The king of ghost horse comedy
Chapter 146
Chapter 146
"Just for this reason?! Because you lost an advertiser, you came to retaliate against us?" Xu Guanwu couldn't believe it, "Is this kind of thing common in Hong Kong?"
"It's actually not very common. There have been such things as losing advertisers before, but I haven't heard of any newspaper that will retaliate and publish articles to slander the opponent." Zheng Shi'an explained, "But our newspaper is free, which has already subverted The entire industry regulation. Now under our influence, several Hong Kong newspapers have closed down, and the circulation of the remaining newspapers has also dropped sharply. Now the advertisers have been snatched away by us, so it is inevitable that they will jump the wall in a hurry."
Xu Guanwu nodded. He suddenly remembered that a certain computer security software in his previous life also entered the market as a free gimmick, subverting the rules of the entire security software.
And that security software has been criticized all the time. After so many years, even though the installed capacity tops the list, it is still frequently questioned.
"Is there any way to resolve it? If they continue to comment like this, it will be very difficult for our film to be produced." Xu Guanwu said worriedly.
The so-called "all mouths make money" and so many newspapers criticize it, even if "The Queen of Temple Street" is a good movie, no audience is willing to try it.
Zheng Shi'an shook his head, "Boss, there is nothing to resolve. Now it's either you or me. Either they beat us, or we crush them. There is no other way."
"Isn't it possible to live in harmony? Our newspaper focuses on entertainment and intra-city advertisements, and basically has no intersecting interests with them. Why do they have to put us to death?" Xu Guanwu wondered.
After the acquisition of "Daily Daily", Xu Guanwu made a major revision, no longer published news on current events, but focused on gossip entertainment, which did not conflict with news newspapers such as "Oriental Daily" and "Sing Tao Daily".
Readers can take a copy of "Daily Daily" to read entertainment news, and at the same time use a copy of "Oriental Daily" to read Hong Kong, Kowloon, and international news.
"Things are not that simple, boss," Zheng Shi'an said with a smile, "They were all paid newspapers before, and they have already established a set of their own rules. This set of rules is completely beneficial to them. Ordinary people want to publish newspapers according to this rule, why? It is impossible for them to reach the same level as them. And when we distribute newspapers for free, we completely subvert this rule and collapse the pyramid system they built. Naturally, they regard us as their worst enemy."
"Then why didn't you hit Tiantian Daily last year when it was still weak?" Xu Guanwu asked in bewilderment.
"At that time we were publishing at a loss, and they probably didn't think we could last long." Zheng Shi'an said, "Now our newspaper's sales are stable, our reputation is good, advertisers are coming, and revenue and expenditure are slowly balancing , Their losses are getting bigger and bigger, so naturally they want to settle accounts with us."
"So that's the case." Xu Guanwu nodded, "Serena, do you have a solution to this matter? I don't want to see so many articles criticizing the company from the newspapers."
"It's very simple. Just recruit the editor-in-chiefs, editors, and reporters of these newspapers." Liang Shuyi smiled, "Since it's either you or me, then we can only choose to let them die. Directly poach people and use the poached people to publish our newspaper."
"Our newspaper is about entertainment, and theirs is about current affairs. They have different styles. How can we integrate them? Besides, our newspaper is a small newspaper. So many people have been poached. What should we do with our original staff?" Zheng Shian objected.
"It's very simple, just open another newspaper." Liang Shuyi said with a smile, "Since there is an entertainment section of "Daily Daily", why can't there be a financial section and current affairs news section of "Daily Daily"..."
"It makes sense. Anyway, the benefits and expenditures of "Daily Daily" are basically balanced now. There is no need for the company to invest any more money, so the company will have extra money and use it to run another newspaper. I also think that "Daily Daily" only has an entertainment edition. If it’s not enough, how about adding a financial section, so that there will be more layers of reports and more influence.” Xu Guanwu nodded and said, “Serina, since you brought up this matter, then you should Let's do it."
"Okay." Liang Shuyi said with a smile.
Zheng Shi'an was a little disheartened. It was obviously a matter of the newspaper industry, but Xu Guanwu didn't let him intervene. Instead, he asked Liang Shuyi, the manager of the theater, to take charge, obviously because he was dissatisfied with his ability to handle affairs.
Xu Guanwu didn't have the time to appease Zheng Shi'an's traumatized heart. He still had to spend his heart and soul to eliminate the negative impact on the movie "Queen of Temple Street", Brilliant Cinemas, and even the company due to the reports of these newspapers.
Xu Guanwu first published an article in "Daily Daily" to clarify the unreasonable accusations made by newspapers such as "Oriental Daily", "Sing Tao Daily", and "Commercial Daily" on the movie "Queen of Temple Street" and its director.
We also invited well-known Hong Kong film critics to appreciate the film "The Queen of Temple Street", and then used them to justify the film's name and wash away its notoriety as a "bad movie".
And Liang Shuyi brandished her silver pickaxe to poach the walls of several newspapers again, using generous salaries and a free working environment to recruit newspaper staff.
……
This project has just started, and the results have not yet appeared. Xu Guanwu will take Zhao Yazhi to the United States to participate in the award ceremony of the 32nd American Film Golden Globe Awards and the No.40 [-]th Academy Awards.
The Golden Globes are always held two days earlier than the Oscars, and the movies that win the Golden Globes have a high probability of winning the Oscars.
Therefore, the Golden Globe Awards have always been regarded as the vane of the Academy Awards.
In addition to participating in the two award ceremonies this time, Xu Guanwu also wants to cooperate with Lei Shidong to introduce Hong Kong films to the American market.In the carry-on luggage this time, Xu Guan armed a box full of movie copies.
Previously, Bruce Lee's "Enter the Dragon" achieved a box office record of more than 2000 million US dollars in North America. Compared with the cost of less than one million US dollars, this film is simply a dark horse that cannot be blackened.
And the popularity of this movie also set off a wave of Chinese Kung Fu craze in North America.
Afterwards, Golden Harvest also exported several kung fu films to North America. Although they did not achieve the success of Bruce Lee, they still earned some dollars back.
But Xu Guanwu knows that the market potential of Hong Kong Kung Fu movies in North America is far from being developed.
"Enter the Dragon" was released by Warner in North America, but it didn't pay much attention to it. The initial publicity was far from enough, and the publicity strategy was not adjusted in time in the later period.
The high box office of "Enter the Dragon" is entirely due to the charm of Bruce Lee and Chinese Kung Fu.
Afterwards, several kung fu works exported by Golden Harvest were only screened in Chinatown or community theaters where South American, African and other ethnic groups live together, so the box office would not be too high.
Xu Guanwu believes that if he can cooperate with Lei Shidong, with the help of National Entertainment's chain theaters in North America, Hong Kong Kung Fu movies will definitely achieve good box office.
……
After more than ten hours of flight, the plane landed safely at Los Angeles International Airport.
After arriving in the United States, the first person Xu Guanwu visited was Lei Shidong.
But this guy doesn't seem to be doing well.
(End of this chapter)
"Just for this reason?! Because you lost an advertiser, you came to retaliate against us?" Xu Guanwu couldn't believe it, "Is this kind of thing common in Hong Kong?"
"It's actually not very common. There have been such things as losing advertisers before, but I haven't heard of any newspaper that will retaliate and publish articles to slander the opponent." Zheng Shi'an explained, "But our newspaper is free, which has already subverted The entire industry regulation. Now under our influence, several Hong Kong newspapers have closed down, and the circulation of the remaining newspapers has also dropped sharply. Now the advertisers have been snatched away by us, so it is inevitable that they will jump the wall in a hurry."
Xu Guanwu nodded. He suddenly remembered that a certain computer security software in his previous life also entered the market as a free gimmick, subverting the rules of the entire security software.
And that security software has been criticized all the time. After so many years, even though the installed capacity tops the list, it is still frequently questioned.
"Is there any way to resolve it? If they continue to comment like this, it will be very difficult for our film to be produced." Xu Guanwu said worriedly.
The so-called "all mouths make money" and so many newspapers criticize it, even if "The Queen of Temple Street" is a good movie, no audience is willing to try it.
Zheng Shi'an shook his head, "Boss, there is nothing to resolve. Now it's either you or me. Either they beat us, or we crush them. There is no other way."
"Isn't it possible to live in harmony? Our newspaper focuses on entertainment and intra-city advertisements, and basically has no intersecting interests with them. Why do they have to put us to death?" Xu Guanwu wondered.
After the acquisition of "Daily Daily", Xu Guanwu made a major revision, no longer published news on current events, but focused on gossip entertainment, which did not conflict with news newspapers such as "Oriental Daily" and "Sing Tao Daily".
Readers can take a copy of "Daily Daily" to read entertainment news, and at the same time use a copy of "Oriental Daily" to read Hong Kong, Kowloon, and international news.
"Things are not that simple, boss," Zheng Shi'an said with a smile, "They were all paid newspapers before, and they have already established a set of their own rules. This set of rules is completely beneficial to them. Ordinary people want to publish newspapers according to this rule, why? It is impossible for them to reach the same level as them. And when we distribute newspapers for free, we completely subvert this rule and collapse the pyramid system they built. Naturally, they regard us as their worst enemy."
"Then why didn't you hit Tiantian Daily last year when it was still weak?" Xu Guanwu asked in bewilderment.
"At that time we were publishing at a loss, and they probably didn't think we could last long." Zheng Shi'an said, "Now our newspaper's sales are stable, our reputation is good, advertisers are coming, and revenue and expenditure are slowly balancing , Their losses are getting bigger and bigger, so naturally they want to settle accounts with us."
"So that's the case." Xu Guanwu nodded, "Serena, do you have a solution to this matter? I don't want to see so many articles criticizing the company from the newspapers."
"It's very simple. Just recruit the editor-in-chiefs, editors, and reporters of these newspapers." Liang Shuyi smiled, "Since it's either you or me, then we can only choose to let them die. Directly poach people and use the poached people to publish our newspaper."
"Our newspaper is about entertainment, and theirs is about current affairs. They have different styles. How can we integrate them? Besides, our newspaper is a small newspaper. So many people have been poached. What should we do with our original staff?" Zheng Shian objected.
"It's very simple, just open another newspaper." Liang Shuyi said with a smile, "Since there is an entertainment section of "Daily Daily", why can't there be a financial section and current affairs news section of "Daily Daily"..."
"It makes sense. Anyway, the benefits and expenditures of "Daily Daily" are basically balanced now. There is no need for the company to invest any more money, so the company will have extra money and use it to run another newspaper. I also think that "Daily Daily" only has an entertainment edition. If it’s not enough, how about adding a financial section, so that there will be more layers of reports and more influence.” Xu Guanwu nodded and said, “Serina, since you brought up this matter, then you should Let's do it."
"Okay." Liang Shuyi said with a smile.
Zheng Shi'an was a little disheartened. It was obviously a matter of the newspaper industry, but Xu Guanwu didn't let him intervene. Instead, he asked Liang Shuyi, the manager of the theater, to take charge, obviously because he was dissatisfied with his ability to handle affairs.
Xu Guanwu didn't have the time to appease Zheng Shi'an's traumatized heart. He still had to spend his heart and soul to eliminate the negative impact on the movie "Queen of Temple Street", Brilliant Cinemas, and even the company due to the reports of these newspapers.
Xu Guanwu first published an article in "Daily Daily" to clarify the unreasonable accusations made by newspapers such as "Oriental Daily", "Sing Tao Daily", and "Commercial Daily" on the movie "Queen of Temple Street" and its director.
We also invited well-known Hong Kong film critics to appreciate the film "The Queen of Temple Street", and then used them to justify the film's name and wash away its notoriety as a "bad movie".
And Liang Shuyi brandished her silver pickaxe to poach the walls of several newspapers again, using generous salaries and a free working environment to recruit newspaper staff.
……
This project has just started, and the results have not yet appeared. Xu Guanwu will take Zhao Yazhi to the United States to participate in the award ceremony of the 32nd American Film Golden Globe Awards and the No.40 [-]th Academy Awards.
The Golden Globes are always held two days earlier than the Oscars, and the movies that win the Golden Globes have a high probability of winning the Oscars.
Therefore, the Golden Globe Awards have always been regarded as the vane of the Academy Awards.
In addition to participating in the two award ceremonies this time, Xu Guanwu also wants to cooperate with Lei Shidong to introduce Hong Kong films to the American market.In the carry-on luggage this time, Xu Guan armed a box full of movie copies.
Previously, Bruce Lee's "Enter the Dragon" achieved a box office record of more than 2000 million US dollars in North America. Compared with the cost of less than one million US dollars, this film is simply a dark horse that cannot be blackened.
And the popularity of this movie also set off a wave of Chinese Kung Fu craze in North America.
Afterwards, Golden Harvest also exported several kung fu films to North America. Although they did not achieve the success of Bruce Lee, they still earned some dollars back.
But Xu Guanwu knows that the market potential of Hong Kong Kung Fu movies in North America is far from being developed.
"Enter the Dragon" was released by Warner in North America, but it didn't pay much attention to it. The initial publicity was far from enough, and the publicity strategy was not adjusted in time in the later period.
The high box office of "Enter the Dragon" is entirely due to the charm of Bruce Lee and Chinese Kung Fu.
Afterwards, several kung fu works exported by Golden Harvest were only screened in Chinatown or community theaters where South American, African and other ethnic groups live together, so the box office would not be too high.
Xu Guanwu believes that if he can cooperate with Lei Shidong, with the help of National Entertainment's chain theaters in North America, Hong Kong Kung Fu movies will definitely achieve good box office.
……
After more than ten hours of flight, the plane landed safely at Los Angeles International Airport.
After arriving in the United States, the first person Xu Guanwu visited was Lei Shidong.
But this guy doesn't seem to be doing well.
(End of this chapter)
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