The king of ghost horse comedy

Chapter 21 "Ghost Horse Twin Stars" Midnight Premiere
"This problem is easy to solve. First, our company expands its business and recruits talents. We shoot more than a dozen films a year, which is enough to meet half of the demand for theaters. Second, we cancel the subsidy system for theaters and win over other independent film companies. "Xu Guanwu explained.

"I don't have any objections to expanding the business, but I disagree with the abolition of the theater chain's subsidy system. If the film shown is so bad that it can't even recover the cost, then our theater chain will suffer." Xu Guanjie shook his head after hearing this. .

"So we have to strictly control the quality of the movies. If they are not good movies, they can't be released even if we spend money. We strive to make our theaters a boutique theater, so that when people see the movies released in our theaters, they will know that they must be of high quality. It's a good movie." Xu Guanwu explained calmly.

"Second brother is right. If we continue to operate like this, our company will be like Shaw Brothers Golden Harvest one day." Xu Guanwen said excitedly, feeling that the second brother's words really spoke to his heart.

"Although it sounds like the prospect is indeed bright, it is not easy to attract a theater chain. Let's settle down and focus on the release of "Ghost and Horse Double Stars." Xu Guanying said coldly.

"This is our company's long-term plan, and we are talking about it now to unify our opinions." Xu Guanwen nodded and said, "Well, Mr. Zou Wenhuai and I have discussed it, and there will be an additional midnight show on Fridays and Saturdays. At that time, we will look at the audience's reaction, if the audience responds well, then everything will be fine, if the audience gives their opinions, we still have time to make changes."

……

Mr. Zou Wenhuai was very optimistic about the film "Ghost Horse Twin Stars", so he decided to screen it in full during the Spring Festival of 74.A week before the Spring Festival, "Ghost Horse Twin Stars" held a midnight trial screening in several theaters of Golden Harvest Cinemas.

In the first three days, Golden Harvest published advertisements for the trial screening of "Dongfang Daily" and "Ming Pao".

"Hong Kong's No. [-] comedy comedian Xu Guanwen's pioneering work, the comedy is full of excitement and is beyond expectations!"

The big red font occupies almost half of the page, which immediately attracts readers' attention.

Hong Kong people have always had the habit of watching movies, and watching movies is also one of the main entertainments for ordinary people.According to the survey conducted at that time, on average, each Hong Kong person went to the theater 22 times a year, which was twice as high as that of people in European and American countries.

……

On the day of the midnight screening, Mr. Zou Wenhuai, Mr. He Guanchang, and Mr. Cai Changyong, who is in charge of film distribution at Golden Harvest, were all present.

Xu Guanwen and his three brothers were waiting at the entrance of the Golden Harvest Theater, and specially prepared a lion dance show in order to increase the momentum.The sound of gongs and drums was so lively that it immediately attracted everyone's attention.

Seeing the audience entering the theater one after another, Zou Wenhuai couldn't help but secretly nodded. Although he agreed to open the midnight show before, he was not very sure whether he could attract the support of the audience.But now that there were already more than normal audiences sitting in the theater, a stone in his heart suddenly fell to the ground.

If the attendance rate reaches [-]%, the cost can be recovered, and if the attendance rate reaches [-]%, it has already been earned.

"It seems that this midnight game system is really worth implementing." Zou Wenhuai secretly said happily.

Usually, each theater can show about six movies a day, but now with the addition of the midnight show, it can show seven movies, which is equivalent to a full one-sixth increase in profit, which is a large increase in profit for nothing.

"Damn it, why didn't I think of such a good method? It seems that the Xu family's second child is really not simple." The more Zou Wenhuai thought about it, the more he felt that this idea was good, and he was very curious about the person who could come up with this idea.

With the help of neon lights, Zou Wenhuai looked at Xu Guanwu who was standing at the entrance of the theater to welcome the audience, and he became more and more appreciative of this young man who usually does not show himself.

In the end, the attendance rate of the three halls of Golden Harvest Cinema reached 20%, and the attendance rate of several other theaters also exceeded [-]%.This time alone, the midnight show contributed at least [-] yuan in profit to Golden Harvest.

Mr. Zou Wenhuai laughed from ear to ear after receiving the report from the theater manager.

"It seems that Xu Guanwen really has some box office appeal." Cai Changyong, who is in charge of overseas distribution, also laughed.

"Let's see the reaction to tonight's screening, I hope he won't disappoint me." Zou Wenhuai didn't finish his words all at once, but he had confidence in Xu Guanwen in his heart.

……

"Brother, there are quite a few movie fans here today, I think the reaction afterward must be good." Xu Guanwu said to Xu Guanwen with a smile.

The version of "Ghost and Horse Twin Stars" released now is almost the same as the version of "Ghost and Horse Twin Stars" in his memory, only a few details are different, but the common point is that both versions are very interesting.

Relying on the memories from his previous life, Xu Guanwu knew that this "Ghost Horse Double Star" earned more than 600 million box office only in Hong Kong, which not only broke the box office record set by Bruce Lee, but also broke the highest box office record in Hong Kong history.At the same time, this film has also entered Taiwan, RB, and Southeast Asian markets, and has also achieved quite brilliant results.

And Xu Guanjie's "Ghost Horse Twin Stars" album released at the same time, sold 15 copies in Southeast Asia, and was almost regarded as a monster.Therefore, Xu Guanwu is very optimistic about the box office of this film.

Xu Guanwen was sitting in a private room upstairs, and was also very happy to see the attendance rate downstairs was more than [-]%.

This film is the first work he wrote and acted in, with high expectations, and now it can attract so many viewers, which proves that his efforts these days have not been in vain.

"Awu, don't worry, wait until the film is over before making any conclusions." Xu Guanwen tried his best to suppress his emotions and said, he knew that this was just the beginning, and everything would not come to light until the end of the film.

Just when Xu Guanwen was feeling uneasy, all the lights in the theater were suddenly turned off, and a white light hit the screen.

The logos of Golden Harvest Films and Xu Brothers Company appeared one after another. Accompanied by a playful sound of music, "Twin Stars" was officially released.

"Prison inmates have fun while they are suffering, and they have to gamble for a meal, but the gambling tool is the soybean soup they drink."

"Xu Guanwen cheated secretly. He spat out the soybeans in his mouth into a bowl while others were not paying attention, and won the opponent's soybean soup."

"Xu Guanwen smoked secretly. In order not to be discovered by the prison guards, he pretended to be working hard. In the end, he went down with a pick and cut off the cable, and was slapped on the face by the prison guards. The smoke couldn't cover it, and all the smoke came out..."

There were already many laughs in this short paragraph, which made the audience in the audience overjoyed.

Hong Kong people always like to gamble, whether it is the traditional national quintessence of Mahjong Pai Gow dice, or the Western blackjack baccarat roulette, and even betting on chickens, horses, and dogs is very popular.

Hong Kong people are no strangers to gambling, and it has completely penetrated into their lives.

Therefore, when they saw Xu Guanwen fraudulently betting, everyone felt that this scene seemed familiar, and it was very close to their lives, which suddenly increased their sense of substitution.

(End of this chapter)