The king of ghost horse comedy

Chapter 275 Shaw's Faint Move

On the third day after the Academy Awards ceremony, Xu Guanwu and Zhao Yazhi took the two trophies and flew back to Hong Kong on the airliner's passenger plane.

Xu Guanwu wanted to buy a private luxury jet before, but because the schedule was too hasty, he could only make plans next time.

Because it was agreed in advance not to notify any media, the airport was also quiet. Xu Guanwu and his wife left the airport easily, and then got into the car that was already waiting there, and rushed all the way to the city.

"Mr. Xu, Mrs. Xu, I really congratulate you. You can win so many trophies. It really brings honor to us Hong Kong people." Xu Guanwu's bodyguard said with a smile, "You don't know that Hong Kong's newspapers, TVs, and radios are all Speaking of this, everyone is praising you."

"Oh?! Don't lie to me. Newspapers like "Ming Pao", "Ta Kung Pao" and "Wen Wei Po" are still willing to publish good news about me, while "Sing Tao Daily" and "Oriental Daily" want to criticize me. How could you praise me in the report?" Xu Guanwu couldn't help but sneered.

A series of newspapers such as "Sing Tao Daily" and "Oriental Daily" were severely impacted by "Daily Daily" due to the severe impact of sales volume, and their circulation was greatly reduced, which led to a sharp drop in advertising revenue. The annual profit dropped rapidly from over [-] million Hong Kong dollars to only a few Tens of millions of Hong Kong dollars.

With such a heavy loss, they are naturally very dissatisfied with the "Daily Daily", and even the boss Xu Guanwu has become the target of their hatred. Amitabha.

Hearing what Xu Guanwu said, the bodyguard couldn't help scratching his head and showing an embarrassed smile, proving that Xu Guanwu was right.

"Brother Ma, it's time to fight back." Xu Guanwu murmured.

……

After returning home, although there was no publicity and beating of gongs and drums to the outside world, the family still welcomed them warmly and celebrated grandly.

"Ah Wu, how are you! So many trophies, it's amazing." Xu Guanwen patted his second brother on the shoulder and said with a happy smile.

"Second brother, where is the trophy, show it to us." Xu Guanying also urged.

"Don't worry, don't worry, I'll get it for you right away." Xu Guanwu said, taking out the trophy from the suitcase.One is the Golden Globe Award for Best Picture, and the other is the Academy Award trophy.

"Wow! It's shiny gold!" Xu Guanying picked up one and weighed it in his hand, "It's quite heavy, second brother, is this real gold?"

"If it was real gold, the Oscar Organizing Committee would have gone bankrupt a long time ago. It's only gold-plated." Xu Guanwu laughed, "Besides, if it's real gold, you might not be able to pick it up by yourself."

"It represents honor and status, which can't be bought with real gold, idiot." Xu Guanwen patted Xu Guanying's head, "This trophy is the first trophy won by us Chinese, it is priceless , no amount of money can be exchanged."

"Yeah, the second brother is great, helping us Hong Kong people to add luster." Xu Guanjie also clapped his hands and applauded.

A flower bloomed on Xu Guanwu's face, and the feeling at the moment was four crosses in big characters, cool!
……

After the family celebrated, Xu Guanwu officially went to work the next day.

Walking in the company, the first thing everyone says when they meet is "Congratulations!" Xu Guanwu clasped his hands and said "TOEFL TOEFL!", which seemed quite interesting.

"Mr. Xu, when will the trophy of the Golden Statue Award be brought over, let us all see it?" the staff of the superstar manager company shouted.

"I'll get a display cabinet later, and I'll put it in the company for you to see." Xu Guanwu said with a smile.

Walking into the office amid the cheers of everyone, Miss Liang Shuyi walked in after a while, "Congratulations!"

"Tofu Tofu, why do you talk like that?" Xu Guanwu asked with a smile after clapping his hands together.

"Everyone is happy for you." Liang Shuyi smiled, "By the way, this is the box office record for theaters during your absence."

"Okay." Xu Guanwu took it and opened it to take a look. The main box office records of "Meteor Butterfly Sword" and "Big Brother Cheng" were released for almost a month, and they both grossed more than 300 million, which is really not easy.

The Shaw Brothers screened "Ba Dao Louzi" by director Zhang Cheh, "The Poison Queen" by Yang Quan, and "Flying Dragon" by Hua Shan.

These three films include "The Poison Queen" with a realistic theme, "Flying Dragon" with a martial arts theme, and "Badaolouzi" with a kung fu theme.Of course, on the other hand, Shaw seems to be getting worse.

In the past, a maximum of two films were screened at the same time in each schedule. The purpose was to prevent the left hand from hitting the right hand. But now that the audience is being snatched by Xu, they can only release a few more movies at a time to grab the audience.

It's just that in this way, the released films may get high box office in a short period of time, but once the novelty period is over, there will be reflows.Therefore, if Shaw Brothers wants to continue to attract audiences, it must continue to release new films.

Three films are released at the same time in one schedule, and at least [-] more films will be produced in a year, which brings huge investment costs.If all of these films can recover their cost, then naturally the more the better, the better.But if there is a box office fiasco, there will be a series of undesirable knock-on effects.

In fact, in Hollywood, from the late 60s to the early 70s, due to the impact of the new TV industry, the box office of all film companies was severely impacted.The number of moviegoers dropped rapidly, and the box office revenue dropped sharply.

Under such circumstances, some film companies have adopted the method of reducing investment and releasing low-cost films in large quantities, hoping to make a profit.

But in this way, the quality of the movie will naturally decline. Not only did it fail to recall the lost audience, but it also made people who originally liked to watch movies rush to the front of the TV.

The audience also has their own reasons, "The movie is shot the same as the TV, why spend money to go to the theater?"

Later, the film company realized this mistake, and knew that choosing low-cost and high-volume release films would not revitalize the film industry, but would make it continue to slump.

So I changed the previous fallacies, chose high-cost and large-scale investment, and then extended the film's release schedule as much as possible.

Sure enough, the big-budget movie has grand scenes, many stars, and twists and turns in the story. You can't enjoy this kind of audio-visual feast in front of the TV.

As a result, the audience was attracted again and returned to the screen. Although the number of audiences in the [-]s and [-]s could not be compared, it had greatly improved compared to before.

The current Shaw Brothers is actually like the Hollywood studios in the late 60s, hoping to make profits with low-cost and high-volume movies, but this will make the audience feel bored.

Previously, Shaw Brothers spent an average of about 60 million Hong Kong dollars on filming a movie. In this way, as long as the box office is 80 million Hong Kong dollars, it is considered profitable.

However, Xu's current investment in filming costs is basically around 80 Hong Kong dollars. Hong Jingbao and Yuan Biao's "Prodigal Boy", Cheng Long's "Drunken Master", and Chu Yuan's "Meteor Butterfly Sword" all cost over a hundred thousand dollars. About ten thousand Hong Kong dollars.

Although the cost of actors has indeed increased a lot compared to Shaw Brothers, but also in terms of props, photography, scenes, etc., the films made by Xu Brothers are indeed better than Shaw Brothers.

Shaw Brothers has still set up studios to shoot in the studio. This is the benefit of a big studio and a big studio, but it is also his limitation.

No matter how big the Shaw Brothers Studios is, they shoot dozens of films a year, and they get all the scenes that should be shot.After the filming of one set is finished, the next film will continue to be filmed, making the audience think that they spent money to watch the same film. How can people feel that the money is worth it? !

Because Xu is willing to spend money, he can travel to South Korea, Taiwan, Japan, Rome and other places to shoot scenes. The real scene shooting is naturally more realistic than the set in the studio, and taking a plane to go abroad to shoot the scene also makes the audience feel subconsciously. This drama has a large investment, and it is worth spending money to buy tickets.

This will lead to fewer and fewer Shaw Brothers audiences, and more and more Xu Brothers audiences.However, the filmmakers in Hollywood have suffered a lot for this truth, and they have been thinking about it for several years before they figured it out.If Sir Yifu Shao wants to solve this mystery, he does not know how long it will take.I don't know if he will have time to change his actions after he wakes up.

……

"Shaw Brothers is going to be in trouble." Xu Guanwu saw that Shaw Brothers released three films in a row, and knew that it would not last long.

At the end of the 70s and the beginning of the 80s, Shaw Brothers used this method. During that time, Shaw Brothers Studios produced the most films in Hong Kong, releasing [-] or [-] films every year. The number is really scary. However, the box office revenue was not satisfactory, and Shaw's family fortune was quickly wiped out, forcing Sir Shaw to close his business and shift his energy to the booming TV industry.

Compared with Shaw Brothers' impatience, Jiahe played steadily. "The One-Armed Boxer Fights the Blood Dropper" starring Wang Yu and "The Esoteric Master" directed by Huang Feng achieved very good results at the box office.

Wang Yu, the lead actor in "The One-Armed Boxing King Breaks Blood", was the same star who starred in "The One-Armed Swordsman" and set a million-dollar box office record in Hong Kong.Later, he left Shaw Brothers and went to Golden Harvest, and first filmed "The One-Armed Sword Fighting the Blind Man". As a result, Shaw Brothers and Golden Harvest filed a lawsuit, claiming that "The One-Armed Sword" is the exclusive copyright of Shaw Brothers, and no other company is allowed without permission. Authorized to use.

Jiahe also contended for the ownership of the title "One-armed Swordsman" on the grounds that Wang Yu also participated in shaping the characters during the filming.By the time the two parties have spent hundreds of thousands of dollars to settle the lawsuit, the film has already been released and has earned a box office of one million Hong Kong dollars.

Later, in order to avoid copyright disputes, Wang Yu directly abandoned the sword and created a new image of the one-armed boxing champion, just in time for the popularity of boxing and kicking kung fu movies.So the one-armed boxing champion became very popular, and the box office was also good.

As for the movie "The Holy Hand of Tantric Buddhism", it even went directly to Nepal for filming, showing full sincerity.The live-action filming of Daxueshan Mountain and Dajianghe is naturally much more realistic than Shaw Brothers' studio sets, and the box office has also been good since its release, earning over one million box office.

In comparison, the three Shaw Brothers films were released together, but only about 180 million. It can be said that the momentum is not as good as before.

……

"Sir Shao's move is not wise enough." Xu Guanwu covered the document and muttered, "After the March schedule, is our new film ready?"

"It's been prepared a long time ago. The "Café Français" starring the Winner Band, and "The Evil Young Man" by Co-effort Pictures is starring a newcomer named Zhou Runfa." Liang Shuyi introduced with a smile .

Co-effort Film Company is a well-known B-grade film company in Hong Kong. The films produced are all low-budget films, and the cost is mainly recovered by distributing video tapes.

In the past, they mainly cooperated with Golden Harvest, but later, because Xu's side made more profits, they chose to cooperate with Xu's.

"Oh, starring Zhou Runfa?!" Xu Guanwu couldn't help becoming excited when he heard it, "When it comes back to the show, tell me, I'll go buy a ticket and sponsor it."

"Mr. Xu is interested in this Zhou Runfa?" Liang Shuyi couldn't help laughing and said, working with Xu Guanwu for so long, she has never seen him be so interested in a newcomer.

"I met him a few times before, and I think he should be a good actor." Xu Guanwu smiled and said.

(End of this chapter)