The king of ghost horse comedy

Chapter 165 Daily Daily. Financial Edition (for collection)

The second day after Xu Guanwu returned to Hong Kong, the "Daily Daily" newspaper office issued "Daily Daily. Financial Edition", which mainly published Hong Kong financial and current affairs news, Ma Jing and Mark Six lottery predictions, etc.

"Daily Daily. Financial Edition" is also distributed free of charge, and the paper, ink, etc. used are slightly higher than "Daily Daily. Entertainment Edition", giving people a high-end atmosphere and high-grade feeling.

And the advertisements published are all automobiles, houses, insurance, hotels, etc., which require a certain financial ability to be consumed.

On the other hand, the advertisements published in "Daily Daily Entertainment Edition" are all advertisements for job recruitment, supermarket discounts, second-hand goods transactions, etc., which are convenient for ordinary citizens.

Such advertising segmentation increases the value of advertising and increases the confidence of high-end customers.

Although "Daily Daily. Financial Edition" bears the name of "Daily Daily", it is not under Zheng Shi'an's direct jurisdiction.

Xu Guanwu lacked confidence in Zheng Shian's ability to handle affairs, and for the sake of checks and balances, he specially set up a new company with newly recruited employees, re-promoted and appointed editor-in-chief, so that he could sit on an equal footing with Zheng Shian.

At the same time, in order to curb the unhealthy competition between the two newspapers, Xu Guanwu specially separated the advertising department to form a tripartite rivalry with the two newspapers.

From now on, the newspaper office will only be responsible for the content of the newspaper, and the advertising business will be handed over to the advertising department, so as to avoid the two newspaper offices arguing over advertisements.

……

On the first day of free distribution of "Daily Daily. Caijing Edition", the circulation exceeded 20 copies, and on the second day it reached 25 copies.

The excellent circulation and the good reputation established by the previous "Daily Daily" made the "Financial Edition" also have a lot of advertisements.Although it has just started to be issued, there is no trouble of losing money.

This made Xu Guanwu very happy, but on the third day, a large group of newspaper vendors gathered at the "Daily Daily" office to protest the free distribution of "Daily Daily. Finance Edition".

After more than half a year of free distribution, "Daily Daily. Entertainment Edition" has now established a good reputation and established a complete distribution channel.

Every newsstand in Hong Kong has "Daily Daily". Every day in the early hours of the morning, the employees start sorting the newspapers and deliver the newspapers to the newsstands on time at six o'clock.

Vendors at the newsstands are also willing to help distribute, because the free "Daily Daily" has attracted a lot of people, and many people will buy other newspapers at the same time as receiving "Daily Daily".

Therefore, the business of hawkers has not decreased but increased, so they are also willing to publish for "Daily Daily".

However, the free distribution of "Daily Daily. Caijing Edition" was protested by newsstand hawkers.

Previously, the "Entertainment Edition" only published entertainment gossip news because it didn't cover current affairs news, so when people read "Daily Daily", they would also buy other newspapers to read the current affairs news published on it.

But now "Daily Daily" also publishes free newspapers on current affairs and news. When the quality of the content is similar, people will naturally choose the free newspapers.

In this way, even the money of other newspapers was saved, and within two days, the peddler naturally lost a lot of business.

"Don't distribute it for free, isn't this stealing our business!"

"If it is released for free, there will be no place for us peddlers."

"Pu, your mother, you really want to drive us away."

……

"Mr. Xu, how should we deal with this matter?" Zheng Shi'an reported to Xu Guanwuhui sweating.

All the newspaper vendors refused to distribute the "Daily Daily. Financial Edition", which caught Xu Guanwu by surprise, but although it made him feel a little tricky, it was not difficult to solve.

"Mr. Xu, I have an idea. I don't know if it is suitable." Lian Mosheng, the newly appointed editor-in-chief of "Financial Edition", said with a smile.

"Let's talk about it first." Xu Guanwu nodded, looked at him approvingly and said.

Compared to Zheng Shi'an who was at a loss, this Lian Mosheng performed quite calmly, which made Xu Guanwu very satisfied.

"Since newsstands don't distribute our newspapers, we should distribute them in small shops along the street, chain supermarkets, etc., and let them provide us with locations." Liamerson suggested, "If customers pick up the newspapers, they will take care of them later. business. I don’t think they would turn down the offer.”

Xu Guanwu nodded with a smile, and Lian Mosheng's thoughts coincided with his.

"There are also buses and minibuses that can set up newspaper columns, and banks all over Hong Kong, Kowloon and the New Territories can also place reading columns, so that customers waiting for business can choose to read." Seeing that Xu Guanwu did not object, Lian Mosheng immediately became more confident. , "In view of the troubles caused by these newspaper vendors, I suggest not even handing over the "Entertainment Edition" to them for distribution."

"Shops, supermarket chains, minibuses, and public transportation will not serve us in vain. What if they want to charge money?" Zheng Shi'an couldn't help seeing that Xu Guanwu appreciated Lian Mosheng's proposal. Some people can tell the difference.

"We can give them a space in the newspaper to advertise, and give them a [-]% or [-]% discount. I don't think they will object." Lian Mosheng explained.

"Yes, this method is very good. Editor-in-Chief Lian, leave this matter to you, and build up the distribution channel of "Daily Daily" as soon as possible." Xu Guanwu nodded, "Editor-in-Chief Zheng, you need to learn more from Lian Editor-in-Chief, you need to broaden your mind. Alright, you all go down and get busy."

Zheng Shi'an was criticized, and seeing that Lian Mosheng, a latecomer, was so valued, he couldn't help leaving Xu Guanwu's office angrily.

Seeing his angry back, Xu Guanwu couldn't help shaking his head, this Zheng Shi'an is really not capable enough, he's not bad at keeping things up, but panicked when encountering emergencies, it's really useless.

……

Lian Mosheng quickly established contact with grocery stores and supermarket chains all over Hong Kong, Kowloon and the New Territories. They also took a conservative and wait-and-see attitude towards the "newspapers entering stores".

Newspapers were neither welcome nor firmly opposed. In view of this situation, Lian Mosheng proposed a trial run first, and if it didn't work, he would find another way.

Xu Guanwu let him to toss about, while he himself was busy.

On the first weekend after returning to Hong Kong from the United States, he was invited by the jeweler Zheng Yutong to play golf at the Hong Kong Clear Water Bay Golf Club.

Xu Guanwu asked Ms. Leung Shuk-yee for advice before. Currently, there are only three golf courses in Hong Kong, Clear Water Bay Golf Course, Deep Water Bay Golf Course and Royal Hong Kong Golf Course in Fanling.

Among them, the Fanling Royal Golf Course is the most upscale and most sought after by the rich in Hong Kong because it is crowned with the word "Royal" and it is a place frequented by executives of Hong Kong foreign firms.Only a membership card can be fired up to 200 million Hong Kong dollars.

If you only have money and have a bad social reputation, you will also not be able to get this membership card.You can see the grandeur of the Royal Fanling Golf Club.

Deep Water Bay Golf Course is the largest golf course in Hong Kong, and it also has horse riding, shooting, yachting and other projects, so it is very popular among the rich in the city.Membership requires a membership fee of 150 million, second only to the Royal Hong Kong Golf Club in Fanling.

Clear Water Bay is located in Sai Kung, Hong Kong, close to the sea, overlooking the mountains, the scenery is first-class, but because it was established in recent years, so the background is not very rich.It is the place where the newly rich people gather in the city, and it is also the last one among the three major golf clubs.

Xu Guanwu knew that Zheng Yutong was definitely qualified to take him to the Deep Water Bay Golf Course by virtue of his title of jewelry king, but he invited himself to Clear Water Bay. As a new rich man, he is not yet eligible to enter the Deep Water Bay Golf Club.

After trying to understand this joint, Xu Guanwu couldn't help but slander Zheng Yutong.

"Mr. Xu, do you know how to play golf? How about your next swing?" Zheng Yutong couldn't help asking with a smile, just sitting on a chair drinking juice after seeing Xu Guanwu coming.

Xu Guanwu waved his hand. He has no interest in the legendary aristocratic sport like golf. This kind of thing is similar to the childhood game "Battle". He never played it again after he grew up. Knowing why these rich people are still so enthusiastic, aren't they afraid of pumping too hard and spraining their waists?

"It's really a pity that I don't swing a shot when I go to the golf course." Zheng Yutong smiled, "Come on, try it, just treat this ball as all your worries, and then hit it with one shot, wow! All your worries are gone !"

(End of this chapter)