The superstar starts from the creation camp

Chapter 288 Keywords.

There is no need for a heavy hammer to play the drum, and those present here are already veterans in the industry after so many years of training. They naturally understand the deep meaning of Li Mu's words. In fact, all film and television companies that treat the audience as fools will not last long in the end.

Movies are different from ordinary commodities and have no other practical value. For example, you can buy a toothbrush and use it to clean your teeth every day, but movies have no real value, but a movie ticket is a real expense. In an hour and a half, the audience feels that it is worth the money, and every actor, creator, and behind-the-scenes needs to contribute 12 points of sincerity, otherwise any flaw in the details will make the audience feel like "I'm fooled, look at it." The sense of déjà vu of a bad movie.

The audience is impressed with any actor, director, or film and television company. Maybe this time you tricked the audience into the cinema with a bad movie, but what about next time?They will vote with their feet!

To give the simplest example, Liu Zhenwei and Zhou Xingchi once jointly produced classic movies such as "A Chinese Journey to the West", and after that, they also filmed related works of the Westward Journey series.

As the director and screenwriter of Westward Journey, Liu Zhenwei can say that there would be no "Westward Journey" without him, but what movies did he shoot afterwards? "The Great Sage of Love", "Yueguang Treasure Box" and "East and West 2011" are all bad movies that show off their feelings without exception.

How can the audience buy it?Since then, Liu Zhenwei's reputation in the audience circle can be said to be rotten, and the box office has been worse than the previous one.

But in fact, is Liu Zhenwei really lacking in talent?No, you must know that Liu Zhenwei was the box office king of Xiangjiang movies back then. His debut film "The Ghost of the Police" earned a box office of more than 100 million at a cost of 1000 million. It became the first film to break through 1990 million at the box office since the opening of Hong Kong.

In 1993, due to his friend Sunglasses Wang’s filming of East Evil and West Poison, the investors were almost dragged down. In order to fill in the hole for Sunglass Wang, Liu Zhenwei took the original crew of “Evil and West Poison” and spent 27 days filming “East and West”. , and won a box office of 200 million in one fell swoop.

In terms of talent and quick wit, it is estimated that there are not many people in the entire Chinese film who dare to say that they can stabilize Liu Zhenwei's head, but such a director with a brilliant record was eventually cast aside by the audience and was abandoned by the film and television industry. If I do my own thing, I always feel that I have a higher IQ than the audience, and judge the current audience by the previous audience's viewing level, thinking that just making up a nonsensical story can fool the audience and get the highest box office at the lowest cost.

However, Xingye followed him in a completely different way. Since Xingye started to be a director himself, each of his works has been striving for perfection, and he strives to give the audience the best movie-watching experience. Gradually, Stephen Chow directed works, It has left a deep imprint on the hearts of the audience. Every time Master Xing's work is released, the pre-sales are quite hot, because the audience believes that Master Xing will not use a work without sincerity to ruin the "director Stephen Chow's work" Gold lettering.

"How are the preparations for the hero's promotion?" This is also a question that Li Mu is more concerned about. 8.3 million, no, now an additional 3000 million, that is an investment of 8.6 million. It is impossible to recover the cost, so publicity is very important.

Shi Ran sat upright, took out a document and handed it to Li Mu: "We have already ordered the homepage recommendation of the promotional film with the four mainstream video platforms. After communication, the rest of the forums and Pea.com have also arranged navy troops to stand by at any time, and as for the local promotion, the three theaters have all promised the most conspicuous advertisements."

Li Mu took the document and nodded: "What are the key words of the movie?"

"Martial Arts, Assassins, 3D." Shi Ran exchanged glances with the head of the Propaganda Department.

Li Mu stopped the hand of the reactionary document. These few key words really grasped the key point. The one who plays Wuming is Li Chengjie, a famous Kung Fu star in China. He is also famous for performing martial arts movies and TV dramas. He has martial arts attributes in him Assassination of the Qin Dynasty is also a historical memory of Qin Shihuang widely circulated among the people.

"Add one more key words-blockbuster! The promotional film should not only reflect the aesthetic scenes of martial arts fighting, but also pay attention to the exaggeration of the Qin army's sweeping of the six kingdoms." Li Mu said.

In fact, the biggest difference between watching a movie in a movie theater and watching it alone at home with a computer is that the shocking experience of the big picture screen and the surround sound in the theater, and some small productions similar to feature films, in fact, many viewers will choose to watch them at home later. Watching pirated copies or buying discs is not only because it is cheaper to watch at home, but more because of the time cost. After all, not everyone will live near the cinema. The round-trip traffic plus the time to watch the movie will take half a day. up.

Generally speaking, for big productions and blockbuster movies, most audiences will choose to watch movies in cinemas, because they can’t experience the immersive feeling of suffocation at home, especially 3D blockbuster movies.

At the box office of Heroes back then, the promotional slogan of "the largest domestic film" contributed a lot. At that time, Zhang Guoshi actually had no achievements in the field of commercial films, and Xiaogangpao was the king of commercial films at that time.

However, since Zhang Guoshi filmed "Hero" and got a record-breaking 2.5 box office, Guoshi successfully climbed to the top and became the No. , and then filmed "Night Banquet".
The blockbuster itself is a key word that makes both the director and the audience secrete adrenaline at a high speed, and Director Yang couldn't help but shine in front of his eyes.

Shi Ran couldn't help but take the lead in applauding, and half-jokingly said: "If you say that Li is always our Dinghai Shenzhen, we will have the backbone after you come here."

"Stop flattering." Li Mu scolded with a smile.

After laughing, Director Yang frowned and said: "Mr. Li, this film has been filmed, but the soundtrack for this film has not been found yet, can you see?"

Li Mu was speechless for a while: "Do you really think of me as omnipotent?"

But in the face of everyone's eyes of "you are omnipotent", Li Mu had no choice but to bite the bullet and said: "Then, I will write an episode, and the rest please be smart, I have to take the baby at night, no So much energy to do these messy things."

Everyone looked at each other for a moment. Of course, they did not doubt the authenticity of Li Mu's words. After all, they all knew that his wife had just given birth to a pair of twins, so it was right to put more energy on the children.

And, in fact?Li Mu secretly breathed a sigh of relief, please, he is not a god, Qu Kuli really didn't expect that song to be more suitable for "Heroes", and it was already a brainstorm to come up with an episode, but fortunately he Wit found an excuse that no one could refute!

(End of this chapter)