Gold Investor

Chapter 79 Hostile Takeover (8)
"Everyone understands the truth, but it's too difficult to do." He Zhaowei said, "Seeing the menacing attack, I can only fight. The money I earned in the early stage and all my net worth have been thrown into it. I also found a few Venture capitalists come to inject capital, and plan to compete with Youku and iQiyi. At the very least, we must maintain a place in the industry.”

The more He Zhaowei talked, the more annoyed he became: "Back and then, I invested close to 100 million yuan, but the more I invested, the more uncertain I was. Later, I realized that I was treating a marathon as a [-]-meter sprint. The capital of iQiyi and Youku is too strong. They have enough stamina to run a marathon. I am full of strength, but if I do not fall behind in the first [-] meters, I will not be able to persist after that.”

As an elite in the investment industry, Fang Yubin immediately asked a question: "Old classmate, I have practiced the Nine Yin Manual, and my internal strength is very strong. I wish everyone could compete with me in burning money and fighting for internal strength. They will naturally be the winners. How stupid are you?" Just get on it!"

"It's too late to talk about this now." He Zhaowei patted his thigh, "The venture capitalists have refused to invest any more money, and there are still a bunch of creditors outside. The employees' salaries have not been paid, and even the rent of the server is owed. To tell you the truth, for I have become acquainted with the judges in the court to deal with the creditors who come to the court.”

Fang Yubin was a little surprised, he didn't expect He Zhaowei to be reduced to such a situation, not to mention losing all his money, and owed a huge foreign debt.Thinking about it again, in the era when capital is king, going to heaven today and going to hell tomorrow is nothing more than normal.

Fang Yubin asked, "What are you doing in Binhai this time?"

He Zhaowei said: "Do a small business."

"What business?" Fang Yubin asked, "What new project have you invested in?"

"Where do I get the money to invest in new projects!" He Zhaowei said, "I just do a live video for a client."

He Zhaowei went on to say: "A German car company had a car debut in Binhai. The CEO of the German headquarters came and invited Zhang Ziyi and Hollywood stars. The scene was very dazzling. For this new car premiere, they spent tens of millions. However, with so much money spent, it can only serve a few hundred people on site. Car companies go to TV stations, which of course cannot live broadcast a corporate event. Finally, they found us. Our technical means and photographic equipment can be compared with TV stations. Through our live broadcast, thousands of netizens can watch this new car debut."

"Started live broadcast? Not bad." Fang Yubin praised.

"Don't bury me." He Zhaowei laughed at himself, "A dignified Internet video site has been reduced to take on this kind of work. If the employees haven't been paid for several months, I wouldn't do it if I was killed."

While talking, the plane has landed at Shanghai Hongqiao Airport.The scene with Yang Yun in the hotel was always a problem for Fang Yubin.Even though he met an old classmate, he didn't bother to treat him to dinner, and the two said goodbye after leaving their contact information.

Half a month has passed since the trip to Binhai, and the equity war in Qiancheng is in full swing. Hua Hai has no intention of stopping, and continues to frantically buy shares in Qiancheng in the secondary market.But Yu Fei and Yang Yun never contacted Fang Yubin again, as if everything had never happened.

One afternoon, Wu Buda walked into Fang Yubin's office in a hurry and reported: "The stock price of Qiancheng fell sharply yesterday, and today it fell and then went up again, and then hit the daily limit. More importantly, Huahai's shareholding ratio has already surpassed that of Rongding , and it’s already close to 25%.”

According to Qiancheng's shareholding distribution and the company's articles of association, a 25% shareholding ratio is an important threshold.Whoever takes 25% of the shares will have the power to call a board meeting and remove the current management.The situation is becoming clearer and clearer. Huahai is not willing to be a financial investor. What they are thinking about is to seize the control of this giant enterprise.

Fang Yubin shook his head helplessly: "The higher-ups decided to stand by and watch, what can I do?" He continued, "Didn't I ask you to report to the headquarters in writing every day about the equity transactions in Qiancheng?"

"I've been submitting reports on time," Wu Buda said.

Fang Yubin nodded: "Whoever will be held accountable in the future, these reports are our defense. Anyway, I asked for instructions early and reported late, so if anything goes wrong, I can't be blamed."

"I understand." Wu Buda said, "but there is one more thing that I am a little puzzled about. The equity dispute in Qiancheng has reached the point of death. Why is there no movement in the media?"

"What's there to wonder about?" Fang Yubin crossed his legs and asked his subordinates, "As far as I know, both Qiancheng and Huahai have used media relations to put out the fire. I hope the media will not report it. So until now, the media Quietly, as if nothing happened."

Fang Yubin went on to say: "At least for now, the two sides haven't wanted to make the conflict public. One day, whether Huahai or Qiancheng take the initiative to reveal the matter, it means completely tearing apart, and it's time for a decisive battle."

Fang Yubin also said: "This also shows a truth. Any news that is published in the newspaper has long been reflected in the stock price. As soon as the newspaper is published, the common people in the market will know. Is there any value in this news? Recently, the stock price of Qiancheng has fluctuated violently, reflecting It is the shareholding dispute behind it, but this news is generally unknown to shareholders.”

Wu Buda looked like he had benefited a lot: "Mr. Fang's analysis is thorough."

In the shareholding war, he couldn't do much. Yang Yun's side was calm again, and Fang Yubin unconsciously thought of He Zhaowei.I was too upset that day, and I only chatted a few words on the plane. Now that my old classmates are in a worrying situation, I should care more about them.What's more, Fang Yubin relied on his keen sense of smell to smell a business opportunity from He Zhaowei.

The next two days were weekends. Fang Yubin consulted a lot of information and called many professionals.After realizing that he had the bottom line in his heart, he contacted He Zhaowei on Sunday night and made an appointment to meet at night.

He Zhaowei still looked worried, his hair on the top of his head was thin and bald.It can be seen that his life has become more and more difficult recently.While drinking, the two chatted about the past in their hometown.He Zhaowei's drinking capacity has improved a lot compared to the past, he didn't even need others to persuade him to drink, and he drank a few glasses while talking.Fang Yubin was worried that he was drunk, so he quickly got down to business: "Why don't you come to me when you need money?"

He Zhaowei said: "At the beginning, venture capitalists rushed to invest money in the video site. Now, no one is investing money in it, and I'm afraid it will be useless to find you."

"Not necessarily." Fang Yubin said, "What if I plan to invest money in you now?"

The wine glass came to his lips, but He Zhaowei's hand stopped: "Really?"

Fang Yubin nodded and said, "I'm not joking."

"It's fun to be an old classmate." He Zhaowei put down his glass, "As long as there is capital injection, I will definitely be able to fight a comeback."

The more He Zhaowei talked, the more excited he became: "How could I forget you! Other venture capitalists dare not invest money because they know they can't compete with the capital behind Youku and iQiyi. You are behind Rongding, and you are serious and honest. Money. With your backing, what am I afraid of? Tell me, how much money do you plan to invest?"

Fang Yubin stretched out three fingers.After thinking about it, He Zhaowei said: "If it was a year ago, [-] million could do great things, but now it's a drop in the bucket." Come down, let’s take a long-term plan for the future.”

Fang Yubin curled his lips and said, "It's not 300 million, it's [-] million."

"300 million?" He Zhaowei looked like a deflated ball in an instant, "This amount of money is not enough to fit between the teeth. I invested tens of millions in it myself, and a company as big as yours only invested 300 million. You can't figure it out." !"

Fang Yubin laughed: "You invested tens of millions, but where is the money now?"

He Zhaowei couldn't bear others' scorn the most, and immediately became furious: "I admit that I have failed in business, but I don't need you to make fun of it. You should keep your 300 million. I don't need this money."

Fang Yubin knew the temper of his old classmate, so he quickly apologized, and then said: "I'm not making fun of you, but talking about business seriously. Don't look at 300 million, maybe you can make a comeback."

"Listen and see if what I say makes sense." Fang Yubin said, "The facts are obvious. Even if you spend 10 million now, youku and iQiyi will not be able to shake the dominance of Youku and iQiyi. They not only have strong capital, but the key is to seize They took the lead. They spent about 20 billion on their supremacy, but if the latecomers want to rebel successfully, pull them down and get on their own, they will have to spend 30 billion or even [-] billion. The opportunity has passed, and money makes money An investment company would not do such a thankless business.”

What Fang Yubin said was reasonable, and He Zhaowei had no way to refute it, but he still said unconvinced: "Since the overall situation is settled, why are you still telling me these things?"

Fang Yubin said: "I told you on the plane, if someone has practiced the Nine Yin Manual, you still go to work on your internal strength, isn't that stupid? You have to learn Lingbo micro-steps quickly, it would be nice if you can slip away from others We have successfully retreated first, and then set up another battlefield."

He Zhaowei said disapprovingly: "I want to run, but I'm carrying a whole body of debts, where will I run? You said to open another battlefield, where is it?"

Fang Yubin smiled and said, "It's a live broadcast."

"Please, can you tell me something reliable." He Zhaowei said, "That kind of business can cost hundreds of thousands of dollars in profit, and there are not jobs every day. Let's not talk about making money, just say I have to How many years will it take to pay off the debt. I also said at the time that if the employees were not anxiously waiting for the salary, this kind of work would not be accepted at all.”

"You don't get jobs every day, it's because you don't bother to take on jobs at all." Fang Yubin said, "Didn't you tell me that day that a manager of a German car company and an employee of yours are relatives, and they took the initiative to come to the door? You just agreed. Nowadays, there are a lot of people who need this kind of live broadcast. Corporate meetings, business activities and even personal weddings can be broadcast live. If a professional marketing team is set up to take the initiative, the business volume will definitely increase sharply.”

Having been in the investment industry for many years, when talking about various economic models, Fang Yubin said in a straightforward manner: "Don't underestimate this kind of business that makes quick money. Most of those Internet bigwigs are still burning money, let alone making money, some of them don't even have a profit model." It is clear, it is purely a loss of money. Those construction companies, who are not triangular debts, did a project last year, but did not receive the final payment the next year. There are also traditional companies, as small as the owner of a clothing wholesaler, as large as a steel factory, claiming How much money is made in a year, but if you look carefully, how much money is in the inventory, and how many can be realized? Why do new economic models emerge in endlessly, and so many people are keen to invest in catering, not because catering is to make quick money Industry. When a customer comes, there will be a profit, and if the door is opened for one day, there will be cash flow into the account.”

Fang Yubin added: "Anyway, your personnel and equipment are all complete, and it won't generate a penny of profit if you leave it there. But you can make hundreds of thousands of profits by doing a live broadcast. Why do you dislike this kind of cash cow? Especially for you For an enterprise whose capital chain is about to break, a continuous and stable cash flow is very important! It’s like when a wounded person enters the emergency room, the operation can be delayed for a while, and the first step is blood transfusion to save his life.”

He Zhaowei listened carefully and felt that it made sense. He said: "I used to be a leader in the Internet video industry, and I switched to live broadcasting. It is indeed a drop in price. But if it works well, I can have millions of cash flow every month. At least You won’t worry about wages and rent.”

Fang Yubin went on to say: "Video websites are already a red ocean, and the blood is flowing like a river. If you can't compete with Youku and iQiyi, you have to turn to open up the blue ocean. When it comes to live broadcasting, your advantage immediately comes out. Those stragglers outside, Can I compare with you?"

"It's not at the same level at all." He Zhaowei also got excited, "Some small companies are also doing live broadcasts with hundreds of thousands of equipment. Ten thousand."

"That's right." Fang Yubin said, "To be a video website, you are now at best a phoenix tail. To engage in live broadcasting, your strength is to take the lead. Besides, this is only the first step. Using stable cash flow to support the enterprise, We have big moves ahead.”

"How to do it? Tell me quickly." He Zhaowei asked.

Fang Yubin said: "Recently, there have been a lot of Internet celebrities on the Internet. Don't look at them for small troubles, they are very popular. These Internet celebrities are all made famous by live broadcasts. You have your own website, and you have such advanced live broadcasts. equipment, why not build a high-end live broadcast platform?"

Fang Yubin talked about when he was in charge of Haochen Film and Television. He said: "I can introduce some of the management elites of this film and television company to you, so that everyone can work together. Nowadays, many of those Internet celebrities do not have their own marketing and packaging teams. Some people even take selfies with their mobile phones. You have advanced equipment, plus professional film and television talents, we package Internet celebrities in the same way as celebrities, can’t we do those wild things? Nowadays, the eyeball economy, live broadcasts, and Internet celebrities are inherently important. It's easy to gather popularity, and when your platform becomes popular, the valuation will immediately increase dozens of times. At that time, if you just sell a little equity, are you afraid you won't be able to repay the old debt?"

He Zhaowei was excited by Fang Yubin's words: "It is indeed worth a try. Let's do what we say, and transform Dream Theater into a live broadcast platform! Since we are dedicated to promoting Internet celebrities and gathering popularity, I don't think there is any need to go out to hold new car debuts, How boring is the live broadcast of corporate meetings."

"No." Fang Yubin waved his hand and said, "Business is not only in the distant fields, but also in front of you. Being a live broadcast platform has a good prospect and can make a lot of money, but there will be a not-too-short cultivation process in the early stage. Receive some live broadcasts of commercial activities The job is to earn quick money, and you have to rely on this cash flow to survive the current difficulties. At least for now, we have to walk on two legs."

He Zhaowei laughed: "You are always very pragmatic, unlike me, you are an idealist. Why didn't I think of this?"

Fang Yubin smiled and said: "I am an investor, and analyzing the prospects of various industries is my specialty. Besides, I was also inspired by you. You said that the video website could not continue, and you said that you would go to Binhai to help a car company do a live broadcast. I put things together and thought about it, and the idea slowly came out. To tell you the truth, I have been researching the live broadcast industry this weekend, and I feel more and more that there are opportunities in it. Don’t talk about the Internet, let’s talk about traditional TV. Now TV The best-selling advertisements are sports events, the Olympics, the World Cup, and the Spring Festival Gala, all of which are live broadcasts. This shows that the public is interested in live broadcasts.”

He Zhaowei drank a glass of wine freely and said: "As you said, first save lives and then treat diseases, 300 million is not enough. Although the live broadcast platform does not burn more money than the video website, but there are no tens of millions, and we can't get together popular."

Fang Yubin said: "First of all, the 300 million yuan is not voted for you, but lent to you."

Seeing He Zhaowei's bewildered face, Fang Yubin explained: "I am the general manager of Rongding Venture Capital now. Our company only does large-scale financial management and will not invest in tens of millions of projects. Of course, Rongding Group has specialized I can also introduce you to the company you invested in, but if it is really a venture capital investment, the preliminary investigation process is complicated, and with your current situation of insolvency, it is very likely that you will not pass the test."

Fang Yubin went on to say: "I can only use a little power in my hand to borrow 200 million from Rongding Venture Capital's account. I will pay for the remaining 100 million. According to what I said, start by undertaking various live broadcast businesses Let the capital flow turn around, and then gradually explore the direction of the live broadcast platform. After the company has overcome the difficulties and is on the right track, I will invite the boss of the venture capital company under Rongding to facilitate your cooperation. This is called, a meal Eat at one bite, and do business step by step.”

"Just do it!" He Zhaowei said, patting the table.

(End of this chapter)