Quan Shao's new wife

Chapter 1178
Everyone looked at Xu Xu, whose eyes and face were a little swollen, and all lowered their heads involuntarily.

After Xu Nuo handed the manuscript to Zhang Ling, he turned on the computer and said, "My computer has some temporary problems. This PPT was rushed out temporarily. The main idea is there, and some details are omitted. You can look at the manuscript. Look."

Zhang Ling nodded, took the manuscript and copied a few sets, and the promised computer had just been connected to the projector.

"The core keyword we extract from Jialan products is: rare. So the whole idea is developed around this keyword."

"From the fun at the beginning of the shot to the aesthetic at the end of the shot, it is a meeting between reality and ideals. The shampoo and hair in the whole creative short film do not appear many times, but they are the clues that wear the whole film, and appear to be Irreplaceable."

"In terms of advertising words, my idea is to freeze the camera on the last frame for 3 seconds, then switch to blank space, and finally release the advertising words."

"I can think of a sentence in the advertisement, which can be regarded as an introduction: 'Dream for a lifetime, care for a lifetime, and the most beautiful life'. This sentence is equivalent to stringing together two sets of shots and a set of associative shots that have not appeared. The meaning is enough, but It’s too literary and artistic, and not enough promotional. So I want to use everyone’s brains to think about what kind of ad slogan will come out after such a picture is over, which is beautiful enough and topical enough?”

Because the PPT is not detailed enough, each PPT took almost 10 minutes to explain in detail.

And after she finished explaining, everyone's attention naturally turned to the matter of creativity itself. Originally, the careful speculation about Gu Zixi's incident, and the unclear promise or sympathy, or other complicated His feelings were also naturally put aside.

"Will this idea be too artistic?" Zhang Ling looked at the projection screen with her chin in her hand, and went through the scenes Xu promised to talk about in her head, feeling that there was still too little about the product.

"If you just read the first half, you will feel that it is an old-fashioned childhood sweetheart story; if you only read the second half, you will feel that it is a beautiful art film; the combination of the two is very special. So I think the key lies in the handling of camera transitions. , I was thinking, how can I be more natural." Wan Sansan said pondering.

Xu Nuo saw that everyone was thinking seriously, and nodded lightly: "Give everyone a week to create a second time for this creative project, without being limited by this idea, and we will choose a plan to make the final perfect revision after a week .”

"At the same time, based on this idea, what mode should be used to switch between the final frame freeze and the advertising words? How to set the advertising words, everyone will also consider it together, and give me the answer together next Monday."

"Manager Xu, can these manuscripts be placed in our hands? Can we make a copy of the PPT?" a colleague asked.

"Sorry, no." Xu Nuo shook his head: "There will be a set in the creative room, and you can call it at any time, but you can't take it out of the office."

"Okay." The colleagues nodded and glanced at the colleagues sitting next to each other, thinking that this week the mode of scrambling for the creative room will start.

"I won't come to the company this week when everyone is free to create, just send me an email if you have anything to do." Xu Nuo took the USB flash drive from Zhang Ling, copied the PPT and handed it to Zhang Ling, put away the computer, and left the creation room studio.

"Sister Ling, I think this idea is quite good." Seeing Zhang Ling accepting the manuscript, Wan Sansan looked at her with some reluctance.

"You have done a complete creative project with Manager Xu, and you should be familiar with her style. I suggest you not to make new ideas, but to improve and revise on this basis, and see the difference between the finished draft and Manager Xu. Where?" Zhang Ling said with a smile as she pulled the manuscript from her hand.

"Ha, how can I be sure, my revision will definitely be worse than Manager Xu's in the end!" Wan Sansan raised her eyebrows unconvinced.

"Miss Wan, do you understand the original?" Zhang Ling couldn't help squinting her eyes and smiled: "Do you still remember the case that Manager Xu did for Mrs. Gu? It was the one that was stolen."

"Remember, what's the matter?" Wan Sansan looked at Zhang Ling with wide eyes, and several other colleagues also looked at her curiously.

"How does the film made by Zhuo Ya compare with the film made by Mr. Gu?" Zhang Ling put away all the hand-drawn manuscripts, carefully put them into the information bag, and asked the curious colleague.

"Boss Gu shot the full version, so the integrity of the story is of course better."

"But Zhuoya's films are more commercial."

"The entire pure advertising film produced by Zhuoya has lost the original artistic conception, and there is no obvious difference from other brands."

"In comparison, of course Mr. Gu's filming is more in line with the original temperament."

Zhang Ling waited for them to finish talking, and then said with a smile: "Because Mrs. Gu's promised husband is the one who understands her best, so the commercial factors that are intended to be expressed in the film can be understood by everyone in the industry; And the carrier of this commercial factor, that is, the spirit and temperament of the entire film, can only be produced by originality."

"In this case, I'd better make a new one myself." Wan Sansan said dejectedly.

"San San, I told you, don't be unconvinced. You are not yet ready for independent creation. Manager Xu gave us this time to fix a case, which is an opportunity to learn how to build models;"

"Creativity is important for inspiration, but after all, we are doing business creativity. In addition to inspiration, we still have a set of systematic models; with the ability to build models, we have the skeleton of creativity and the flesh and blood of inspiration. , the future cases will be handy." Zhang Ling smiled at Wan Sansan, got up and left the creative room.

"It's so mysterious, but Manager Xu's every idea is almost a stroke of genius. Where did he get the model!" Wan Sansan looked at his notes and said to himself.

Promise to go back to the office, turn on the computer and prepare to add creative ideas to the PPT, so that it will be more instructive to everyone.

I accidentally caught a glimpse of the news box that popped up from the computer, it turned out to be a photo of myself and Gu Zinuo, and I quickly clicked it in - Yesterday the wealthy Cinderella was full of beauty, today the orphan and widow are alone.

The gloomy background, the appearance of holding Gu Zinuo with his big belly, looks really pitiful.

(End of this chapter)