Jack Ma: The future has come

Chapter 21 Our Responsibilities (4)
The second is the outlet for reform.China is now at a once-in-a-lifetime stage of reform, especially anti-corruption, and comprehensive poverty alleviation. This is a huge opportunity for us.In the past 1000 years, China's GDP has been leading for 800 years, but lagging behind for 200 years.It is because of the reform and opening up that we have returned to the second place in the world in 30 years.Today, I think it is rare for the market to force reforms, but don't wait for reforms, but create reforms.The most important thing about creating reform is to start creating and reforming from your own business, don't wait.

The third is the outlet of technology.In the past 20 years, Internet companies have been very prosperous, but 20 years can not explain any problems.The first technological revolution took 50 years from the start of the steam engine to its completion. The first 20 years were technological revolutions, and the last 30 years were technological applications.The same is true for the second energy-driven technological revolution. Any technological revolution will only really take off in the next 30 years.

Today I want to tell you that 20-year-old Internet companies have just passed 21 years, and in the next 30 years, no matter whether you are "+Internet" or "Internet+", changes are imperative and far away. Beyond everyone's imagination.

What will be the business model in the next 30 years?Cross-border, small organization, rapid cultural innovation... The organizational structure is undergoing great changes.

But Chinese companies don’t need to worry too much, because most of the Zhejiang merchants present here have developed for about 10 to 15 years. If they are 100 or 80 years old, it will be very painful to change.

Today, in the DT era, all enterprises are transparent and shared, and all enterprises must be innovative and unique. What is the reason?Because consumers require you to be transparent, consumers require you to share, and what consumers like is innovative and unique. If you are not a consumer-driven and customer-driven enterprise, you will basically die.

Therefore, everything revolves around customers and consumers, and this enterprise has a chance in the 21st century.The so-called reform is to reform ourselves, adapt to the future, adapt to consumers, and adapt to needs.

Another point is that the future world will not be built on economies of scale, money, power and power, but on knowledge, wisdom and innovation, and many problems will be solved through development.For example, as a means of transportation, people used to use horse-drawn carriages, and there would be a lot of horse manure on the road. Everyone discussed how to solve the problem of horse manure, and someone had to pick it up and sweep it.After the appearance of automobiles, horse manure began to decrease. When most people's attention was still on horse manure, a small number of people focused on cars, so an industrial circle around the automobile ecology was slowly established... Many companies need to think about what the future holds.

Forward-looking thinking about everything, reforming for the future makes sense today.

Today, think about it, if you were ten years ago, what would be different today?In the same way, if you stand ten years later and think about it now, what must my company do to have a chance in ten years?The less you know how to live next year, the more you have to think about five or ten years from now.

In the 21st century, enterprises must attach great importance to organizational transformation, organization, talent, and changes. When the economy is not good, they must practice internal skills in these areas.At that time, Mao Zedong did three very important things in Yan'an: the first was to establish the Anti-Japanese Military and Political University to train cadres; the second was to launch the Yan'an Rectification Movement to unify values ​​and sense of mission and reshape idealism; To open up wasteland in Nanniwan, we must survive first.Today, when the economic situation is not good, enterprises must also think about these issues.

First of all, you must continue to maintain optimism about the future with idealism, and think clearly about what your company is going to do that others cannot or cannot do well.Secondly, we need to retrain the management and employees, because when it is good, we rely on the market and operations; please come in.At this time, people who join the company often come after thinking clearly.

Let’s talk about land reclamation in Nanniwan, please keep your one-acre three-point land in times of difficulty, and improve the yield!

Enterprises must always put resources on the front line where the sound of gunfire can be heard. Only when the front-line employees innovate faster and the cost of innovation is lower, can you win.

Zhejiang merchants "never take bribes"

I think the group of Zheshang merchants is amazing!When encountering difficulties, everyone will sit together to discuss what to do and how to do it, and they are very united.

In my opinion, the development of non-governmental organizations (NGOs) such as non-governmental business organizations will be better and better in the future.But commercial enterprises must be self-disciplined, must have self-management, must have their own ecosystem, and must understand industry trends.In the past, the government formulated the rules, and we followed suit. In the future, we will formulate the rules and recommend them to the government to establish our future industry system.

I hope that in the Zhejiang Chamber of Commerce, there will be a group of people who have a bottom line, a goal, and an ideal to unite together.As a chamber of commerce, we do not have much experience, and we have to learn from some local chambers of commerce.We must unite together to provide good services and make good judgments on the industry and enterprises.At the same time, I have a proposal. I hope that the enterprises that join the Zhejiang Chamber of Commerce can stick to the "four nos". The basic discipline of the "four nos" is our bottom line.

First, no bribery; second, no tax evasion; third, no wage arrears; fourth, no infringement.

I also suggest that Zheshang should establish an emergency mechanism.The current economic situation is not good, and sometimes if something goes wrong, the whole company will be in chaos.Once a company of the Zheshang Association has a problem, the emergency mechanism will be activated, and the people sent by the association will help them make decisions and provide necessary assistance, providing assistance in various aspects of funds, policies, laws, and control management.This requires us to establish a mechanism to gradually turn a chamber of commerce into an excellent industry chamber of commerce.This road will be very long. As the first chairman, I hope to unite everyone through this common goal.

Only by making good suggestions to the government can we build a chamber of commerce with Chinese characteristics.In Japan and South Korea, there are many excellent chambers of commerce, but chambers of commerce must be integrated with the fate of the national economy and the world economy, and business is about business.

One last point, Zhejiang merchants should learn more, think more, go out more, invest in themselves and their employees.

I think Chinese entrepreneurs, including me, are relatively humble, and their level is relatively low, and sometimes they are relatively vulgar.I have traveled all over the world. After meeting many entrepreneurs, I found that the quality of the boss determines the quality of the employees, and the quality of the employees determines the quality of the products and services. .Please go out and have a look.I organized the largest Alibaba team to go to Davos for a meeting, and let them see the world, see what entrepreneurs around the world are talking about, and see how their realm and vision are different from our own.Although it may not be able to make any business, it will definitely help you in future management and decision-making.Future enterprises are seldom local enterprises. Whether you like it or not, the earth is a village, and future enterprises, who can solve social problems and take responsibility more, will have a higher probability of success.

Editor's note:

On January 2016, 1, as the chairman of Zhejiang Chamber of Commerce, Ma Yun delivered a speech at the "10 Zhejiang Merchants Economic Situation Analysis and Judgment Conference" of Zhejiang Chamber of Commerce.

7. If the earth is sick, no one will be healthy

Some friends heard that I was going to participate in the Climate Change Conference and said that I was crazy. Why did I go to Paris to do this while leaving so many things undone?In China, whenever someone dislikes me, or thinks I'm crazy, they call me an alien.

The smog in Beijing is particularly serious now. In recent years, some of my relatives and friends have also been tortured by cancer. Some people say that this is caused by the deterioration of the environment.Whenever I think about it, I wish I were really an alien and could escape back to my planet.But it is a pity that human beings only have one earth, and we have no other place to go.

Environmental problems are man-made and must be solved by ourselves

Environmental issues are not just an issue for politicians to discuss, they are the responsibility of all of us.Today, we have no choice.

When I was 13, I went to learn to swim in a lake. The water was so deep that I almost drowned. Five years ago, when I went back to that place, the lake had basically dried up.Do you know what pictures Chinese like to share on social media?It is blue sky.We were so excited to see the blue sky.I worry that 5 years from now, kids will ask us what is a coral reef, what is an elephant, what is a tiger.One day, they may all disappear like dinosaurs, and our descendants may only know about them through specimens or videos.

John F. Kennedy said that our problems are man-made, so they can be solved by people.What I want to say is that our environmental problems are man-made, so they must be solved by ourselves.I think my generation, who benefited a lot from natural energy, is also suffering from it.Therefore, our generation needs to make the most compensation.

But some people may ask: So for the sake of the environment, should we not develop the economy?Business opportunities always appear where there are most complaints.If yesterday we saw climate change as a difficulty, then today we should see it as an opportunity.

Innovation is forced out.If we have to change ourselves sooner or later to adapt to change, why not change in advance, share the change, and form a standard?

Ten years ago, the young people at Alibaba calculated an account: the energy consumed by 10 e-commerce transactions can cook 10 eggs.Now, they've gotten that down to cooking 4 egg.They have made many innovations, such as natural cooling through deep groundwater, which can save 1% of server energy consumption.Today, this has become Alibaba's competitiveness through technological innovation!

Some people think that development and protection of the earth are a pair of contradictions.In my opinion, doing the right thing and doing it right are not contradictory.It's not my problem or your problem, it's not my responsibility or your responsibility, it's our shared responsibility.Governments, entrepreneurs, and scientists must learn to cooperate.

Today, we should stop arguing about who is right and who is wrong, and who should take more responsibility!Today, we should discuss who can come up with a better way.If the earth is sick, no one will be healthy.The task today is not just to find an agreement that everyone can agree on, but also to find a way that human beings can still thrive without harming the planet or our future generations.

If we lose this war, there will be no winners for mankind
I learned a lot from TNC [15].In China, we have more than 40 entrepreneurs who have established the "Taohuayuan Ecological Protection Foundation".The foundation bought land in Sichuan to protect forests and help pandas survive.The foundation advised local farmers not to cut down trees.The farmer said, we have to live, how can we live without cutting down trees?We found a kind of bees in the local area, so we taught them to produce honey, sell it online, and survive in a new way.

Entrepreneurs will always find a way, just do business from our heart.But we can't do business at the expense of the planet.Tackling climate change is a war that human beings must win, and failure in this war means that no one is a winner.If it really fails, there will be no human beings.

Before humans knew how to use oil as an energy source, they had never imagined that they could set foot on the moon.In the next 30 years, we must change the original method.In the future, we have only two options, either to allow future generations to suffer from the continuous deterioration of the environment, or to bring a sustainable development environment to the earth.

In the past 200 years, knowledge and energy have enabled human beings to explore the outside world and continuously satisfy human desires.Humans do everything to change lives.In the next 30 years, data and new energy will make it possible for us to explore ourselves, allowing us to see our inner world.

In the past 200 years, knowledge equals power, and human beings rely on the power of knowledge to discover and develop.Knowledge makes people smart, people know what they want and how to get it; and wisdom makes people know what to give up.After thousands of years of human development, it is time to learn to give up something.

What we are facing is a war of human beings overcoming their own weaknesses-I call it "World War III", and we are about finding the strength of human beings to solve difficult problems together.

It was an honor for me and my young colleagues to be involved in the "Third World War".We are using our knowledge and wisdom to declare war on poverty, war on disease, and war on climate change.If we lose this war, there will be no winners for humanity!
Editor's note:

第21届联合国气候变化大会于2015年11月30日至12月11日在法国巴黎举行，195个国家和地区以及近2000个非政府组织派代表参加。12月6日，马云受邀在大会上发表了主题演讲。他指出，现在我们要打的是一场针对自身弱点的战争，我们保护的是自己。

8. To do public welfare is to manage one's own humanity

The current stock market is not good, the economy is in a downturn, and entrepreneurs are under great pressure.My current goal is to earn money in the first 20 years and spend money in the next 30 years.When Bill Gates was the CEO of Microsoft, he was refreshed, but after two or three years of public welfare, his hair turned gray.It can be seen that doing public welfare is much more difficult than running a business.We are all ordinary people. To do public welfare is to manage our own humanity.

Let me tell you about the first example, the issue of naked donation.Bill Gates went to Beijing, China to organize a dinner party, invited many rich Chinese people to go, and called on everyone to donate naked.I thought for a long time whether I should go or not.Today's China, on the whole, has unbalanced economic development.Beijing, Shanghai, Shenzhen, and Guangzhou do not represent China's economic situation.Over the past 30 years of reform and opening up, Chinese entrepreneurs have limited resources. Entrepreneurs should spend money on investment to create more employment opportunities and wealth for the society. This is the first responsibility of entrepreneurs.

In America, you can give Bill Gates your money, but who do we give our money to?China lacks public welfare infrastructure, lacks a public welfare legal system, lacks a public welfare talent training system, and lacks talents like Bill Gates.

I don't think the entrepreneur's money is the entrepreneur's.Ma Yun is now the richest man in China, but I think the "fu" of "the first man" should be the "negative" of "responsible".If you think the money is yours and you can drink and drink, you're bound to stay in jail.When you have 200 million, you are very happy, this is your money, and you can dispose of it freely; When you have billions or billions, it is no longer your money, it is the trust of the society in you, entrusting you to help manage this money.

The second case is about the great earthquake in Japan. When a major earthquake occurred in Japan in 2011, an earthquake also occurred in Yunnan. Our company spontaneously organized donations.There are two factions within the company. Some people say they want to donate money to Japan, and some people think that money should not be donated to Japan.In the end, we donated 300 million RMB to Japan, and less money to Yunnan.As a result, there was a lot of criticism on the Internet.Finally, I wrote a letter to everyone.As for the matter of donation, it is right for you to donate, and it is not necessarily wrong not to donate, but it is wrong if you do not donate yourself and ask others not to donate.In addition, the disaster area will not change because of your little money.No country solves disasters solely with public donations.Donating money does not change the disaster area, but yourself.Because a move, a move from your own heart, after changing yourself, the world will naturally be different.

(End of this chapter)