The king of ghost horse comedy

Chapter 396 Li's Change
But when everyone was busy filming, another major event happened in Hong Kong's entertainment circle, that is, Ho Zuozhi resigned from the post of chairman of Jiayi TV and handed it over to Sir Yifu Shao.And Sir Shao Yifu had already purchased the stocks held by other several shareholders through different means.

Of course, because Jiayi TV Station had made a guarantee to the Hong Kong and British authorities when it was founded, no one shareholder's shares should exceed 15%.Jiayi TV itself has five major shareholders, Commercial Radio, "Commercial Daily", "Overseas Chinese Daily", "Sing Tao Daily", Shaw Brothers, and Jardine Matheson, and there are some scattered shareholders. , so Sir Shao specially arranged for a few heads.

And it seems that these shareholders have long been eager to leave. Since its establishment in [-], Jiayi TV has been in a state of sluggish ratings. No matter what, the ratings can't compete with wireless TV, and even Li's TV is also competing. However, it has become the third station at the end of Wannian Crane among the three TV stations in Hong Kong.

The sluggish ratings have naturally affected advertising sales.At the same time, TVB advertised thousands of yuan per second, while Li's TV station had thousands of yuan, while Li's TV station only had a few hundred yuan.The difference is more than ten times.In addition, Jiayi TV station is inherently deficient, and there are still four hours of prime time every day, which need to be used to broadcast educational programs, and no commercials can be inserted in them, which makes Jiayi TV station suffer a lot.

In addition, Li's TV station and TVB have two licenses, which allow them to set up Cantonese and English broadcasting channels at the same time.Two channels are opened at the same time. After the Cantonese channel of the TV drama is finished, you can switch to the English channel to continue playing.In this way, the cost can naturally be shared, and the advertising fee can be charged twice.

However, Jiayi TV Station has only one license from the beginning to the end. After the TV drama channel is over, if you want to broadcast more times to recover the cost, you have to broadcast twice as many TV stations as TVB and Li TV.

TVB TV dramas usually premiere in the evening and will be rebroadcasted the next afternoon.This kind of adjustment of the show time can not only satisfy ordinary office workers who work from [-] to [-], but also the whole family can watch TV programs happily at night.It can also ensure that people who seem to work night shifts can enjoy the program in the afternoon after a good rest in the morning.

Because this mode of repeated screenings is aimed at the needs of different audiences, not only do the audiences not know how to plan, but they feel that TVB is very humane.And this trick was later learned by Li's TV station.However, if Jiayi TV can reduce the cost of TV series, it will have to broadcast twice more than TVB TV and Li's TV.

That is to say, if TVB and Li's TV show it twice in one day, then Jiayi TV needs to show it four times to recover the cost.Because it has one less channel than others, if you want to match the cost with others, you must broadcast it twice more on a single channel.

But if it is played twice, it is close to the people, and if it is played three times, it is disturbing. If it is played four times, it is simply forcing people to change channels.In the end, Jiayi TV broadcasted only big-produced TV dramas in the morning, middle and evening, and other small-cost TV dramas could only be broadcast twice. Li's come high.

The cost remained high, but the income was poor. As time passed, Li's TV station naturally couldn't make ends meet, forming a huge financial deficit.But among the six major shareholders of Jiayi, apart from Jardine Matheson, which is rich and powerful, and does not regard this loss as a major event, how can newspapers such as "Huaqiao Daily" and "Business Daily" take it lightly.

Although they are pro-Taiwan newspapers, they will enjoy financial subsidies from the Gulf authorities, but that subsidy alone is not enough for them to spend like this.Besides, the sales of newspapers have already been severely impacted by the "Daily Daily" before, and the income has been greatly reduced. In addition, in the past few years, Principal Jiang passed away, Mr. Jiang took office, and Sino-US relations continued to improve. Now the island is no longer extravagant. Being able to counterattack the mainland, although the slogan still has to be regrettable, but the focus of the development of the authorities has been on improving people's livelihood.

Therefore, newspapers like "Huaqiao Daily" and "Business Daily" that only know how to make counterattack declarations, but do not have much other effects, and are on the verge of losing money for years, have basically been abandoned by the Wanwan side.Before "Huaqiao Daily" and "Business Daily" published an article attacking the mainland, they would receive special rewards from the Wanwan authorities, but now the authorities are mainly focusing on improving people's livelihood, so 500 million Hong Kong dollars a year like this The special subsidy is also placed on the list of cancellations.

Losing the financial subsidy from the Wanwan authorities, the sales of newspapers have dropped sharply. In recent years, the life of "Huaqiao Daily" and "Business Daily" has been very difficult. It is difficult for them to protect themselves. How can they still hold on to Jiayi? TV station continues to lose money? !Because the two newspapers have long thought of withdrawing.

It's just that Jiayi TV Station has been losing money year after year, and even Shao Daheng, who joined in the last battle and has experienced many battles, can hardly turn the tide.Other Jiayi TV stations who want to buy shares also need to think more about it.

In addition, when preparing for Jiayi TV station, each shareholder paid a large sum of money, and the losses have been relatively severe in the past few years, so the two shareholders of "Business Daily" and "Overseas Chinese Daily" want to throw away their money. Shares, but set the price high, trying to get back the cost.

Profit prospects are already bad, and the price is set so high. Naturally, even those who originally wanted to take over the company were discouraged after hearing the high price.

As for the other shareholders, such as "Sing Tao Daily" and Commercial Radio, although they have big businesses and can afford to lose money, it is really not an option to be so unprofitable for a long time.Coupled with the serious financial deficit of Jiayi TV Station itself, the major shareholder He Zuozhi and the president of "Sing Tao Daily" Hu Xianer wanted to reinject funds, but "Huaqiao Daily" and "Business Daily" just shouted slogans and did not come out. The money forced the other shareholders to have nothing to do.

If you don't inject funds, you can only watch Jiayi TV go bankrupt and reorganize. Of course, this is not good news.If we really want to go to the last step, the bank with most of the creditor's rights will take over Jiayi TV, and in this way, the interests of their shareholders will be greatly damaged.

At this time, Sir Shao came forward with his old qualifications, and after several mediations with several major shareholders, he finally succeeded in resolving the matter satisfactorily.Sir Shao helped attract several new shareholders, took over the shares of the two shareholders of "Overseas Chinese Daily" and "Business Daily" at a relatively generous price, and then bought back the shares of some scattered shareholders, and finally succeeded in controlling more than half of the equity.

However, he did not remove the three major shareholders of Commercial Radio, Jardine Matheson, and "Sing Tao Daily" from the board of directors, because Sir Shao referred to Xu Guanwu's business model and wanted to win some allies for himself to form his own media empire.The commercial radio station with the highest audience rating in Hong Kong, the "Sing Tao Daily" with the largest sales volume of newspapers, and Jardine Matheson, whose property is not inferior to HSBC Bank, have all become his targets.With Jiayi TV Station, he firmly tied the three companies to his chariot.

The first thing Sir Shao did when he became the chairman of Jiayi TV Station was to form a sister station with China TV in Wanwan, Mediacorp in Singapore, and Malaysia TV in Malaysia. The four parties jointly funded and filmed TV dramas. Screenings can be used to share costs in terms of funds, and to achieve complementary advantages in terms of talents.

Sir Shao's move is not unreasonable, and it is true that he is the only one who has such a wide network of contacts and can contact so many TV stations to cooperate with each other.

Sir Shao started his business in Nanyang back then and laid a solid foundation there.Shaw Brothers had its own theater chain in Nanyang, and in the 60s, by virtue of this advantage, it fought fiercely with Lu Yuntao's Dian Mao.And it is precisely because of the support of so many theaters of their own that the Shaw Brothers was able to stand firm under the strong suppression of the Xu Family.

Moreover, Sir Shao has contacts with the Hong Kong British authorities, and even the House of Representatives and the House of Representatives as far away as the United Kingdom. Sir Shao is even a good friend with the Queen of England.Back then, Sir Shao Yifu's wireless TV station competed with Qiu Degen's Asian TV station for the broadcasting rights of the Olympic Games. Sir Shao Yifu once wrote to the Queen of England for help, and finally succeeded in obtaining the qualification to broadcast the Olympic Games with ATV, which made Qiu Degen severely eat a Dumb loss.

You must know that Qiu Degen invested a lot of manpower and material resources in order to fight for the broadcasting rights, just waiting to use this to compete with TVB.But now that they have obtained the right to broadcast the Olympic Games, and with TVB's already high ratings, the pants that have already been lost without a fight are gone.

Sir Shao has a close relationship with the Hong Kong British government, and is also very ambiguous with the British government. In 1, he even received a lower-level knighthood from the British government. He is No. 20 in the Hong Kong entertainment industry.Malaysia and Singapore were once British colonies, and they only declared independence [-] years ago.

Although the British government withdrew from Malaysia, Singapore and other places, it still has a lot of influence in the original colonies. Sir Shao relied on his own connections and the influence of the British government to be able to cooperate with Malaysian national television, Singapore New Media and others have formed allies.

On the other hand, Wanwan also relied on his previous contacts. Wanwan was originally the main market for Shaw Brothers films, and he had many friends there. Besides, Sir Shao always held a pro-Taiwan and pro-British position until the Sino-British negotiations. After the end, it was announced that Hong Kong would return to China in [-], and Sir Shao began to invest in the construction of Shaw Buildings in the Mainland.Before that, he had always had an ambiguous relationship with Wanwan.

China TV is a TV station set up by the Gulf authorities. However, compared with the previous China TV and Taiwan TV, China TV operates more freely, and the TV series it shoots are more popular with the common people.Before that, Jiayi TV station purchased TV dramas from China Television many times, and they all achieved relatively good ratings.

The successful alliance this time has made the cost of TV dramas no longer a fatal flaw of Jiayi TV.With these four allies sharing the cost, the cost of his TV series is much lower than that of TVB and Li TV.

And because the TV is shown in four places on both sides of the strait, the viewer population is naturally much larger than that of TVB and Lai.In this way, the influence of Jiayi TV Station will naturally increase, and the increase in influence will naturally represent the increase in advertising costs.

……

When Xu Guanwu heard the news, he couldn't help being taken aback by Sir Shao's hands and eyes. To be honest, he really didn't expect Sir Shao to make such a strange move. General one army.

With these three allies, Jiayi has added three channels in a disguised form. Not only the cost has been reduced, the influence has increased, and the advertising expenses have increased, but the most important point is this alliance, which cuts off wireless and Li's filming. The takeaway road of TV series.

TV series produced by TVB and Li's before would be sold to TV stations in Singapore, Wanwan, Malaysia, etc., but now after forming an alliance, they will naturally buy TV series produced by TVB and Li's, which makes TVB and Li's Can't help but lose a way of making money.

(End of this chapter)