The king of ghost horse comedy

Chapter 316 Cover Girl
In terms of sales channels, Xu Guanwu placed "Oriental Phantom" in convenience stores opened in Brilliant Cinemas and Yimei Cinemas, instead of handing it over to traditional newsstands for distribution.

The reason is that when the free "Daily Daily. Financial Edition" was released, all the newsstand hawkers in Hong Kong were annoyed.Xu Guanwu had no choice but to adopt the strategy of bringing newspapers into the store, and moved "Daily Daily" into the grocery store on the street.On the contrary, the sales volume has not decreased but increased, which has become a classic case in marketing.

And even if this "Oriental Phantom" is handed over to newsstand vendors, they will not distribute it properly for Xu, so they have to sell it in their theaters.Most of the people who go to the theater to watch movies are young people who are interested in movies, and their chances of buying are naturally higher.

The first issue of "Oriental Phantom" was printed entirely on coated paper, with about 50 sheets of paper and more than 100 pages.The entire magazine is stored in a transparent plastic bag and placed on a special magazine rack.

The reason why it is stored in a transparent plastic bag is that Xu Guanwu imitated the method of selling high-quality magazines in later generations.Because boutique magazines are exquisitely produced and have very beautiful covers, it will naturally attract passers-by to flip through them.

But because most of the high-quality magazines are exquisite illustrations, and the text is relatively small, as long as the reader's reading speed is not too slow, he can scan the outline within one to two minutes with three eyes and two eyes.And this will naturally reduce the interest in buying.

Moreover, the high-quality magazines that have been flipped through by many people look a little dirty. Even those who originally planned to buy them may not be interested in buying them again after seeing it flipped like that.So later, the magazine agency thought of this trick and sealed the magazine in tape, only the front and back covers were exposed.On the front and back covers, very beautiful actresses or models are selected, and then various provocative titles are printed to stimulate people's desire to buy.

The measures Xu Guanwu took were quite strange at the time, because many magazines in Hong Kong were not sold like this.Everyone has a question in their hearts. If you don’t let readers browse through it first to see the content, will readers still be willing to spend money to buy it?

……

After two weeks of preparation, the first issue of "Oriental Phantom" is finally on sale. Everyone is nervously looking forward to its sales, and they are all looking to see if Xu Guanwu's investment can create another miracle again.

Historically, Xu Guanwu has never lost money on his investments, whether it is buying properties aggressively to create a brilliant theater chain; buying Eternal Records and reorganizing Yesung Records; or investing in Hollywood movies and winning Oscars and so on.Almost none of the many investments have lost money, which also makes Xu Guanwu known as the golden hand.And this "Oriental Phantom" is his latest investment, and everyone is waiting to see if it can achieve another glory.

The first batch of 50 copies of "Oriental Phantom" was sent to more than 1000 theaters under the company, more than [-] copies were sent, and there were two to three hundred copies.All of them are placed in the most prominent position of the convenience store, and on the cover, Zhao Yazhi is dressed like a queen of England, sitting there gracefully and noblely, staring at everyone who comes and goes.

The reason for choosing this photo is that besides the beauty of this photo, Xu Guanwu also conveyed a concept to the outside world, which is to represent the meaning of "Oriental Phantom" as the king of the world.

On the first day that "Oriental Phantom" went on sale, Xu Guanwu didn't have the energy to do other things. He was always worried about the sales of this magazine, wondering if it could sell well.

Many people outside have pinned their hopes on him, hoping that his golden touch will succeed again this time.But Xu Guanwu didn't have any idea himself, he had already done what he had to do, and whether it could be done or not could only depend on God's will.It can't be like a certain joke said, Guanyin Bodhisattva has to worship his own image.

Everyone in the company knows that today is the release date of "Oriental Phantom", so everyone is paying attention to its sales.No one will feel at ease until the results come out.

In addition to the attention of Xu's internal employees, other magazines are also paying attention to this matter.When Xu Guanwu was preparing for a new magazine, he made such a big move for the first time. He took photos and invited manuscripts. Everyone knew that Xu Guanwu was going to do something big this time.

It's just that whether it can be as successful as "Daily Daily" this time, it remains to be seen.

……

After the first day of sales, after an inventory, a total of [-] copies were sold.This sales volume is actually not bad. Judging from the sales volume in a week, at least tens of thousands of copies can be sold.This is already a very good result for a new magazine.

As soon as the statistics were transmitted, Xu Guanwu breathed a sigh of relief.This sales volume is still a bit higher than his expectation. In his heart, he actually feels that as long as the sales volume exceeds a thousand, it will be considered a success.

However, in the eyes of other entertainment weekly magazines, this sales volume does not meet Xu Guanwu's usual domineering performance.

"The Xu family suffered from Waterloo, and the sales of the new magazine are dismal?!"

"The golden touch has lost its magic power, and the sales of investment magazines are miserable!"

……

One report after another was published by Xu's competitors, and the public opinion was chaotic for a while, and there was a tendency to beat the dog in the water.

It's just that in Xu Guanwu's view, their behavior is more like a clown.The daily sales volume of the new magazine is [-]. If this is considered a failure, then there will be no successful people in Hong Kong.

Originally, Xu Guanwu was exhausted because of the preparations for "Phantom of the East", but now that they reported it like this, he became more energetic.

The magazine "Oriental Phantom" is being sold out one after another amidst the noise from the outside world. It's kind of like whether you scold me or not, I'm selling it, so take it easy!
And the new issue of "Oriental Phantom" magazine is also under preparation. As for the cover character, Lian Mosheng originally planned to choose a male star. After all, the number of male stars in the company far exceeds the number of female stars, and the popularity of male stars is also high. , Using them as cover characters is believed to have good sales.

But Lian Mosheng's proposal was subsequently rejected by Xu Guanwu, and he was told to continue to find actresses to film. If Xu's company didn't have any, then he could go to TVB to find TV actresses, or Yesung Records to find female singers.In short, try not to appear male characters on the cover.

The reason why Xu Guanwu made such a claim was because he had read a report before, discussing why fashion and entertainment magazines often used girls on the covers instead of handsome men.The reason is that most of the cover girls are beautiful and charming, which will attract male readers to buy.And female readers will buy because they want to be these cover girls.

On the contrary, after changing the cover to a handsome guy, the sales will basically decrease by [-]%. The reason is that although a handsome guy may attract female readers, he will definitely not attract male readers.It's not like Cover Girl can take all men and women.

In fact, entertainment magazines also have this tendency. The early entertainment star magazines basically used beautiful stars as their covers. If a male star was to be published on the cover one day, it would be a male star that both male and female audiences would like and would be more in line with the taste of the public. .

However, in the new century, the covers of entertainment magazines are mostly replaced by girls and handsome guys, especially Japanese and Korean handsome guys who are more girly, which are full of covers of entertainment magazines.The reason is that with the development of the times, the Internet provides a lot of free information, which makes people gradually get rid of their dependence on magazines and newspapers.For the sake of newspaper sales, these magazines can only lower their market positioning and target teenagers in their teens.

Although they do not have formal jobs, their spending power is astonishing.Especially those who are not deeply involved in the world, simple-minded, rich in emotion, are more likely to be brainwashed by idol stars, especially girls are more crazy.

And the positioning of Japanese and Korean idol singers is to target these students who are still on campus.From the 90s to the new century, the age of fans of Korean singers has gradually declined, especially fans of idol singers, whose average age has dropped from the previous average of 23 years old to 15 years old.

Korean entertainment companies have also launched a large number of underage idols for fans of this age group, and they have been trained to debut at a young age.In view of the characteristics of children who are greedy for novelty and love beauty, almost all debut idols are handsome men and beautiful women. If they are born deficient, they can make up for it the day after tomorrow.Plastic surgery started from a very young age, a little bit like sculpting, removing blemishes year by year, and finally becoming a beautiful face in everyone's eyes.

There are nearly a hundred new groups launched in South Korea every year, and the number of members is increasing year by year. Counting the seniors who debuted before, the number can easily exceed 10.Coupled with those who have not made their debut after training, those who are still in training, and other people related to the entertainment industry, the total is estimated to exceed several million.The total population of South Korea is only 5000 million, which means that there is one celebrity for every 500 people.

This number is quite astonishing. Compared with the most prosperous period of Hong Kong film industry, there were more than 10 employees and more than 5000 star artists, while the total population of Hong Kong was 600 million.So Hong Kong has one artist for every 5000 people.

The density of Korean stars is almost ten times that of Hong Kong, and so many stars in Hong Kong are supported by the entire East Asian market.So if South Korea wants to support so many stars, it can only rely on the global market.That's why Bangzi shouted the slogan "The Earth is ours", which resounded throughout the universe.

However, South Korea is still in the period of martial law under the military government. It is far from the four Asian tigers in the future, and the Hallyu has not invaded the world on a large scale.On the contrary, Hong Kong movies are very popular in South Korea at the moment, and the fire is in a mess.Cheng Long is even regarded as the king of kung fu. Whenever a new kung fu movie is released, there will be a long queue at the entrance of the theater.

But in the new century, since the president of South Korea chanted the slogan of rejuvenating the country through culture, the Korean culture and media industry has expanded significantly. Movies, TV dramas, and idol groups... wave after wave have spread overseas, and the Korean wave has almost swept the world.

However, Hong Kong films, which previously dominated East Asia and were comparable to Hollywood, have plummeted, giving up the market to others in vain.When Director Xu Ke made "Flying Swords of the Dragon Gate", he still needed a Korean company for special effects, which is really sad and deplorable.I think the special effects he played in "A Chinese Ghost Story" back then were imitated and learned by Hollywood filmmakers.

……

Under Xu Guanwu's insistence, Lian Mosheng finally asked Miss Hong Kong champion Deborah to be the cover girl of the second issue.

Deborah was the champion of the Oriental Beauty Pageant in 73, and then participated in the selection of Miss Asia held in Indonesia, and also won the crown.She is the first-generation Miss Hong Kong champion in Hong Kong in the 70s. She is quite gorgeous in terms of length, and she is a real beauty.

As for the characters on the back cover, because Xu Guanwu didn't have any special requirements, Lian Mosheng hurriedly put his favorite movie star Xu Guanjie on it.

After Xu Guanwu watched it, he couldn't help laughing. The first issue was his wife, and the second issue was his younger brother. Is there really no one in the Xu family?Why is it that my family is on the magazine over and over again?

But since Lian Mosheng had already made a decision, out of respect for his work, Xu Guanwu didn't say any more.

A week later, a new issue of "Oriental Phantom" came out, and the first issue sold a total of [-] copies, which is not bad for a new magazine, and it is worth popping champagne to celebrate.

However, although [-] copies were sold, Xu Guanwu still lost more than [-] yuan because of the high cost of the first issue, mainly due to Zhao Yazhi's photography expenses and the use of coated paper printing, which increased the production cost of the magazine .

However, Xu Guanwu can still afford to lose more than [-] yuan. As long as "Oriental Phantom" can open up sales and create a good reputation, there will still be opportunities to make money in the future.

(End of this chapter)