Shenhao makes a game

Chapter 56 Promotion Issues
In the end, Muchen still agreed to go to Tang Xiaomo's house at that time, to share the worries of his girlfriend!
Two days later, the sales volume of Dark Souls is getting higher and higher. After all, the Spring Festival is approaching, and people's pockets are getting thicker.

At this time, Mu Chen was looking at the rising data of the League of Legends, and was thinking about how to promote the League of Legends and Dark Souls overseas.

Although the Shuguang game platform also took the opportunity to carry out a wave of promotion during the promotion of CS before, but it is still far behind the domestic ones, so after the launch of the League of Legends this time, the growth of overseas players is also a bit unsatisfactory. .

So Mu Chen was thinking about how to promote it overseas, especially League of Legends. In the future, it will hold world competitions like CS. If the overseas promotion is not good, the competition will basically be postponed indefinitely.

To put it bluntly, the World Championship may be an infighting among domestic players, and there will be no foreign teams participating at all.

Just like the S game in the previous life, in the first year, that is, in S1, there were only 3 teams from the North American Division, 3 teams from the European Division, 1 team from the Singapore Division, and 1 team from the Philippines Division. A total of 8 teams from the competition area participated in the competition, and finally Fnatic from the European division won the S1 season championship.

At that time, due to publicity issues, there were no Chinese or Korean teams participating, so in Muchen's view, s1 was basically a pecking of chickens from the two major regions in Europe and the United States.

It was only at the global finals of s2 that the participating teams reached 12, and only then did League of Legends (we and IG) teams from the Chinese division go to the global finals. (At that time, TPA Assassin Star from Chinese Taipei won the championship, but this team was in the Southeast Asia Division at that time, so it was not included in the team in the China Division.)
And it wasn't until the S3 period that domestic League of Legends players began to grow explosively. At that time, the League of Legends global finals really looked like a large-scale global competition.

It took more than two years for Riot Games to go from S1's Solo Lele to S3's All Lele.

Of course, Muchen didn't want to wait that long. The League of Legends in this world has just started off like a dream, and there are more than 2000 million players in just ten days after its launch.

However, there are only 60 to [-] overseas players, and Li Muchen's expectations are far from there.

"Xiaomo, call Lao Liu in for me~"

Now Mu Chen is getting more and more comfortable in rousing Tang Xiaomo.

Tang Xiaomo: "Oh ⊙⊙!"

After a while, Liu Jin walked in.

"Master Mu, what's the matter?"

"Do you have any thoughts on the overseas promotion of League of Legends?"

Mu Chen asked Liu Jin who had just sat down, with a serious face.

Liu Jin thought for a while, and tried to ask Mu Chen:
"Young Master Mu, can we~ can we still advertise directly like we promoted CS last year?"

Hearing Liu Jin's answer, Muchen sighed inwardly.

In fact, he also wanted to advertise directly, simply and rudely, but what Mu Chen wanted most was to promote the Shuguang game platform overseas, not just this one or two games.

Thinking of this, Muchen said to Liu Jin: "What I think is, we'd better promote the Suguang game platform, so as to solve the problem once and for all, otherwise we will advertise every time we release a game. It’s not annoying, it’s all annoying!”

"Besides, if we promote the reputation of the Shuguang game platform, it will be much better than directly advertising the game. After all, there is more than one game on the platform; if we can successfully gain a foothold in the foreign market, it will be a great deal for us. Many subsequent arrangements are also beneficial..."

After listening to Muchen's words, Liu Jin also fell into deep thought.

"Then... what should we do? After all, we are still very unfamiliar with the foreign game market. Although the influence of CS among overseas players is not bad, how to transform the influence of the game into the influence of our Shuguang Entertainment , this is a bit difficult, it can be said that even many foreign CS players don’t know our company’s name.”

Liu Jin thought for a long time but couldn't come up with any good ideas, and even told a rather embarrassing fact.

This is also very helpless, especially for a company like Shuguang Entertainment, which has just been established, and has not yet formed word-of-mouth and brand effects.

Therefore, the phenomenon that this product is more famous than the company has formed.

"Old Liu, what do you think of the game exhibition? We can also participate in foreign game exhibitions!"

Mu Chen suddenly had a flash of inspiration and thought of the game exhibition.

Seeing that Liu Jin didn't speak, Muchen continued:

"Think about it~ If a game of Suguang Entertainment, such as League of Legends, becomes famous at large-scale foreign game exhibitions, it will also have a very positive effect on the promotion of Suguang Entertainment, and the release of CS after that will also be the work of Suguang. It will definitely cause a great sensation, and then we will launch the Shuguang game platform abroad, which should be able to achieve good results!"

In the end, Mu Chen felt more and more that this method was highly feasible.

But Liu Jin looked distressed when he heard this, and said:

"But...whether we can participate in the game exhibition is still a matter of debate!"

Liu Jin's words reminded Muchen.

After all, the domestic pig-like opponents directly drove away foreign game manufacturers who wanted to promote games in China.

But now that they want to go abroad and seize the market in other people's territory, there will definitely be a lot of resistance, and maybe others will not let Suguang Entertainment enter the market.

Thinking of these key points, Mu Chen also frowned, and had no good ideas for the time being.

Seeing that Mu Chen didn't speak, Liu Jin added another knife, and said, "Besides, even if there were no sins caused by those domestic platforms before, it would not be easy for us to participate in the exhibition. Let's take the TI game exhibition, which is currently the largest abroad. To put it bluntly: Game companies that want to participate in the exhibition must apply to the organizer half a year in advance. After the approval of the organizer, they think your company’s game is not bad, and finally allow the game to participate in the exhibition. The TI game exhibition is always held on 3 month, I am too late now~"

Speaking of this, Liu Jin was also frowning.

But why did those companies not think about making progress before? Now Suguang Entertainment has finally opened up the situation in China, but the international market is still not optimistic. It is even said...except for CS, Suguang Entertainment has not yet been able to compete with foreign players. game to come.

Although the League of Legends and Dark Souls games are very popular in China now, this wind will not blow to the other side of the ocean for a while.

In this way, the two fell into deep thought in the office.

　Ask for a ticket, ask for a ticket! ! !

　　
　
(End of this chapter)