Quan Shao's new wife

Chapter 404 A Kind of Sincerity (2)
"No, delete it."

"Everyone is looking at her hair, the theme is clear enough."

"How much of this shot is used for a shampoo advertisement? It's too much."

"Oh."

For an 80-page PPT, the standard promised to myself is to leave 20 pages.

After two days of staying up late and working overtime, it was difficult to choose, and it has been cut to 40 chapters.There is still half, and this half is even more difficult to choose than at the beginning.

The three of them looked down at the same time, and whoever found the one to be deleted first would send it to the other two, and the three discussed it for a long time before deciding whether to delete it or not.

The progress is very slow, and the retention and deletion of each piece is very cautious and reluctant.

Gu Zixi came down to listen to the creative report of the Qiwei group. Standing at the door of her office, seeing her devoted to work and her rich facial expressions, her heart filled with admiration and disappointment at the same time—— It turned out that breaking up was just an ordinary thing for her.

The progress of the work is actually faster than planned; there is no hindrance in the way of discussing the problem.

For her, apart from Xu Yan, is there nothing more important than her work?
"President Gu, you can start now." Qi Wei stood next to Gu Zixi with the folder in his arms, following his gaze, looking at Xu Nuo and her team in the office, with a slight sneer on the corner of his mouth.

"Let's go." Gu Zixi nodded, looked away from Xu Nuo, turned and walked to the meeting room on the other side.

"Okay." Qi Wei replied crisply, turned around and followed Gu Zixi, and walked quickly to the meeting room.

"This plan completely overthrows the previous idea and starts again. The conception point of view is: the characteristics of the product, the applicable crowd, and the professional effect. The main idea of ​​the idea is: to let consumers use the simplest and most effective stimulation method in the fastest time. Understand the characteristics of the product and make a purchase choice." Qi Wei opened the PPT and introduced it skillfully and professionally.

"First of all, there is a quick shot of hair prone to problems. After choosing a variety of products, the problem still cannot be completely solved, and it resonates with consumers at the fastest speed; then it is the shot of the R&D process of our product R&D room: professional, credible, and effective. The image of the product is established in the minds of consumers; followed by the intense effect trial stage, the R & D personnel are confident and nervous, and the employees who are invited to try are the employees directly from the office. The various hair types mentioned above There are problems; the last is the display of the effect after the trial, which is simple and direct, and conforms to the purchasing habits of consumers of this type of product." Qi Wei explained in detail the expression method, creative ideas, and the effect that can be achieved for each lens.

The entire PPT has a total of 50 chapters, which are concise and clear, with clear appeals.Compared with the first edition, there have been leaps and bounds.

"District President, what's your opinion?" Luo Jian looked at the district.

"The whole film can fully express the characteristics of the product clearly, and the appeal is direct enough, that is, in the form of expression, it has too many similarities with other brands." District Time walked to the computer and adjusted the playback order of the PPT: "Here, All kinds of hair troubles, not only five brands have done this, even washing powder is this routine; "

"Looking at this again, the way of expressing the research and development scene, those who make water and cosmetics, have all used this kind of scene reproduction, including our old rival Zhuo Ya, who just made such an idea in the store, so the expression of this kind of scene Reproduction, for consumers, how credible it is is actually unpredictable."

"So, I think the concept and expression of this case are OK, but the expression of creativity is still too mixed and old-fashioned. I think consumers' acceptance of this kind of advertisement should be limited. Of course, the specific It still needs data to speak, this Director Luo should have the most say." The district time shrugged and returned to his seat from in front of the projection screen.

"En." Luo Jian nodded, recorded the opinion of the time zone, turned to look at Gu Zixi and asked, "What about President Gu's opinion?"

Gu Zixi looked at Qi Wei and said: "From the perspective of the speed of transmission and the logic of memory, there is no problem with this case. When we do product promotion, it's not about how new and good the idea is, but about the effectiveness of the promotion. .”

After listening to Ou Shi's opinion, Qi Wei's face was gloomy, but after hearing Gu Zixi's words, his expression softened a little, looked at Gu Zixi and nodded vigorously: "Thank you, President Gu, for your approval."

"Well, so from this point of view, you are an experienced planner. Of course, you are not yet an innovative planner. On this point, I hope you can improve." Gu Zixi nodded and continued. : "In terms of the expression of creativity, Mr. Qu's words are really worrying. Everyone is doing it, and you are doing it too. This has unintentionally found yourself a competitor, a comparable object, and made it for others. Free publicity. This kind of marginal effect of increasing opponents should be avoided in the plan.”

"This..." Qi Wei couldn't help but feel a little embarrassed - if the time zone only described the facts objectively, Gu Zixi just presented the results of the facts: I haven't seen the effect yet, but it's hidden advertised for someone else.

"So, use this style, and try another way of expression." Gu Zixi finally concluded.

"Okay, I'll change it now." Qi Wei nodded, feeling a little discouraged.

Gu Zixi responded lightly, stood up and said to Luo Jian: "We need to speed up the progress. When attracting internal investment, there must be a well-formed film."

"Okay." Luo Jian nodded, stood up holding her notebook, and walked out with Gu Zixi.

It wasn't until the corridor that he was asked about his final preference: "President Gu, what's your opinion?"

"The promised case is creative and expressive enough, but the story is too strong and the expression is not direct enough; for a 15-second commercial, too many plots weaken the excitement; Qi Wei's case is similar to her It is just the opposite, the appeal is direct and bright, but the creativity is too weak, and the traces of selling are too heavy, which does not conform to the high-end image of the product." Gu Zixi took out a cigarette from his pocket, handed one to Luo Jian, lit it, and vomited After taking a puff of the smoke ring, he continued: "So let them continue to make changes, and there will be no final round of discussions this week. I am optimistic about it in the end, and it should still be the promised plan. As far as products are concerned, the brand will always come after the brand. So the brand's The temperament cannot be destroyed. Qi Wei's is too low-end."

"Well, I understand what you mean. I will participate in the revision of the promise, and strive to express the plot more directly." Luo Jian nodded, and understood the choice Gu Zixi would make in the end.

"Okay." Gu Zixi nodded, turned around and looked out of the glass window of the building, smoking slowly.

"Mr. Gu, you seem to be a bit addicted to smoking recently?" Luo Jian asked while looking at him.

(End of this chapter)