Quan Shao's new wife

Chapter 1096 A Family of Three (2)
"It seems that this little guy will be just like you in the future, a workaholic." Zhang Ling couldn't help being happy.

"No way? His father won't agree." Xu Nuo caressed her belly and smiled softly—they all wanted to let this hard-won daughter live a happy and relaxed life.

"It is said that my daughter is my father's little lover in his previous life. I think Mr. Gu will definitely love this daughter very much." Zhang Ling looked at her enviously——the big boss of the Gu family who they felt scared even if they took a second look, told Xu Nuo His tolerance and accommodating are simply outrageous: even my husband who earns less than 1 yuan a month can't do it.

I don't know if the big boss knows how to love women too much, or if this little girl is too cruel and knows how to grasp a man's heart——The big boss's ex-wife, that water-like woman, has not been able to sit firmly on Mrs. Gu after ten years. s position.

But she, in just two years, has received all of Gu Zixi's love - including respect and accommodation.

Zhang Ling looked up at Xu Nuo - at this time, her soft face was full of happiness, making her originally delicate facial features look even more charming.

"He is too serious to Zi Nuo. I hope my daughter can make him softer in the future." Xu Nuo looked down at his stomach with a bright smile on his face.

The next day, the conference room of Jialan Company.

"After doing the basic market survey, we have made some adjustments to the overall planning direction and initial promotion opinions." Standing in front of the projection screen, Xu Nuo introduced to the senior management of Jialan Company the plan that Zhang Ling worked overtime until 1:[-] in the middle of the night to complete.

"The entire Chinese sector, we divide it into three levels to promote, the central city is positioned as H city, and then according to the characteristics of our products and the matching degree of urban temperament, we select these cities as the second and third radiation circles. "

"Why not choose S city or HK? We have already stated in the report the day before yesterday. When choosing a city, we prefer the city that best matches the positioning and temperament of the product."

"In our promotion plan, the first year is to radiate second-tier cities through the central city, mainly focusing on infiltration promotion in H city-our products are restrained and noble, so we will give up online promotion and choose some online promotions. Promotion, with on-site activities as the main form of promotion, while controlling the total number of stores in the first year."

"In the second year, the central cities will add very little online promotion, and at the same time increase the number of stores in a limited amount; the second-tier cities will carry out online promotion of the first-class radio stations, and open less than five stores that year."

"In the third year, we began to spread into the third-tier cities; the goods in the third-tier cities were matched with new and old ones-a flagship store, which was consistent with the goods in the central city; other stores were used as discount stores for old products within three years. For the address of the store and scale, we need to carry out independent planning and positioning.”

"This is our strategic vision for the promotion of the Jialan brand in China. In terms of brand goals, we will let consumers know who Jialan is? What can Jialan bring us? Let Jialan become the first choice brand for people with taste;"

"In terms of performance goals: with such a combination of promotion and layered delivery, within three years, there will be 8 stores in central cities; 12 in second-tier cities; 10 in third-tier cities; stores are distributed in a pear shape, supporting sales At the same time, maintain a high-end positioning."

"This kind of positioning and method will bring about data results that will guarantee the profit margin of the product, but not the sales volume of the product. So at this point, as David communicated with me before, your company's three-year performance in the Chinese market There are still some differences in goals.”

"I know China's daily chemical market better than you. Your company's careful choice of cooperation with domestic companies should be due to the domestic companies' familiarity with the market, which can make our products more accurate. Otherwise No matter how good the plan is, if it cannot be implemented, we can only look at the market and sigh.”

"So, after I made a complete plan, I saw that the goals communicated with David could not be matched. After hesitating for a long time, I finally decided to submit this proposal to you. If it is the goal, your company and I cannot reach the market in a short time. Consensus, I think we can have more time to communicate."

The PPT was frozen on the text on the last page, Xu Nuo turned around and looked at the sitting 'Galan' executives with a gentle confidence on his face.

"That's right, it's a bit different from our expectations. If we do it according to our expectations, what problems does Ms. Xu think there will be?" David looked away from the PPT, looked at Xu Nuo and asked with a smile.

"In terms of single-store turnover, my expectation is already the highest, so the support for performance growth can only be placed on the number of stores-increasing the number of stores in each city proportionally."

"The advantage of this is the increase in overall sales; the disadvantage is that customers are diverted, the turnover of a single store is bound to decline, and the brand value will be underestimated."

"Therefore, high performance returns and high brand added value are actually contradictory in the start-up stage of a new market; only when the market matures can high brand value bring high performance returns. In this case, from the brand From the perspective of long-term development and performance, we usually give priority to sticking to high brand value.”

Xu Nuo probably knows David's purpose for asking her this way—in terms of performance and brand selection, Mr. Chief Operating Officer with a sales background is likely to choose to sacrifice the brand and accommodate the sales data.

It is often difficult for people in the market to make such a compromise.

In fact, for Xu Nuo, she is willing to use her expertise and data to persuade the cooperative company to agree to her plan, but if she still cannot reach a consensus, she will still compromise—she is here for business, not for branding .

Xu Nuo's eyes flicked across David's face, seeing his satisfaction and worry; when he turned to look at Jialan's global chief operating officer Jim, his eyes were slightly fixed, and he said in a deep voice: "Of course, as a brand As a cooperative company, we only consider planning from the perspective of brand development and market reality; and you will regard the Chinese market as a part of the overall Jialan, and you have to consider how much this market will contribute to the overall data.”

"So, our proposal is only for your reference from a market perspective."

"OK, Ms. Xu's opinions and plans are very professional. Regarding the Chinese market, we have also done a comprehensive research before restarting, so we will carefully consider your opinions." Jim nodded, looking at the seriousness and seriousness of the promise Said.

(End of this chapter)