The king of ghost horse comedy

Chapter 313 The Phantom of the East
"Since Mr. Xu sincerely invited me, wouldn't it be too rude for me to refuse." Shu Qi said with a smile, "But Mr. Xu, those film critics are gone, what should we do with the magazine?"

"Without Butcher Zhang, do we have to eat pigs with hair?" Xu Guanwu smiled disdainfully, "Don't worry, there are plenty of talented people in Hong Kong. Is it difficult to find a few people who can write articles?"

"There are a lot of reporters and editors in Tiantian Daily, and they can just pull out a team." Zhang Jian suggested from the side, "They have rich experience in running newspapers, and they are fighting on the front line. They know what readers need to read. article."

"I think that if the film is to be promoted and the concept is to be disseminated to the public, it will not be possible to be as high-spirited and narcissistic as "Close-up". We have to make it more popular, so that ordinary readers can enjoy it. Only in this way can the majority of people be united, Let people's appreciation level be improved." Shu Qi also put forward her own ideas.

"What you said is exactly what I want. The reason why "Large Close-up" is not selling well is because it is a high-ranking song, and the magazine is self-admired; the second is that the magazine itself is not formal and does not have a complete distribution system." Xu Guanwu nodded and said. , "So if you want to create a best-selling magazine, these two shortcomings must be changed."

"However, Mr. Xu, you don't want to start an entertainment gossip magazine, do you?" Shu Qi said with a little panic.

If Shu Qi were to run an entertainment gossip magazine, it would be too vulgar and unacceptable to Shu Qi, who is still very young.

"In terms of entertainment and gossip, I would like to have "Daily Daily". I want to make the new magazine a fair and objective film magazine that appeals to both refined and popular tastes. It won't write any celebrity gossip, but it can publish celebrity interviews; publish the latest The trends in the film industry, dig out newcomers in the film industry worthy of attention; publish comments on newly released films, whether it is Golden Harvest, Shaw Brothers or Xu Brothers, as long as there is something to say, I will accept even the criticism; and the ups and downs of film history, Excavate past film characters, use history as a mirror, and remind current filmmakers..." Xu Guanwu talked eloquently.

"Mr. Xu, you really have ideas. I think if they had known about Mr. Xu's idea of ​​running a magazine earlier, they would not have made such harsh demands." Shu Qi couldn't help but said.

"Even if they find out, they will definitely bring it up again. They are not like you. You have just graduated from school and have not been involved in the world. You still have a good impression of everyone and everything, so you would rather trust one person first." Xu Guanwu waved his hand and said. , "They are different. They are used to working in society, and they have suffered a lot of sniping, so when they come into contact with new people, they maintain a vigilant and guarded mentality."

"Mr. Xu, you can write a thesis on your analysis of human nature." Shu Qi couldn't help clapping her hands and laughing.

"It's just a bit of emotion from a senior who is used to being beaten in society." Xu Guanwu laughed.

……

Under Tang Shuxuan's name, he was unsuccessful in recruiting, so Xu Guanwu had no choice but to temporarily abandon the staff of "Big Close-up", and chose to recruit another group of elites from his own newspaper, and set up another magazine department under the Tiantian Newspaper.

Xu Guanwu named the first magazine to be published "Oriental Phantom". Compared with Shaw Brothers' "Southland Movies" and Golden Harvest's "Golden Harvest Movies", the name sounds more grand.

"Oriental Phantom" is affiliated with Tiantian Newspaper, and Lian Mosheng, the manager of Tiantian Newspaper, is in charge of managing it. The editors and reporters under the banner are all elites of Tiantian Newspaper.

Pulling in more than 20 backbones in one breath is also a great harm to the "Daily Daily".Fortunately, the main frame of "Daily Daily" did not fall down, and then it only needs to recruit more newcomers, and it can still continue to run smoothly.This is also a sign of a mature company, and the company will not stop immediately because some people leave.

In addition to the original employees of Tiantian Newspaper, "Oriental Phantom" also recruited special art workers.Magazines are different from newspapers. As long as the content of newspapers is fresh, it doesn’t matter even if the art and typesetting are a little poor.However, because the magazine is relatively expensive, the art must be perfect and there should be no too many flaws.Pictures, typography, and packaging all have to make people want to buy.

Those well-known fashion magazines in the country specially hire world-class photographers, first-class models, first-class clothing, and the advertisements they publish are all world-class.That's why people dare to sell a copy for several hundred yuan.

Xu Guanwu didn't expect that "Phantom of the East" would reach a world-class level all of a sudden, but his current goal is to go straight to the number one position in Hong Kong.Be sure to maximize the quality of "Oriental Phantom", while trying to maintain a mid-range price.

The highest quality is Xu Guanwu's expectation for "Oriental Phantom", and the price is affordable for better promotion.Xu Guanwu also knew that his requirements were higher.If the quality of the magazine is better, it is bound to invest more money.And if the cost increases, it is bound to not be too cheap in terms of price.

Low-priced magazines in Hong Kong, such as comic magazines, are usually printed on low-quality newsprint, and it is very inconvenient to use ink after reading.But the price is only a few cents, so many people come to buy it, and the sales have always been very good.

Shaw's "Southland Movies", Golden Harvest's "Golden Harvest Movies" and "Ming Pao Weekly" of "Ming Pao" are all beautifully printed, with carefully designed covers and content, and the price is about [-] yuan to [-] yuan per copy. ten yuan.

Among them, "Ming Pao Weekly" can be regarded as the veteran magazine of Hong Kong's gossip weekly.Although it is not to the point of secretly filming and filming, it also exposes people's privacy and weaknesses. It is a gossip magazine with low moral character.

To meet Xu Guanwu's high-quality and low-price requirements, Dang Lian Mosheng certainly needs a lot of effort.However, Xu Guanwu didn't intend to let the horse run and let the horse not eat grass.He drew a line for Lian Mosheng, and the loss of each issue of the magazine should not exceed [-] Hong Kong dollars.

Lian Mosheng calculated that he should be able to control this loss, so he issued a military order to Xu Guanwu, which would definitely meet the boss' expectations.If he can't achieve it, he will resign from the manager position of Tiantian Newspaper.

Xu Guanwu was very happy with his statement. As a manager of Tiantian Newspaper, the annual salary plus bonus exceeds 20 Hong Kong dollars, which is the same as the salary of the manager of a foreign company at that time. It is a good job that everyone envies.The Tiantian Daily alone does not know how many people are keeping an eye on this position.Lian Mosheng dared to swear by his throne, which showed that he was serious.

……

Two weeks after the preparation of the "Oriental Phantom" magazine, the inaugural issue was finally released.Zhao Yazhi was selected as the cover character, not only because she is the wife of the big boss, but also because Zhao Yazhi is a beautiful woman, and more importantly, she is popular enough now.

In order to let Zhao Yazhi be the cover character, Lian Mosheng asked the boss many times for instructions, and finally Xu Guanwu nodded and agreed to let his wife take the lead.

According to Xu Guanwu, there are so many celebrities under Xu's company, and anyone who is picked at random can be qualified for the cover. The proprietress went out in person.

However, Lian Mosheng repeatedly persuaded Zhao Yazhi herself to be the cover character, so Xu Guanwu could only raise his hand and surrender in the end.

However, Xu Guanwu didn't agree with his wife being on the cover, but after he really decided to go, he immediately picked the best clothes, the best stylist, and carefully dressed up.I also invited the top photographers in Hong Kong to help me take pictures, together with Lian Mosheng and other literary talents, I conceived a lot of shooting plans and took about a week to shoot.

From the mountains to the sea, from luxury cars to yachts, from filming to hosting, from eating to playing...the ones of ladies, girls, princesses, formal clothes, ancient costumes, and the Republic of China ... all shot again.

It took seven days of continuous shooting, spent hundreds of film rolls, and took tens of thousands of photos, which made Zhao Yazhi's smiling face stiffen.

"Ah Wu, are you using this method to deliberately torment me?" Zhao Yazhi complained to Xu Guanwu while kneading her stiff face.

This series of photos were all taken at the instigation of Xu Guanwu.When Zhao Yazhi first heard that she was going to take pictures, she thought it was a beautiful thing. She prepared so many costumes, and hired a professional makeup artist and a top photographer to dress herself up beautifully and take pictures beautifully. What a joy for a woman.

But who would have thought that it would be so tiring to shoot in a week? !

"I advised you not to do it at the beginning, you must think it is a good thing." Xu Guanwu couldn't help laughing, "You are shooting the cover of the first issue, of course there must be no flaws, it must be perfect. So we have to take more photos, and then find the most beautiful ones.”

"Hmph! You're right, anyway, it's not you who is standing in front of the camera." Seeing Xu Guanwu still muttering, Zhao Yazhi couldn't help slapping him angrily.

"Don't be angry, look at how beautiful these photos take of you. We will save them and show them to our descendants in the future." Xu Guanwu said with a smile, "When the time comes, even though you and I are both old and wrinkled Yes, but with this photo as proof, we were also young and beautiful."

"Bah! You're so proud of me." Zhao Yazhi spat lightly and said with a red face.

No wonder Xu Guanwu wanted to be so pretentious. Firstly, there is no computer PS to edit photos, and secondly, since the first issue of "Phantom of the East", Xu Guanwu really didn't want to just make do with it.

In Hong Kong's current magazines, celebrity photos are quite simple, regardless of clothing, styling, makeup, etc., in the eyes of later generations, they are relatively rustic.However, all the celebrities at that time had a good temperament, and because plastic surgery technology was not yet popular at that time, basically everyone was original, so the beauty has its own characteristics.

It's not like going to Japan and South Korea for plastic surgery now, and the result is that they all have awl faces, high nose bridges, and big eyes, and they all look like snake spirits in gourd babies.That's beautiful, but it's like a replica of a famous painting. Although it looks the same, it always feels less charming.

……

It took a week for the cover photo, and the content was also a lot of hesitation.What Xu Guanwu taught Lian Mosheng was that the magazine "Oriental Phantom" is not allowed to publish gossip news, and it is not allowed to expose people's privacy and expose people's shortcomings... This made these editors and reporters a little at a loss.

"Daily Daily" itself is a gossip entertainment newspaper, editors and reporters are also used to how to exaggerate, how to write sensational.But now the boss is talking about reforms, how can people change all of a sudden.

Lian Mosheng has been working on the night shift recently to review manuscripts, and he will type back the manuscripts every now and then, so that reporters can report from a more objective perspective again, and stop using interjections!
As for movie reviews, Xu Guanwu wants it to maintain an objective and fair attitude.But everyone eats Xu's food, who dares to talk nonsense to their boss, don't they want to live?
Therefore, many of the manuscripts are flattering works, and the boasting is quite nasty.As a result, Xu Guanwu typed them all back and rewrote them.But then a few more manuscripts were published that explicitly criticized and secretly praised. Although the tone of the righteous words was strict and hoarse, they were still praised between the lines.Xu Guanwu couldn't help feeling a headache too.

(End of this chapter)