Gold Investor

Chapter 13 The richest man lost contact (5)
Yuan Ruilang rubbed his temples.He reminded himself that there should be no mistakes at critical moments.Any handle that falls into the hands of competitors will be infinitely magnified.He opened the drawer, took out the copy written by the office clerk who worked overtime on weekends, and was about to submit it to the headquarters for review, and then revised it...

5 If you don't plan to hold a stock for ten years, it's best not to hold it for 10 minutes
After Yuan Ruilang flew to Hong Kong, Fang Yubin immediately contacted Jianghua Group.The two parties finally decided that Lin Shengfeng, deputy general manager of Rongding Capital Shanghai Company, and his party will leave for Jiangzhou on Thursday morning.

On Wednesday afternoon, Fang Yubin, who was preparing for the trip, received a call from Qi Yu: "Let's have dinner tonight."

Ever since he came out of Yuan Ruilang's office that day, Fang Yubin told Qi Yu that the two of them could only communicate by phone in the future, and never use the office's chat software.Qi Yu asked the reason curiously, but Fang Yubin refused to say anything more.

"What's the good thing, you took the initiative to invite me to dinner?" Fang Yubin asked with a smile.

Qi Yu said: "I have a cousin who works in Hangzhou. Today he is on a business trip in Shanghai. Let's get together tonight."

Fang Yubin said, "You still have a cousin in Hangzhou, why haven't I heard of it?"

Qi Yu said displeasedly: "In a Chinese family, who doesn't have seven aunts and eight aunts? Are you going or not?"

"Go! Our cousin is here, can you not go?" Fang Yubin said.

In order to deceive the public, the two did not go downstairs together after get off work, but went out for a circle separately, and only after meeting at another intersection did they hail a taxi.

After getting in the car, Qi Yu said to the driver, "Go to Tan's official restaurant on West Yan'an Road."

Fang Yubin was a little surprised: "You invited your cousin to eat there?"

"Yes!" Qi Yu laughed triumphantly, "Is there anything wrong?"

Fang Yubin shook his head: "The food in that place is extremely expensive."

Qi Yu smiled even more happily: "I don't ask you to pay. You can eat with a mouth, it's okay!"

"It's not a matter of who pays for it." Fang Yubin said, "Like that kind of high-end restaurants, they are all used for business reception. There is no need for us to eat as a family." scenery.

The taxi drove from Chengjiaqiao Road to Yan'an West Road and stopped in front of Tan's official restaurant.The storefront of the restaurant is resplendent and resplendent, reminiscent of an old Beijing palace.Even in Shanghai, an international metropolis, Tan's official cuisine is one of the few high-end restaurants.In ordinary restaurants, shark's fin and abalone are considered good dishes, but Tan's official cuisine claims that only Luzon yellow is used for shark's fin, and only purple abalone is used for abalone, both of which are the best of the best.Of course, the consumption here is not cheap, with an average per capita of more than [-] yuan.

Fang Yubin had also been to Tan's official restaurant before, and he accompanied Yuan Ruilang to receive important people.It was hard for him to imagine that a young white-collar worker would host a banquet here for his cousin.

Qi Yu's cousin was already waiting at the door.He greeted Qi Yu warmly, and reported his family name to Fang Yubin: "My name is Dong Yaoguo. You can either call me Yaoguo, or follow Xiaoyu and call me cousin."

After entering the private room, Dong Yaoguo was busy ordering food.Fang Yubin figured it out, Qi Yu probably wasn't the one who paid the bill tonight.He took a closer look at Dong Yaoguo again. He was wearing a dark domestic suit, a Longines watch on his wrist, and polished black leather shoes under his feet.

Fang Yubin murmured in his heart, seeing Dong Yaoguo's attire, he doesn't look like a rich man!In Fang Yubin's view, the real big bosses either wear casual clothes, or foreign famous brands or custom-made suits; the watches on their wrists are either digital watches worth a few hundred yuan, or expensive Swiss watches. It is not like Dong Yaoguo, who wears a Longines worth about 1 yuan, which can't get up or down.Judging from Dong Yaoguo's attire, he should also be a company employee.

Seeing Dong Yaoguo and Qi Yu gossiping about their daily life, Fang Yubin seldom interrupted.After Dong Yaoguo answered a phone call, he turned to Fang Yubin and said, "The boss of my company, he heard that we have dinner together, so he wants to come over."

Fang Yubin gradually realized that tonight was by no means a family banquet, but a well-designed dinner.The protagonist of the dinner was probably Dong Yaoguo's boss.Fang Yubin couldn't help complaining to Qi Yu in his heart, why did he hide it from himself, and even made up a lie about entertaining his cousin?

More than ten minutes later, Dong Yaoguo's boss came in, accompanied by two followers.Dong Yaoguo said with a smile on his face, "Yubin, let me introduce you. This is Mr. Zheng."

Fang Yubin got up immediately: "Long-awaited, long-awaited." After saying this, Fang Yubin felt funny again.The Chinese dialect is really interesting. It is a person who obviously does not know him at all, but he wants to say "Jiu Yang".

"Brother Fang, hello!" After shaking hands, Mr. Zheng took out a business card from his purse and handed it over.

Fang Yubin took the business card and glanced at it.Mr. Zheng's name is Zheng Shicheng, and there are several companies printed on his business card, and his titles are all chairman.The dark-skinned Zheng Shicheng is dressed like a typical local tyrant.He was wearing casual clothes, with a pair of Gucci leather shoes on his feet, and a golden "H" logo shining on the belt buckle around his waist.He wears a prayer bead on his left wrist, and holds a flip-shaped Samsung Daqi business phone in his right hand.When Zheng Shicheng took his seat, he could see a bunch of keys hanging from his waist, one of which had a BMW logo on it.In short, no matter where you go, this attire will send a signal-I am not short of money!
After sitting down, Zheng Shicheng offered Fang Yubin a cigarette.After Fang Yubin took the cigarette, Zheng Shicheng turned his head and said, "Xiao Dong, brother Fang is also an addict, did you get him a cigarette?"

"I'm sorry." Dong Yaoguo said with a face of shame, "Just now I was busy chatting, but I forgot about this."

"This is not the way to treat guests." Zheng Shicheng took off the car keys from his waist and threw them to Dong Yaoguo, "I have some cigarettes in the car, hurry up and bring them to Brother Fang."

Two minutes later, Dong Yaoguo brought two cigarettes to Fang Yubin: "Thanks to Mr. Zheng for reminding you, don't be surprised." Besides these two cigarettes, Dong Yaoguo also took out a pack of cigarettes from his pocket and put them on Fang Yubin's seat Before eating, so that you can inhale while eating.

The owner is not only warm and careful, but also generous.What Dong Yaoguo sent was Da Chong Nine cigarettes worth more than 1000 yuan a pack.This made Fang Yubin's heart pound even more - what exactly is Zheng Shicheng's intention?
Zheng Shicheng has a good capacity for alcohol, so he will have three drinks with Fang Yubin when he comes up.Even if Qi Yu doesn't drink, Zheng Shicheng will drink a full glass by himself.At the banquet, Zheng Shicheng introduced his family's experience. He is from Taizhou and started his career by manufacturing water pumps in his hometown in his early years.Later, commercial wholesale markets were established in Shaoxing and Yiwu, and several real estate projects were developed in Hangzhou.

Zheng Shicheng gave Fang Yubin another dish with chopsticks: "Tan's cuisine is still quite famous in the Chinese catering industry. It is said that it was eaten by high officials in the capital during the Qing Dynasty. This official candied abalone is the signature dish of the restaurant. Try it."

Fang Yubin took a bite, nodded and said, "It tastes good." Then, he lit another cigarette and said slowly, "The source of Tan's official cuisine is indeed the Tan family's cuisine in Beijing, but there are some differences between the two. .”

At first, Fang Yubin thought it was a family feast, and when Dong Yaoguo chatted with Qi Yu, he hardly spoke to him.Now facing Zheng Shicheng, the family banquet has become a meal, Fang Yubin can no longer remain silent.Since it is about business, there is a way to talk about business.In the company, Fang Yubin often educates his subordinates that we investment managers are just wage earners, but what we are facing are entrepreneurs who are sitting on mountains of gold and silver.We can't compare money, but we can't lose in momentum.

The last time I accompanied Yuan Ruilang to Tan's official restaurant, Fang Yubin heard a lot of stories from the waiter, and it just came in handy at this moment.He continued: "Tanjia cuisine was founded by Tan Zongjun and his son in the late Qing Dynasty and the early Republic of China. They reconciled their hometown cuisine with Beijing cuisine. In Beijing at that time, Tanjia cuisine was never listed for business, and only promised to host three tables at a time. Eat Tan Most of the home-cooked dishes are served by elderly officials, so when cooking, the heat should be sufficient, the ingredients should be cut carefully, and the dishes will be soft and easy to digest, especially suitable for the elderly.”

"The Tan family's official cuisine we eat now comes from Chengdu." Fang Yubin shook the cigarette ash, "After the founding of New China, Tan's family cuisine opened a restaurant in the Beijing Hotel. In the 20s, a Sichuan businessman went to Beijing to eat Tan Family Cuisine, intending to introduce it to Chengdu, unfortunately failed to negotiate with the Beijing Hotel. The businessman summoned several chefs to create Tan’s official dishes on the basis of Tan’s dishes. Tan’s official dishes The first restaurant opened in Chengdu. Many people who have eaten Tan's official cuisine say that it is a hybrid of Tan's cuisine and Sichuan cuisine."

Dong Yaoguo looked a little embarrassed when he saw his boss being insulted.Zheng Shicheng, on the other hand, acted nonchalantly, and said with a smile: "Brother Fang is really well-informed, I admire, admire!"

Fang Yubin accepted it as soon as he saw it, raised his glass and said, "Boss Zheng is joking, I'm so well-informed, but I've never eaten pork, I've only seen pigs run away. You've seen the big world when you're in the business world. The character. As a junior, I still have to ask you for advice."

Qi Yu echoed: "Zheng is always a successful person, taking advantage of this rare opportunity, share with us your experience in shopping malls."

Zheng Shicheng put down his glass after drinking a full drink, and said, "I haven't read much, so I can't speak the truth. I've heard a lot of jokes in the world over the years, so I'll share three of them, which are also my three best ways to do business." part."

Zheng Shicheng said: "The first joke is that the father is looking for a wife for his son. The father said to the son, I want to find you a wife. The son said, but I am willing to find it myself! The father said, this girl is Bill Gates My daughter! The son said, if this is the case, yes. Then, the father found Bill Gates and said, I found a husband for your daughter. Bill Gates said, no, my daughter is still young! The father said, this young man is The vice president of the World Bank! Bill Gates said, ah, this way, okay! Finally, Dad found the president of the World Bank and said, I recommend a vice president for you! The president said, I have too many vice presidents, there are too many Yes! Dad said, this young man is Bill Gates’ son-in-law! The CEO said, that’s fine!”

Seeing everyone laughing, Zheng Shicheng said proudly: "This is the first stage of doing business - starting from scratch, cheating, buying short and selling short, and earning one vote is one vote."

Qi Yu couldn't wait to ask: "What about the second joke?"

Zheng Shicheng said slowly: "The second joke is that you are driving a car and passing a station on a stormy night. Three people are anxiously waiting for the bus. One is an old man who is dying and needs to go to the hospital immediately; One is a doctor, he once saved your life; there is another woman, she is the person you dream of marrying, maybe if you miss it, you will be gone. But your car can only seat one person, how would you choose?"

"How to choose?" I don't know whether Dong Yaoguo is really attracted by the storyline or deliberately flattering the boss, in short, he put on an expression of thirst for knowledge.

Zheng Shicheng said, "Smart people should do this: give the doctor the car keys and let him take the old man to the hospital, while he stays and waits for the bus with the lover of his dreams!"

"Interesting!" Fang Yubin laughed.

Zheng Shicheng said: "This is the second stage of my business - to optimize the combination of the few resources in my hands to maximize the benefits."

"Okay, let's talk about the third joke." Zheng Shicheng said, "An eagle sits on a tall tree to rest, doing nothing. A little rabbit sees an eagle and asks it, I can sit like you and do anything." Why don't you? The eagle answered, yes! So the rabbit sat down on the ground under the eagle to rest. Suddenly, a fox appeared, jumped on the rabbit and ate him."

"What does this joke mean?" Fang Yubin asked.

Zheng Shicheng said: "It tells people that if you want to sit and do nothing, you must sit in a very high position. Therefore, at this stage, I have been using this story to remind myself that I am only a rabbit, not an eagle. I have to continue to fight, otherwise will be eaten."

Everyone at the table was amused by Zheng Shicheng's words.Fang Yubin's impression of Zheng Shicheng has also changed. It seems that this person is not only a nouveau riche, but at least he is an uneducated person.He raised his glass again: "I have benefited a lot from Mr. Zheng's words."

For wine, Zheng Shicheng never refuses.After drinking it, he said with a smile: "I came from a reckless background and followed a wild path, unlike Brother Fang who entered a big company at a young age and has a bright future."

Zheng Shicheng continued to smoke a cigarette, and said, "In recent years, the topic of investment has become very popular. Brother Fang, what are the specialties when inspecting investment targets?"

Fang Yubin said unhurriedly: "When I inspect a company, I usually cut in from four aspects. The first is sustainability. Buffett said that if you don't plan to hold a stock for ten years, you'd better Don’t hold it for 10 minutes. The same is true for investing in a stock, and the same is true for investing in a company. Once, the CEO of a company talked to me about his ideals in life, saying that he planned to put the company on the market within five years, and then bring the money to immigrate to Australia. I At that time, I felt that this company was not worth investing in. Since you want to sneak out after five years, it shows that you have no confidence in the entire industry or the general environment. If you have no confidence, the investment company dares to invest money in?"

Fang Yubin went on to say: "The second is the difference. The enterprise management team should show that you are providing customers with fresh and unique solutions, or that your cost structure is low and your service is super fast. In short, you have to be different from others. It is different. The third is the business model. Every company seeking investment must explain clearly how your business model will generate revenue and when it will generate profits and cash flow.

"The last thing is the market size." Fang Yubin said, "How big is the industry you are engaged in? Let investors know that your company has enough room for development. There is a famous saying in the investment circle: You can't let a big company A small market to develop."

Zheng Shicheng clapped his hands and said: "Staying in a big company like Rongding, the vision is different, and the words are logical."

Qi Yu said: "Boss Zheng, stop making fun of us."

"How dare you make fun of it." Zheng Shicheng said sternly, "In the Chinese investment community, no one knows the name of Rongding."

Fang Yubin said: "It seems that Mr. Zheng is very familiar with our company?"

Zheng Shicheng waved his hand: "It's just admiration, not familiarity. However, we are sitting together today, and we will gradually get acquainted with each other in the future." Zheng Shicheng raised his glass again: "Brother Fang and I really hate seeing each other so late. For better things in the future, there must be brother Lao Lao."

Fang Yubin asked: "I don't know what is it?"

Zheng Shicheng laughed loudly: "No hurry, no hurry. Let's drink now, and talk slowly after dinner."

After dinner, Zheng Shicheng invited everyone to Wash the Foot City.Dong Yaoguo had already booked two rooms, and he would accompany Qi Yu, while Zheng Shicheng and Fang Yubin were in a double room on the back.

Perhaps due to local characteristics, the service in Shanghai Footwashing City is more refined, and there are more projects than other cities.For example, walking with cupping jars on the soles of the feet, and beating the feet with two small rubber mallets like in the movie "Raise the Red Lantern", are not common in other places.

Fang Yubin's mind was not on washing his feet.He knew that being in the restaurant just now was just a prelude, and now that the two of them are alone, the other party will reveal the real intention of coming.

As soon as the water in the footbath was filled, Zheng Shicheng got to the point: "Brother, I'm a short-tempered person, and I can't beat around the bush when I speak."

Fang Yubin smiled and said, "I just like to go straight to the point. If you have anything to say, just talk to Mr. Zheng."

Zheng Shicheng lit a cigarette: "My company has been planning to go public for several years, and I have cooperated with several investment companies. According to the original plan, it was supposed to be listed on the SME board last year, but it was stuck by the policy."

Zheng Shicheng went on to say: "If I can't go public, I can't raise funds from the stock market. Even the investment companies that originally invested in it are clamoring to withdraw their capital. My capital chain is very tight."

(End of this chapter)