The king of ghost horse comedy

Chapter 551: April Offensive
"Ma Yongzhen's Fight for Hegemony on the Bund" took advantage of the popularity of "Shanghai Bund", coupled with the foundation laid by the film version of "Ma Yongzhen" when it was released, and Jiayi TV station went all out to shoot, so once it was broadcast, the ratings It is very ideal. Compared with TVB's ratings, it is basically four to five, and [-]% is for Li's TV station who is dying.

"Ma Yongzhen's Fight for Hegemony on the Bund" received good ratings, and it immediately seemed like a shot in the arm for Jiayi. Sir Shao then launched an offensive in April, hoping to continue launching high-quality new dramas in April, and at the same time increase the scale of publicity. Strive to make the ratings completely surpass TVB.

Facing the aggressive Jiayi TV station, Liang Shuyi, who just took office, did not dare to underestimate it, and also launched strong dramas to deal with Jiayi's provocation.

The long drama "Scented City" starring Zheng Shaoqiu, Wang Mingquan, Ren Daying, Huang Shuyi, etc. will be launched soon.Zheng Shaoqiu, because of Li's launch of the ancient dragon martial arts drama "The Merry Man" back then, the once-suppressed wireless TV station's ratings were sluggish. He was appointed to also appear in "Legend of Chu Liuxiang" and Li's arena fight.As a result, after more than ten days of non-stop filming, he finally beat Li's in the ratings, and he was exhausted and sick all over.Therefore, Qiu Guan is honored as "TVB's emergency treasure".

Zheng Shaoqiu was still filming a martial arts film in Taiwan. After receiving the emergency recall order from TVB, he immediately finished filming the film in the shortest possible time, and then flew back to Hong Kong as soon as possible to return to work.At the beginning, because Xu Guanwu was afraid that he might have an affair with A Zhi, he was specially released to film outside.

Zheng Shaoqiu has made a big name in Southeast Asia because of his previous appearances in "The Book of Swords and Enmity", "Chu Liuxiang", "Yi Tian Tu Long Ji", so many film companies in Taiwan and Nanyang want to invite He makes plays for himself.The film salary is naturally higher than the salary at TVB. Originally, this kind of invitation to TVB was avoided as much as possible.Because Zheng Shaoqiu is TVB's leading niche after all, if he earns extra money outside for a long time, it will also be a stimulus to other artists who stay behind in the company.

What's more, if you get used to drifting outside and don't want to fly back in the future, it will be a great loss to the company.So although many film companies sent out invitations, TVB did not agree to many.After Xu Guanwu acquired TVB, the restrictions on actors began to be relaxed, especially Zheng Shaoqiu and Huang Yuanshen, and the company tried to help them find performance opportunities, wishing they would stay outside and not come back.

Zheng Shaoqiu has also taken on a lot of movies in Taiwan in the past two years, including romance movies, kung fu movies, and most of them are martial arts movies.Although Taiwanese movies began to decline at the end of the 70s, in fact, local movies have never stopped. It is just that the investment is small, the box office is small, and there are many bad movies. In addition, Hong Kong movies across the sea are too good, so Taiwanese movies are not good. It's too conspicuous.

Most of the films starring Zheng Shaoqiu are martial arts films with a small investment, but his salary is very high.Because those film companies lack talents, they rely on Zheng Shaoqiu and other stars to make money.People in Taiwan saw "Chu Liuxiang" and "Yi Tian Shou Long Ji" before, and they recognized Zheng Shaoqiu as a first-class star, so his box office appeal in Taiwan is not small.

In addition to filming in Taiwan, in fact, Xingma's shows also like to invite Hong Kong celebrities to perform. Just singing a song or two can make a lot of money.Going to Star Horse to perform was also one of the main ways for artists to make money at that time. It didn't have to be as hard as when they were filming on TVB, but their income could be several times their salary.It's just that TVB doesn't often let people go. Many artists are assigned a lot of work after they become popular. If they want to go to Nanyang to make money, they will delay their work. Of course, TVB will not support it.

Qiu Guan's market in Xingma is good. He can earn two to three thousand yuan by singing two songs at the show every night, and his monthly income is 3000+ if there are rewards from the audience.And his monthly salary in Hong Kong TVB is only 10,000 Hong Kong dollars, which is considered too much among all actors.

Although he made more money outside, Zheng Shaoqiu is still a nostalgic person, so when he heard the call of the new chairman Liang Shuyi, he immediately finished his work in Taiwan and rushed back.After I came back, I hardly had time to rest, and I immediately devoted myself to the shooting of the new drama.

……

There is Zheng Shaoqiu, the emergency treasure, and the sister Wang Mingquan, the treasure of the town, and the handsome young boy Ren Daling who has recently become famous, and Huang Shuyi, one of the four major female roles, etc., a " "Fragrant City Wind and Cloud" has not officially started broadcasting, but it has already aroused everyone's interest.

……

While TVB and Gayi Liao were competing for ratings and setting off a lively publicity war, Hong Kong's third TV station, Li's, was still silent.

Now Lidi's owner, the Australian Consortium, has given up planning to run the TV station properly, and is planning to resell it to other people in need.But so far, no one is willing to pay for the purchase because the Australian consortium is asking too much.

The most important thing is that among the three major TV stations in Hong Kong, except TVB TV, which can still generate income, the other two TV stations are in a state of loss.And everyone saw that even Sir Shao couldn't reverse Jiayi's loss. Even if other people intend to take over Li's TV station, they have to see if they have the ability to match Sir Shao.One must know that his old man has been struggling in the Hong Kong film industry for decades, who else can do things that even he can't do? !
So so far, Li's calls for selling the property are very high, and I heard that many consortiums have come to discuss the acquisition, but there is only thunder and no rain.It was confusing for a while.

Soon the ratings battle in April began. Jiayi launched three strong dramas in a row to compete with TVB TV. Among the three TV dramas, one is a long drama and two short dramas, namely the martial arts film "Sword God" and "Ma Yongzhen's Fight for Hegemony" The sequel of "Shanghai Beach", "Whampoa Enmity", tells the story of Ma Yongzhen's sister's revenge for him.And the family ethics film "Goodbye Sunny Sky" and so on.

The three TV dramas are all big casts, with big investments and big publicity, making the streets and alleys famous, and they have already attracted countless attentions before they started broadcasting.

In order to counter Jiayi's offensive, TVB not only launched "The Wind and Cloud in the Fragrant City" starring Zheng Shaoqiu and others, but also the family comedy "Little Husband" co-starred by Zhou Runfa, Jing Daiyin, and Liao Jianren, as well as Huang Xingxiu, Chen Baixiang, "Longevity Sword" co-starred by Tang Zhenye and others.The three TV dramas also have big casts, big investments, and big publicity. They just want to compete with Jiayi TV, so as not to overshadow TVB.

The publicity station has been launched since mid-March. In order to attract people's attention, Jiayi TV specially photographed all the actors sitting on floats for publicity. Along the way, colorful flags were waving, gongs and drums were roaring, and there was a series of dragon and lion dance performances.Sure enough, the atmosphere was heated up early on, adding a bit of anger to Jiayi TV Station, which had been sinking for a long time.

But such a large-scale publicity is actually a waste of money. Among other things, the daily cost of the dragon dance team alone is 2 yuan.In addition to the cost of the tour bus, the cost of the lion dance team, the cost of fireworks, etc., Jiayi will burn at least 50 Hong Kong dollars for the publicity station of the April offensive.This can definitely be called an unbearable burden for Jiayi, who is already precarious.But in order to look good, it's so easy to get rid of this burden, and you still have to spend money when it's time to spend.

Sir Shao has already reached a preliminary agreement with Carrian Group, agreeing to give up 15.00% of the equity to them first, so that Jiayi TV will have fresh blood and new investment, and in the future it will be less difficult in terms of money. I shrink back.

Carrian Group is an emerging consortium that has only emerged in the past two years. The founder is Chen Songqing, a wealthy businessman from Singapore. His origin is very mysterious. It is said that he is serving a certain family in Singapore and is their agent on the bright side. One of the people who controls a very large wealth.Three years ago, hundreds of millions of Hong Kong dollars had been mobilized to buy a shell and go public, and the market value of his original company at that time was only ten million Hong Kong dollars.This act of swallowing an elephant suddenly made him a rookie in the business world, but Chen Songqing has always acted in a low-key manner, so the outside world doesn't know him very well, which also casts a layer of mystery on him.

There are rumors in the world that he has the Malaysian government as his backer, and there are also rumors that he is serving a certain family in Nanyang, and some people think that he is a representative sent by the northern mainland. There are always rumors flying around, but Chen Songqing does not come out to clarify, making his identity even more mysterious stand up.

Carrian Group made frequent moves this year. At the beginning of the year, it acquired the Golden Gate Building at a sky-high price of nearly one billion Hong Kong dollars, creating the world's largest single real estate transaction at that time.When the Hongkong Land Group acquired the Golden Gate Building last year, it only spent [-] million Hong Kong dollars.In just one year, the difference of [-] million Hong Kong dollars was made in a change of hands. People can't help but sigh Chen Songqing's wealth and power, which also made him a man of the Hong Kong real estate industry in one fell swoop.As a result, the stock price of Hanmei, a listed company controlled by him, has soared. It has tripled in just two months, which can be called a myth in the stock industry.

However, Chen Songqing does not intend to limit himself to the real estate industry. He is currently planning to acquire Shaw Brothers Film Company, because he is optimistic about the current Hong Kong film market and believes that it will definitely be profitable.However, Sir Shao has no interest in selling Shaw Brothers Films, but really wants to transfer the hot potato of Jiayi TV to Chen Songqing.

However, Chen Songqing was not interested in Jiayi TV Station, but rather interested in Li's TV Station owned by the Australian consortium.After all, compared to Li's, Jiayi really has some congenital deficiencies.Although the ratings are soaring now, Chen Songqing knows that it is just a bubble burned with money.Once Jiayi TV station burns out the money, it will be beaten back to its original shape immediately.After all, the most important thing in operating a TV station is the quality of the programs, and the improvement of the quality of the programs does not take a day or two.

The Australian consortium was very happy when they heard that Chen Songqing wanted to buy Li, and quickly sent someone to contact him, beating around the bush to find out how sincere he was.Chen Songqing is an old Jianghu, and he just doesn't talk about it after going around. He wants to keep Jiayi and Lidi's appetite, and let's see who can't stand it and let's cut the price first.After all, the two TV stations now want to sell, and with competition, it will be easier to negotiate on price.

In addition to Jiayi and Li's two TV stations, Chen Songqing also wanted to acquire TVB TV station and Xu's film company under the Xu Group, and the offer was really hard to refuse. TVB TV station offered a price of one billion Hong Kong dollars, and Xu's film company even asked for a price of 15 billion Hong Kong dollars. I don't know where he got so much money.

Xu Guanwu didn't even think about it and directly refused. In his opinion, Xu's film company and TVB are not for sale, even if he paid 100 billion Hong Kong dollars, he would not sell them.

In addition, Mr. Xu Guanwu felt that Chen Songqing was a bit evil. He had a huge sum of more than one billion Hong Kong dollars in one mouth, but he couldn't tell the source of the funds. It was really suspicious.

However, Xu Guanwu did not have the leisure to inquire about Chen Songqing's details. During the Spring Festival, he promised the mainland to invest 20 billion Hong Kong dollars in building roads, bridges and other livelihood projects.Now that the project has been explored, construction can begin immediately.

Xu Guanwu also kept his promise and allocated a huge sum of 20 billion Hong Kong dollars to invest in the mainland.This is the largest investment that the mainland has received since the reform and opening up, equivalent to nearly [-] million U.S. dollars, which is much more than the foreign exchange reserves in the treasury.

(End of this chapter)