The superstar starts from the creation camp

Chapter 250 Losing money on the new album?
At midnight, after many years, Tianhou's new album "Red Bean" was released again, not only for fans, but also for the entire Chinese music scene.

The top management of all the music companies did not rest tonight. Wang Tianhou's album is escorted by Li Mu's two title songs, and the quality of the remaining ten songs is also quite good. In today's environment where the entire music market is extremely shrinking, it is undoubtedly a Stimulants.

In other words, this album can actually be seen as a quest for the Chinese music market. After all, in recent years, not many music companies are willing to release new albums for singers.

From the first second, as the value on the paid download interface keeps beating, the value every minute will be recorded.

Similarly, Wang Tianhou and Zhao Xuan didn't sleep. They released their album again after many years. If they were not nervous, Wang Tianhou herself didn't believe it. Coupled with Zhao Xuan's instigation, she followed suit and stayed up all night to watch the data.

The data at the beginning was relatively normal. In one hour, the number of paid downloads for the entire album exceeded 20, the number of paid singles reached 180 million, and the number of paid downloads for the two title songs exceeded 90.

"Wow, this, Little Aunt Data, I told you that it will be a hit, you are too good!" Zhao Xuan excitedly hugged Wang Tianhou and gnawed.

Wang Tianhou didn't care about the saliva on her disgusted face, and hugged Zhao Xuan in comfort.

It's just that as time passed, the smiles on their faces were gradually replaced by seriousness, because from one o'clock in the morning to two o'clock in the morning, the data dropped by 60.00% in just one hour.

The cliff-like decline has made all the top management of the music company a little at a loss. Logically speaking, the time period from one to two is not very late in the current society. For a large number of late-night parties, it can only be regarded as just start.

The decline in traffic is a relatively normal phenomenon, and it seems unreasonable to suddenly shrink by 60.00%.

"Is making music really a dead end?"

In fact, it is no wonder that the top management of the music company suddenly came up with such an idea. After all, Queen Wang's popularity can be said to be in the sky, and there are so many die-hard fans. In addition, this album also has two tailor-made songs for her. It seems that there is no more optimized combination than the combination of the two of them.

But judging from the comprehensive data of these two hours, the best result is just to protect the capital. Although it seems that there are a lot of single paid downloads of several million, in fact, the paid download of a song is only one yuan. But also share with Penguin Music.

The composition of Queen Wang's album, including lyrics, arrangement, and MV recording, cost about 100 million yuan, which doesn't seem to be much, but the promotional expenses are high, and the initial publicity investment alone is as high as 800 million yuan.

A sense of desperation pervades the entire Chinese music scene. If this album can't even make money, then is there any need for others to release an album?

Li Mu was sleeping late at home, and Wang Ziwen had a rare day off. Recently, the business of the animation studio has become more and more busy. The two had made an appointment today to spend a good day in the world of two.
The significance of the new album to Muzi Studio is not how much money it can make, but a facade. With the joining of Wang Tianhou and Zhao Xuan, Li Mu also decided to expand his business in music. The consequence is not just as simple as losing some money.

Take this cooperation with Penguin Music as an example. The download share given by Penguin Music is 6-4, and Muzi Studio takes the majority. The reason why they can give such a generous treatment is not because they want to use Diva's new album to drive traffic. Well, if in the end Penguin Music finds that their goals have not been achieved, will they still give such a generous share?
Don't make trouble, create happiness with money, this is not just talk, but its deep-rooted corporate culture, if you don't have money to play you paralyzed?
When Li Mu came to the conference room, it was already full of people. Both Wang Tianhou and Zhao Xuan looked haggard. It seemed that they didn't sleep well last night, and Shao Bin's complexion was even worse. This is because he joined Muzi. The first "case" in charge of the studio.

"Tell me, what's the situation?" Li Mu asked, clearing his throat.

Shao Bin took a deep breath and stood up and said: "As of now, nine hours! The number of paid downloads of Penguin Music is only more than 500 million, of which one o'clock in the morning is the peak, and this morning between six o'clock and eight o'clock. .”

Shi Ran interjected: "Have you found the reason? Is it caused by trolls, or is there a problem with the positioning of the album? What is the trend of online reviews?"

Speaking of this Shao Bin is even more depressed: "There is no reason, and there is no large-scale troll to smear. Occasionally, some trolls are quickly scolded by Tianhou fans for being autistic. We don't even have a chance to make a move. The album There is absolutely no problem with its positioning, 90.00% of the Internet is positive, especially [Red Bean], which directly rushed to the top [-] on the Penguin Music Comments list overnight."

As soon as this remark came out, even Li Mu was a little at a loss. Since they are all good reviews, why are the paid downloads so low?Logically speaking, the financial strength of Wang Tianhou's fans should be pretty good, so they shouldn't be reluctant to part with such a small amount of money, right?

There was a dead silence in the conference room. No one would have thought that the vigorous debut day would turn out like this. This feeling of failure despite our best efforts is what makes people most desperate.

At this moment, there was a knock on the door of the conference room, and Shi Ran said impatiently, "Come in."

Taking a closer look, it turned out to be her assistant, so she couldn't help but wonder, "Why are you in such a hurry?"

The assistant took a cautious look at the bosses present, and panted, "Boss Shi, just now Gou Dong called several flagship audio-visual products stores that lick cats to urge us to ship, saying that yes, the new album has been sold. out of stock."

"What? Out of stock? How come? I sold [-] sheets for them!" Shi Ran was taken aback.

The assistant was about to cry: "It's absolutely true, Mr. Shi, that's what they said. They said that more than half of the inventory was consumed yesterday morning, and the order has not been interrupted since six o'clock today. When they are ready to transfer from the warehouse When I got it, I realized it was out of stock!"

Li Mu's eyes lit up, and an idea suddenly popped up, but he didn't have time to pay attention to it now: "Sister Ran, please contact the factory for an additional order of 20 copies, and communicate with other audio-visual store channels , they don’t respond as fast as online channels, if I’m not wrong, they shouldn’t have much stock in hand!”

"You mean?"

　Huh, finally got out.

　　
　
(End of this chapter)