The king of ghost horse comedy

Chapter 426 Looking Back Seven or Eight

In addition to the film and television business, the most important thing for Xu's is the Tiantian newspaper.

Now the circulation of "Daily Daily" has gradually stabilized, and it is now actively expanding to remote areas such as outlying islands and the New Territories.And its advertising business volume is also the top among Hong Kong newspapers. No matter whether it is a financial page or an entertainment page, there are too many advertisements to be published, and it takes several days to be published in the newspaper.

This kind of performance naturally makes other newspapers in Hong Kong envious, but it is not a newspaper that is willing to spend money to make itself a free newspaper.Like Xu's "Daily Daily", it also lost millions at the beginning, and only then has its current sales and reputation.At the time of the economic crisis, newspapers were only [-] cents in Hong Kong dollars.Now the price of newspapers has risen to one yuan, and if they want to lose money, there will be more.

Except for newspaper groups like "Sing Tao Daily", the annual profit of other newspapers is only tens of millions, so how dare they spend 3000 to [-] million Hong Kong dollars to test the waters with a free newspaper?

What's more, Xu has already used its newspapers, magazines, TV, movies, and storefronts to form an advertising alliance. Any newspaper that wants to test the waters of free newspapers is equivalent to fighting five media at the same time. How can it beat them? !
Even the newspaper tycoon Hu Xian'er, who owns "Sing Tao Daily" and many other media, gave up the idea of ​​trying free newspapers after considering the pros and cons.

Because if she only operates paid newspapers, the income from advertising, plus the income from selling newspapers, can still keep her making a steady profit.But if she once set foot in free newspapers, it would be equivalent to a direct confrontation with Xu's.

However, the power of the advertising alliance created by Xu Guanwu is inexhaustible.As long as the client publishes an advertisement in any one of his media, as long as he pays a small amount of money, he can publish it in another media.Or for a relatively cheap fee, well-known directors and popular stars can help him shoot commercials...

Such packaged sales of advertisements, one for three, one for five, etc., not only increase the amount of advertisements in Xu's major media, but also greatly increase the effect of customers' publicity, so many advertisers flock to it.

However, the Xu family did not kill all the other newspapers and media, and there was still a ray of room for relaxation.When the "Daily Daily" was changed to free distribution a long time ago, it did snatch a lot of advertisements from major newspapers and magazines, which made those newspapers and magazines hate it.

However, when the sales of "Daily Daily" stabilized and the amount of advertisements increased sharply, eating became much more refined, and no longer snatching food from beggars' bowls, which also gave other newspapers and magazines a chance to breathe.

However, if any of them dared to touch the cheese of "free newspaper", Xu's minions that had already been put away would definitely come out again, and it would be a bloodbath again.

Hu Xian'er, the owner of "Sing Tao Daily", took this threat into consideration, thinking that she was not sure about capturing "Daily Daily" and becoming the largest free newspaper in Hong Kong.In addition, there are rumors in the world that Xu Guanwu is behind the tricks, which brought down the Ma brothers of "Oriental Daily", swept away the biggest competitor of "Sing Tao Daily", and made her the best-selling paid newspaper in Hong Kong. Simply put In fact, Hu Xian'er owed Xu Guanwu a favor, so she neither wanted nor dared to open free newspapers.

In terms of magazines, the sales volume of the current "Oriental Phantom" magazine has reached [-] copies, which is already a very popular magazine.However, because the production cost is still too high, the current "Oriental Phantom" just maintains a level of break even.It is estimated that if you want to really make a profit, the sales volume must reach at least [-], so that the advertising cost will surge.

"Oriental Phantom" introduces Xu's films, the latest TV trends of Hong Kong TVB, and the latest blockbuster trailers of Hollywood in the United States. It is rich in content, detailed and reliable, and most of them are first-hand information.Coupled with handsome men and beautiful women and popular stars, it is very popular with urban men and women.

However, because the price is a little higher, each copy is priced at 12 Hong Kong dollars, while the gossip magazine "Ming Pao Weekly" in the same period is only [-] yuan, and Huang Yulang's "Dragon Tiger Gate" comic is only [-] yuan, so the sales volume is naturally not as good as them.

"Ming Pao Weekly" is different from "Ming Pao Weekly", which is fair, strict and serious. It only publishes gossip news about celebrities. Because it is very popular with the middle and lower classes in Hong Kong, the sales volume of each issue is more than 15 copies.

And Huang Yulang's comic "Dragon Tiger Gate", formerly known as "Little Rascal", exaggerated violent fighting and bloody chivalrous plots, and was very popular among young people and students. Each issue sold nearly 20 copies, making it a veritable bestseller comics.

If "Oriental Phantom" can achieve such a high sales volume as "Dragon Tiger Gate" or "Ming Pao Weekly", it will really make Xu Guanwu laugh out of his dreams.

……

In addition to movies, TV, newspapers, and magazines all achieving good results, the sales of video tapes also began to rise rapidly last year.With the year-by-year growth of Hong Kong's economy and the improvement of people's living standards, video recorders, which were originally expensive, have also begun to become popular among the middle class.

With the popularization of video tapes, the number of people buying and renting video tapes has gradually increased, and Xu Guanwu's special convenience store has gained many customers.However, the most frequent rentals are not the martial arts movies of Cheng Long, Hong Jingbao and others, but the Xu Brothers' early comedy show "Double Star Announcement", and the video tapes of variety shows such as "I am a Beauty" hosted by Zhao Yazhi.

This phenomenon made Xu Guanwu very puzzled. It stands to reason that the movies made by Cheng Long, Hong Jingbao, Zhang Jian, Yuan Biao and others have both wonderful storylines and gorgeous fighting scenes, and the previous box office is also very good. , it stands to reason that the sales volume of the video tape should also be the highest.

But later, according to the investigation of Stanley Market Research Company, it was learned that most of the people who leased the comedy shows of the Xu Brothers and the women's shows hosted by Zhao Yazhi were relatively affluent middle-class people.They don't like fighting movies, but prefer to watch some comedy shows, or imitate Zhao Yazhi's make-up shows to dress up.

This discovery also surprised Xu Guanwu. It seems that the preferences of the middle class in Hong Kong are really different from those of the lower class.They generally don't go to theaters to watch movies, and generally don't watch Kung Fu-themed movies. They prefer literary and artistic movies with more depth and connotation.

After understanding this point, Xu Guanwu began to transcribe some literary films that no one cared about before into video tapes, such as "Queen of Temple Street" filmed by Zhang Jian before, "A Ming" filmed by Zhang Guoming, etc.There are also some Western literary and artistic romance films, etc., which were also introduced by Xu, and then transcribed into video tapes for rental and sale. Sure enough, they are much better than the previous kung fu films.

However, although in Hong Kong, kung fu movie videos are not a big hit, but in Nanyang, Taiwan, Japan and other places, Cheng Long and others' kung fu movies, gunfight movies, etc. are very popular. Tangerine, born in Huaibei, is a trifoliate orange, and there is a certain truth.

In the process of the popularization of video tapes, Hui's chain of convenience stores in Hong Kong and Kowloon undoubtedly played a huge role.It is located in a residential area, and people can find it within a few steps. Although the price is relatively high, a box of video tapes costs 40 Hong Kong dollars, but a movie ticket for the same period is only [-] yuan. fifty cents.But the rental price is relatively cheap, as long as five yuan a day.

Renting videotapes for five yuan a day may be a bit expensive for ordinary people, because in the late 70s, ordinary people only spent four or five yuan a day for meals.However, for relatively wealthy middle-class families, five yuan is not expensive.Moreover, it is also a very good way of leisure to rent a box of video tapes every day, and enjoy it with the whole family after dinner.

So the videotape rental business is now the main part of the audiotape revenue, and the other small part is the purchase.Compared with the profits of video tapes sold abroad, the local video tape market in Hong Kong is actually not that big, far behind Japan, and even Singapore, so there is still a lot of room for improvement in the future.

……

As for Bianyide Convenience Store, Xu Zhudi and her boyfriend Harry are currently in charge. The two were middle-level staff in Xu's before. After half a year of training and assessment, they finally showed their strength to everyone, so let Xu Guanwu felt relieved to accept the heavy responsibility.

Although the current profit of Yide Convenience Store is only a small part of Xu's total, its development potential is huge.The current scale of Hong Kong's retail industry is about 500 billion Hong Kong dollars, and even if 50% of the net profit is [-] billion.And convenience stores now account for less than [-]% of the retail industry.So there is still a lot of room for improvement in the future.

Xu Guanwu hopes that under the leadership of Xu Zhudi, Bianyide Convenience Store will surpass ParknShop and Dalian Lian, which are the leading supermarkets in Hong Kong, and become the Nabowan of Hong Kong supermarkets!At that time, Hui's convenience stores will be all over Hong Kong, and if all Hong Kong citizens want to buy things, they will come and buy them easily.It's as if people praised Li Jiacheng and said that even if his money was earned by others, it would still return to him after going around, because Li Jiacheng owns the Hong Kong supermarket chain - Watsons.

……

Bianyide convenience store is still under strong pressure from leading supermarkets such as Dalianlian and ParknShop, so some goods still need to be produced by themselves.Because the "Bianyiget" brand products are manufactured and sold by themselves, eliminating the need for intermediate turnover links, the price is cheaper and the quality is more guaranteed.Winning the trust of consumers with cheap and good quality, and the popularity is almost not weaker than those well-known brands, can be regarded as a blessing in disguise.

Recently, Xu Zhudi plans to expand the scale of production, add some new types of products, and try to be self-sufficient in the best-selling daily necessities, so as to further lower prices and have more prominent competitive strength.

Xu Guanwu naturally supports her idea 100%, but he does not suggest that she open a factory in the New Territories, but asks her to send people to the mainland for development.

Xu Zhudi didn't quite agree with the second brother's approach at first.Because she has lived in Hong Kong and the United Kingdom all year round, Xu Zhudi is more of an Anglophile, and naturally she is not too cold about the mainland in the north.

However, after Xu Guanwu's patient persuasion, coupled with setting up factories in the mainland, he can indeed enjoy many preferential measures at the beginning, and both land and labor are easier to solve, and the wages are at least ten times cheaper than Hong Kong's, so Xu Zhudi slightly After thinking about it, I started to negotiate with the mainland to invest and build a factory through President Liang of Xinhua News Agency.

The local government naturally welcomes Xu's investment and construction of factories in the Mainland.Moreover, Xu Guanwu is also a Hong Kong businessman named by the mainland leaders to take care of, so Xu Zhudi received a warm reception after he passed, whether it was the approval of land, the recruitment of workers, the reduction of taxes, the supply of raw materials, and even the approval of licenses, etc. Without any hindrance, one dragon passed quickly.

Such a fast and convenient service also made Zhu Di very emotional, and could not help but change the stereotype of the mainland.Then "Yijie Daily Chemical Company" was formally established in Baoan County across the river from the New Territories.Yijie is a homonym of English EASYGET, translated into Chinese means it is easy to get.

(End of this chapter)