The king of ghost horse comedy

Chapter 365 Jiayi's Dilemma

In addition to the shortage of actors, Jiayi TV Station also has another serious problem, which is the shortage of funds.Although Shaw's shareholding provided part of the funds for Jiayi TV, after such a long period of consumption, it was almost exhausted.

The key is that Jiayi TV Station only has the ability to receive blood transfusions, but not the ability to make blood itself.The sluggish ratings made its advertising costs also sluggish.An advertisement at the same time period may cost thousands of yuan per second on TVB, but at most a few hundred yuan on Jiayi TV.

The ratings are sluggish, the influence is small, and the effect of natural advertising is not obvious, and advertisers are naturally unwilling to spend more money.Li's TV station is also facing the same dilemma.

If advertisers do not support, it means that the income will not increase, and if the income does not increase, the situation of continuous losses cannot be reversed.Now the two major shareholders of Jiayi TV, "Huaqiao Daily" and "Business Daily", have already decided to withdraw their shares, but no one is willing to take over the offer.

The profitability of these two newspapers is not very good, how can Jiayi survive the continuous loss.When I first bought shares to start a TV station, I said that I would make a lot of money if I said it well, but I didn't expect to lose several million a year now.All the money from selling newspapers went into it, and it definitely belonged to the kind of gain that outweighs the gain.

It's just that it's not so easy for "Overseas Chinese Daily" and "Business Daily" to get out. Jiayi TV Station has been famous for its losses year after year. Even the film and television tycoon Sir Shao Yifu can't turn things around.Unless Xu Guanwu, a prodigy in the investment world, comes out, there may be some possibilities.It's just that they already have TVB, so why need another Jiayi? !
No one is willing to take over the offer. The two newspapers "Huaqiao Daily" and "Business Daily" have suffered heavy losses in the past two years. It is still the lion who has quoted a high price and wants to get back the losses over the years. In the end, no one is willing. wanted.

No one is willing to take over the external sale, and the other shareholders of Jiayi TV are too busy to take care of themselves, and no one has the idea of ​​buying.Sir Shao was interested in those two shares, but he thought the asking price was too high, so he wanted to wait and see.

The reason why Sir Shao still has confidence in Jiayi TV is because he sees the potential of TV in the future, and he also found out that it is impossible for the Hong Kong government to issue public TV licenses in the future, which also means that there are only three TV stations now. Each TV license is unique.

Now the TV license is already worth tens of millions. In the future, with the growth of the economy and the large-scale popularization of TV, the importance of TV will be greatly increased. The license of Jiayi TV Station will naturally be more valuable.

And in fact, Sir Shao already has some ways to save the ratings, but he doesn't want to bring it up for the time being.Because he is not the chairman of Jiayi TV, but a shareholder with 15.00% of the shares.

And Sir Shao's purpose of watching with a cold eye is to wait until everyone can't support it anymore and sell the shares in his hand at a low price, and then devote himself to take over one by one.Although it is a bit cold-blooded to do so, in Sir Shao's view, this is actually a must-have method for doing business.

Based on the estimates made by Sir Shao, based on the current funds of Jiayi TV Station, and the current monthly loss amount, if it does not continue to raise funds, it is estimated that Jiayi TV Station will only be able to live well in half a year.So he is slowly making plans recently, trying to buy all the shares of Jiayi before it goes bankrupt.

Although Jiayi TV Station had proposed that the shareholders of the company should not hold more than 15.00% of the company's shares when applying for the license, but Sir Shao naturally has a way to avoid this, whether it is to find a head, or to win other people to invest. Well, he can always get six shareholders together.

……

Li’s TV station and Jiayi TV station are facing the same predicament now. Although the British-funded foreign company discovered the limitations of the top management, they replaced most of the white management with local Chinese in Hong Kong, and also launched a series of high-quality cards. Strong and effective programs will launch an impact on TVB.

But Nai Heli's TV station has one of the biggest problems, that is, the sponsor behind it is not very stable.The parent company, Li's Voice, encountered operational difficulties and took a large amount of funds from Li's TV station, causing the TV station to also suffer from financial constraints.So, just when the ratings had improved a little bit, and when it was time to increase investment to consolidate the market, the parent company transferred the funds away with a single order, making Li's successor weak, and naturally the originally high ratings also quickly fell. .

Furthermore, compared to TVB, which now has newspapers, magazines, a record company, and a film company, which can be called a trinity battle of sea, land and air, Li's TV station has only one TV station and one radio station, which is really too thin. Some.Moreover, the resources of their radio and TV stations cannot be effectively integrated, unlike several companies under Xu's, you have me, and I have you, and go hand in hand.

The artistes under Xu's company basically wander freely, releasing records, making TV shows, appearing in shows, acting in movies... all blooming, completely releasing commercial value.Moreover, the advertising alliance strategy launched also allows advertisers to enjoy the promotion of the Trinity of Sea, Land and Air, and the price is lower than that, but the effect is better.This has also made Xu's advertising business flourish, which is dozens of times that of Lidi and Jiayi.

Ordinarily, Li's and Jiayi also have radio stations, so they should be able to integrate resources.But radio stations are different from newspapers and magazines after all.In order to increase the amount of advertisements, newspapers and magazines can print several editions, and "Daily Daily" itself is a people-friendly newspaper, disseminating the latest advertising news to the public.

The radio station cannot extend the broadcasting time, because there are only 24 hours in a day, and if the content of the regular program is cut, it will turn the station into a station that sells advertisements completely, and the listening rate will naturally be seriously affected.Moreover, radio stations still have limitations after all. With the popularization of television sets, the number of people listening to radio broadcasts has dropped significantly.Only drivers or people who are not convenient to watch TV, or people in the wild will listen.

And they listen to the program to enjoy the body and mind, not to listen to commercials.First of all, there are differences in audience psychology.People read advertisements, recruitment information, rental housing information, etc. on "Daily Daily" for the sake of their own livelihood, so they wish the advertisements could be as detailed as possible.Those who listen to the radio wish the commercials were as short as possible, because what they want to listen to is programs, not commercials.

The audience's psychological barriers naturally lead to the inability of radio stations to sell advertisements like newspapers, so Jiayi and Lidi's advertising alliance strategy cannot work.However, I heard that recently they are thinking about buying "Oriental Daily", and want to use "Oriental Daily" to promote their own advertising alliance strategy.

"Dongfang Daily" was founded by the Ma brothers, drug lords. After the Ma brothers were imprisoned last year, the newspaper was immediately banned by the government and will be auctioned later to recover the stolen money from drug trafficking.But the Ma brothers pleaded not guilty and paid for a barrister to exonerate them.The lawsuit has been fought from the middle of last year to the beginning of this year, and there is no news of a verdict.

Before the verdict was pronounced, "Oriental Daily" could not be auctioned for a day, so it could only be sealed up like this, making all the buyers who wanted to acquire "Oriental Daily" wait anxiously.

Xu Guanwu was ready to buy it with money, but after waiting, waiting, and waiting, his heart also faded.

It is true that "Oriental Daily" was the number one newspaper in sales before. If it can be re-released within a few days after being seized, the sales volume will not be greatly affected.But now it has been closed for more than half a year, all the previous reporters and editors have run away, and the market has been divided up by other newspapers.Even if the "Oriental Daily" is allowed to resume publication now, the sales volume may not be much better.In this way, it doesn't matter whether you buy it or not.

And the Ma brothers have been in prison for a long time. With the large sum of money they got from drug trafficking, they hired lawyers to help them with the lawsuit, and Xu Guanwu was very dissatisfied with their attempt to clear their charges.

But he also knows that Hong Kong's legal system was originally set up for the rich.As long as you have the money to hire a barrister, you can keep fighting the lawsuit.The Simpson murder case in the United States can be acquitted from the death penalty, so why is it so strange?

However, the money of the Ma brothers will always be spent one day, and hiring a team of lawyers is really a money-burning business.The money that the Ma brothers got from selling drugs in the past is now being sucked away by those lawyers bit by bit.

Moreover, their protective umbrella has been completely destroyed by the police, including members of the Legislative Council, high-level police officers, etc., so there is no important person who is willing to stand up and speak for them.This also left the Ma brothers with no hope other than lawyers.

Besides, everyone in Hong Kong knows that the conflict between the Ma brothers and Xu Guanwu has reached an almost endless state.But now the Ma brothers have conclusive evidence and are in jail; while Xu Guanwu is among the richest tycoons in Hong Kong, and his future development potential is even more unlimited.So if it is necessary to choose a side between the Ma brothers and Xu Guanwu, there is no need to say how to choose one.

This can also be seen from the invitations to invite Xu Guanwu to a banquet this year. Almost all large and small gatherings in Hong Kong have sent invitation letters to Xu Guanwu and his wife, kindly inviting them to attend.This is the best footnote to Xu Guanwu's current fame and status.

However, in the end Xu Guanwu only chose the New Year Tea Party of Xinhua News Agency Hong Kong Branch, the New Year Blessing Party of Fujian Chamber of Commerce, and the HSBC New Year Dinner, etc., and participated in a limited number of gatherings.Sometimes rejection is also a sign of strength.

……

At the Chinese New Year Tea Party held by Xinhua News Agency Hong Kong Branch, President Liang Weilin thanked Xu Guanwu for his outstanding contribution to the foreign exchange reserves of the motherland through his extensive purchases at the Canton Fair last year.

Xu Guanwu's face blushed because of the thanks and praise, he was embarrassed.He bought those Cultural Revolution souvenirs, stamps, comic books, and the whole set of RMB, etc., purely for the consideration of future appreciation.Contributions to the country's foreign exchange reserves are only incidental results, and special thanks should be given to those who are not worth it.

Speaking of it, Xu Guanwu would also like to thank the comrades in the mainland for their help in collecting so many full-page RMB. Although these RMB are not worth much now, the price will increase hundreds of times in the future, which is very valuable for collection.It’s just that not everyone is as far-sighted as Xu Guanwu. Other Hong Kong businessmen couldn’t help laughing when they heard that Xu Guanwu collected renminbi and comics.

In their view, these things are of no value at all. Renminbi cannot be spent in Hong Kong at all. It is basically like waste paper and is not recognized internationally.With so many renminbi collected, I don’t know what to do with them in the future.There are also those comic books, souvenirs of the Cultural Revolution, and Communist Party badges, all of which are basically about to be discarded.

Last year, the mainland held a Communist Party, announcing the end of the Cultural Revolution, which put an end to the catastrophe that had been raging for ten years.After that, everything about the Cultural Revolution began to be reflected and cast aside.

The Cultural Revolution souvenirs, Communist Party badges, etc. purchased by Xu Guanwu were purchased at the beginning of the year.If it were the Canton Fair in the autumn, there would be no sale at all.

The mainland is now reflecting on the Cultural Revolution, and everything related to the Cultural Revolution has become a thorn in people's eyes and a thorn in their flesh.How much people loved it back then, how much they hate it now.

(End of this chapter)