The king of ghost horse comedy

Chapter 303

In [-], in the first month, the Xu family had a falling out with their allies. The two sides sent lawyers to fight the lawsuit in the court, and there was a lot of trouble.

Jiahe and the Shaw clan celebrated each other, thinking that the always domineering Xu clan had finally started to get unlucky, and it was really something worth celebrating.

But they may have forgotten that there is a very philosophical saying, throwing off the burden is just to travel lightly!

Xu Guanwu was not interested in paying attention to the chatter between Shaw Brothers and Jiahe, he was now attracted by a new piece of news.

The video recorders produced by JVC and Sony have sold [-] units worldwide, and [-] units have been sold in Hong Kong.

This is a signal worthy of attention, proving that video recorders have gradually become popular, and it seems that the time to open a video recorder factory is coming.

While 20th Century Fox led a group of Hollywood film companies to join the format competition, it was Sony Records' BETAMAX that chose the side this time, because it could provide clearer picture quality, and Sony promised them that they would soon Developed video recorder technology with confidentiality.

Xu Guanwu has absolute confidence in the R&D performance of Sony's home appliances. CD, WALKMAN, PLAYSTATION, PSP, etc., almost led the fashion trend of home appliances in the 90s and [-]s, and Sony is also known as the best in the world. famous brand.

However, the choice of sides by film companies such as 20th Century Fox, United Artists, MGM, and Warner will make JVC's VHS lose in the format war.Paramount, Disney, Universal Pictures, etc. have also chosen to stand on the side of JVC. Compared with Sony’s refusal to open licensing, JVC has used more flexible means to license other home appliance companies, allowing them to participate in the VHS format. Production and sales of video recorders.As a result, VHS video recorders quickly occupied the market worldwide, and their shipments were three times that of Sony.

Xu Guanwu did not despise Sony because of its current low shipments. Everyone knows that when Sony stood out in the 90s and [-]s, its home game consoles defeated the old Nintendo, and Walkmans and TVs were even more popular. In the world, Columbia Pictures, which swallowed the United States in one gulp, shocked the Americans at that time, shouting "The Japanese are going to buy the whole world!" Of course, the subject of this call has now become China.

Xu Guanwu knew better that Nintendo's GAMEBOY sold poorly at the beginning, but a game called "Pokemon" came out, which completely saved the game console.So if there are high-quality movies released, it may not greatly stimulate the sales of video recorders.

As 20th Century Fox and other companies purchased video tape production equipment from Sony Corporation in batches, and began to sell blockbuster films in the company's film library into video tapes for sale, Xu Guanwu also began to use 20th Century Fox to obtain video tapes from Sony Corporation. Purchased two production lines and established the first video tape production company in Hong Kong.Xu Guanwu named the company "Yiying", and immediately began trial production of video tapes under the guidance of Japanese technicians.

Then there was a new round of land enclosure. Xu Guanwu set the sales point of the video tapes outside the Brilliant Cinemas, and also extended his tentacles to all the high-end communities in Hong Kong.At present, video recorders are still luxury goods, so they are not affordable by ordinary people.

Buy properties around high-end communities and open "Bianyide chain stores". Of course, in order to avoid the cost of renting out video tapes in the early stage, Xu Guanwu turned the Bianyide chain stores into convenience stores, selling the most commonly used daily necessities of residents. etc.

Of course, at the beginning, it was the public opinion tactics and price tactics that Xu Guanwu had always used. First, he added a full-page promotional advertisement to the "Daily Daily". Red conspicuous font, the price of each product is at least [-]% cheaper than other stores.

Hong Kong only had a stock market crash three years ago, an oil crisis two years ago, and a year ago the economy just recovered, so people are very sensitive to money, so naturally they save as much as they can, especially this kind of Daily necessities that consume a lot, naturally take advantage of the promotion and discount to buy more, even if they are stored at home, they will not be broken.

So on the second day after the advertisement was published, there was a frenzy of panic buying. There was a long queue of people at the door of every convenient store, and the police were dispatched to maintain order. The scene was really quite exaggerate.

The TVB news program also provides real-time reports, and there are also advertisements to keep up. Anyway, it is its own company, and resources are not in vain.

Xu Guanwu disrupted the original market by means of price wars, which is actually a very hateful thing, especially now that the two largest supermarket chains in Hong Kong, ParknShop and Dalian (later renamed Wellcome), one is Jardine Opened by foreign firms, the other is owned by Hutchison Whampoa, both of which are British-backed supermarket chains, occupying 80.00% of the Hong Kong supermarket market, and have formed a monopoly position.

Just like Rui 1 Star and Jin 1 Mountain in the past, they have basically monopolized the domestic anti-virus software market, but unexpectedly broke out a 361, which subverted the entire industry with a free attitude, and changed the original structure almost instantly. .Cutting people's fortunes is like killing their parents, that's why 361 is so hated. Every time something happens, the Internet is full of praise, and it has been tried repeatedly.

And now Xu Guanwu's Bianyide convenience store is undoubtedly such a situation. Without any prior notice, you suddenly set off this price war and pulled many original customers to your side. up.Let's follow now, and we haven't prepared well; if you don't follow, who knows how long you will have to fight?

However, Baijia and Wellcome also have their own methods. Relying on their monopoly position in the supermarket industry, they threaten suppliers not to supply Bieyide any more. This cuts off your supply from the upstream, and see what else you can sell. .

This move has to be said to be quite vicious, but Xu Guanwu is not too afraid. His biggest supplier is China Resources Company, and China Resources Company has a background in the Mainland.With his current good relationship with the mainland, there is no need to worry about being cut off.

Moreover, Xu Guanwu can obtain goods at a more favorable price by virtue of the good relationship he has established before, and at the same time sell them at a lower price.He built a modern slaughterhouse in the New Territories, specializing in the processing of live pigs and chickens shipped from the Mainland to Hong Kong, etc., and then built a huge cold storage next to it to store frozen meat.

Do it yourself, have enough food and clothing, so that the price of supply can be lower, and the price is also more advantageous.

In addition to slaughtering and processing plants, freezing plants, etc., Xu Guanwu also built vegetable processing plants, quality inspection plants, etc., and almost built a huge industrial base around the New Territories.

However, after Xu Guanwu built these factories one after another, he couldn't help being a little dumbfounded, "I seemed to want to rent video tapes at first, why did I build so many factories? This is simply overwhelming?"

But now that the factory has been built, and a large sum of money has been invested in it, it has no choice but to continue to operate it with all its heart.

It took Xu Guanwu more than half a year to purchase production equipment, build a video production plant for Yiying, build a convenience store chain, and then build his own slaughterhouse and cold storage...

Having said that, in January [-], when the first BETAMAX videotape was produced in Yiying Factory, it did not attract much attention.

Video recorders were still a very distant thing for many Hong Kong citizens at that time, and the price of it was as high as three or four thousand Hong Kong dollars, which was beyond the affordability of most families.

However, when the video tape, priced at [-] Hong Kong dollars, appeared in the small convenience store of the Brilliant Cinema Chain, it still aroused people's curious wait and see.

Hong Kong citizens are not unfamiliar with the new thing of video recorders, because in the windows of busy streets, you can see window TVs used by businesses to attract business, and the content they play is played by video recorders.And this kind of propaganda method was first invented by Xu Guanwu, and it did attract quite a lot of people's attention at first, but now the craze has gradually dissipated.

After the economic recovery, TV has become less expensive, and even ordinary people can afford it, so more often people choose to watch TV at home instead of squatting on the street corner to enjoy movies in the window.

However, knowing is a matter of knowing, but not everyone has played with high-end home appliances such as video recorders, and the price of [-] Hong Kong dollars per box of video tapes is really ridiculously high.At that time, it cost only a few dollars to watch a movie, and it only cost a few cents in cheap community theaters or dilapidated theaters.

So a lot of people took it out of curiosity and flipped through it. They saw that they were all the classic movies released by Xu in the past few years, "Ghost and Horse Twin Stars", "The Deed of Sale", "Genius and Idiot", "Snake-shaped Hands" , "Drunken Master" and so on, they all miss the blockbuster movies of the year.

They are now placed in rectangular boxes wrapped in polyethylene plastic.The cover of the video tape is also carefully designed, which looks more impressive than the movie poster, and there is a brief introduction of the movie at the back. In just a few lines of text, there is only an outline without an end, which makes people feel a sense of humor after watching it. Want to know what the ending feels like.

This method of arranging the cover of the video tape is Xu Guanwu's masterpiece. There is no way that he bought too many pirated discs in his previous life. Exposing all kinds of violence and all kinds of temptations, but when I bought it back, I didn't know where it was produced.

Xu Guanwu remembers that there was a movie called "Human-Snake Wars", which was quite popular at the time, but later there were many follow-up works, "Human-Snake Wars 2", "Human-Snake Wars 3: Dragon Ball" and so on, and finally bought it back for a while. It turned out that it was a trash movie produced in Thailand, it was so cheating to the extreme, and there was no one who cursed the pirated version.

However, this kind of propaganda method of pirates is worth learning. Under Xu Guanwu's insistence, all the first batch of video tapes were redesigned and packaged by experts. After I got it, I felt a sense of grandeur.

In this way, even if customers spend a lot of money to buy it, they still feel that they are worth buying, just like Apple's mobile phones, which are obviously inferior to Samsung in terms of configuration, but what they sell is popular.People who hold Apple mobile phones just dare not look directly at those holding Samsung, and despise them to the bone.

The first batch of video tapes only recorded [-] boxes each, and they were scattered in small convenience stores in Brilliant Cinemas. Because the number of recordings was small, the price remained high. The production cost of each box was more than [-] Hong Kong dollars, and the current price is [-] Hong Kong dollars. Forced to do so.

However, one hundred Hong Kong dollars is actually considered a high price, and the sales situation was not very optimistic at first.This is actually not difficult to understand. Most of the people who can afford video recorders are managers of foreign firms and factory bosses. Do you think they will go to the theater to watch movies when they are free?
They may buy a VCR just to amuse their children, or they hope to record their favorite TV programs and watch them later in their spare time.In other words, the chances of them appearing in theaters are relatively small.

Most of the audience in theaters are ordinary citizens, because they don't have much money to engage in other entertainment activities, so watching movies has become their great enjoyment.And of course, the one-hundred-Hong Kong dollar videotape is really unaffordable for them.

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(End of this chapter)