The king of ghost horse comedy

Chapter 123 Jiayi TV
After the lottery, the four stars walked into the theater with their lucky winner.

The hot-blooded boy who proposed to Lin Qingxia was disqualified because of his emotional instability.

Other audiences who bought tickets also entered the theater one after another. They can also watch movies with the stars, but they are not so close.

"Stanley, your publicity method is really sharp. You sold more than 4000 tickets in just one afternoon. If you do this a few more times, the box office designation will increase by hundreds of thousands." Liang Shuyi said admiringly.

"Yes, the quality of the movie is important, but the publicity is even more important. Now that it is a commodity economy, the most important thing is the publicity. The previous business philosophy that the wine is not afraid of deep alleys should be eliminated." Xu Guanwu laughed.

Liang Shuyi nodded in agreement, and then said worriedly, "If our movie promotion is successful this time, Shaw Brothers and Jiahe will follow suit immediately."

"Yeah, this kind of propaganda method doesn't have much technical content. If you want to use it, you can use it right away. So we are required to think of new methods and come up with more new ideas, and we will always be ahead of Shaw Brothers and Golden Harvest "Xu Guanwu said with a smile, "I recently want to build a performing arts school. In addition to training directors, screenwriters, and actors, I also want to train a group of producers, distributors, and managers. The professional and formal system of Hollywood Bring it into the Hong Kong film industry."

"Stanley, building a performing arts school is quite a thankless task. The initial cost is very high, but the return is very little." Liang Shuyi said, "Even after a period of training, it will take many years of tempering to be able to do so." Wait until they grow up."

"That's true, but if you don't do it now, wait until a few years later, it will still be the same rhetoric. So I would rather make a plan in advance, so that after a few years, it may be effective." Xu Guanwu smiled.

The next 90s is the golden age of Hong Kong film development. Xu Guanwu really wants to seize this time to cultivate some talents for Hong Kong films and make more good-looking films.

He didn't have this wish. He just wanted to make himself rich and make his life better.But when I really have money, I want to use the money to do some things, things that I wanted to do before but were unable to do.

Xu Guanwu is not wishful thinking that Hong Kong films can be saved. He knows that there are multiple reasons for the decline of Hong Kong films, not only the problems of Hong Kong films themselves, but also the influence of the external environment.

This is related to major factors such as international political contests and cultural clashes, and it is difficult for Xu Guanwu to turn things around.

But Xu Guanwu doesn't want Hong Kong movies to die so badly, and can only live on fried rice in the new century.A group of actor and actress who have won the Golden Image Award, who are over half a century old and still continue to perform on the screen 30 years ago, is disgusting!

"Stanley, you always think so long-term." Liang Shuyi looked at Xu Guanwu with admiration.

……

An hour and a half later, the film screening ended, and the audience reluctantly left.

Lin Qingxia, Qin Han, Qin Xianglin, and Hu Yinmeng, four stars, under the guard of martial artists, sneaked out from the back door of the theater, avoiding the fans waiting there at the front door, got in the car and went straight to the broadcasting channel.

Broadcasting Road is located in Kowloon Tong, Kowloon District, where four electronic media outlets, namely Radio Television Hong Kong, Ladi TV, Commercial Radio and TVB, are distributed.In the future, Jiayi TV will also be located here, and the broadcasting channel will be named "Wutai Mountain" for this reason.

"Stanley, do you know that Mr. George Ho of Commercial Radio is planning to open a third TV station, and is currently applying for a TV license from the British Hong Kong government." Liang Shuyi said suddenly.

"Oh?!" Xu Guanwu turned his head in surprise, "Has the government approved it?"

"It's very difficult. The two TV stations of TVB and Lai do not want a third TV station in Hong Kong, so they keep putting pressure on the government. TVB and Lai have foreign companies' platforms behind them, and even the British Hong Kong government depends on their face. "Liang Shuyi shook her head and said.

Xu Guanwu also knew that TVB and Lai's two TV stations had very deep backgrounds, and Lai's TV was a British-funded enterprise backed by British-funded foreign companies.

Mr. Li Xiaohe, the current chairman of TVB, stands behind the well-known Li family.The Lee family made their fortune by trading opium, and later set foot in the real estate industry in Hong Kong. They are veritable land kings in Hong Kong.

Of course, Ho George is not an ordinary person. He is the chairman of Hong Kong Commercial Radio, and his father is Hong Kong's richest man, Ho Tung.The Ho Tung family is the leading big family in Hong Kong, with unparalleled wealth and prestige.Macau gambling king Stanley Ho is a branch of the Ho Tung family.

"Stanley, I think TV will be a very important publicity channel in the future, and it has great potential for development. Do you think we should contact Mr. He Zuozhi and participate in the application for the TV license?" Liang Shuyi suggested.

"Join He Zuozhi's TV station?" Xu Guanwu pondered for a while, but still shook his head.

Although Liang Shuyi's suggestion was good, Xu Guanwu still knew that He Zuozhi's Jiayi TV would not succeed.First of all, Hong Kong itself is a small island, with only a few million people, and it is not even comparable to the slightly larger cities in the Mainland.

How can such a small population afford three TV stations?
Furthermore, Jiayi TV Station itself is inherently deficient. In order to obtain a TV license, it insisted on agreeing to the British Hong Kong government to broadcast educational programs during the prime time slots in the afternoon and evening.

Please!

How can you fight with other people's swords, swords, swords, and happiness in a dry educational program?

No ratings means no advertising, and no advertising means no revenue.Without income, how can you afford such a large TV station?

Although Xu Guanwu is willing to distribute newspapers for free, he is unwilling to lose money to be a TV station.

The "Daily Daily", which is distributed free of charge, is now the newspaper with the largest circulation in Hong Kong, and its influence is also increasing day by day.But when you invest money in Jiayi TV Station, it is obvious that you are throwing money into the water, and you can't even see a splash.

"It's such a pity. If we had a TV station, the media chain would be complete. Movies, TV, newspapers, music..." Liang Shuyi sighed.

"Don't be so sad, although I won't invest money in his TV station, but with the resources we have, we can still cooperate with him in business." Xu Guanwu smiled.

Liang Shuyi nodded, agreeing with Xu Guanwu's statement.

……

The car drove to the radio channel, and the wireless TV station was downstairs.

At the moment, TVB has not yet moved to Clear Water Bay, so it seems a bit cramped when all the departments are crowded together.

Xu Guanwu and Liang Shuyi accompanied the four big stars to the studio of "Happy Tonight".

The size of this studio is not large, at most two to three hundred square meters, and can accommodate nearly a hundred spectators.

"Happy Tonight" is a long-lived program of TVB. It has been broadcasting since its inception. Because of the limited technology at that time, "Happy Tonight" was broadcast live.

This puts very high requirements on the quality of the master of ceremonies and performers, and try not to make mistakes.

Of course, no matter how cautious you are, you will inevitably show timidity.

So every live broadcast, everyone seems to be on the battlefield, both nervous and excited.

It was not yet time for the show to air, and the four celebrities and the emcee were all sitting in the background, chatting while eating boxed lunches.

One of the two emcees of "Happy Tonight" is He Shouxin. He doesn't seem to be very famous, but he is the number one gold medal emcee of TVB.The other is the fat Lydia who everyone is very familiar with.

Xu Guanwu has watched many of her movies before, such as "Rich and Rich", "Double Fat", "Water Margin", etc. She is very unique in her interpretation of the joys, sorrows, sorrows and joys of the people at the bottom of Hong Kong. She is a very outstanding talent send actors.

(End of this chapter)