The king of ghost horse comedy

Chapter 67
Since they couldn't figure out what kind of medicine Zou Wenhuai's gourd was selling for the time being, the four brothers of the Xu family stopped wasting their brains trying to figure it out, and continued to concentrate on the renovation and renovation of the Institute's line.

Xu Guanwu originally planned to propose a multi-hall theater, because all theaters in later generations are divided into multiple halls, which can show three or four movies at the same time.

Domestic blockbusters, American blockbusters, Hong Kong and Taiwan films can be screened at the same time, giving audiences more opportunities to choose.

But after calculating the cost, excluding other small and medium-sized theaters, the cost of renovation and decoration of the four theaters in the Lisheng Cinema Line alone has reached more than 500 million Hong Kong dollars.

With the current financial resources of the Xu Brothers Company, it is simply impossible to support such a large project.

And more importantly, all of these theaters are leased.Once a large amount of money is invested in the renovation, the money will not be returned in the future.

Therefore, it is equivalent to making wedding clothes for others in vain, which is unwise.

"It's a shame that "Rocky" has to wait for more than a month to be released, otherwise I have tens of millions of dollars in my hand, am I afraid that I won't be able to build my own theater chain?" Xu Guanwu thought a little depressed.

……

"We need to repaint these four leading theaters, and it is best to give them another name." Xu Guanjie suggested.

"Well, let's do a good job of renovating it. The new theater has a new look." Xu Guanwen also agreed, "Then what name should I go to?"

"If it's called Xu Brothers Cinema, isn't the name too long?" Xu Guanying whispered.

"Uh, the name is too long, and it's not loud enough." Xu Guanjie shook his head and vetoed.

"What about Xu's Theater?" Xu Guanying reduced two words and asked again.

"It's short enough, but it's still not loud enough." Xu Guanjie denied it again.

"How about calling it Brilliant Cinemas?" Xu Guanwu pondered for a while, then suddenly suggested.

"How do you say it?" Xu Guanwen asked curiously.

"Isn't our surname Xu? Xu's Roman pinyin is HUI, and when he reads Chinese characters, he is called Hui. The word Hui is matched with the character Huang. It means that our film will achieve brilliant results." Xu Guanwu explained with a smile.

"This name is not bad, it sounds quite imposing." Xu Guanying nodded.

"Then decide on the name, and I'll arrange for someone to make a signboard right away." Xu Guanwen smacked and felt that the name was good, so he made a decision immediately.

"After the renovation of the theater is completed, we will arrange to screen movies immediately. But now our company doesn't have a single movie, what shall we show everyone?" Xu Guanjie said suddenly.

In one sentence, Xu Guanwen was stunned.

Since "Fat Qian Han" was finished, the Xu Brothers Company has not made any new films for the time being due to the copyright dispute with Golden Harvest.

Now that Leng Buding has his own theater chain, the first thing is that there are no movies to show, which is quite ironic.

"What if there is no film? Hurry up and look for it. There are so many independent film companies that want to work, so there isn't one to join?" Xu Guanwen asked anxiously.

"Brother, don't worry, I'd rather eat a bite of fresh peaches than a basket of rotten apricots. We want to build this theater into a boutique theater, even if we lose at the box office, we can't lose our word of mouth." Xu Guanwu saw that his elder brother was in a hurry and rushed to the doctor The posture, quickly got up to persuade.

"If you lose the box office, you can't lose the word of mouth. Could it be that our theaters are empty?" Xu Guanjie objected.

"It's not vacant, but we can't have all the bad movies. We have to select carefully and strive for a good start." Xu Guanwu said.

"Let's hurry up, after all, the annual rent of this theater chain is only 400 million Hong Kong dollars, and it costs tens of thousands of Hong Kong dollars to be vacant for one day." Xu Guanwen said with heartache.

In order to lease this theater, he almost transferred all the existing funds of the company.

"The key now is how to attract small and medium-sized film companies. I suggest canceling the cover fee and strictly controlling the quality of the released films." Xu Guanwu suggested.

In order to ensure that they do not run at a loss, Hong Kong theaters charge the producers a corresponding base fee.

In order to sell the copyright of the film, the producers can only grit their teeth and pay for the release, but sometimes the box office earned from the release is often not enough to cover the package fee.

This also makes the package bottom fee a big mountain on the producers.

Xu Guanwu's proposal to cancel the package fee is to reduce the burden on the producers and allow them to obtain higher profits.But the corresponding theaters have to bear more pressure.

This is why Xu Guanwu proposed to strictly control the quality.

"The cancellation of the base fee will indeed attract a large number of filmmakers to join, but we will lose even more if we believe it." Xu Guanjie said with a bitter face.

"In order to attract filmmakers to join us, we can only do this for the time being." Xu Guanwen gritted his teeth and said, "Who made us start late? If we don't give those independent film production companies a little sweetness, how can they be willing to betray Golden Harvest and join us Xu Guanwen Shi?"

……

The newly established cinema chain under the Xu Brothers Company was named "Brilliant Cinema Line" and announced the cancellation of the bottom cover fee for film screenings.

Once the news came out, it immediately caused a sensation.

Immediately, more than a dozen independent production companies approached Xu Brothers with copies.

Xu Guanwen strictly controlled the quality according to what his second brother said, and tried his best to lose the box office without losing word of mouth, so he bit the bullet and watched dozens of copies overnight.

During the period, I went to the toilet to vomit three times and took headache tablets ten times. Finally, with the support of a bottle of spirits, I finally finished reading all the copies.

But there is no copy that can enter his eyes.

The reason is that none of these copies are shoddy and bad movies, they are all kung fu movies, martial arts movies, and pornographic movies that can't even be called romance movies.Xu Guanwen who almost saw it had the eye of a needle.

Xu Guanwu couldn't help but sigh inwardly when he saw that none of the dozens of copies could be found to be decent.

He knows that Hong Kong movies are not as developed as they were in the 90s and [-]s. At that time, too many talents emerged in the Hong Kong film industry. Directors, screenwriters, and stars emerged one after another like a sky full of stars.

But in the 70s, those big directors and big stars who became famous in the future still don't know where they are hiding.Most of the well-known directors and stars are concentrated in the two companies of Shaw Brothers and Golden Harvest.

"I've watched dozens of movies and none of them are good, what should I do?" Xu Guanwen said a little disheartened.

"Brother, don't worry. Anyway, there is still some time before the renovation of the theater is completed. During this period of time, we will search carefully and make our own film by the way." Xu Guanwu thought for a while and said, "It's really not possible, It would be better if we show the literary films from Taiwan first."

Seeing that the matter had come to this point, Xu Guanwen could only nod his head.

Xu Guanwu immediately called Hong Jingbao, Cheng Long, Yuan Biao and others to announce a new filming plan.

At the same time, they sent people to cast a wide net again, trying to attract those producers with good reputation.

(End of this chapter)