The king of ghost horse comedy

Chapter 305

Fortunately, director Zhang Jian has always been rooted in the grassroots, and he has done a lot of data collection in advance, so the filming of "Men Thieves and Women Singing" is both real and disillusioned.As the saying goes, it comes from life and is higher than life.

And the success of the film "Male Thief and Female Singer" also proves that Director Zhang Jian's hard work was not in vain, making him the first young director successfully cultivated by the Asian Rising Star Director Program.

Although Zhang Guoming's performance was somewhat inferior in comparison, Xu Guanwu did not give up on him at all.He knew that Zhang Guoming was actually a talented person. Whether it was "A Ming" filmed before or "Yin Ling" filmed this time, it was actually a mistake in the choice of the subject matter. The filming of these two films has been well demonstrated.

In the future, as long as he chooses a suitable film theme, he will definitely produce works that will amaze the Hong Kong film industry.Xu Guanwu has always had confidence in Zhang Guoming, just like he has always had confidence in Hong Kong movies.

And "Hong Kong Strange Case: Corpse Hidden in a Cardboard Box", directed by the cult director Gui Zhihong, also has a modern theme.

The film is based on a real murder case in Hong Kong. Because there were no direct witnesses in the original case, this case is the first murder case in Hong Kong to be convicted using forensic technology. Even though the suspect has been sentenced, he still pleads not guilty and insists that he is innocent. of.At the same time, there are indeed many doubts in the case.

So this time, Gui Zhihong did not focus on how the criminal committed the crime, but on how the police launched an investigation, and how they tried their best to force the suspect to confess his guilt after the suspect was captured.

This time, Gui Zhihong completely overcame the addiction of torture and abuse, and wished he could use all the tricks of the Manchurian 731 troops in Zhazidong, Baigongguan.All kinds of sensational torture methods were photographed by Gui Zhihong. The beatings and beatings are trivial. Why are they not allowed to sleep for several days and nights? As soon as the ground is relaxed a little bit, the thumb will taste the heart-piercing pain; what smashes a strand of hair, pours it down and calls it appetizing tea...

In the end, he took a good picture, but when he sent it to the prosecutor's office for review, he said nothing and didn't pass it.In the end, it was allowed to be released after a large number of unpleasant torture scenes were deleted.However, the taste of the audience is also strange. When they heard that they failed the electronic review, they became interested, as if a movie that failed the review must be a good movie.

Also catching up with the case of hiding corpses in cartons is indeed a major case in Hong Kong, so the citizens want to see how Gui Zhihong adapts it.Although Gui Zhihong has not made a film for more than a year, but there was "Murder in Hong Kong" and "Big Brother Cheng". "Corpse Hidden in a Cardboard Box" all responded with great expectations.

The entanglement of multiple elements has made this "Hong Kong Strange Case: Corpse Hidden in a Cardboard Box" directed by Gui Zhihong a very high box office.If it weren't for too many scenes of violence and abuse, and young people below the limit enter the show, I'm afraid the box office will increase by another [-]%.It's just that if there is no violence, is it still the cult director Gui Zhihong? !

"It's as simple as catching thieves" directed by Mai Jia and written by Huang Baiming adopted the approach of "Tiger and Frog", but moved the stage from the small town of the Republic of China to the modern city. Mai Jia still played the silly police detective, and Ishida plays the empty-handed snitch, and the police catch the thief and play the police, performing a series of witty farces.

Although this film is also based on the popular police and robber themes, it is not the type of violent crime, but has added many funny elements, turning it into a comedy like a childhood game.And because there are many less violent elements, it is more suitable for the whole family to watch in the theater, which is a typical family carnival movie.

Xu Guanwu actually saw the shadow of the future blockbuster "Best Partner" in this film.The same astute thief and the same stupid police detective, but "Best Partner" used a lot of stunts, car chase scenes, explosion scenes, etc. It seems that the scenes are not weaker than Hollywood blockbusters of the same period.And "It's as simple as catching a thief" is relatively simple.But it is still popular, with a box office of nearly 200 million.

And urban-themed movies such as "A Man Thief and a Girl Sing", "Hong Kong Mystery: Murder", "It's as simple as catching a thief" and other urban-themed movies have successively achieved high box office, which also indicates that urban-themed movies are slowly rising.

In comparison, the movie "The Thieves" starring and directed by Zeng Zhiwei is also a Kung Fu movie of the Republic of China, but the box office is compared with Hong Jingbao's "Mr. It was very obviously worse.

In fact, Xu Guanwu thinks that it is best for Zeng Zhiwei to be a producer behind the scenes, or simply be a leading actor in a movie, because the movies he directs actually lack his own style. Although there are many ingenuities, they cannot support the whole movie. There is no good chapter in the sentence, it is better to be a staff member, producer or lead actor.

……

In terms of newspapers, "Daily Daily" still ranks first in circulation, with a daily circulation of more than 50 copies, far exceeding other newspapers by a large margin.However, it is said that "Sing Tao Daily", "Oriental Daily" and other rich and powerful newspapers are considering releasing free editions, so this also makes Xu Guanwu vigilant.

Free newspapers are actually very easy to make, as long as you find a few good guys who are willing to spend money, you can distribute them for free for a period of time, but the key is whether you can attract advertisers and the quality of the content of the newspaper.

"Sing Tao Daily" and "Oriental Daily" have inherent content advantages, so they don't have to worry about not having high-quality news reports.But the key is whether such a high news quality can be maintained if a free version is released.Publishing the free version actually puts a lot of pressure on profitability, because without the income from selling newspapers, we can only rely on additional advertisements to make money.

But if there are few advertisements, the cost will not be recovered or less money will be made. If there are many advertisements, it will affect the reader's pleasure of reading.Nobody wants to flip through an advertising book.

Since "Daily Daily" is distributed free of charge, most of the published content is gossip news, Ma Jing Mark Six, recruitment and rental information, etc., which meet the needs of the middle and lower class people. In addition, it is distributed for free, so it does not matter if there are more advertisements.

However, "Sing Tao Daily" and "Oriental Daily", compared with "Daily Daily", reported a lot of high-end news. "Daily Daily" is a local newspaper based in Hong Kong, focusing on the daily life of the parents. "Sing Tao Daily" and "Oriental Daily" both have an international perspective and often report world news. Even foreign countries have sent reporters.

In contrast, the reporters of "Daily Daily" are mostly local turtles who wander the streets and alleys to observe the people's sentiments, while "Sing Tao Daily" and "Oriental Daily" are all rich and wealthy who enter and leave the Hong Kong Governor's Mansion and travel around the world by plane. handsome.

However, the soil turtle can counterattack Gao Fushuai. If Gao Fushuai puts himself on the ground and gets close to the level of the soil turtle, then he will become a soil turtle.

The best way to guard against "Sing Tao Daily" and "Oriental Daily" is to cultivate one's own internal strength and provide customers with better advertising services.For this reason, Xu Guanwu naturally used a lot of brains.Fortunately, Xu Guanwu has now built a relatively complete media industry chain.

We can provide customers with multi-angle and large-scale advertising. For example, if you advertise in my "Daily Daily", I can help you advertise at a discount on the TV station. I can also provide you with popular stars as endorsements, and you can also shoot TV programs and movies. When it comes to advertising, let your products appear in it... All-round three-dimensional advertising is much more effective than just advertising in newspapers.

Moreover, this kind of all-round advertising is not something anyone can do. Without a complete media chain, you can't do it well.And Xu Guanwu spent a huge sum of money to build this media empire.

After the launch of this "packaged advertising cooperation model", it has been welcomed by customers, especially those who sell high-end goods such as buildings, cars, home appliances, and clothing.They usually also advertise in other media, such as in magazines, TV, radio, etc., but these basically belong to different companies. You advertise on commercial radio, and then advertise in other magazines. In terms of price Not only will there not be any discounts, but people will only care about their own share and will not consider your advertising in other media.

But if Xu's can provide these all-round advertisements in a package, not only will the price be [-] to [-] percent cheaper, but the effect will naturally be much stronger than going it alone.These big customers spend hundreds of thousands of dollars in advertising fees every year. If they can be a little cheaper, it will be a lot of money.

In order to prevent advertisers from being pulled over by "Oriental Daily" and "Sing Tao Daily", etc., Xu Guanwu engaged in a large-scale advertising promotion war. For example, for advertisers of "Daily Daily", if you add [-] Hong Kong dollars, I will show you a little on TV. Face, I will give you a [-]% discount if you invite celebrities to shoot commercials, and I will also invite famous directors in Hong Kong to help you shoot.It's like a package for a promotion, I will give XX as a gift for an extra dollar!

These large advertisers are willing to spend money on daily publicity. Now that they can enjoy other services with a little more money, they naturally feel itchy in their hearts, wanting to get some cheap money.

This is also the advantage of building a media empire. Not only can you fully promote yourself, but you can also fully promote advertisers.

Once this kind of advertising packaging and promotion preferential measures was launched, it was welcomed by many customers, and it also made high-end cars, high-end home appliances, high-end real estate, etc. that would never patronize newspapers such as "Daily Daily" before have cooperated with it. intention.

What's even more proud is that Xu Guanwu also took the opportunity to push out the artists under the superstar manager company, and made a lot of money by making commercials for those advertisers.

"Oriental Daily" and "Sing Tao Daily" and other media are angry in their eyes. They only have traditional paper media such as newspapers and magazines. They have no TV stations or film companies under their banners, let alone directors and big stars. Can't do that much for customers.

For clients, especially large advertisers, it is of course the most cost-effective to spend less money on better publicity, so Xu Guanwu's packaged promotional advertising service is undoubtedly very suitable for the appetite of those large advertisers.As a result, the "Sing Tao Daily", "Oriental Daily" and other media were a little jittery, and they hurriedly organized dinners, parties, etc. to contact customers and consolidate their relationship, so as not to wake up one day, and all the big customers would go to the opposite side, then I really want to cry to death.

……

One of Xu Guanwu's ideas made "Oriental Daily" and "Sing Tao Daily" feel overwhelmed, making them afraid to think about publishing free newspapers.And this is also thanks to the media empire he built before, especially the acquisition of TVB, which made him even more powerful.

Although this TV station is beneficial to Mr. Xiaohe at the moment, in fact, the cooperation in advertising has already started. The advertisers of "Daily Daily" and TVB actually partially overlap.It's just that TVB's clients are bigger and bigger, while "Daily Daily" is more close to the people.

However, there is actually a lot of room for integration between the two. Big customers may not need to be close to the people, and small customers may not want to upgrade their grades.

(End of this chapter)