Quan Shao's new wife

Chapter 509 Follow-up (4)
"This is the shampoo research and development room. Because we have ancient medicine formulas, our shampoo also contains Chinese medicine ingredients, which are warm and nourishing."

"Currently we have two types of products on the market, anti-dandruff, soft, fragrant, and anti-damage. The best-selling product is anti-dandruff, because the traditional Chinese medicine ingredients in it are really effective. But another problem reported by customers, we It has not been resolved—after the dandruff is removed, the oily layer of the hair is damaged, and the nutrient root of the hair root is not attached, and it will appear rough without a sense of suppleness."

"To be honest, those products on the market that claim to be anti-dandruff and supple are all fake. Our R&D personnel who are doctors have not yet found such a formula. Wasn't it popular to combine cleansing and care? Why separate them now? It is to respect biological facts; washing is to cleanse, and protecting is to form a protective film. If you protect it and wash it, it will naturally not be cleansed.”

As expected, Mr. Si was born in traditional Chinese medicine. He instinctively has a persistent enthusiasm for products and formulas. He talked a lot more than yesterday when he talked about the market and marketing.

"Miss Xu, after looking at our R&D room and product formula, what do you think of our brand?" Back in the conference room, after everyone sat down, Si Jing looked at Xu Nuo and asked with a smile.

"I think that the company's previous promotions did not reflect the core advantages of the product, and the president, who attaches so much importance to the product and has a background in traditional Chinese medicine, did not make good use of such entrepreneurial effects in brand promotion. In my opinion, it is a pity." Xu Nuo looked at Si Jing and said sincerely.

"Oh?" Si Jing raised his eyebrows lightly, and looked at Xu Nuo with interest: "How do you say it?"

"The medicated soap with the most technical content introduced by the general manager is hard to see in the market; the promotion direction of the shampoo that has been opened in the market is too focused on the product itself, and there is no excavation of the brand connotation and the penetration of corporate culture. However, 'Jingyuan' has such a profound and obvious medical background and medical atmosphere, and consumers, including colleagues in the industry, do not have a good understanding of it."

"In the soap market, why Shujia did a good job, he only used one concept: sterilization; and the various scents developed later are just different senses, but this core function has never changed. So that no matter how many categories they extend, when it is mentioned, the first association of consumers is still sterilization. This is the successful brand positioning of subtraction first and addition on the basis of focus.”

"Although our production capacity cannot be increased, if we also focus on a core function, firmly grasp this core function in promotion, carry out brainwashing promotion, and add the medical background of the product itself, how can there be Reason for failure."

"The same is true for shampoo. It is a pity that we have given up the core advantages of using ancient Chinese medicine and doing superficial promotion. In my opinion, 'Jingyuan' is a big topic. If we can give up the short-term market returns and build the corporate brand of 'Jingyuan' first, everything that follows will be more effective with less effort."

Xu Nuo looked at Si Jing, his eyes sparkling with bright light, it was a kind of joy to see his heart - after contacting so many companies, this is the only company that has almost no need to dig into the corporate brand. Such a prominent corporate temperament that is highly consistent with the product.

"Hearing what Ms. Xu said, I'm a little moved. Ms. Xu, let's see if I can give you a proposal for corporate brand building first?" Si Jing turned his eyes slightly, and said with a smile—it doesn't cost money to make a proposal, It is also an idea to do it and see.If it is really feasible, then find a few more brand promotion companies to compare and make sure.

"This really doesn't work. Our company's sales department accepts orders and confirms the preliminary intention contract before our creative department can make a proposal. I just saw that your company has such a wealth of resources in this area, and it's a pity that you gave up using it. , so I casually said a few words."

"Actually, it's just a superficial opinion, not necessarily professional, just listen to the boss, don't take it to heart." Xu Nuo smiled with crooked eyebrows and sincerity.

"Miss Xu is very smart." Si Jing narrowed his eyes slightly, staring at Xu Nuo and said.

"How can you come up with good ideas if you are not smart? Only the ideas made by smart people have enough aura." Xu Nuo said with a smile, and the four cars that pulled a thousand catties pushed away the words that seemed to be approving and sarcastic. go.Since he admits his intelligence, he doesn't admit his skills.

"Okay, okay, well said." Seeing Xu Nuo's confident and sly smile, Si Jing couldn't help laughing.

"It's time for lunch, I think we'll chat while eating." Qi Shan knew what Si Jing meant, and he also saw Xu Nuo's cunning—he praised the company's brand culture, After mentioning everyone's interest, he said that he just mentioned it casually.

It's not that she doesn't want to do the whole business of 'Jingyuan', but she doesn't want to give up the order in hand, so she came to put a long line to catch big fish. The order is made here, and occasionally a little bait is thrown out. After the order is completed, Perhaps the list of overall brand planning and corporate brand building has been included in her pancake.

And her communication method of avoiding important things and making light ones make customers feel that she really doesn't care, doesn't want to do it, and just wants to do pure creativity. Therefore, when she is baited by chance, they will think that they have taken advantage of her and get her unconditionally. professional advice.

Especially for those bosses who don't want to spend money, or want to spend as little money as possible to get the best solution, this kind of desire to take advantage often makes them pay more without knowing it.

This little girl didn't realize that she was so cunning at such a young age.

Qi Shan glanced at Xu Nuo thoughtfully, but felt that she couldn't see such deep morality from her face—won't she be really simple and willful?Or is it hidden too deep?

During lunch time, Si Jing and Xu Nuo not only talked about many brand-related topics, but also talked about many topics about traditional Chinese medicine treatment.

"After heart transplantation, the rejection drugs of Western medicine will cause great damage to the internal organs of the body. Does Chinese medicine have its own countermeasures in this regard?"

"Rejection drugs are mainly immunosuppressive, which properly reduces autoimmunity to reduce the attack of autoimmunity on foreign organs, that is, the transplanted heart, which is what is called foreign body rejection in medicine. Then autoimmunity in After the inability to attack the explanted heart, it also reduces the protection of the body and is prone to many diseases. In addition, the medicine is three-point poisonous, and the toxicity of the rejection medicine itself is immersed in the already weak body, which leads to the body of various diseases."

"So, from the perspective of Chinese medicine's three-point cure and seven-point nourishment, patients who have undergone heart transplantation should move less, be less happy, less angry, and less emotional, reduce the burden on the heart, and at the same time reduce the intake of rejection drugs. In the case of ebb and flow, the destruction of autoimmunity is not so serious, but the rejection of the explanted heart is also within the acceptable range. This is the cure."

(End of this chapter)