One Piece of Food

Chapter 424 The Man Behind the Scenes (Part 2 of Guarantee)
After talking about the advertisement, Zhou Xianying also put forward a suggestion for Liang Zhishan to continue to offer a [-]% discount to attract customers. Liang Zhishan accepted it and said that she would start implementing the discount from today.

After Zhou Xianying finished speaking, Liang Zhishan also told Zhou Xianying one thing, saying that he had just investigated another piece of news.It is said that why those bamboo rice restaurant owners boycotted Yipinju franchise stores, it turned out that they were bewitched by others.

That person had conflicts with Liang Zhishan in other business fields before, and he suffered from Liang Zhishan's losses.

This time, we submitted the application for joining Yipinju Spring City's chef-level bamboo rice, but Yipinju didn't choose him in the end, but chose Liang Zhishan.

Therefore, with new and old hatred, that person privately described Yipinju as an enemy from outside, and suggested that the bamboo tube rice owners in Chuncheng City unite to confuse the local citizens to boycott Yipinju franchise stores.

Hearing this result, Zhou Xianying couldn't laugh or cry.Fortunately, it's not because of Yipinju's main store, but Liang Zhishan's own personal vendetta, and Yipinju's company can't be blamed.

Liang Zhishan also said that he will try his best to deal with this matter so that that person is not allowed to play tricks.

As long as that person doesn't play tricks anymore, those local bamboo rice restaurant owners will gradually find that Yipinju has no competitive relationship with them at all, and they will gradually stop in the future, allowing Yipinju franchise stores to return to normal.

In this way, Zhou Xianying felt relieved.

She believed that Liang Zhishan had been able to make that person suffer in the past, and now he should be able to solve this problem.

In the future, as long as Yipinju's advertisements start to run, those local citizens who resisted Yipinju will gradually clear up their barriers and go to Yipinju's franchise stores to try it once.As long as they eat it once, Zhou Xianying believes that they won't have any antipathy towards Yipinju again!
After hanging up the phone, he told Rao Mingyang about Liang Zhishan's latest investigation results.Rao Mingyang was also relieved to hear that Yipinju wasn't the cause of the franchise store's poor business.

In this way, it proves that Yipinju has not lost its appeal to consumers. Liang Zhishan is just behind the scenes.

Now that the matter has been investigated clearly, Liang Zhishan's opponent will be resolved by himself.Now, the head office only needs to take care of the advertising.

Naturally, advertising requires advertising words, videos, photos, planning, and cost-effective selection of various advertising media.

All of these must be proficient in professional advertising companies, and it is impossible for Rao Mingyang and Zhou Xianying to make a decision by patting their heads here.

Fortunately, with a budget of 1000 million, no matter where it is, it is a big deal, and I am not afraid that no one will come to grab it.

This matter was left to Zhou Xianying and Zuo Bohao. Fu Jiayu assisted in making suggestions, and Rao Mingyang went to teach those franchisees how to cook.

On the morning of April 4th, Yipinju Catering Company in Meitan County, Qianzhou Province issued a tender announcement on the Weixin public account and the company's website at the same time, saying that Yipinju Company was preparing to sell on the Internet and in Qianzhou, Yuzhou, Tianfu, Southern Yunnan, The television and newspaper media in five provinces and one city in western Guangdong and Xiangtan placed advertisements to promote Yipinju, and invited bids for national advertising companies.

The advertising budget for this time is more than 500 million. The specific amount of advertising and the commission of the advertising company will be determined by the planning proposal of the advertising company.

The advertising companies that bid are required to have a registered capital of more than 100 million yuan, and have rich contacts in the Internet, TV, newspapers and other media in various provinces across the country, and have successful cases of producing excellent advertisements and placing them on a large scale.

In order to test the strength of the advertising company, Yipinju Company will only prepay part of the payment during the process of advertising production and delivery.The remaining amount will be signed with the advertising company and paid in installments later.

Therefore, such a large-scale advertising production and placement not only tests the advertising company's advertising production ability and personal connections, but also tests the advertising company's ability to advance funds.

The implication is that small advertising companies with insufficient funds and insufficient strength should not do useless work.

The bidding period is one week, and major advertising companies can come to the headquarters of Yipinju for consultation at any time, show their strength, and come up with basic plans and ideas according to the requirements of Yipinju.

However, within a week, Yipinju Company may determine the winning bidder at any time and start advertising production.If you come late, you will be unlucky if you miss this deal.

After the advertisement is produced, it must be placed in the southern Yunnan Province first, and then placed in the other five provinces and cities.As for advertising in other provinces and cities across the country, there is currently no demand from Yipinju Company.

Therefore, at present, Yipinju requires advertising companies that come to bid must have media connections in these six provinces and cities.Of course, if there are contacts across the country, the success rate of winning the bid will be higher, because Yipinju may launch a wider range of advertisements in the future.

As soon as the bidding announcement of Yipinju came out, it immediately attracted the attention of countless large and small companies in the advertising industry.

Not because of how strong Yipinju is, but because this is a new client.Moreover, it is a new major customer with potential and the first advertising budget is more than 500 million.

As long as this business is won and Yipinju company is satisfied, when Yipinju wants to advertise in the future, it will naturally cooperate with the advertising company that won the bid this time. Wouldn't it be a big profit?

Therefore, this list is not only related to the possible hundreds of thousands of commissions for this advertisement, but also the subsequent advertisement list of Yipinju Company that may exist.

Many advertising companies moved upon hearing the news and began to form bidding teams one after another, preparing to leave for the headquarters of Yipinju Company in Meitan County, Qianzhou Province to bid.

Moreover, the time must be fast, because people have said that they can confirm at any time when they meet satisfactory ones, and they don't have to wait until the end of the one-week bidding period.

It's a pity that Yipinju Company clearly stated that it needs an advertising company with a registered capital of more than 100 million, and it also needs to have connections in those six provinces and cities.Moreover, there is a lot of money to be paid in advance, maybe millions of dollars.

Therefore, many companies that feel that their strength is not enough can only shake their heads and give up.

However, more advertising companies that consciously meet the requirements are acting nervously.

While Rao Mingyang was teaching the corresponding culinary skills to the ten franchisees step by step, on the afternoon of April 4th, the bidding team of Zunyi’s advertising company came to the Yipinju headquarters to show their strength to Yipinju and took out their plans and advertising ideas.

However, Zhou Xianying felt that this advertising company was not strong enough. Apart from Qianzhou Province, it had insufficient connections in other provinces and cities.

Therefore, Zhou Xianying asked them to go back and wait for news.

["Yipin Gourmet" signed-contract-first-published-at-start-point-chinese-wen-net, please book friends who have the conditions to come to Qi-click-chinese-wen-net to subscribe to support the author "Ming Qiao" ,thanks! 】

　The second update on March 3st, thank you for the 31 starting point coin reward of "Is it annoying to sleep", thank you!

　　
　
(End of this chapter)