Quan Shao's new wife

Chapter 417 He Suspects Her (3)
So he said that he promised to be cunning, and he was actually even more cunning - silently, he gave feedback.

"Well, let's start." Gu Zixi smiled slightly, and nodded towards Xu Nuo.

Xu Nuo nodded, Xu Nuo pointed to the projection screen, looked at Gu Zixi, Ou Shi, and Luo Jian in front of the conference table, and said loudly: "The first edition, 80 PPTs; the second edition, 68; Five editions, 20 PPTs left."

"20 shots, in the processing of some shots, it can be more calm."

"In the selection of the plot, discard the plot with marginal infiltration, and keep the plot directly related to the product. Form a structure similar to that of a micro movie."

"First of all, this girl is still taking pictures of the plane. Here, the pictures of the scene are reduced, and the fast shots of the hairstyle are highlighted; the phone interview scene is deleted. After the plane is shot, I look at the watch, a close-up of the hands of the watch, and then the interview on the phone. The time close-up of the notification reflects the urgency of time."

"Then ride a bicycle, pedal fast, go home, quickly sort out the interview materials, and then give a close-up of the time."

"Then there is a quick hair wash. At this time, the camera sweeps from the commonly used shampoo, and then freezes on our trial equipment, and then the camera of the girl washing her hair. At this time, she inserts the service when she goes to the mall and receives the trial products. The personnel introduction, and then straight back to the blow-drying scene - followed by a close-up of the hair and a close-up of her surprised expression."

"The same picture is used here to show two scenes. Since it increases the layering of expression, it also increases the sense of reality of the lens."

"Then I changed my clothes, carried the documents, put on high heels and rushed out of the house, ran to the street, hailed a taxi, and put on makeup in the taxi..."

"From the beginning of the screen to the present, there has always been a sense of urgency, showing a fast-paced, high-efficiency, and urban living status of newcomers in the workplace who cannot control their time. For the majority of girls who are new to the workplace, You can find resonance.”

"The following pictures will all be shot at normal speed."

"After getting off the car, I calmly walked into the office building, greeted all kinds of elites in a calm manner, my hair swayed lightly at the back of my head, until I entered the interview room, I answered calmly, stood up and bowed politely, and my hair slipped from the back shoulders to the front again , the girl lowered her head and looked at her long hair slantingly, and smiled confidently."

"The last set of shots is after walking out of the building, umbrellas, raindrops, flowers, water drops, and girls' confident smiles."

"The last set of shots, although I like it the most, I still leave it to the three CEOs to choose whether to keep it - if it is deleted, it will be a complete commercial; if it is added, there will be more inspirational elements .”

Promised to freeze the PPT picture on the last page, looked at the three CEOs and Qi Wei's team, and concluded: "The whole short film uses several close-ups and comparisons to illustrate the characteristics of our products: first, there are three close-ups of the clock. , emphasizing the urgency of time and the fast pace of life, on the one hand, let consumers take part in it, and on the other hand, point out the characteristics of our products that are quick to take effect."

"From the comparison of riding a bicycle to shoot a plane, to taking a taxi to go to an interview; let consumers find resonance - as we just entered the workplace, we always play the same role in different occasions like this; at the same time, we also see that girls are interested in The attention paid to the interview shows her prudence in product selection;”

From the comparison of shooting planes to riding a bicycle fast, to entering a building, and to interviewing at a slow pace; from the hair that is constantly fixed with glue, making the scalp so painful and messy, to the soft and shiny hair after shampooing; from the expression of girls from anxiety to From Cong Rong to confident contrast.

"To express the difference before and after using the product - different hair, different mood, different results."

"In order to achieve this appeal: our products can help you find confidence, the key to success in a fast-paced environment; what our products bring to you is not only an improvement in appearance but also an increase in self-confidence."

"In the first half there is only music but no language, and the interview part has only expressions and no language; if the final picture is preserved, it can be summed up in one sentence: a right choice, a right self-confidence, and a lifelong dream. Xi Nong ( tentative name for the new brand), have you chosen?"

"There are many pictures, few words, and the stimulation is single and profound. This is the creative expression of our group. Thank you." Xu Nuo walked from the projection screen to the conference table, looked at everyone and said with a smile: "This is the complete creativity, I almost There is no way to make any further changes.”

"Very good." District time applauded first.

"This subtraction is beautifully done." Luo Jian also applauded.

"It's a dreamy idea. The interview didn't come to fruition, but her choice has already had a result, which is very meaningful." Gu Zixi nodded, looked at the district and asked: "The district president will talk about it separately."

Ou Shi nodded, looked at Luo Jian and Gu Zixi and said, "Each has its own advantages and disadvantages. Manager Qi uses the deduction method of facts, but there are stories in the facts. The expression method is direct, but the result is implicit. After the whole story, There is no direct presentation of the product."

"Manager Xu uses the story deduction method. It seems to be telling the story of a girl's change from hectic to calm and then to self-confidence, but the performance results are very direct-recommendations in the mall, the scene of shampooing, and the direct effect of hair care. Wait, after the whole story, there are 20 pictures, including four pictures showing the direct product and four pictures showing the result of the product, which is quite perfect in terms of promotion."

Ou Shi nodded in approval, changed the topic, and said with a smile: "If it were me, the last shot must be there. Only in this way can the story be complete."

"However, I guess Mr. Gu doesn't want it. Mr. Gu is a surrealist. Mr. Gu, what do you think?" Ou Shi smiled and turned to look at Gu Zixi.

"Not necessarily, the main creative team can decide on their own." Gu Zixi shook her head, looked at Luo Jian and said, "Go ahead."

"Okay." Luo Jian nodded, and handed the two forms in her hand to Gu Zixi and Ou Shi respectively: "After filling out these two forms, the plan will be determined based on the final score."

Then handed another form to Qi Weihe and promised: "Everyone fills out a statement on the pros and cons of the alternatives, and see if there is room for improvement after selection."

"Ok."

Everyone took the form, filled it out carefully, and promised that they would have time to read the message just now—Morian's message has been sent three times in succession.

Xu Nuo's eyes darkened slightly, and he opened them hastily, his complexion changed drastically: "The plan has been leaked, Zhuo Ya has finished the final shooting and released it, please stop publishing it immediately."

"Did you get it? Reply! Reply! Reply!"

"Has it been said? What's the situation now?"

Xu Nuo's complexion changed drastically, and the hands holding the form unconsciously clenched tightly together, and the piece of paper was pinched into a ball by her in a short while.

(End of this chapter)