Quan Shao's new wife

Chapter 467: Zixi's Conspiracy (5)
"The president of Gu's is here."

"That's Zhuoya's new president."

Amidst the murmurs, the lights of the cameras flickered, and the reporters snapped shots with their cameras.

After the four sat down calmly at the main seats, they motioned for Luojian and Morian to continue.

Luo Jian nodded, gestured for the reporters to sit down with both hands, and said loudly to Mike Feng: "The president of our company and Mr. Jack, the new district general manager of Zhuoya Company, both attach great importance to this matter. Set up new industry rules in the industry and set an example for the healthy competition and development of the industry."

"First of all, on behalf of the Gu family, I will make a statement on this incident." After Luo Jian finished speaking, she turned sideways to the projector, pointed to the promised 80 original PPTs and said: "This manuscript is my company's colleagues and mine. The direct subordinate promises that Ms. Xu will do the original creative manuscript for Gu's new product 'Seinong' shampoo that will be launched in the fourth quarter."

"This is a commercial film made by Zhuoya for its new product 'Yalan' which will be launched in the fourth quarter. Its scenes are completely consistent with the 18 scenes in our original design draft."

As Luo Jian said, she compared the 18 captured pictures with the screenshots of the commercial and played them.

After the release, he went on to say: "When Zhuoya's commercials were circulated on the Internet, all of our creative staff were greatly surprised and angry. Such a 95??? fit makes us have to doubt, Our ideas were lost and used in a very unexpected way."

"At this time, we also received an incident about Zhuoya's internal investigation of employees stealing other companies' ideas. At this time, we know that as our most respectable competitors in the industry, their business conscience and business ethics have not been weakened. They In the present and in the future, China is still an opponent worthy of our respect."

"So after the top executives of the two companies repeatedly complained about business, they decided to use legal means to restore the truth and bring the employees who used the company's resources to achieve their personal goals to justice."

"So today's press conference also has such a purpose: Gu's choice to go to court is not Gu's willful action, nor is it aimed at Zhuoya, but a joint decision of the two companies to maintain industry rules. wishes. So please also report on this matter truthfully and objectively.”

Luo Jian turned around, nodded slightly to the reporters sitting, and took a few photos with them before slowly sitting down.

His speech put all the responsibility on Zhuoya, but on the surface, it maintained Zhuoya's reputation. The official and skillful speaking angle made the Gu family, who already had the initiative, undefeated no matter what. place.

Zhuoya's District Chief Jack, at this time, his face is as calm as water, with no emotions or emotions.

Morian nodded to him, stood up and spoke on behalf of Zhuo Ya: "Gu's handling of this case has a high degree of reason and wisdom, which my boss and I appreciate very much."

"As for the incident itself, we and Gu's were both shocked. Gu's idea flowed out, how did it flow out? Zhuoya used it, and how did he get it?"

"We launched the most rigorous audit investigation within the company, and concluded that the employees of Gu and Zhuoya jointly created this case. Therefore, the company's Chinese executives immediately contacted Gu and reached a consensus on how to deal with this matter. Hope With the power of law, we can restore the company’s damaged image in this incident, and give an explanation to consumers who trust Zhuoya and its brands.”

"Although this is only the personal behavior of the company's employees, and it is also an behavior that makes all levels of the company feel extremely angry and humiliated, it still brings losses and troubles to Gu's company, so Zhuoya is doing its best to promote and cooperate with Gu's to complete this lawsuit. At the same time, we promise that Gu’s, Zhuoya’s daily chemical products in the fourth quarter, will not place any online advertisements. This is to express our apology for our mismanagement in this incident.”

"Here, I hope that all friends from the media will write objectively and fairly. Before the legal results come out, don't make any conclusive doubts about this matter. It takes decades or even hundreds of years to establish a brand, but the damage of a brand is only in an instant. , Zoya is a German brand, but it has been developed in China for ten years, and it has played a very obvious role in guiding and promoting the Chinese market. Therefore, I implore all friends from the media to love and protect this brand in the same way as we do. China's development."

Morian stepped out of his seat and bowed slightly to the media reporters, which drew a round of applauding applause.

Jack, who had been expressionless all the time, finally showed some smiles at this time - Chinese companies should be managed by Chinese people.

Morian's remarks not only pointed out that the nature of the incident was an individual rather than a company, but also pointed out that at the company level, both parties were responsible for management, which evened Zhuoya's passive situation in one fell swoop.

At the same time, it also showed the demeanor that a foreign company should have - internal management, external cooperation, public apology, the continuous action and clarification of the trinity, which brought Zhuoya, who was originally at the center of the storm, back to a level of morality and management. status.

In the end, the low-profile statement, touching statements and requests made these reporters consider the direction of protection to some extent when writing their words.

It's a truly successful crisis PR gesture, and it's done beautifully.

Even Gu Zixi couldn't help but nodded secretly.

Morian's overly dogmatic and rigid way of handling things once made him disdain, but his persistence in principle still deserves his respect.

This time's performance in brand crisis management also gave Gu Zixi a deeper understanding of him - it's not that such highly educated professionals don't know how to use methods, it's just that their professional quality limits their methods to professional skills. within the limits of morality.

Sometimes it's ridiculous, more often it's respectful.

And Xu Nuo trained by him is so similar to him in professional temperament, so Xu Nuo will trust him and even rely on him.

Gu Zixi's eyes slowly turned from him, and she couldn't help it. When she saw him, she thought of Xu Nuo, remembering that night, Xu Nuo rejected her because of him, and she couldn't help but feel cold in her closed eyes.

"Excuse me, what are the positions of the employees involved, and what is their purpose?"

"Until the trial of the case is over, it is inconvenient to disclose."

"Excuse me, if it is confirmed that the employees of both parties did it, how will the company deal with it?"

"Give it to the judiciary."

"Mr. Jack from Zhuoya, does Zhuoya arrange you to come to the Chinese company at this time, does it mean that it doesn't trust Chinese employees?"

"Of course not, I'm half Chinese."

(End of this chapter)