
After Zhou Xianying finished relaying Liang Zhishan's words, Rao Mingyang and Zuo Bohao couldn't help looking at each other.

Yipinju has opened so many franchise stores, but it has never encountered such a situation.

I don't know what is the psychology of those local bamboo-tube rice owners, why they resist Yipinju's bamboo-tube rice franchise store so strongly?
Yipinju's bamboo tube rice is so expensive, hundreds of yuan per serving.And their local bamboo rice is only 30 yuan a piece.Yipinju has no competitive relationship with them at all, how could it cause such a big reaction from them?
Not only called on local customers to boycott foreign Yipinju, but also used unlimited discounts to attract customers for a long time, preventing them from patronizing Yipinju.

This is treating Yipinju like an enemy!
Of course, if they position themselves and Yipinju as competitors, it is normal to treat their enemies like this.

But what Rao Mingyang and others couldn't figure out was why they considered Yipinju as a competitor?
Our target customers are not on the same line at all, okay?
Yipinju has such an expensive bamboo rice, how many customers can it have in a day?Kill a hundred!

In fact, apart from the first day of opening, the Yipinju store in Jingjianbo, Chengzhong District, Yuzhou City, which has the best business among Yipinju franchise stores, has not sold more than 100 bamboo tube rice on a single day.

Therefore, an average of dozens of customers per day, compared with the huge number of customers who love to eat bamboo rice in southern Yunnan Province, is simply a drop in the bucket. What can everyone compete with?
Rao Mingyang, Zhou Xianying and Zuo Bohao couldn't figure this out.

However, if you can't figure it out, you can't figure it out, but the matter still needs to be solved!
What Liang Zhishan said made sense. It is certain that his business is not good and he will lose money.But paper can't hold fire, the business status of his store will definitely be posted on the Internet in the future, and it will definitely be a huge blow to the image that joining Yipinju means making money.

Therefore, the head office of Yipinju has the responsibility and obligation to help Liang Zhishan set up his franchise store so that the business can return to normal.Otherwise, everyone will suffer.

The three of them discussed for several hours, but they couldn't think of any way to stop those local bamboo rice restaurant owners.

Just like what Liang Zhishan said, people just passed it on by word of mouth, and did not give Yipin any evidence or proof of residence.At the same time, what other people say does not constitute defamation, and it is impossible to sue them.

Therefore, we can only compete for customers and customers in an upright manner!

Yipinju restaurant and seasoning factory now have a normal monthly operating profit of 200 million.In addition to the culinary tuition fees and franchise fees collected by several merchants, Rao Mingyang still has tens of millions of cash lying in the bank.

Therefore, the three finally decided that the head office would pay for the advertising.

After all, those bamboo rice restaurant owners and employees can only spread it by word of mouth, and the spread will not be too large.And if Yipinju advertises, it is not limited to Chuncheng, it can be seen in all parts of the southern Yunnan province.

Perhaps, customers from other counties and cities in southern Yunnan Province will go to Chuncheng to taste Yipinju’s bamboo tube rice after seeing the advertisement, thus breaking the resistance of local citizens in Chuncheng City.

The previous Yipinju had never advertised, but used its own Wei signal and website for publicity.Then, rely on word of mouth to spread word of mouth among food lovers everywhere, and then pay attention to Yipinju.

However, those who don't know how to surf the Internet, or don't have time to surf the Internet, probably seldom, or even never see news about Yipinju.

Because Yipinju had never taken the initiative to appear in front of them.

Since you can't sue the local bamboo rice restaurant owners, you can only use advertisements to actively attract customers.

At the same time, Zuo Bohao also suggested that Liang Zhishan extend the discount period by extending the [-]% discount for one month, and then decide whether to restore the original price or continue the discount after seeing the effect after one month.

Naturally, Liang Zhishan is responsible for the cost of the franchise store discount, which has nothing to do with the headquarters. As long as the headquarters advertises and increases the popularity of Yipinju, it is the support for the franchise store.

Moreover, in order not to favor one another, Yipinju will not only advertise in southern Yunnan Province, but will advertise in all six provinces of Yipinju franchise stores.

Of course, this time is to solve the problem of Liang Zhishan's source of customers, so the advertising efforts will definitely be tilted towards South Yunnan Province, and the advertising efforts in South Yunnan Province will be greater than those of the other five provinces.

After deciding to place an advertisement, Rao Mingyang also remembered one thing, which was the accumulation speed of his achievement points.

Taking the initiative to advertise Yipinju this time is probably an opportunity for Rao Mingyang to get more achievement points and accumulate achievement points faster.

Perhaps, at that time, the speed of accumulating 1 achievement points may be greatly shortened, and Rao Mingyang can start to accumulate 10 achievement points before opening the lucky halo for the lucky draw.

In that way, the delicacies drawn out are at least at the imperial chef level, so there will be little waste.

Therefore, Rao Mingyang also became active in Yipinju's initiative to place advertisements this time.Moreover, an advertising budget of 1000 million was allocated to Zhou Xianying for her to use boldly.

Internet portals, gourmet forums, QQ pop-up windows, TV, newspapers, highway billboards, bus stops, bus bodies, etc., just use them until the 1000 million is used up.

Zhou Xianying and Zuo Bohao were also shocked by Rao Mingyang's arrogance. They didn't understand why Rao Mingyang would go to war for Liang Zhishan's franchise.

In fact, apart from Liang Zhishan's franchise store, the other franchise stores of Yipinju are still doing very well.Not advertising will not have any impact on Yipinju's business.

Rao Mingyang naturally wouldn't tell them that he made such a capital investment because he wanted to expand the influence of Yipinju and increase his accumulation of achievement points.

Therefore, Rao Mingyang said awe-inspiringly that Yipinju should repay the high tuition and franchise fees charged by franchisees from all over the world.

The head office invests in advertisements, which also allows franchisees to attract more customers and earn more profits, which can attract more franchisees to join Yipinju, making the brand of Yipinju more valuable.

Seeing what Rao Mingyang said, Zhou Xianying and Zuo Bohao didn't know the inside story, they just admired Rao Mingyang's heroism and expressed their support.

After the decision was made, Zhou Xianying immediately made a phone call and told Liang Zhishan of the head office's decision to place advertisements and support franchise stores in various places, which made him very happy.

Yipinju has placed advertisements on a large scale, and his customers are not limited to Chuncheng City, but may come from all over the southern Yunnan province.In that way, there will be much less resistance from the local citizens of Spring City.

Moreover, he knows how delicious the bamboo rice cooked by himself is.I believe that with more and more customers tasting, the delicacy of Yipinju Bamboo Tube Rice will eventually break through the siege and return to normal.

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　The first update on April 3rd

　　
　
(End of this chapter)