Gold Investor

Chapter 112
He knows himself and the enemy and can win a hundred battles. In order to buy Dream Theater, he asked about the situation of Yijia Financial Holdings.After careful consideration, Fang Yubin also made up his mind to abandon the already profitable Dream Theater and tilt the funds to Yijia Financial Holdings.The so-called fear when others are greedy, and greedy when others are fearful, Fang Yubin must really practice it once.The live broadcast industry, which everyone is rushing into, retreats calmly. It is already a P2P platform that everyone can't avoid, but I insist that Qingshan will not relax.

1 Play hard to get, the most important thing is to master the heat

After returning to Shanghai, Fang Yubin went to the hospital to remove the gauze from his head only one day later.Although shopping malls are like battlefields, wounded people wrapped in bandages can hold their ground, but it is inconvenient to negotiate business with gauze wrapped around them.

Fang Yubin wore a casual hat to cover the wound.He was sitting in his office, waiting for guests from Beijing.After meeting with Yang Yun that time, the other party replied quickly, expressing his willingness to come to Shanghai for an interview.It's just that it seems impossible for the boss to do it himself.The boss has already set rules for himself and will no longer participate in specific business negotiations.

Fang Yubin didn't force it either.If you say what you say, the other party must do it, otherwise you will avoid talking, then it is not doing business, but fighting.He agreed and made an appointment with Yang Yun to meet.

On a Wednesday afternoon, Yang Yun and his party showed up at Fang Yubin's office as scheduled.There were four people who came, all wearing dark business attire.Yang Yun said that two of them are department heads, and the other is Nie Yuanguo, the company's senior vice president.

After shaking hands and exchanging greetings, Fang Yubin asked everyone to sit down. He said casually, "The Beijing-Shanghai flight is often delayed. I didn't expect you to be so punctual."

Yang Yun smiled and said, "We came here by the boss's private plane."

Fang Yubin nodded calmly.He was no longer Wuxia Amon, so he shouldn't be surprised by the battle of a private jet.Let's talk about the boss far away in Beijing. Although he is also a bigwig in the business world, he is not much higher than Wang Cheng and Fei Yunpeng.Even if he came in person, Fang Yubin would not be a little nervous, let alone facing Nie Yuanguo.

Nie Yuanguo sat on the sofa and unbuttoned his suit gracefully.Seeing that Fang Yubin was dressed casually and had a hat on his head, he casually said, "It's good to wear casual clothes at work. Unlike us, there are many requirements for clothing."

Fang Yubin took over the conversation and joked: "The Internet friends I met in the past dressed very casually. I didn't expect that a regular army like you, who started a real estate business in suits and leather shoes, would also fight against small things like live broadcasting platforms. Interested in playful stuff."

Fang Yubin's joke can be regarded as praising the other party as a regular army, and it can also be understood as ridiculing the other party for being a rookie who doesn't understand the Internet.

Nie Yuanguo heard the implication, and answered without humility: "It is probably a misunderstanding to say that the employees of technology companies are dressed casually. Companies like Apple and Google do not have special requirements for their employees to dress. However, companies like IBM, Oracle, and Cisco, employees Most of them wear formal clothes. In my opinion, clothing is just a matter of different corporate cultures.”

"Besides," Nie Yuanguo said again, "Small things can develop into a big culture. As we all know, ballet represents a kind of court culture and aristocratic culture, but its origin is full of market flavors. When a French court dancer came to Italy, in a prosperous bar in Florence, when he saw the waiters coming and going to serve food, he had to hold up the tray and walk on tiptoe in order not to spill the food and drinks. After inquiring, I found out that the waiter’s This posture has become the style of this bar. Inspired by the dancers, they invented ballet and brought the dance back to the French court. Although the live broadcast platform is more grassroots, no one knows how high it will develop in the future .”

"Mr. Nie has a unique vision." Fang Yubin said, "You have long seen that the live broadcast platform has unlimited potential, so you made the layout in advance."

The conversation between Fang Yubin and Nie Yuanguo is like a master's move, the attacker is extremely fierce, and the defender is impeccable.Fang Yubin made a joke that was not out of proportion, but it also seemed to be a slap in the face.Nie Yuanguo turned his offensive invisibly, from the Silicon Valley of the United States to the European ballet.Fang Yubin seized another opportunity, on the surface he praised the other party for his unique vision, but in fact he raised his own self-worth.

After some fights, both Fang Yubin and Nie Yuanguo knew that the other party was a powerful person, so they cheered up.Nie Yuanguo smiled and said: "I will convey my apology to Mr. Fang on behalf of the boss. The boss said that he has been friends with you for a long time and has never met. This time, no matter whether the business can be negotiated or not, we must have a good time. It's just in the negotiation stage. He won't show up."

Nie Yuanguo added: "The boss doesn't come out to discuss business in person. This is not only his own rule, but also the unanimous request of the company's senior management. The boss is very loyal and has many friends. At the negotiating table, if someone casually talks about friendship, he will soften his heart. For example, investing in theme parks in various places involves dealing with local governments when it comes to land transactions. As a result, the terms negotiated by the boss in person are far worse than those negotiated by the vice president in person.”

Fang Yubin smiled and said nothing, Nie Yuanguo brought the topic back to M&A, and said, "We are here this time, of course, for the shares of Dream Theater in Mr. Fang's hands. If you have any ideas, you may wish to speak up."

"I can't talk about any ideas." Fang Yubin shook his sleeves, "Dream Theater is about to go public in the United States. I have never planned to sell shares, and I have never thought about it before. The last time Yang Yun found me, we chatted .Yang Yun and I are old friends, for the beauty's sake, I can't refute her face."

Fang Yubin kept silent about selling the equity, but moved Yang Yun out—this was not only a negotiation strategy, but also a help for Yang Yun.He knew that Yang Yun's current position in the new company was unstable and she needed someone to help her.Sure enough, as soon as she spoke, Yang Yun gave her a grateful look.

Nie Yuanguo did not turn the corner: "We hope Mr. Fang will sell his shares."

"Sell?" Fang Yubin shook his head, "Businessmen had nothing they couldn't sell, but the timing wasn't right. After Dream Theater was listed on NASDAQ, the stock in my hand was valued at at least [-] million U.S. dollars. Now what? , I don’t want to sell it below this price, but if you really buy it at this price, you may not be worth it.”

Going to the U.S. for IPO was a matter of no account at all. Fang Yubin moved it out at this moment, naturally to scare his opponents.He doesn't even care about whether it's worth it, he just tells the other party euphemistically that the things in my hand are very valuable!
Nie Yuanguo said: "[-] million US dollars is really not worth it to us, but is it a mirage to you?"

"How do you know that?" Fang Yubin said disapprovingly.

Nie Yuanguo said: "We all know that there is still a long way to go between the launch of the listing in the United States and the real listing. No one can tell whether there will be any variables or the success will fall short. Even if it is finally listed on NASDAQ, The prospects are not optimistic. Today is different from the past. Chinese concept stocks have long been unpopular in the U.S. capital market. Many Chinese concept stocks have fallen below the issue price, and several have been delisted directly. There was a lock-up period when they were first listed. If you can’t sell the stock in your hand, it’s really hard to say what price the stock price will be after the lock-up period is over.”

Fang Yubin thought to himself, this Nie Yuanguo is really not an idiot, he has a clear understanding of the American capital market.He Zhaowei was full of longing for going public in the United States, while Fang Yubin almost used the same rhetoric to warn his old classmates.

Fang Yubin laughed loudly: "It's really interesting to talk about business with Mr. Nie. I'm worried about you, worried that your bid is not worth it, and you are also worried about me, for fear that my money will not be safe." But Fang Yubin laughed, and then Feeling a dull pain in the wound, I had to close my mouth immediately.

"It's not just that you can't rest in peace." Nie Yuanguo took over the conversation, "From now until it goes public, I'm afraid you will have to keep pouring money into it. I have analyzed the case of Dream Theater. The reason why this live broadcast platform can rise rapidly lies in its own technical reserves and Fang’s total funds.”

Nie Yuanguo said: "Dream Theater was defeated in the video website industry, but its technical reserves are sufficient to be proud of the live broadcast platform in the past few years. With the capital invested by Fang Zong, it was able to operate with a lot of money. Why did it do so in the previous years? For a period of time, many Internet celebrities emerged from the Dream Theater, isn’t it because you are willing to give money? You have adopted a model that the industry has never had a platform without taking a commission, returning all the gifts to Internet celebrities, which greatly increased the number of Internet celebrities. Desire. Then, the model of giving Internet celebrities a basic salary was adopted. By analyzing the quality of Internet celebrities’ fans, live broadcast traffic and live broadcast time, they gave Internet celebrities a step-by-step basic salary to ensure their income. There must be brave men under heavy rewards , Internet celebrities are flocking to it, and Dream Theater will naturally become popular."

Fang Yubin held his chin: "Your research on Dream Theater is quite in-depth."

Nie Yuanguo said: "But recently, have you noticed that it is becoming more and more difficult to recruit Internet celebrities, and some of the Internet celebrities you cultivated have even switched to other platforms?" After a pause, he said: "The platform used by Dream Theater was not The practice of taking a commission and giving Internet celebrities a basic salary has long been learned by others. When they come out to play around, they are doing it for money, and if someone is willing to offer a high salary, Internet celebrities will naturally go to the top."

Fang Yubin has long been aware of the problem Nie Yuanguo pointed out, but he must not admit it at this moment.He shook his head and said, "I don't think there is any difficulty in recruiting Internet celebrities. As for people switching jobs, if a company can't survive the fittest, and people can't get in and out, it's always a stagnant pool. I'm nervous."

"Actually, raising the salary of Internet celebrities is not a big deal nowadays." Nie Yuanguo said again, "Have you noticed that while Dream Theater has the advantage of Internet celebrity resources, several platforms have found a different way. They don't go Instead of working hard to cultivate some Internet celebrities, they directly invite big-name celebrities to do live broadcasts. The appeal of these people is far from comparable to Internet celebrities. Stars do a live broadcast, and the audience can be much more than Internet celebrities.”

"Thank you for the reminder." Fang Yubin said, "We have also noticed this change. Mr. He from Dream Theater made a special trip to Beijing last month and contacted several celebrities for live broadcast. The celebrity live show we launched is still very popular, and it is not inferior at all. to competitors."

Nie Yuanguo said: "Our company has been committed to expanding the cultural industry in recent years, and we know that celebrities' appearance fees are not cheap. In the past, the cost of getting a few Internet celebrities was so low. In addition to gaining popularity, we can also sell some advertisements and earn a little money. Now Inviting a star to play the game is really a loss of money."

Nie Yuanguo also said: "The live broadcast platform is the same as other industries. After it becomes popular, various capitals pour in and enter the stage of burning money. If Dream Theater wants to maintain its dominant position, it will have to continue to invest in it."

Even though he is a negotiating opponent, Fang Yubin still admires Nie Yuanguo's views. He said, "Your company used to be in real estate business. I wonder when Mr. Nie paid attention to the Internet, especially the live broadcast platform?"

Yang Yun interjected: "Mr. Nie's major is the Internet. He has been an executive of a video website in the United States, and he has also worked as an Internet investment analyst on Wall Street."

"Have you ever made an investment? We are still in the same business." Under normal circumstances, Fang Yubin would know the opponent's background in detail before negotiating with others.But this time, because he was recovering from his injuries, and because he didn't have a strong desire to sell Dream Theater, he didn't ask about Nie Yuanguo's situation.Fang Yubin was a little surprised to learn that the other party was actually a returnee elite who was proficient in investment and the Internet.

Yang Yun also said: "Our boss started out in real estate, but in recent years, he has diversified and expanded, recruiting many industry elites."

Fang Yubin nodded, then took out a cigarette and lit it.At this moment, it was a tit-for-tat business negotiation, and Nie Yuanguo must not be allowed to gain the upper hand.He shook the cigarette ash and said, "I agree with some of your opinions, but I don't agree with them. For example, before listing, you have to spend money on the live broadcast platform. It was expected. We I have also made corresponding preparations. Although in terms of wealth and wealth, it is not as good as you, but it is not difficult to ask yourself if you spend a few hundred million in it."

Fang Yubin's words were completely slapping a swollen face to pretend to be fat.Just relying on his own family background, it is absolutely impossible to spend another few hundred million.But since it is hard support, simply do not do two endlessly.Fang Yubin patted his neck with his hands and said: "I have benefited a lot from being able to communicate with Mr. Nie. But the timing of the acquisition seems not mature enough. I hope that the two parties will have opportunities to cooperate in the future. You come to Shanghai, I have to do whatever I say." The friendship of the landlord, tonight, I invite you to have a meal."

Fang Yubin resorted to the trick of playing hard to get.Don't you look complacent, but I don't even talk to you about it.Of course, to play this trick, mastering the heat is particularly critical.While Fang Yubin closed the door to the negotiation, he invited the other party to dinner, just to leave a gap, so don't close the door all at once.

Nie Yuanguo was a little anxious, and said, "Could it be that Mr. Fang doesn't even want to hear about our conditions?"

Fang Yubin was delighted in his heart. Although this Nie Yuanguo drank a lot of foreign ink, he could be regarded as a good negotiator, but after all, he was far behind him.After a few rounds, he couldn't hold his breath.He took a sip of his tea and said lazily, "Since you have said that this industry is in dire straits, what good terms can you offer?"

"We naturally have our own way of playing." Nie Yuanguo said: "There will be two major trends in the future of the live broadcast platform. One is the popularity of Internet celebrities. Either Internet celebrities become celebrities, or celebrities become Internet celebrities. In short, it is difficult for newcomers to stand out. Just For example, "Super Girl" made Li Yuchun and Zhang Liangying popular, and these people became stars. Later "I Am a Singer" invited all long-established stars, and the chances for newcomers to become famous became less and less."

"The second trend is the whole industry chain." Nie Yuanguo continued, "Find a few young girls, rely on singing and dancing on the platform, and make them Internet celebrities. This model is outdated. For the live broadcast platform , the content is becoming more and more important. Nowadays, many well-produced variety shows are broadcast through live broadcast platforms. Our group owns many performing arts companies and two e-sports companies. Recently, many live broadcast platforms have approached us for cooperation, hoping to Our cultural products, whether it is video games or variety shows, are placed on their platforms. I have not agreed for a long time because I want to build a live broadcast platform of my own, open up the entire industry chain, and obtain the maximum benefit."

Nie Yuanguo added: "I heard that Dream Theater has recently acquired an e-sports company in the Pearl River Delta. You must have seen the trend of the entire industry chain. It's a pity that the company you acquired is not strong. Compared with our e-sports company Not at the same level at all.”

Fang Yubin was noncommittal to Nie Yuanguo's statement, but asked, "Just tell me the specific quotation?"

Nie Yuanguo stretched out two fingers and said, "[-] million RMB."

"Are you kidding me!" Fang Yubin almost jumped up, "After I went public, my equity was valued at [-] million U.S. dollars, and now you want to take it away after paying [-] million yuan? No matter how much the renminbi appreciates, there is no such way."

Nie Yuanguo said: "The price issue, the two sides can still talk about it."

Fang Yubin waved his hand and said, "The gap is too big to talk about."

2 Li Ka-shing's brilliance does not lie in earning the last copper plate, but in judging how many copper plates are left behind
After seeing off the guests, Fang Yubin turned and returned to the office.After the meeting, Fang Yubin stayed with the other party for dinner again, but his attitude was not very enthusiastic.Nie Yuanguo pushed that he would rush back to Beijing, but he didn't try to keep him.

It's not that Fang Yubin is stingy, the business failed to be negotiated, and he was reluctant to invite him for a meal.It's just that he has figured out the opponent's hole cards, and he believes that even if he closes the door of negotiation cruelly, he will still have the cheek to pry open a crack in the door.Since the initiative is in my hands, naturally there is no need to worry.

It was Nie Yuanguo who helped Fang Yubin see the cards.His exposition on the whole industry chain was so bold and dry, and Fang Yubin also caught a key piece of information-the other party's investment in the live broadcast platform was definitely not to follow the trend to join in the fun, but to integrate the live broadcast platform into the whole industry chain to make a big splash.

(End of this chapter)