Gold Investor

Chapter 89 Equity War (2)
Yu Dongming said: "What influence does a few complaints from netizens have? In fact, from yesterday to now, all heavyweight entrepreneurs and major financial magazines who have expressed their views on this matter support us."

"Who have spoken?" Wang Cheng asked.

Yu Dongming took out another document: "This is my count, so far, the business heavyweights who have expressed their support for us."

Wang Cheng took the document, glanced at it, and said with relief: "A friend in need is a friend. I will call and thank these old friends one by one later."

Yu Dongming said: "These sailors are just taking people's money to eliminate disasters for others. Let's throw some money tomorrow to turn the tide of public opinion."

Regarding Yu Dongming's proposal, Wang Cheng was noncommittal.With his lonely and self-admiring personality, he couldn't say the words of hiring navy soldiers.Keeping silent is actually a kind of tacit consent.

Fang Yubin shook his head: "Finding a few sailors can change public opinion? I don't think so."

Seeing Fang Yubin's questioning, Yu Dongming said not to be outdone, "The hired sailors are jumping up and down, should we sit and wait for death?"

Fang Yubin said: "I don't deny that the opponent's navy is very active. But those remarks that are not good for Qiancheng are all made by the navy? In my opinion, many people who spoke out did not take anyone's money, but Act according to personal likes and dislikes."

Fang Yubin picked up his mobile phone and said, "There is an article in my circle of friends, which was written by a columnist in Shanghai. The war is described as a war between dicks and aristocrats. The author praises Cao Bohua throughout the article, and even hopes that he will win the shareholding war, to have a hearty counterattack, and to vent the anger of the dicks in the world."

"Ridiculous!" Wang Cheng has seen similar remarks.He really couldn't figure it out, what kind of dick is Cao Bohua?And Zhao Xiaoqing behind him, is he also a dick?On the contrary, I have long since given up the easy-to-get equity, and have only had annual salary income for many years.In terms of personal wealth, it is far inferior to Cao Bohua.Are the people who wrote these articles blind?

After all, Fang Yubin is not Wang Cheng's subordinate, so he doesn't have to follow the boss's mind in everything like Yu Dongming.He smiled and said: "Mr. Wang calm down. The views of this article are ridiculous, but it also expresses the views of some people, otherwise the click-through rate would not be so high. This author is my friend. I just chatted with him on WeChat. We chatted and asked him if he had received Hua Hai’s public relations fee. He denied it outright, saying that he didn’t even know what Cao Bohua looked like.”

Fang Yubin went on to say: "I just want to use this example to illustrate that not all the remarks against Mr. Wang come from the navy. As for the navy, whoever has a milk is a mother, and whoever pays can speak for them. The terrible thing is that the wind of public opinion has reversed. , and we still don’t realize it.”

Wang Cheng tilted his head, as if he didn't agree with Fang Yubin's statement: "This Cao Bohua didn't have any reputation at all before. Why did so many fans emerge overnight? These people aren't sailors, what are they?"

Fang Yubin thought for a while and said: "Actually, those fans don't really like Cao Bohua, they just hate Wang Cheng. Seeing someone come forward to teach Wang Cheng a lesson, they cheered happily. Let's put it this way, they will support whoever can challenge Wang Cheng .As for whether this person is Cao Bohua, Zhang Bohua, or Li Bohua, it doesn't matter anymore."

As soon as this remark came out, the office suddenly fell into silence.Wang Cheng's face turned livid, and Yu Dongming almost held his breath.In Qiancheng Group, Wang Cheng is the "chairman" in everyone's mouth, and he is the undisputed red sun, but no one has ever dared to talk to him like this.

After a while, Wang Cheng said slowly, "Is this how I attract people's hatred?"

"I'm sorry, please forgive my straightforwardness." Seeing Wang Cheng's painful expression, Fang Yubin really couldn't bear it.He knows that Wang Cheng doesn't love money, but a person who doesn't love money must pursue things that are more valuable than money.What Wang Cheng cares about is reputation.Over the years, he has painstakingly managed his own image. He prefers to play the role of a life mentor rather than a business godfather or a real estate leader.Even at a serious financial summit, he will talk about various public issues to highlight his own maverick.Isn't all of this just to win fame both in life and in death?Facing such a person, telling him that you are not really attractive may be more difficult for him to accept than a failure in the market.

However, Fang Yubin felt that since he was in the same trench as Wang Cheng, he had to speak out.He took a sip of water and said, "It's not that you are so hated, Mr. Wang, but that the social trend of thought has changed."

"This is a complicated issue. I will try to put it simply." Fang Yubin continued, "Since the 20s, the world has entered an era of elitism. Elites in various fields have emerged in an endless stream, which has promoted the progress of the times. Ordinary The public also worships the elite from the bottom of their hearts, and even aspires to become an elite themselves through struggle.”

Fang Yubin also said: "This wave of elitism came to a complete end with the financial crisis in 2008. More and more young people realize that they have not become the beneficiaries of the development of the times, but are full of relative deprivation. Higher, fewer job opportunities, more and more difficult life. Those big conglomerates and big entrepreneurs have accumulated so much wealth and lived a life of luxury, but in the end they created a financial crisis and let ordinary people bear the consequences! More importantly The most important thing is that the solidification of class has made many young people despair. In the past, they longed to become a member of the elite through struggle. Now they believe that no matter how hard they try, the door of the elite has been closed to them. In the West, these Young people are called the angry generation. To use domestic terms, they should be called angry youth.”

After a pause, Fang Yubin continued: "It was the angry generation that launched the 'Occupy Wall Street' movement. Although this movement did not last long, it aroused repercussions all over the world, and even changed the entire social trend of thought. For example, in the United States, Ten years ago, when Wall Street elites were mentioned, everyone gave them a thumbs up, thinking that they represented the American dream. Now, the reputation of Wall Street in the United States has become rotten. When mentioning Wall Street, it has almost become synonymous with greed. Look at the US presidential election, two Party candidates all claim to restrain the big business groups and defend the interests of the common people, but their intensity is different. This was absolutely unimaginable in the past in the United States, where capitalism is the most developed.”

"There is also Hong Kong," Fang Yubin continued, "Just over ten years ago, Li Ka-shing was still the pride of Hong Kong people. Speaking of Li Chaoren, Hong Kong people feel proud. Now, how many Hong Kong people regard Li Ka-shing as Idol? On the other hand, when the workers marched, they painted Li Ka-shing with a green face and fangs, and trampled on them."

"I don't know if you have noticed. In recent years, some 'weirds' have appeared from time to time in the international political arena. They were originally unknown, but because they had a big mouth, their words were not surprising, and their behavior was perverted, they became popular instantly. One person, one person In the election of voters, those veterans in the political arena were defeated, and these "eccentrics" were elected mayors and even presidents one by one. There is no way, today's voters are like this. Representatives of elite politicians, such as Reagan, Sarah Mrs. Chell, who could have dominated the world 30 years ago, might not be favored by voters now." Fang Yubin spoke out all the thoughts in his heart in one breath.

Wang Cheng, who hadn't spoken for a long time, finally said: "The world is becoming more and more chaotic, filled with a populist trend of thought, anti-business, anti-wealth, and even anti-intellectual."

Fang Yubin said: "No one can tell whether this trend of thought is right or not. But it is already rampant, but it is an indisputable fact. In the minds of many young people, anti-tradition and anti-idol are a kind of fashion. Therefore, like Mr. Wang A godfather who has been famous for a long time may be difficult to please."

"Besides, in China, there is another situation." Fang Yubin added, "Everyone is an obedient citizen, and everyone is rebellious. Although those idols have a large number of fans wherever they go, in fact, the factor of anxiety has already been planted. .Once it falls from the stage, a thousand piles of snow will be rolled up immediately, and the fans who worshiped in the past will step on [-] feet without hesitation."

"Are you talking about me?" Wang Cheng smiled wryly.

"It's not just you, it's the same for everyone." Fang Yubin said, "I went on a self-driving tour last year. On the road, I saw a big truck rear-end a Ferrari. But in just over ten minutes, hundreds of people surrounded me, and everyone was more excited than New Year's Eve , applause, applause, in short, laughter, endlessly."

Fang Yubin went on to say: "The mentality of many people nowadays is like the crowd watching a car accident. They don't care whether the big truck violates the traffic rules or not. As long as it hits a Ferrari, they will rejoice. Wang Cheng has always been a high-ranking idol. This Cao Bohua dares to declare war on idols? It’s no big deal to watch the excitement, of course we should applaud. As for who is right, it doesn’t matter.”

Wang Cheng sighed: "You are right."

"Of course there are naval forces, but they are just fueling the flames. But this wave itself has been brewing for a long time." Fang Yubin said.

Wang Cheng said, "According to what you say, how should we fight this public opinion war?"

"I think the most urgent thing is to lower your figure." Fang Yubin said, "President Wang's open letter is actually full of a sense of superiority. For example, he questioned Cao Bohua's strength and credit, and believed that he was not worthy of being a major shareholder of Qiancheng. Objectively speaking , These reasons are all right. But it is this sense of superiority that makes those young people who are anti-traditional and anti-idol aggrieved, and even regard Cao Bohua as a fellow traveler."

"You mean, let us show weakness on purpose?" Yu Dongming said.

"That's right." Fang Yubin said, "Judging from the offense and defense of the first day of the public opinion battle between the two sides, the other side has a slight upper hand. Their tactics are to lead the public opinion to counterattack. On our side, whether it is the business bigwigs Supporting, or that open letter, to some extent matched the performance of the other party."

Fang Yubin also said: "For the current plan, we need to create a tragic image in order to arouse sympathy. For Cao Bohua, instead of questioning his lack of credit, it is better to imply that he has a deep background and has a good eye. In short, we must use a This image of a victim of bullying comes into the public eye."

Yu Dongming said: "This is easy to handle, I will immediately ask someone to organize the article."

Fang Yubin said: "I also found a phenomenon. In the traditional media, there are a lot of manuscripts supporting us. Those who support Hua Hai are mostly articles in WeChat Moments and netizens' posts. Compared with the two, the latter has a stronger dissemination effect. Great. It seems that in order to fight the public opinion war, the other side took the initiative to adapt to the characteristics of new media."

"We really haven't done enough on this point. Next, we must not only organize a batch of influential articles, but also work hard on the use of new media." Wang Cheng was extremely concerned about winning public opinion, and he immediately ordered Yu Dongming.

Wang Cheng stood up from the office chair, twisted his back, and said to Fang Yubin with a smile: "Just now I was too busy chatting about public opinion wars, but I forgot the theme of your trip to the seaside. You came here on order."

Fang Yubin smiled and said, "That's right, I do have a mission. Mr. Fei, who is far away overseas, is very concerned about the equity dispute. Let me ask Mr. Wang, what's the next step?"

Wang Cheng laughed loudly: "Fei Yunpeng asked you to ask me. Isn't there no silver 300 taels here?" He asked again: "This time you didn't say hello to the headquarters, and went directly to the market to grab funds. Fei Yunpeng has What's the reaction?"

Fang Yubin shrugged: "Boss Fei must be very disappointed with me, but he doesn't have any special reaction at the moment, otherwise he wouldn't let me go to Binhai."

"Since Fei Yunpeng asked you to understand the situation, you can bring my words to him." Wang Cheng said, "First, the conflict between me and Hua Hai is irreconcilable, and there is no room for compromise; second, in order to stop Hua Hai, I will issue new shares and introduce a strong strategic partner."

Issuing new shares and introducing partners is, to put it bluntly, diluting equity. This move is really not very clever.If this plan is to be put into practice, it will face many obstacles.Issuing new shares is a matter of great importance and must be approved by the board of directors.Can the original shareholders whose interests have been damaged agree?Especially Hua Hai, who has become the largest shareholder, can vote in favor?
Fang Yubin did not believe that this plan, which was neither brilliant nor feasible, would be Wang Cheng's real idea.He said: "I will take back your words without changing a word. It's just that I don't know if Mr. Fei believes it or not."

Wang Cheng said with a smile: "It doesn't matter whether he believes it or not, I have to say that. When two people have a dispute, how to resolve it in the end is one thing. At least a few harsh words must be thrown out first. This is called losing the battle." .”

Fang Yubin smiled knowingly: "Understood."

3 Judging the success or failure of a battle must be based on strategy rather than tactical details
The lush rainforest, the rugged hills, the South China Sea in the distance stretches to the sky, and the charming coastline glistens in the tropical sun.Such a beautiful scenery made Wu Juntong temporarily forget the fatigue of the journey.

From a small clerk in the past to the director of the president's office, until now he is the vice president of Rongding Capital, Wu Juntong has been under the shadow of Fei Yunpeng almost all of his career.Therefore, naturally, he did not dare to be careless about every sentence Fei Yunpeng said.After receiving a call from Fei Yunpeng last night, he hurried on the road non-stop. After seven or eight hours of traveling, he finally arrived at Bintan Island, which is like a paradise.

Bintan Island is located in Indonesia, but because it is very close to Singapore, it has always been called "Singapore's back garden".The elegant environment and charming scenery make it a popular tourist destination for high-end tourists all over the world.

After Wu Juntong and his secretary got off the plane at Changi Airport in Singapore, they went straight to Tanah Merah Pier, a 10-minute drive from the airport, without even entering downtown Singapore.It took only 45 minutes to get on the ferry, and the scenery of Bintan Island came into view.

Fei Yunpeng stayed at the Banyan Tree Hotel on Bintan Island.In order to facilitate the reporting work, Wu Juntong naturally booked the room here.Because of the successive construction of luxury resort hotels in China's Shangri-La, Xixi Wetland and other tourist attractions, Banyan Tree's reputation is very loud among the wealthy circles in mainland China.But in terms of history, Banyan Tree is much younger than traditional European and American hotel brands.This high-end resort hotel brand founded by Chinese did not operate its first hotel in Phuket, Thailand until 1994. In 2006, Banyan Tree Group was listed on the Singapore Stock Exchange.

Banyan Tree on Bintan Island is the second hotel under the Banyan Tree Group after Banyan Tree Phuket, which officially opened in 2000.Banyan Tree Bintan Island is the only villa-type resort on the island, overlooking the beautiful South China Sea landscape, and also has a pure white private beach, a championship golf course and the prestigious Banyan Tree SPA.

Inspired by the architecture of a traditional fishing village in Bintan Island, the hotel is built on stilts and hidden in the shade of the jungle.To avoid cutting into the steep hillside and prevent soil erosion, the villa is built on a platform supported by stilts, so that guests can enjoy the pleasant treetop scenery from the room.The building has kept the original landform as much as possible, and many boulders have been kept in place. There is even a spectacular swimming pool in the resort, which is carved out of the rock.

No matter how ingenious the design and luxurious decoration are, it is no surprise to Wu Juntong who often haunts major luxury hotels.Even as soon as he entered the room, he couldn't help complaining that the water flow from the sink faucet was too small, which was much worse than that of Banyan Tree in China.The only thing that satisfied him was probably the hotel's way of welcoming guests.As soon as the guests arrive, the hotel will strike a gong to welcome them.Next, in addition to the palms together of the Indonesians, there is also a kneeling service.The hotel waiter half-kneeled and half-squatted, handing Wu Juntong mint honey lemon tea and a cold towel.

Kneeling service was originally a standard feature of Banyan Tree hotels, but after entering China, it failed to be popularized due to various reasons.For this service, Wu Juntong is obviously very satisfied.Because of my short stature, standing with the tall waiters in the Banyan Tree Hotel in China, I always feel that my aura is a little off.This kneeling made Wu Juntong feel an unusual feeling of superiority.

(End of this chapter)