One Piece of Food

Chapter 427 The Power of Advertising (Part 1 of Guarantee)
With the support of his mother, Wang Wenchen nodded wildly and said: "Yes, you have to eat to know what is authentic or not, and whether it is delicious or not! You don't have to cook my meal in the afternoon, I will try this Yipinju in the afternoon. Let’s talk about the bamboo rice.”

Seeing that Wang Wenchen had made up his mind, and his wife also supported his son to go, Wang Wenchen's father could only put his flag down and told his son the address of Yipinjuchun city franchise store with an unhappy face.

In addition to Wang Wenchen, there are many citizens in Chuncheng City, Southern Yunnan Province who have never heard of Yipinju. After seeing the advertisement of Yipinju, they became interested in Yipinju.

Some people forget it after seeing it, but some people pay attention to it and start searching for information about Yipinju on the Internet.

Then, some people were intimidated by the high price of Yipinju's delicious food, but some people, like Wang Wenchen, became interested in Yipinju instead.Then look around for the address of Yipinju's franchise store in southern Yunnan Province.

Naturally, Yipinju's official website ranks first in the search engine, and there are addresses of Yipinju's franchise stores on it.

So, that afternoon, many people, like Wang Wenchen, went to Liang Zhishan's Yipin Juchun city franchise store to taste the sky-high priced bamboo rice.

But when they tasted it, they couldn't help but be overwhelmed. They praised the rice in bamboo tubes of this product, which was much better than those in southern Yunnan Province.

The same is true for Wang Wenchen, who has eaten bamboo tube rice countless times since he was a snack, but there has never been any bamboo tube rice that gave him such a delicious taste enjoyment as Yipinju.

After eating Yipinju's bamboo rice, Wang Wenchen felt that his life was worth it!
Naturally, the price of Yipinju bamboo tube rice is no longer in Wang Wenchen's eyes.

The next morning, Wang Wenchen specifically told his parents not to cook lunch.

Then, at noon, Wang Wenchen made an excuse to get off work more than half an hour early, and then went to Liang Zhishan's to pack three bamboo tube meals to take home.

When Wang Wenchen's parents ate the rice in bamboo tubes that he packed, they couldn't help but be convinced.

Wang Wenchen's mother naturally bragged about the deliciousness, and his father couldn't say that Yipinju's bamboo rice was not authentic.

Such delicious food, no matter whether it is authentic or not, anyway, the whole family has made a decision to go to Yipinju to eat bamboo rice when there is no time to cook.

In addition to Wang Wenchen's family and other people from Spring City, many people from other counties and cities in southern Yunnan Province also saw the Yipinju advertisement on the satellite TV channel.

Then, after everyone searched for information about Yipinju, they also made a decision that if they go to the provincial capital, they must go to a Yipinju franchise store to taste how delicious this Yipinju bamboo rice is.

On April 4, because the advertisement was broadcast on the first day, the impact was not great.Except for those who are more impatient like Wang Wenchen, not many people flock to Liang Zhishan's shop.

But after a day of fermentation, on April 4, many more customers flocked to Liang Zhishan's store.

On April 4th, Liang Zhishan's Bamboo Rice Specialty Store rebounded strongly, and its operating income exceeded 24 yuan, which was more than the turnover on the first day of opening on April 5000th.

At the same time, after signing the contract with Southern Yunnan Provincial Satellite TV, the Yuzhou advertising company that was acting as an agent for Yipinju's advertisements also completed newspaper and other outdoor advertisements non-stop.

As a result, with the launch of various media and outdoor advertisements such as provincial newspapers in southern Yunnan Province, Chuncheng bus stops, stations, airports, etc., the turnover of Liang Zhishan's franchise stores began to rise steadily.

Although expensive, it does taste good.With the promotion of advertisements and the word-of-mouth of customers who have tasted the bamboo rice, the turnover of Liang Zhishan's franchise store has doubled or tripled in just a few days.

During the May Day holiday, it ushered in a wave of peaks, breaking through the bottleneck of a single-day turnover of [-] yuan in one fell swoop, not far from the single-day turnover of franchise stores in other provinces.

So far, Liang Zhishan's franchise store has come out of the shadow of failure, and Yipinju Company has also solved its own brand crisis.

After finishing the placement of advertisements in southern Yunnan Province, the advertising company also immediately dispatched additional manpower, divided into several groups, and worked overtime to continue to place advertisements on the Internet and several other provinces and cities.

Moreover, with the operating experience in southern Yunnan Province, the negotiation and placement of advertisements in several other provinces and cities went much smoother.

In addition, several other provinces and cities do not have as intensive advertisements as Southern Yunnan Province, so it takes much less time.

On April 4, the penultimate day before the May Day holiday, several Internet portals and QQ pop-up advertisements, as well as media and outdoor advertisements in several other provinces and cities were simultaneously launched.

Immediately, the residents in these provinces and cities, especially the residents in the provincial capitals and major prefecture-level cities, were severely swiped by the advertisement of Yipinju.

Many citizens who saw information about Yipinju for the first time were taken aback.

"Yipin gourmet, all in Yipinju? What a crazy tone!"

"What kind of person is crazy in tone, the price is really crazy. You go to the official website of Yipinju, it will scare you to death!"

"What's going on? Tell me!"

"A bowl of fried rice is 400 yuan, a bamboo tube rice is 400 yuan, a piece of preserved egg and lean meat porridge is 100 yuan, and Chaoshou is 200 yuan. Isn't it scary?"

"Damn it, is it real or not? I'll go check it out!"

"A bowl of porridge sells for 100 yuan, my god, dragon meat porridge?"

"What dragon meat porridge, didn't you read the name? It's preserved egg and lean meat porridge!"

"A simple porridge with preserved egg and lean meat, why is it so expensive?"

"It's a black shop, it's a slayer, everyone, don't go there!"

"Shouldn't it be so? Yipinju's advertising is on a huge scale this time! How dare black stores make such a big publicity?"

"Yeah, what's the situation? Has anyone who has eaten Yipinju come out and talk about it?"

As a matter of course, some citizens who knew about Yipinju, and even tasted Yipinju's delicious food at the local Yipinju franchise store, stood up and spoke for Yipinju.

"You people, do you know what it means to believe what you hear and see what you see? Without investigation, you have no right to speak! Whether Yipinju's food is good or not, and whether it's worth so much money, you'll have to eat it to know!"

"Exactly! Anyway, I went to eat twice, and I was completely conquered! If it weren't for the heavy burden on my wallet, I wish I could have three meals a day at Yipinju Restaurant!"

“Yipinju’s delicious food is definitely worth the money, you just have to try it!”

"That's right. For example, a bowl of preserved egg and lean meat porridge is only 100 yuan a bowl, which is not that expensive. Try it for 100 yuan, and you will know the charm of Yipinju food!"

"Yeah! At first I didn't believe that ordinary fried rice could be fried in any way, and it dared to be so expensive. But after being taken by my brother for a meal, I was convinced!"

"This franchise store here specializes in bamboo-tube rice. My boyfriend and I went to eat it. It's really delicious! If it wasn't too expensive, I wish I could have bamboo-tube rice with my boyfriend for three meals a day at Yipinju! However, although it is expensive, I think the price is justified, and it is worth the money!"

"Well, not bad! The price is a bit expensive, but it's worth it to taste such delicious food in this life!"

["Yipin Gourmet" signed-contract-first-published-at-start-point-chinese-wen-net, please book friends who have the conditions to come to Qi-click-chinese-wen-net to subscribe to support the author "Ming Qiao" ,thanks! 】

　4月1日保底第一更，感谢“天如水”3月31日的100起点币打赏，谢谢！

　　PS: Due to the author's personal reasons, the book will be guaranteed 2 chapters a day from now on until the end of the book, monthly tickets and recommendation tickets will not be updated, please forgive me!But this book will not be eunuchs, and it will not be unfinished, so please rest assured to read it! ——Mingqiao/2017.4.1 (Although it is April Fool's Day, I am not joking!)

　　
　
(End of this chapter)