The superstar starts from the creation camp

Chapter 61 Can You Believe It?

"God, tell me about the crew."

"That's right, the old boy is so popular now, you must know something inside, right?"

"It is said that the shooting cost of Old Boy is only 50 yuan. Is it true? Can a good movie be made with 50 yuan?"

There were all kinds of questions, and many of them were asking about the contact information of Yu Peipei and Chen Xuan. Li Mu was a little dumbfounded.

"Okay, this is the end of the questioning session, let's answer a few questions that everyone was more interested in before!"

"First of all, the filming cost of Old Boy is 50 yuan, but a series of expenses such as post-production costs add up to 63 yuan."

So another classmate asked: How can you be so clear?

Nonsense, brother is the boss of this show!The money came out of his pocket.

"Except for these expenses in the early stage, there are also publicity expenses, which is also the focus of Professor Ding asking me to speak in the open class." After speaking, Li Mu imitated the action of knocking on the blackboard: "Pay attention, here is the test! "

"Haha~~~"

Professor Ding also laughed, and a school leader next to him suddenly smiled and said: "This kid is good, train him well, he must be an excellent lecturer, and the rhythm of the class is well controlled!"

Professor Ding just shook his head. He could see that this kid couldn't stay in school!

"Professor Ding also said in class before that marketing is actually a process of selling products. Similarly, in this era of commercialization, movies are also a commodity, so we let the audience know about it through publicity. The process of acknowledging it, accepting it, and finally paying for the ticket is also a kind of marketing!"

After Li Mu finished speaking, the students majoring in marketing nodded frequently. They knew this knowledge, but it was not easy to sum it up in a simple sentence like Li Mu.

And some students who are not majors in this field can also understand it, without any sense of obscurity at all, and feel a sense of accomplishment in their hearts. Can they learn some knowledge so easily and happily, what more can they ask for?

Li Mu said again: "But it should be noted that although movies are commodities, they are not ordinary commodities. Many conventional marketing methods cannot be used on it. For example, bombardment advertising investment will only make people overdrawn. High expectations for it!"

"Therefore, a method is needed here, and that is hype!"

Hearing the word hype, the college students showed disdain on their faces, as if they saw something dirty.

Li Mu said with a smile: "Hype is actually a marketing model, and it is a relatively advanced marketing model!"

This argument is somewhat beyond everyone's expectations. Many marketing majors are also confused, and they have never heard the teacher talk about it in class before!
"The reason why it is said to be high-end is because, in many cases, this kind of hype makes people unable to tell the truth from the fake, and it subtly leaves a deep impression on the hearts of customers."

"For example, a certain heroine and heroine have a secret meeting late at night, and a certain actress is tearing each other up! Here, I will teach you a way to distinguish between true and false scandals. Whenever these news occupy the hot searches, please check whether they are There's something new coming up!"

"If there is, then it's hype, if not, then it's real gossip!"

Li Mu paused after finishing speaking: "There should be applause here!"

"Haha~~~"

"I learned, I learned!"

"This great god is interesting. Why do I feel that he speaks better than many lecturers?"

"That is, which lecturer will ask you to identify true and false scandals in class?"

"Hee hee, what's the name of this great god? He's pretty handsome, do you have a girlfriend?"

The laughter and discussion lasted for about 2 minutes.

Li Mu then continued: "Of course when it comes to hype, everyone naturally hates it, so why do entertainment companies always like to use this way to launch their products?"

"Because of it--low cost and high benefit. For example, how much investment is needed to make a movie on the hot search list through normal means? 1000 million? 2000 million? Or even 5000 million?"

"But entertainment companies only need a report, and then hire some trolls to stir up the topic, and then let more and more people participate in it through dissemination, and even in many cases, whether you follow stars or not, there will always be some hype The gossip will fly to your ears, and you will become the one who is spread! "

Hearing what Li Mu said, everyone was a little confused. The hype that has been scorned before is so powerful?

"Is it because of the hype that the old boy is so popular now?" Someone asked.

This question immediately aroused everyone's interest, this is the real inside story!
Li Mu was somewhat stunned by the question. If he said no, he would be lying with his eyes open, and no one would believe it.

"To be honest, there are!"

The whole audience was in an uproar. This news was a bit too violent. For a while, everyone couldn't accept it. Many people who had seen Old Boy couldn't even believe it. How could such a good movie be hyped?

"Actually, when it comes to this, I have to mention a company-Xinghai Entertainment. I won't go into details about this company's festival with Chen Xuan here, so when the film is still in the later stage, there are some stories about Chen Xuan. bad news."

"And the strategy adopted by the studio where Chen Xuan works is to divert attention and focus on the image sacrifices made by Chen Xuan for the old boy movie, so as to make Chen Xuan's image more three-dimensional. It also subtly promoted the movie."

"In a sense, this is also a kind of hype. Of course, I prefer to call it the marketing of cultural products!"

The applause gradually sounded, from dots to conglomerates, to a certain extent, what Li Mu said today was dry goods, practical experience that many lecturers would not mention.

Some people learned the skills of applying for a job from it, some people suddenly became interested in hype marketing, and some people took it as a joke and heard it.

The school leaders have made a decision that the video of this public class must be placed on the most prominent position on the school's publicity website, that's right!Just do it!
The key point is that this young man is handsome and well-spoken. No matter how you look at it, he is very suitable as a representative of middle school students. Maybe he can make a promotional video for the next enrollment?

Of course, this time Li Mu did not escape the fate of being videotaped and posted online.

Moreover, after the video went viral on Xiaonei, it was posted on major video sites.

"Old Boy" can be said to be the hottest micro-movie this spring, and the amount of topics has remained high. After the second half of Li Mu's video was edited and put on the Internet, it turned out to be a so-called "insider information"

At first, Shi Ran thought that someone was deliberately blackmailing the studio, but when he saw it, he couldn't laugh or cry. On the podium, he categorically said that the "old boy" was hyped up, but it was his boss?Can you believe it?
　There are a little few recommended votes today, can you guys support it?Duck has never asked for recommendations.

　　Rolling all over the floor for recommendations!

　　


(End of this chapter)