Quan Shao's new wife

Chapter 536: A Cup of Tea (3)
"The music is nostalgic. Our strategy is to slow down and play fast, and to nourish pressure to cure."

"In terms of color tone, there must be the feeling of Chinese ink and wash, as well as fashionable bright colors. As for how to combine them, we need to think again."

"This is the creative frame description of this case." Xu Nuo habitually used hand-drawn manuscripts.So when discussing with you, I didn't use PPT.

"Nowadays there are not many young people who know Chinese culture, but most of them are young people who suffer from dandruff—they like to stay up late, worry too much, eat heavy food, and burn too much, which is the root cause of dandruff. So, like this Can the way of expression attract the main body of our appeal?" The director of the product research and development department held up the hand-drawn manuscript and asked suspiciously.

"I don't know many Chinese studies, but I want to pretend that I know a lot in front of Chinese studies." Xu Nuo said with a smile.

The research and development director couldn't help being stunned for a while, and it took a while to understand what she meant, and he couldn't help but also smiled.

Xu Nuo nodded: "That's what it means. Take advantage of consumers' face-saving psychology, create topics through advertisements, increase product attention, and then promote sales."

"I agree from the perspective of Chinese studies. Is it from the cultural point of view of Chinese studies? Or from the medical point of view of Chinese studies?" Si Jing asked.

"My idea is from a cultural perspective. From a medical perspective, too many companies and too many types of products have used it. The first impression given to people is that medicine is used to treat diseases, so the implication to consumers is that dandruff is a disease and needs to be treated. .”

"In fact, the message we want to convey is: having dandruff will make you unattractive and unattractive, and it will affect your choice of spouse, career, and personal image. Therefore, using it for the sake of beauty and development is a hint of life promotion. It's much more positive than saying that consumers are sick." Xu Nuo looked at Si Jing, thought for a while and said.

"No matter how many pharmaceutical ingredients our products contain, we are not doctors, and our products are just daily chemicals, so we emphasize medicine and the effect of nourishment brought by medicine, which coincides with the theory of "nurture is greater than cure" in traditional Chinese medicine If we emphasize the effect of treatment, we will appear unprofessional—if you go to the hospital to get a prescription for treatment, who would use cosmetics and daily necessities to treat it?"

"So, we have to use and give up on the advantage of drugs." After Xu Nuo finished speaking, he looked at Qi Shan and said while thinking: "Our corporate brand direction and brand concept have not yet been systemized, so we When doing promotional design, the primary consideration is the promotion of promotion to sales, as for how to combine it with long-term brand building, it needs to be consciously integrated in the later stage.”

"I agree with this. I have no objection to the structure and background of this creative idea. In terms of the application of the effect of Chinese culture, I just remind one point that it is too much to go too far; although the general direction of the country is supporting it, it should not be used in promotion. Some people feel that we are riding a policy-oriented free ride, and such cases and products basically do not have too long vitality." Qi Shan nodded, looked at Xu Nuo and said seriously.

"President Qi reminded us that we will pay more attention to this aspect." Xu Nuo nodded, and quickly typed Qi Shan's opinion into the computer.

"Is there anything else I need to remind me? After the creative structure confirmation meeting was held today, I will not come to the company for about a week. After the first draft comes out, I will inform everyone." Xu Nuo looked around at everyone present at the meeting , asked sincerely.

"Not yet. If you have new ideas and opinions, I will send you an email; if you have any doubts, you can also call and email me at any time—my phone will be turned on for you 24 hours a day." Qi Shan communicated with Si Jing After a glance, he said to Xu Nuo.

"Turn on 24 hours a day, I enjoy the highest level of treatment! Thank you, thank you!" Xu Nuo smiled, stood up, turned off the computer, and then took back all the hand-drawn manuscripts: "It will arrive today. Here, I'm going to arrange the office tools for the residence, and we'll contact you by email if you need anything."

"Miss Xu will stay here for a month, so we didn't rent a hotel. It would be too inconvenient. Our company has a holiday villa by the sea, and our company usually lives there for three to five times when the executives have meetings. My God. I think it is a place that is particularly easy to inspire, I wonder if Ms. Xu dislikes it?" Qi Shan also stood up, looked at Xu Nuo with a smile and asked—it was a question, but in fact, the series of foreshadowing and approval in front of him , it's already hard to refuse.

So Xu Nuo just nodded with a smile: "How could you dislike it? It's too late to like it."

"Well, Xiao Wang and I will go there with Ms. Xu. The office tools over there are complete, that is, daily necessities and food. Let's see if there is anything else to add." Qi Shan walked to a corner of the conference room and pulled the promise. Luggage, made a gesture of invitation to Xu Nuo, and walked out together with Xu Nuo.

"The case is rushed this time, and the boss has great expectations for the Y-TV in the next year, so I am really sorry to let Ms. Xu come here at this time." In the car, Qi Shan said apologetically .

"Celebrating the New Year by the seaside is a very special experience. I want to thank President Si and President Qi for giving me this opportunity." Xu Nuo smiled and shook his head, seeming to really not care.

"That's good, that's good. I think Ms. Xu is very aggressive in her career. She paid more and accumulated more when she was young, which is very good." Qi Shan really appreciates and is satisfied with Xu Nuo's attitude towards work. .

After driving for more than 40 minutes, Xu Nuo saw the only building by the sea.

"Is that the white villa?" Xu Nuo pointed to an independent villa by the sea—pure white walls, layered roofs imitating black cotton tiles, exquisitely carved corner eaves and window lattices, it was a pure Chinese villa style.

It is now in the afternoon, and there are still people shooting wedding dresses over there—classical Chinese-style villas, modern pure white wedding dresses, and the sunset full of the smell of the sea, which is so beautiful that people feel suffocated.

"That's the one, it's pure Chinese style, our wife doesn't like it, so it's usually empty, and I come here when we have meetings." Qi Shan nodded.

"It's so beautiful, I think my business trip is really worth it." Xu Nuo praised.

"Very few young people like pure Chinese-style buildings. Ms. Xu surprised me." Qi Shan glanced at Xu Nuo with special appreciation in his eyes.

"Really? To do a Chinese-style case, such an environment can't be more ideal." Xu Nuo's eyes flickered slightly, and he said lightly.

"Now that we're talking about the case, Ms. Xu really surprises me everywhere." Qi Shan laughed, knowing that Xu Nuo didn't want to talk about her own affairs, so he didn't say any more.

"Ah, the owner of the villa is here." The men and women who took the wedding photos were a little at a loss when they saw Xu Nuo and his group get off the car.

(End of this chapter)