Quan Shao's new wife

Chapter 396 His Choice (4)
When Gu Zixi walked in, Xu Nuo was explaining to the PPT. When his eyes met Gu Zixi who pushed the door and entered, he couldn't help but feel a little suffocated, and felt a little embarrassed to breathe.

"Mr. Gu is here, just to listen together." Ou Shi quickly stood up and gave Gu Zixi the seat of the chief seat.

"Is it possible?" Gu Zixi looked at Xu Nuo seriously - he was afraid that it would affect her emotions and make it difficult for her to perform.

Xu Nuo lowered his eyes lightly, nodded lightly, controlled his emotions, and turned his head to the PPT.

"Our plot design is a girl who has just graduated and is a part-time graphic model. She just took a set of graphic modeling. When she came home, it was raining again and she was in a mess. At this time, another family The interview notice from the fashion magazine said that she must rush to the interview within an hour. But her hair is full of color and glue, and it takes half an hour to clean it normally, let alone take good care of it.”

"Besides, she can't go directly to the hair care studio, she has to go home to change clothes and get materials."

"When she returned home with great anxiety, she suddenly remembered the trial bottle of brand A shampoo she had just received. She recalled that the clerk at the time introduced that it had the functions of quick cleansing and deep care, so she decided to give it a try. .”

"After a quick shower and hair, I found that the hair has the same effect as a deep treatment at the barber shop. It's OK to blow dry directly."

"So, I changed into clothes and high heels in a happy mood, dug out the interview materials, threw the cosmetics into the bag, and went out happily. Then I quickly put on light makeup in the elevator until I arrived at the job search company."

"Because of my confidence and good appearance, I succeeded in this interview."

Speaking of this, Xu Nuo's eyes also revealed a bright brilliance, turned around, looked at several colleagues sitting there, and said in a bright voice: "When shooting a plane, I kept changing makeup and hairstyle; this group For quick shots;”

"The joyful mood of receiving the interview call, the anxiety of thinking of the hard hair, and the embarrassment after running back and soaking in the rain, this group is in slow motion."

"The series of plots after returning home are all fast shots. At that time, the director should consider cutting shots and use group shots to replace the usual plots, highlighting the effect of quick cleaning and smoothness after washing."

"Changing clothes, changing high-heeled shoes, putting on makeup in the elevator, all using scanning ultra-fast lenses to express the feeling of self-confidence and fast-paced urban life, which coincides with the theme of our products. It also creates pressure for consumers to buy—— With such a fast pace, don’t choose slowly, buy it quickly: this is the signal that is sent out.”

"In the interview of a fashion company, use a normal magnification lens, and the picture should reflect a state of fashion, high taste, and high self-confidence."

"The joyful mood after the interview, running out of the office building holding an umbrella, raindrops hitting the umbrella, raindrops hitting the green leaves, and raindrops hitting the petals, all with close-up shots and light processing."

"This close-up is switched side-by-side with the scene of the hostess washing her hair - it shows that using our shampoo not only has such a wonderful experience, but also contributes to success."

"The whole short play revolves around the three themes of fast pace, self-confidence, and beautiful experience. Not only is the storyline like this, but also the cutting of the screen and the switching of the shots."

Xu Nuo walked from the PPT to the table, looked at Luo Jian and said, "In terms of the plot, everyone can discuss which parts should be deleted - I think the integrity of the plot and the comprehensiveness of the story expression will be considered at the beginning of the design. But to achieve the effect of highlighting the key points and obvious selling points, there are still too many plots."

"Well, in terms of plot design, we can think about it later. Do you have any comments on the way of expression and the expressiveness of this way of expression?" Luo Jian nodded, signaling Xu Nuo to sit down and discuss with everyone.

"Basically, it can express all my intentions for product design. When I first saw the draft, I was very excited. Such an idea is much better than a big-headed beauty with a lackluster temperament, standing there flaunting her head." Said with satisfaction.

"For the expression of the product, I think this kind of story is good; for the choice of scene, it is also the fashion and posing that girls like, which is in line with the young positioning of our products and can attract young consumers; and the fast-paced , The positioning of fresh people in the workplace can also give this group of people a sense of identity and a sense of substitution. Therefore, the selection of the entire plot, scene, and character background is highly compatible with the product." Gu Zixi also nodded, agreeing with this expression Way.

"OK, since both of you agree with this way of expression, let's discuss the plot again." Luo Jian nodded with a smile on her face - knowing Xu Nuo's talent in creativity, but her creativity gave up and went to the big It is still beyond his expectation that the route fits so well with the demands of the product.

It should be said that half a month of terminal execution work has been of great help to her in grounding her creativity.

"There are still too many plots, not concise enough, and the advertisement time will not be too long. Too many plots will affect the presentation of the theme, and the camera will look dirty." Gu Zixi looked at the PPT and thought for a while, then turned to look at Xu Nuo, He said softly: "When working on a case, you start by doing addition, and at the end you have to do subtraction. Is there any entry point for the subtraction you gave yourself?"

Xu Nuo nodded, and said lightly: "The main creators have their own intentions to express in the design of each plot, and it is difficult to make a choice."

"So, we usually leave this subtraction to target consumers." Xu Nuo said, turned to look at Li Li and Qi Xiaoyu, and continued: "For example, the target group of products is consumers over 18 years old. We will present this idea in the form of PPT, and then conduct consumer sampling surveys in various business districts: for example, in Class A business circles, we will take 100 samples, let them watch the PPT, and delete the PPT with the least impression .”

"Class B business districts, secondary markets, etc., will do this kind of behavior, and finally confirm the leftover PPT screen, and then make a final draft."

"The survey results in the secondary market and the tertiary market can be handed over to the largest local dealers, who will shoot them and release them locally. In this way, a creative idea and a survey can be used in the tertiary market in a targeted manner. , it saves on the initial investment in promotion; it is extremely targeted in the later output.”

"How to ensure the confidentiality of the plan and not leak it to the opponent?" Gu Zixi asked again.

"Director Luo is here to think about it. I only think about the problem of creativity itself." Xu Nuo said lightly.

"Luo Jian, what do you mean?" Gu Zixi frowned slightly, looked at Luo Jian and asked.

"Usually, a third-party market research company is entrusted to do it." Looking at the two people, Luo Jian knew that they were fighting, so she could only proceed cautiously.

(End of this chapter)