The king of ghost horse comedy

Chapter 357 The Third Kind of Contact

The supplier suddenly stopped supplying goods, making Bie Yide caught off guard for a while.Fortunately, there is still stock in the warehouse, and it can be used for another week if you use it sparingly.However, fast-moving consumer goods such as beverages, frozen meat, and care products are facing shortages.

Of course, not all suppliers are afraid of Lilian and Baijia. Big companies like Procter & Gamble, Coca-Cola, and PepsiCo are not afraid of the threat of Lilian and Baijia.They also don't want to give up this big client that is easy to get.

Only half a year after its establishment, the order volume of Yide accounted for [-]% of their monthly sales, which shows how great potential it has.And fast-moving consumer goods companies like Procter & Gamble and Coca-Cola are naturally unwilling to give up such good partners because of emotional disputes.

In their view, business is business, and they absolutely support it if they compete in an aboveboard manner.For example, promotional activities or "get a bottle", etc., but if you want to rely on your own status and force suppliers to choose one of the two, it is really not the right way to do business.

Several well-known suppliers in Hong Kong all suddenly stopped supplying, and it is easy to fall into an unprecedented business crisis.

This also surprised Xu Guanwu. He founded the Yide chain store at the time, mainly for the purpose of renting out retail videos.But because the sales of the video tapes were not very good, in order to increase income and reduce expenditure, save costs, and attract customers' consideration, he opened Bianyi De into a chain of convenience stores.Convenience stores always have more customers than video rental stores.

But what Xu Guanwu didn't expect was that after the convenience store opened, the rental of video tapes has remained tepid. On the contrary, the sales of other products in the convenience store have been very hot.From the very beginning, the sales of merchandise exceeded the sales of video tapes, which is a bit absurd.

The video that was originally the protagonist has been reduced to a supporting role, even to the point of being ignored.However, the daily necessities, which was originally a supporting role, turned into a protagonist, stealing the limelight of these videos.Now people can easily get it as soon as they mention it, and they think of it as a convenience store, not a video rental store.Therefore, although it is easy to get money, it is still a bit of a failure for Xu Guanwu.

The rental and sales of video tapes that he was most concerned about, still failed to get started, which made him feel a little regretful.The potential of the video tape market is actually not weaker than that of theaters. In the United States, the profit of video tapes has reached more than [-]% to [-]% of the profit of a film, which is a very scary ratio.If the profits of Hong Kong video tapes can be so considerable, then Hong Kong movies will undoubtedly have another way to make a fortune.

It's just that the video market in Hong Kong has not yet attracted attention. Neither Golden Harvest nor Shaw Brothers has produced their own videos, let alone those small film companies.Without the help of others, relying on Xu Guanwu's strength alone, it will undoubtedly take more effort to make the entire video tape market bigger and stronger.

Therefore, the ease of access as a window for renting video tapes must not be collapsed now.Otherwise, Xu Guanwu's previous efforts would be in vain.

Naturally, the only way to make it possible to continue to operate is to find new suppliers as soon as possible.

……

Whether it is a supermarket or a convenience store, because they sell a wide variety of products, of course they do not order from the same manufacturer one by one, and they always get the goods through intermediate suppliers.

But now, all the intermediate suppliers are forced to invest in big supermarkets like Dalianlian and ParknShop, so that Xu Guanwu is faced with the situation of having no goods to sell.The most important thing now is to find suppliers. If it doesn't work, you have to send someone to contact the manufacturer directly.In the end, it was still the owner of the card, so I had to produce it myself.

Due to its small size and a population of only 300 million, Hong Kong has only a few suppliers.And when these few people were all taken away by Dalilian and Baijia, it was so easy that they couldn't be snatched away again.

In fact, these suppliers also have difficulties. Some of the goods in their hands are easy to sell, such as beer, cigarettes and other fast-moving consumer goods, but some of them can’t help but keep them, such as fruits, seafood, meat, etc. These things are delayed for a day. It's just a day's loss, so after comprehensive consideration, it has to go to big monopoly customers like Dalian Lian and ParknShop.

And this also made it easy to face a big problem. The supplier couldn't win over, so they had to bypass the supplier to find the manufacturer.However, it is easy to find manufacturers in Hong Kong, but it is difficult to find foreign manufacturers.

As a port city with underdeveloped products, Hong Kong has to supply the fresh water needed for daily life from the mainland, so many commodities actually need to be imported.And if these products have to be discussed one by one, the cost is too high and the supply volume cannot be guaranteed 100%.

After all, it is not an intermediate supplier, and the shipment volume will not be very stable. It is not good to have more or less supply.It's also a problem.

So at the end of the toss, Xu Guanwu had no choice but to build his own factory first to produce some daily necessities, such as barreled cooking oil, bagged rice, frozen seafood, quick-frozen food and so on.

Fortunately, all these products are imported from the mainland, and the supplier, China Resources, has a Chinese-funded background, so it will not be threatened by British-owned supermarkets.What's even more lovely is that Xu Guanwu has a closer relationship with the mainland, so he can get better quality and cheaper products.This also makes it not so easy to be blocked.

Just because there is a lack of hardware products, snack foods, small household appliances, etc. for sale, it is now more like a local grocery store than a miniature department store.Although it has a price advantage that other supermarkets cannot match in terms of local groceries, it still loses part of the customer flow due to the single and scarce variety of goods.

Xu Guanwu wanted to build a videotape rental chain store by virtue of convenience, and now it has turned into a chain of convenience stores by accident, but this does not prevent it from renting out videotapes.In fact, Xu Guanwu has begun to sell magazines, records, and even comic books in the store.

This is a sales terminal directly facing the public, and it is also an indispensable part of Xu Guanwu's media empire.Xu Guanwu's newspapers, magazines, records, and video tapes can all be sold through this channel.With it, Xu Guanwu opened up the upstream, midstream, and downstream fulcrums.Products are produced upstream, products are promoted in the midstream, and products are sold downstream, all in one go.

Therefore, if you want to become a successful sales terminal, you must expand your number of customers.An unused terminal is a useless terminal. Only when the number of customers increases and it is easy to obtain can the terminal play its role to the greatest extent.

Therefore, in order to increase the number of customers, the current focus is to find suitable factories, order enough rich goods, and win back the hearts of customers.This is naturally not a simple matter, but Xu Guanwu still wants to do it.Because he knows that once he successfully builds this channel, it will bring him huge benefits.

Regardless of how high the revenue of convenience stores will be every year, the sales of videos, records, magazines, etc. will be greatly improved.The hot sale of these downstream products is bound to stimulate the upstream and midstream industries, and this is a virtuous circle.

……

In the second half of [-], after returning to Hong Kong from the United States, Xu Guanwu has been tinkering with the Bianyide convenience store chain. On the one hand, he contacted local factories in Hong Kong, and on the other hand, he set up factories in the New Territories to manufacture them himself. What *** said is good, do it yourself, have enough food and clothing.

Compared with the products purchased directly from other manufacturers, the products manufactured by our own factories are naturally lower in price because the intermediate links are subtracted.It is [-]% to [-]% lower than before, which gives Bieyide an advantage in terms of price.

As for the products produced in his own factory, such as frozen meat, fresh meat, vegetables, etc., Xu Guanwu did not think of naming them earlier.Because it is produced in its own factory, and it is sold exclusively in convenience stores, so it is printed on the packaging.Over time, Yide has become a well-known brand.

And because the goods produced by Xu Guanwu's own factory have better raw materials than those of other supermarkets, and there are a series of inspection procedures to ensure 100% safety, so the quality also passes the test.In addition, the price is more than [-]% lower than that of other supermarkets. It is really good and cheap, and it is very popular among Hong Kong people.

Entering December, Yide has built more and more factories, from livestock slaughtering plants, vegetable processing plants, food freezing plants, to warehousing and transportation, etc., forming a production and sales chain.Although the investment cost is high, in Xu Guanwu's view, it is still very worthwhile.

In particular, it is easy to establish a brand in Hong Kong. Through these factories, Xu Guanwu has more sales terminal channels and has laid a solid foundation for the downstream expansion of the media empire.

……

While Xu Guanwu was tossing these factories and was busy escorting the convenience store chain, the sci-fi movie "Close Encounters of the Third Kind" directed by Steven Spielberg was released in the United States.

Because the film was directed by Steven Spielberg, the director who shocked the American audience with the movie "Jaws" and used it to set a very high box office, it was well received before it was released. attention.

Moreover, the sci-fi trend led by "Star Wars" has not subsided, so this sci-fi film caused a sensation immediately after it was released.

The third type of contact means that human beings contact with UFO and other extraterrestrial civilizations, see UFO clearly, enter the interior, and see the human-like advanced life forms contained in it.

UFOs, aliens, extraterrestrial civilizations... have always been things that people are very curious about.Human beings have been confused about the starry sky above their heads since ancient times. Ancient China had astronomy, the West had astrology, and the Mayans also had the custom of worshiping stars... Whether there are extraterrestrial civilizations and whether there are aliens exists is also a matter of people's opinion. subject that has been continuously explored.

And this "Close Encounters of the Third Kind" is to satisfy people's curiosity, so that they can see aliens from the screen, and satisfy a little fantasy about the endless starry sky.

Steven Spielberg is a very good storyteller, especially likes to tell these mysterious, weird and full of fairy tales.

For example, in "The Goonies" he once supervised, a group of children found a treasure map from the attic, and then went through all kinds of hardships to find the legendary treasure, which is very similar to the adventures of Huckleberry Finn.And "Captain Hook" is based on the fairy tale novel "Peter Pan"; "The Adventures of Tintin: The Secret of the Unicorn" is based on the world-famous comic "The Adventures of Tintin"; Pure friendship; and the DreamWorks Animation Company founded by him has greatly played the childish side of his heart.

And this "Close Encounters of the Third Kind" is such a mysterious, weird and imaginative film.Steven Spielberg has contributed a great work to people, which can satisfy people's curiosity and fantasies about the starry sky to the greatest extent.So it succeeded without a doubt.

The box office reached $200 million on the first day of its release, and easily exceeded $2000 million in the following week.Seeing its rising momentum, everyone knows that this movie is another movie with a box office of over [-] million.

And when people looked at the column of investors, they were surprised to find that this movie was also invested by Xu Guanwu, which really surprised people.

(End of this chapter)