The king of ghost horse comedy

Chapter 234 Star-making Movement
After Deng Lijun's concert tour, the four major divisions of Yesung Records worked together to release records, hold singing competitions, and hold concerts. They really blossomed and flourished.

As the general manager, Zheng Donghan is indeed more aggressive than Ma Jiahua. He has already made quite remarkable achievements after taking over the company for two months.

Xu Guanwu also admired his ability very much, boldly let him play, and basically stopped interfering in the affairs of the record company.

In November, Winner Band's new album "Love and other pieces" was officially released.The five young boys once again spoke out to the citizens of Hong Kong, proving their existence.

Zheng Donghan once again copied the publicity strategy of Xu Guanying's record, and still spent a lot of money to clear the way for Winner Band.In the 70s, when other record companies were trying to save a dime, Zheng Donghan's gold dollar strategy naturally had a remarkable effect.

Under his arrangement, the Winner Band went on the radio, on TV, and on posters. The largest department store in Hong Kong, Lane Crawford, held a performance. No one in Hong Kong knows, no one does not know the effect.

Moreover, the five members of the Winner Band have also redesigned their looks, wearing the latest fashion clothes, shoes, and hair styles, and driving the most beautiful car... In short Everything about them must become the benchmark for young people, and become the object of their crazy imitation.

Under this kind of star-making movement, the trend of Winner bands immediately became the target of Hong Kong teenagers. Their records were sold out as soon as they were released on the shelves, and the clothes they wore immediately became scarce goods. Their every move was watched by people. In imitation... It's like the Beatles' hottest era, they have become gods!

The fascination set off by the Winner band quickly spread from Hong Kong to Taiwan on the other side, and then Malaysia, Singapore, Indonesia...all fell.

Five handsome young men, through a series of star-making activities, have become the focus of chasing and imitation objects of teenagers.

Before Xu Guanwu launched the star-making project, he doubted whether the plan would work.Because in his opinion, the star-making movement is actually very dependent on the media.

But now there is neither the Internet nor satellite TV networks all over East Asia. A lot of news is disseminated by newspapers and magazines, and by the time it reaches other regions, it has already passed the timeliness.

The most critical point of the star-making movement is to maintain freshness. The report must have continuity and continuously throw out new topics.

The reason why those Internet celebrities in later generations became popular is because there are behind-the-scenes promoters who are constantly hyping her up and keeping her exposed.Otherwise, as long as there is no new news for a few months, it will quickly disappear into the sea of ​​people and disappear.

However, Cheng Tung-han miraculously managed to do it successfully. Whirlwind Whirlwind was successfully blown from Hong Kong to all parts of East Asia.

The reason is that wherever he goes, Zheng Donghan uses the local TV station to play the MV of Wenner Band in a loop.

In the 70s, in fact, TV stations everywhere lacked high-quality TV programs.Even TV giants like TVB seldom filmed TV series at the time.

Why do TV series guarantee ratings, but TVB does not invest in filming? Naturally, the reason is that TV series have a large investment, which is not in line with the idea of ​​​​the operators who want to make money.

So when Zheng Donghan provided the TV station with the movie-like Wenner MV, which was carefully filmed by the company, for free, the TV station would naturally broadcast it repeatedly.

This is actually somewhat similar to the fact that NBA president David Stern shivered in the cold wind for more than an hour, just trying to explain to CCTV what the NBA is, and there is no charge for rebroadcasting... until CCTV agreed to rebroadcast.The purpose is not to collect broadcast fees, but to develop the world's largest population market.

The MV of Winner Band was produced by Mai Jia himself. The total length is 10 minutes. It includes five songs from the new album of Winner Band, and then connects them with a story, which looks like a masterpiece. Short movies are average.

Mai Jia deserves to be someone who has drunk foreign ink, and has seen what MVs made by European and American singers look like, so this MV was really shot by him in a very fashionable way, far surpassing other singers in East Asia at the same time.

……

The success of the star-making movement has helped Yisheng Records create a terrifying money-absorbing monster. After the release of Winner's new album, within a short period of one month, it has achieved a sales record of 50 copies, which is simply unbelievable.Such terrifying sales performance has set a record for Hong Kong singers.

Seeing their popularity, TVB quickly invited them to come to the TV station to host a TV program dedicated to the five of them.The newly established Jiayi Television Station and Wannian Erli's Television Station also issued invitations.

After thinking about it, Zheng Donghan still chose the TVB TV station with the highest ratings, although the TVB TV station gave the least salary.But judging from the effect of publicity, TVB still has the most advantage, and in the long run, it still benefits the most.

The program run by Winner Band on TVB is called "Winner Weekly", which invites fans to interact with Winner Band, whether it is playing games or singing, in short, it is to play with young people.After the show was broadcast, it became very popular, and the ratings soared all the way, becoming the champion of TVB's Sunday [-] o'clock ratings.

The producer of the program "Wen Na Zhou Ji" is the famous Huang Zhan Huang Laoxie.At that time, Huang Zhan and his friends opened a film company called Bao Ding Film Company.Seeing that the five young people were very lively, popular, good-looking and talented, I invited them to star in my own movie.

Xu Guanwu took a look at the script sent by Huang Zhan, "Café de Cafés", and immediately remembered the first movie that the Wenner Band acted in. Isn't it just the name?

Although Xu Guanwu has never seen the debut of Winner Band on the big screen, he also knows that the box office of this movie is very strong. With a score of more than 200 million Hong Kong dollars, it ranks third in the annual movie box office list, and it is a veritable dark horse. do.It was immediately agreed that Winner Band would appear in the film.

The reason why Xu Guanwu had to review the script in advance was actually to prevent his actors from accepting bad movies and directly destroying his own screen image.

In fact, in the film industry, there are many talented actors who have the opportunity to be promoted, but they have spilled their talents on one bad film after another.It's not wrong to make money, but it's not right to take on bad movies for money.

Xu Guanwu didn't want the star he had so hard to promote to take some bad movies in order to make money. In that case, he would not only be sorry for himself, but also for the company that promoted him.

Huang Zhan didn't mind the fact that Yesung Records strictly censored the script of the movie, and he also agreed with the company's dedication to protecting artists.

If it is another record company, when they hear that their singers can make movies and make a lot of money, how can they care about the script?The actors were directly tied up.

When Xu Guanwu saw Huang Zhan, he couldn't help thinking of recruiting him again.

Talented people like Huang Zhan, even if there were a few more, the company would never have too many.

"Mr. Huang Zhan, are you interested in coming to our company as a record producer?" Xu Guanwu asked with a smile, "I guarantee that all the treatment will be favorable."

Huang Zhan chuckled, "You can buy songs from me, if you want me to sit in the office, forget it."

"The salary is easy to talk about, let's think about it again. How much is your current monthly income, I will double the labor to pay you." Xu Guanwu continued to seduce.

"Silly boy, how can it be better to work for someone else?" Huang Zhan said bluntly.

Baoding Film Company, which he founded with his friends, and his entrepreneurial film "Paradise" entered the top ten box office of the year. Now is the time when he is ambitious and wants to make a big splash. How could he be willing to give up his career and join the company for others? work to earn a living?
Xu Guanwu was taken aback, and couldn't help smiling, this Huang Laoxie is really outspoken and has no scruples.

"If that's the case, then I won't force it anymore." Xu Guanwu smiled, "After the filming of your movie is finished, I will arrange a good release date for you."

"Really?! Then it's settled." Huang Zhan said happily.

His "Paradise" was released in Shaw Cinemas last year, so it didn't get a good schedule, otherwise it would have earned an extra million at the box office.

……

The Wenna band was borrowed by Huang Zhan to make a movie, and then Yesheng Records ushered in another heavyweight singer, the originator of Cantonese pop songs-Xu Guanjie.

Some people say that Xu Guanjie is not the first person to sing Cantonese songs. It is indeed good, because Malay singers Zheng Jinchang and Lisa had sung Cantonese songs in Hong Kong in the late 60s and early 79s, and released Cantonese albums. A warm welcome from a group of factory girls.

However, the Cantonese opera sung by Zheng Jinchang, Lisa and others can be called Cantonese opera minor to be precise.The basic audience is still low-class citizens, who cannot be recognized by mainstream music and cannot escape the image of low-class music.

Only Xu Guanjie single-handedly reversed the low and vulgar image of Cantonese songs, and successfully made it popular among the general public. From the lower Liba people's music gradually entered the room, it was enthusiastically sought after by teenagers at that time.That's why he was honored as the originator of Cantonese pop songs in the future.

Just like the founder of the cross talk world, the founder of the mountain is not afraid of Zhu Shaowen, the cross talk has actually come out before him, but after the perfection and improvement of Mr. Zhu, it has become a means for artists to make a living, so it is recognized as the founder of the mountain.

Xu Guanjie and PolyGram ended the guest-host relationship for many years and switched to the banner of his second brother Xu Guanwu, which also went through some ideological struggles.

To be honest, he didn't really want to work under the banner of the second brother, because he always felt like a dwarf.But in the end, his wife Lin Bao gave her the demons out of her mind.

It can be said that Xu Guanwu has been looking forward to his fourth brother Xu Guanjie for a long time. From the day he bought Yisheng Records, he wanted to recruit Xu Guanjie into the company.

It's just that Xu Guanjie still had more than a year's contract with PolyGram at the time, and he didn't want to turn against his old club and tear up the contract, so he has been procrastinating until now.

"Ah SAM, my record company is complete only if you join the company." Xu Guanwu said with a smile, "Come, let me show you the rest of the company."

Regarding Xu Guanjie's joining YSUN Records, because of Xu Guanjie's own insistence, Xu Guanwu couldn't make a big deal of it. Not only did he not have interviews from newspapers, media, and TV stations, but even most of the company's employees didn't know that Xu Guanjie had joined his record company today. .

The reason why Xu Guanjie is so low-key is because Polygram Records has just released Xu Guanjie's new album. If they announce their withdrawal from Polygram at this time, the record sales will definitely be greatly affected.Xu Guanjie didn't want to cheat his old club before leaving.

"Just show me around the company. I don't need to introduce you today." Xu Guanjie waved his hand and said.

"Are you afraid that someone will spread the news quickly?" Xu Guanwu said with a smile, "Don't worry, who dares to talk too much, I'll just fire the squid with celery."

"Forget it, it's better to be careful." Xu Guanjie smiled, "Besides, if he has already leaked the news, it will be useless even if you get fired with celery."

"Okay, since you insist, then according to your intention, after the promotional period of that album is over, I will formally hold a welcome party for you." Xu Guanwu said with a smile.

Then Xu Guanwu took Xu Guanjie to see the recording studio, conference room, creative room, practice room and so on.

"Well, compared with PolyGram, it is not inferior at all, right?" Xu Guanwu said with a proud smile.

"Not bad, not bad, but there are fewer artists, so we still need to recruit talents." Xu Guanjie nodded and said, and then he let out a surprise, "This boy in the practice room is quite handsome, a new talent? "

(End of this chapter)