The superstar starts from the creation camp

Chapter 147 Make a big profit!

In fact, Li Mu is like a mirror in his heart. "Jian Ye" has a total of 500 episodes. If he wants to make money, the premiere rights of the TV series must be sold for at least [-] million to have a chance, which means that one episode is worth [-] million. This is in the industry Not to mention the highest price, it is definitely the top one.

The popularity of "Jiang Ye" is very high, but one disadvantage is that there are no decisive superstars in charge, and the original combination of Liming + Zheng Shaoqiu does not say how well the performance is. This reputation alone is enough for the TV station to pay for it.

Many TV stations really eat this, so this directly caused the remuneration of attractive stars to rise sharply, and some even spent two-thirds of the investment to hire stars, so films with [-] cents special effects came out. Yes, the producer is also very wronged!The stars took all the money, so where did the money come from for special effects?

"Since that's the case, let me first talk about a plan. You are all seniors. I, a junior, have just stepped into this industry. I don't understand many rules. Please forgive me!"

Li Mu laughed and said: "Today, it is fate for everyone to be together. The younger generation is actually very embarrassed. If we only authorize the exclusive broadcast, it will inevitably make many seniors go for nothing. Why don't we just sell the first broadcast right? In this way everyone The financial pressure is not that great, and the [-] million premiere rights, if everyone divides it equally, it's not much, right?"

As soon as these words came out, there was a commotion immediately at the scene, and all the old foxes scolded Li Mu in their hearts.

This plan seems to be very fair, Li Mu has also made money, the TV station does not have to fight, everyone is in harmony, but in fact?Mango Satellite TV and these first-line satellite TVs must be dissatisfied. They came here for the exclusive rights.

The competition of the first-tier satellite TV is no more than that of the second-tier satellite TV. There are only so many local satellite TVs in the country that can reach the first-tier TV, and they are all vying for viewers. The competition is even fiercer than many video sites.

Where do ratings come from?Part of it depends on variety shows. In this regard, Mango TV and Zhelan Satellite TV are at the forefront, but variety shows are broadcast weekly. No matter how influential a variety show is, it is still not as good as TV dramas in terms of audience stickiness.

The difference between the solo broadcast and the first broadcast is a world of difference. For the purpose of attacking the opponent, it is impossible for them to share a movie with each other.

And this plan seems to be more friendly to the second-tier satellite TV, but unfortunately, the second-tier satellite TV doesn't buy it either!

Because their funds are not comparable to those of the first-line satellite TV, if there are ten TV stations to share the premiere broadcast rights equally, it means that their family will have to pay 4000 million yuan. In other words, their influence is not enough, and if they pay the same money as the first-line satellite TV to buy movies, they will lose money, and it is better to get the broadcasting rights to get more benefits!
So this seemingly harmonious plan is actually Li Mu holding back his bad intentions. Aren't you guys not bidding?OK!Then I can cut across the board!

Beijing Satellite TV spoke first: "2.5 million, why don't you give this film to us?"

As soon as these words came out, the old foxes at the scene could no longer sit still.

"2.8 million, Mr. Li, sell this film to us!"

"3 billion!"

"3.2 million, is there anyone with a higher bid?" Director Hong sneered and roared. As the leader of the first-line satellite TV, it is impossible for Mango TV to let such a high-quality movie. Become a sharp weapon for your opponent to attack yourself!
To put it bluntly, this price has reached the warning line, and it would be a gamble to raise the price any higher.

Sure enough, as soon as the price was announced, the scene immediately became quiet, and the foreheads of Zhelan Satellite TV and Shanghai Satellite TV were already sweating.

Regarding the drama "Jiangye", everyone has actually done an evaluation before coming here. Everyone knows how much advertising revenue and how much invisible value can be increased through this drama.

Mango TV’s shouting of this price undoubtedly pushed everyone to the edge of a cliff. They gambled that they might make a lot of money with the explosion of "Jiangye". The future of TV is in jeopardy!
Li Mu is actually quite satisfied with the platform of Mango TV. Jiang Ye can be broadcast on the TV station with the highest ratings among the first-line satellite TVs, which is an improvement in its IP value itself.

But to be honest, for this price, Li Mu thinks it can be higher.

Unfortunately, after 1 minute, no one has raised the offer, that is to say, no one is willing to bet on it.

"Then congratulations to Director Hong, for getting the exclusive premiere rights of Jiang Ye!" Li Mu announced with a bit of regret.

Director Hong laughed and scolded: "You boy, don't look like you have suffered a lot, I don't know how to explain it when I go back!"

The following broadcasting rights belong to the cake. Anyway, the first-tier satellite TVs chose to watch. A total of seven second-tier satellite TVs got the first round of broadcasting rights together, with a total income of 1.4 million.

In the second round of broadcasting rights, the income is only 5 million.

But even so, the [-] million investment in "Jiang Ye" not only paid back its capital, but also made a huge profit of nearly [-] million. The most important thing is that the copyright of the exclusive online broadcast has not been sold yet!
Watching the battle situation of the TV station on the video website, they knew something was wrong. The people present were all experienced old foxes. Whether a drama has the potential to become popular can be understood at a glance. Everyone even spent a day here today because they were afraid of this drama. Play, anticlimactic.

But after seeing the Battle of the Spring Pavilion on a Rainy Night, everyone knew that this movie would definitely be a hit!So there was a pretty fierce bidding just now!

However, what everyone didn't expect was that the bidding for the exclusive broadcasting rights on the Internet was even more fierce!
The kiwi fruit video directly asked the price: "1.8 million!"

Sweet Potato Video did not show any weakness: "2 million!"

Penguin Video sneered: "2.8 million!!!"

This price shocked the old foxes present at the TV station. They all said that the video website is rich, but they didn't expect it to be so rich!
In fact, these video sites are trembling in their hearts. The video sites say they are rich, but in fact they are all operating in debt. For a big show like "Jiang Ye", one must be introduced almost every month to ensure that the number of members does not match the cost of advertising. reduce.

But the money can't make ends meet at all?To put it bluntly, it is still the old Internet routine, spending money to attract users in the early stage, and then going public to collect money.

For Internet companies, temporary loss is not a problem, the problem is whether they can retain users, as long as there are users, there is the possibility of traffic realization!

The confidence of Penguin Video is that it is only a part of Penguin Group’s Internet ecological closed loop, and it does not need to consider direct profit, because Penguin Group will always make back this part of the lost money at a certain stage!

Therefore, in the end, Penguin Video won the exclusive right to broadcast Jiang Ye at a sky-high price of 2.8 million.

So far, this day's film viewing meeting has come to a successful conclusion, and Li Mu doesn't need to worry about the next signing. Naturally, there are legal affairs to argue with them.

Director Yang sat blankly on the chair and was in a trance. In fact, when she first heard about the investment amount of "Jiang Ye", she was panicked. Later, she was moved by Li Mu's sincerity and agreed to do this movie. director.

During the actual shooting, she was even more concerned about cost control than Xia Yu. In many places, she could save as much as she could without affecting the shooting, but even so, the investment budget was still overrun.

She was worried about this for a long time, but fortunately, Li Mu quickly increased the investment. In the end, including the post-production costs, the total investment of the whole film was as high as [-] million, which made her sleepless for several nights.

She is a professional TV drama director, so she naturally knows that it is difficult to sell a drama without superstar blessings.

However, Li Mu adopted a series of dazzling publicity methods to make "Jiang Ye" extremely popular, which gave her a little confidence that "Jiang Ye" would be able to pay back!
But the bidding after watching the movie today made her unable to understand again. After such a round of calculations, "Jiang Ye" was actually sold for a sky-high price of 7.9 million. After excluding the cost, it was a profit of 4.9 million!

"Director Yang, shall we withdraw too?" Seeing that Director Yang had been sitting there for a long time, Li Mu could not help reminding in doubt.

Director Yang stared blankly at Li Mu: "Here, is this going to pay off?"

"what?"

Zhuang Yan, Li Mu's assistant, smiled and said, "No, Director Yang, not only did he get back his money, but he also made a lot of money!"

"It's not a big profit. When we shot Crazy Stone, we only invested 350 million yuan, and the box office revenue alone was [-] million yuan!" Xia Yu said that he was no longer surprised by working with Li Mu!

Director Yang almost sprayed his old blood on his face. Judging from what he said, it seems that he is not satisfied?You know, how to pay back the cost of A-level TV dramas has always been a difficult problem in the industry. In the beginning, everyone was a bunch of stars. At that time, the audience also bought it.
Gradually, the audience is not so easy to be fooled, and the TV series that the TV station spent a lot of money lost all their money.

Later, TV stations also learned to watch not only celebrities, but also plots and special effects. This also directly led to a significant reduction in the production of A-level TV series.

And for super-A-level films like "Jian Ye", the risk of shooting is even more terrifying. Generally speaking, a 20.00% revenue ratio is enough to make the producers smile crookedly.

But in this small studio, everything has changed, and the [-]% profit ratio has become so-so in their opinion?

Director Yang couldn't help but focus on Li Mu. If Xia Yu's state is called "confidence", then the source of his confidence should lie in Li Mu!
Not even him alone, the entire "Muzi Studio" staff seems to have a kind of blind self-confidence.

During the preparation of Jiang Ye, everyone knew about the huge investment in this movie. It stands to reason that with such a small studio, wouldn't they be afraid of investment failure and losing their jobs?
But from the beginning to the end, Director Yang saw the same confidence as Xia Yu in these people!

They have an almost blind confidence in Li Mu, believing that his works will definitely make money!

That's why it is possible to focus on doing things without distraction, and to produce such a huge investment with such a small volume!

Just when she was in a daze, she heard Li Mu say: "Director Yang, why don't you come to our studio?"

(End of this chapter)