The king of ghost horse comedy

Chapter 344 Market Refinement
However, in Xu Guanwu's opinion, this boot speed is really slow enough.For a while, he even thought the computer had crashed.But for the sake of everyone being so happy, he naturally wouldn't pour cold water on them face to face.

After the crowd cheered for a while, Paul gave Steve Jobs and Stephen Wozniak a look, and then they left the R&D personnel to continue to be excited there, and the five went upstairs to find another room Office sit down.

"Mr. Xu, would you like some coffee?" Stephen Wozniak greeted. Compared with the artist-like Jobs, Wozniak was more like a practical man, and he was relatively calm in front of Xu Guanwu.Jobs, on the other hand, stayed home for a while, somewhat nervous when facing Xu Guanwu.

Xu Guanwu didn't know much about Apple, nor did he know what Jobs' personality was like.But Jobs could have done more than revive a dying company and steadily grow it into the most valuable company in the world.

"Thank you, just give us two cups of coffee, put more sugar in my cup, and no milk in my wife's cup." Xu Guanwu said with a smile.

"It's a pity that we only have instant coffee here. There is neither sugar cube nor milk." Wozniak said with a smile, and then served three cups of coffee.

"Instant coffee is fine, but to me, the taste is pretty much the same." Xu Guanwu waved his hands and smiled. Coffee hurts his stomach. Now Xu Guanwu pays more attention to health preservation. He can also drink some tea, but coffee is not often drunk.It's just that coffee is more common here in the United States, so sometimes you need to do as the Romans do.

"Actually, for those of us who often need to stay up late, black coffee is actually more to our appetite." Wozniak also said with a silly smile.

Xu Guanwu nodded, "The new motherboard just now can increase the boot time by [-]%.

"Yes, we specially redesigned the circuit board and added an expansion bus to allow data to be transmitted faster." Wozniak nodded and said very proudly, "In this way, our computer runs faster It will be faster and more stable."

"This is really a great achievement, so is this circuit board easy to make? Will it be applied to the next batch of products?" Xu Guanwu clapped his hands, looking very excited, but who knows what is called an expansion bus!Xu Guanwu is a computer novice, a standard war scum!

"I think this improvement is far from enough, we should try to shorten it to less than 1 minute." Steve Jobs said suddenly, "The startup time of our products is still too long, as high as 3 minutes. It is definitely a waste of users' lives. We should seriously consider them and save their waiting time as much as possible."

"But Steve, you also need to understand that reducing the time is not a simple matter. We can shorten it to 3 minutes, which is already a very remarkable achievement." Wozniak immediately retorted, "You have to know How much effort would it take if we shortened it to 1 minute?"

"You mean to say that we can reduce the startup time to one minute, but you just didn't do it because it was too much energy?" Jobs said excitedly immediately, "You have to know that our computers are designed for customers. Yes, they spend 1 minutes more each time they start, so 2 people will use it for 200 minutes, 2000 people will use it for 2 minutes, [-] people will use it for [-] minutes, which is a whole month. Time. Is your time and energy precious, or is the customer's time and energy precious?!"

"Okay, okay, I don't plan to fire with you anymore. It just so happens that we still have a shareholder here today. Mr. Xu, what are your thoughts?" Wozniak turned around and asked Xu Guanwu.

"Uh..." Xu Guanwu was coquettishly watching the fire from the other side, but he didn't expect Wozniak to bring the fire here, which made Xu Guanwu feel embarrassed for a while.

From the content of the two people's quarrel, Xu Guanwu has roughly guessed the reason.Jobs pursued perfectionism and wanted to make the computer start faster; while Wozniak was a pragmatist, thinking that it is good enough now, and if the time is shortened, a lot of manpower and material resources may be invested, and he thinks it is not worth it.

Xu Guanwu admired Jobs quite a bit after hearing it. He had the idea of ​​putting users first so early on. No wonder Apple’s products are so popular with users. It seems that Jobs really put the user’s application experience first.From the perspective of customers, Jobs' insistence is undoubtedly right.

But Wozniak is also very reasonable, reducing the time of the computer to a minimum may require a huge amount of manpower and material resources.Xu Guanwu conjectured that the main board and the startup program would need to be redesigned, and even hardware upgrades would be required.This is also the common practice of upgrading computers in later generations.

However, from a commercial point of view, this will undoubtedly increase the cost of computers, and the increase in costs will inevitably affect sales.Although the current Apple II computers, because the advertisements are good, and the VISICALC software is included with them, so that they can meet the needs of office work, the sales volume is very good.But there is no doubt that if the cost comes down, the price of the computer will undoubtedly be more popular.

……

Xu Guanwu didn't want to offend Wozniak, nor did he want to turn against Joe's boss. After all, Apple will rely on the two of them to jointly operate the company in the future. Xu Guanwu also pointed out that after Apple went public, he would make money steadily.So it is necessary to think of a method that neither party will offend, but also a perfect solution to the matter.

Xu Guanwu's eyeballs turned and turned, and the four people around him watched with bated breath, waiting for him to express their opinions.

Among them, Paul and Zhao Yazhi are undoubtedly very confident in Xu Guanwu. The Stanley Angel Investment Fund can achieve today's achievements. In addition to Paul's ability, Xu Guanwu's helm is also very important.

It was he who instructed Paul to invest in high-tech companies such as Intel, AMD, and Hewlett-Packard, and obtained huge dividends. At present, the stock price in his hand has increased by five times, and the rate of return can be said to be very high.

And Zhao Yazhi has been with her husband for a long time, so she naturally knows that there is almost nothing he can't do in this world, so she has always had confidence in her husband.

However, Jobs and Wozniak were not as optimistic as Paul and Zhao Yazhi. From the series of actions just now, it seemed that Xu Guanwu didn't understand computers at all, and his joy was mostly faked.Jobs and Wozniak are not completely technical geeks, and they still have the ability to judge.Therefore, neither of them had much hope for his "high opinion".

Xu Guanwu sat there thinking for a while, and suddenly an idea flashed in his mind, "Hey, I have it!" He clapped his hands and said very excitedly.

"Husband (boss), what idea did you come up with?" Zhao Yazhi and Paul asked excitedly together.Wozniak and Jobs also looked over curiously.

"That's right. I think both Mr. Wozniak and Jobs have good views." Xu Guanwu first set the tone. Hearing his kind words, Jobs and Wozniak both showed disapproval. expression.If "He Xi Mui" is the so-called good idea you thought of, then there is no need to talk about it.

Xu Guanarmed did not see their expressions, so he changed the topic and said, "I think we can launch two products: one is the civilian version, which starts within 3 minutes, and its price can be lowered appropriately; The other is the deluxe version, or the noble version. Its startup time is within 1 minute. Of course, its price must be higher. If a customer does not want to waste waiting time, he can choose more expensive If the customer is reluctant to spend so much money and thinks that waiting for 2 minutes is not a big problem, then he can also choose to buy the civilian version. What is my idea?"

Jobs and Wozniak were completely stunned when they heard that, yes, why didn't they think of such a simple solution?If two versions are launched, it will be over, why bother to fight again?
Seeing the stunned expressions of the two of them, Xu Guanwu couldn't help but feel relieved. In fact, his thoughts mainly came from mobile phones with various configurations in later generations, such as five-inch screen, four-inch screen, single-core, dual-core, 512 memory, 1G memory, etc. Wait.Different configurations naturally have different prices, and of course the user experience is even more different, but they can basically meet the needs of all walks of life.

In fact, this kind of sales method of segmenting customers and launching different products corresponding to different customers may have precedents in other industries, but it is the first time in the electronics industry.

Early electronic products, whether it is computers, televisions, video recorders, game consoles, etc., basically have a uniform configuration.The computer APPLE [-] is only the APPLE [-], and there will be no high-end version or low-end version; the FC game console produced by Nintendo in the early days of game consoles has no high-end version or low-end version; Sony TV does not have high-definition version, snowflake Version of...

The market segmentation of products is actually only when the competition is fierce to a certain extent. Just like the earliest browsers, only a few brands such as IE exist, like a pool of stagnant water, and most of them are used for browsing the web.However, with the rapid increase of Internet users around the world, the battle for Internet access has also begun.The browser, which had been unnoticed before, quickly became the focus, and many Internet companies immediately launched their own browser brands.

With such fierce competition, the market has been further refined. There are Google CHORME browsers that focus on high-speed browsing, 360 browsers that focus on security, 17173 browsers that focus on games, and compatibility. Sogou dual-core browser and so on.And the same company will even launch a variety of browsers for customers to choose from. For example, 360 has a fast browser, a safe browser, a browser for the elderly, a game browser, a ticket grabbing browser, etc., and the market can be refined. It is said that it has reached the point of insanity.

Did these Internet companies not have the technology to develop so many browser versions before?Of course not, the XP system has been launched for more than ten years, but the browser competition has only started in recent years, and the competition is imminent and out of control.

It is because the competition has started to become fierce. Before, everyone walked forward at a leisurely pace. Basically, everyone can have food, so naturally there is no need to be so anxious.But suddenly one day there are too many people competing, and if you don’t rush to grab you, you will have nothing to eat, so people have to catch up.Just like the early mobile phone companies, although Nokia, Motorola, and BlackBerry competed with each other, they basically monopolized the global mobile phone industry, so they seemed so unhurried.

But in the end, the competition for smartphones broke out one day, and Nokia, Motorola, Blackberry, etc., which were accustomed to a slow pace, were quickly knocked down by their younger generations, and then stepped over their corpses and struggled forward.Now when everyone is holding Huawei, Apple, and Xiaomi, who would have thought that Nokia also released a lot of arcades ten years ago? !

The current computer market is actually the same as the mobile phone market more than ten years ago. Although there is competition among brands, the competition is not very fierce. , not to mention market refinement.In fact, if it weren't for Paul's insistence, Apple would not even spend money on TV ads.Although his annual income has exceeded one million, a small factory with an annual income of 50 in other industries will also think about advertising on TV.

(End of this chapter)