One Piece of Food

Chapter 463 Entering the Country (Part 1 of Guarantee)
On October 10, the first day of Yipinju Shanghai flagship store opening, the turnover was close to 14.It fell slightly on the second day, and rebounded strongly again on the third day, surpassing 10 in one fell swoop.

On the fourth day, the discount event ended, and the turnover fell to less than 10 again.

However, as more and more Shanghainese tasted Yipinju’s delicacies, the word-of-mouth became better and better, which began to drive countless Shanghainese to Yipinju to enjoy their food.

On the fifth day of opening, the turnover of Shanghai flagship store exceeded 10.Then, in the next few days, the turnover has been stable at more than 10.

This is an achievement that Yipinju restaurant head office has not achieved.

The head office of Yipinju Restaurant in Mae Tan currently only hits a turnover of more than 10 yuan through discount activities on holidays, and the usual turnover is less than 10 yuan.

However, one week after the opening of the flagship store in Shanghai, it is no longer the date of discount, but it still maintains a strong daily turnover of more than 10, and it is rising steadily every day.

And, it's only just opened now.In the future, as word-of-mouth spreads farther and farther, and there are more and more types of food, I am afraid that the daily turnover of Yipinju flagship store in Shanghai will exceed 20 or 30. It is possible!
Even now, it can be confirmed that the flagship store in Shanghai City has become another gold-absorbing weapon of Yipinju.

Yipinju main store, Shanghai flagship store, and Yipinju winery, there are more and more channels for Rao Mingyang to make money, and he is really making money every day!

After the Shanghai flagship store opened smoothly and the turnover stabilized, Rao Mingyang, Zhou Xianying and Zuo Bohao returned to the Mae Tan headquarters, leaving Zhuo Yu, Huang Jianhua and a financial staff to manage the Shanghai flagship store.

After returning to Mae Tan, Zuo Bohao counted the franchise stores of Yipinju in Qianzhou Province, Tianfu Province, Western Guangdong Province and other surrounding provinces and cities, and reported to Rao Mingyang and Zhou Xianying: "Mr. Rao, Mr. Zhou, this There are already more than 200 franchise stores in six provinces and cities. Basically, every prefecture-level city has a Yipinju franchise store, and most of the following counties have Yipinju franchise stores. According to the recent Feedback, these six provinces and cities apply for Yipinju to join less and less, and the franchise fee is also less and less, the potential has almost been exhausted, and it is time to enter other provinces and cities."

Rao Mingyang and Zhou Xianying approved Zuo Bohao's judgment after looking at the statistics of the Franchise Department.

Indeed, most districts and counties in these six provinces and cities already have Yipinju franchise stores.Moreover, some districts and counties have more than one, but two or three franchise stores.

The business of these franchise stores has begun to show signs of mutual influence, and is no longer as hot as when the first franchise store opened.

Although the food at Yipinju is delicious, it is also expensive.After several franchise stores appear in a district and county, and there are also franchise stores in other nearby districts and counties, they can only rely on local customers for consumption, which inevitably lacks potential.

Therefore, there are fewer and fewer investors who continue to apply for franchise in these six provinces and cities.Moreover, the franchise fee paid is basically only the starting price of Yipinju.

The chain franchise potential of these six provinces and cities has already consumed almost half.Even if there are still franchises in the future, there are only a few of them, and it is really time to march to other provinces.

However, before confirming the opening of chain franchise qualifications in other provinces and cities, Yipinju must first set aside the territory for its own branch stores.

For example, the flagship store in Shanghai, which has surpassed the Yipinju main store's turnover as soon as it opened, obviously can't just open this one.Therefore, some mega cities must have a flagship store of Yipinju.Not only to make money for themselves, but also to provide a more comprehensive food supply to surrounding customers.

After all, there are only one or two delicacies in the franchise stores, and only Yipinju's own branches can provide most of the delicacies.

Therefore, it is necessary to first determine the big city where Yipinju will open its flagship store, and then open the chain franchise qualifications in other cities except this big city.

There are two restaurants of its own that continuously contribute profits, and franchise stores continue to pay tuition and franchise fees. The financial resources of Yipinju are enough to open another flagship store.

However, there are not enough chefs and managers.

Therefore, other branches cannot be opened at present, so we can only draw up the territory first, and don't let Yipinju's branches and franchise stores form a relationship of competition with each other.

For example, the flagship store in Shanghai.If Yipinju has already opened the chain franchise qualification in Shanghai City, there may already be several Yipinju franchise stores in the district where the flagship store of Yipinju Shanghai City is located.

Then, Yipinju ran to open a flagship store by itself, and the franchise store opened by the previous investors would inevitably be diverted by Yipinju's branch stores for most of the business.After all, Yipinju's branches have more food varieties, and customers are definitely more willing to go to Yipinju's flagship store.

In this way, it is not fair to those franchisees who invested in the early stage.

Therefore, after discussion, Rao Mingyang, Zhou Xianying and others decided to first determine the cities where Yipinju will open branches, and the urban areas of these cities will not accept applications from investors for the time being.After all, we still don't know which urban area of ​​the city the branch will be opened in. It will be troublesome to choose a location in the future. It is better to freeze the franchise store application in the urban area of ​​this city first.

After Yipinju's branch opens in that city, the franchise store application in that city will be released.If you are not afraid of being affected by the Yipinju branch, you can apply for a franchise store in the urban area of ​​the city!

After choosing the geographical location and comparing the degree of economic development, Rao Mingyang, Zhou Xianying and other Yipinju executives determined the city where the flagship store of Yipinju will be located after several days of deliberation and deliberation.

In the southwest direction, because there is already a main store of Yipinju restaurant in Mae Tan, which can radiate to surrounding provinces and cities, there is no need to open a branch store.

Among several large cities in the south, Guangdong City is relatively central and has a well-developed economy.Therefore, everyone unanimously chose Yuezhou City, Eastern Guangdong Province, as the location of Yipinju flagship store in the south.

There are already flagship stores in Shanghai on the eastern coast, and all of them have already opened, which can radiate the surrounding areas, so there is no need to open flagship stores.

In the central part, after choosing among several big cities, everyone unanimously decided to take Wuhan, the capital of northern Hubei Province, as the location of Yipinju's flagship store in the central part.

In the northwest, Chang'an, the capital of Shaanxi Province, was chosen as the location of Yipinju's flagship store.

The north, of course, is Kyoto, there is no doubt about this.If there is no Yipinju flagship store in the capital, then there is no need for Yipinju to open a branch.

In the Northeast, Changchun City, the capital of Jilin Province, which is located in the middle of the three Northeast provinces, was chosen as the location of the flagship store of Northeast Yipinju.

After choosing the big city where Yipinju wants to open a branch, other cities can open the chain franchise qualifications of investors.

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　The first update on April 4rd

　　
　
(End of this chapter)