Quan Shao's new wife

Chapter 541
While talking, Xu Nuo had already packed up the desktop and projector, looked back at Qi Shan, and asked him if he could start.

"President Si, start?" Qi Shan turned to look at Si Jing and asked.

"Let's get started." Si Jing nodded, turned around and sat down at the desk.

After all the accompanying staff sat down, Xu Nuo drew down the curtains, then returned to the table, took out a stack of drawings from the file basket and handed them to Qi Shan: "This is the original drawing of creativity, because it is hand-painted, So there is only one original manuscript, and everyone can follow me to read the PPT."

"Okay." Qi Shan nodded, dragged the chair closer to Si Jing, and placed the drawing between the two of them.

Xu Nuo smiled slightly, opened the PPT and began to explain the whole creative idea.

"According to the structure we discussed before, with the introduction of elements of Chinese style, among the national essence of piano, chess, calligraphy, painting and drama, I choose opera as the carrier of expression."

"The key words of promotion creativity are 'persistence', 'truth', and 'effectiveness' - from opera actors who have been practicing hard for many years and carefully nourishing their hair; In the end, opera performances achieved unprecedented success, leading China and going international; then Lao Xigu passed on this spirit to her students, including the tricks of hair care, and also passed on to her students."

"The quality of the product is like this opera performance. One minute on the stage and ten years off the stage can't be faked. The effect of the product is the same as the usual practice. As long as you persist, it will be effective."

"This is the way of expressing the overall appeal. In terms of the whole plot design, it is divided into three sections: the first section is the daily practice before the performance; The shots of careful hair care are presented in a multi-camera combination; the second group is opera artists instructing students to practice. When bending over: the body is soft and the long hair flows out; when the hair is shaken, the hair is black and bright; these internal skills and external The presentation made the old artists nod and praise."

"There is no shampoo in the entire first paragraph, only singing voices appear during practice, indicating that this is a set of plays that use hair as an important prop to reflect the old artists' strict requirements for figure, singing voice, hair texture, and the importance of hair. sex."

"The second section is the team's cultural exchange performance on behalf of the country. This section is also divided into two groups of shots: the first group is: In addition to the usual exercise shoes, the most important thing for the old artist is the 'Jingyuan' shampoo; Turning to the scene of students packing their luggage: young students, almost all of them use imported high-end skin care products, and then there is 'Jingyuan' shampoo. At the airport, the old artist asked the students: Have you brought it? The students smiled and nodded."

"The second group performed on stage. The pure singing and superb acting skills of the master and apprentice amazed the international friends. In the background, everyone stroked and pulled their hair to distinguish whether it was true or not. Envious and amazed faces."

"In the second paragraph, there are two shots of shampoo, and there are multiple shots of healthy hair - through the shots of carrying 'Jingyuan' shampoo, to reflect the importance of hair care to them, and the impact of 'Jingyuan' shampoo on hair The importance of the hair; through the pulling and touching of the audience, to emphasize the healthy performance of the hair;”

"The third paragraph ends with a set of shots: Chinese operas travel all over the world; 'Jingyuan' shampoo travels with them all over the world; the last one ends with a sentence of advertising: China, the world;"

"For the first time, this sentence was uttered by an old artist standing on the stage of the world opera, wearing a costume; the second time, it was uttered by a fashionable and beautiful apprentice outside the theater, holding shampoo."

"To express: the concept of art without borders and excellent products without borders."

"The whole scheme expresses the classical Chinese taste through the old artists and the Peking Opera stage; expresses the international taste through the apprentice's cosmetics, airplanes, and international exchanges; it has the rigor of training and the playfulness off the stage; it forms a contrast through the transformation of the screen. blend with."

"The advantages of this idea are: first, it expresses inheritance and is international enough at the same time; it is not only in line with the current political environment, but also meets the demands of mainstream culture. Cultural groups to express their intellectual groups find imitation counterparts; that is, to lock two consumer groups in one fell swoop;”

"Second, the entire copywriting is in line with the corporate temperament: that is, it uses a restrained way to express publicity-the whole text does not mention "I am good at removing dandruff", but the whole plan shows that I am good at it everywhere."

"Similarly, this idea also has natural flaws: first, it takes ten years of work to show off stage in one minute, and the taste of preaching is too strong, will it make consumers disgusted? Second, I also need a lens to show the traditional Chinese medicine of the product. ingredients, but adding them anywhere will destroy the smoothness and beauty of the whole project, how to solve this problem? Third, I hope to invite real opera masters to make this film, can we invite them?"

Xu Nuo walked back to the drawing table from the projection screen, looked at Si Jing and Qi Shan and said, "So I want to hear everyone's opinions, and I also want to hand over all the hand-drawn drafts of this idea to the non-creative staff of the company to do it. An investigation."

Qi Shan walked to the front, took the mouse to play back the PPT just now, and said while watching: "The whole idea is very exciting. Chinese opera art is combined with traditional medicine and the theory of hair care in traditional Chinese medicine. This is in line with our The hair care concept that the company wants to express and pass on to consumers is very consistent."

"So from the perspective of the idea itself, this is an idea that not only conforms to the national conditions, but also conforms to the public's aesthetic taste and cultural taste." Qi Shan thought for a while, looked at Si Jing and said, "President Si, what's your opinion? "

Si Jing slowly flipped through the hand-painted manuscripts on the table, until he saw the last page, he raised his head, frowned slightly, looked at Qi Shan and Xu Nuo and said: "Creativity is very tasteful, and it also fits the temperament of the company. It’s just the audience, how many people understand the art of Chinese opera now? How many people can accept it if they have worked for ten years on stage for one minute?”

"What is emphasized now is fast food culture, and what we want is immediate results, so my worry is that even if this way of expression can achieve our appeal, it will be a loss if it is well received or not well received. After all, we are not doing art, but advertising."

Having said that, Si Jing looked at Xu Nuo and said, "I don't mean to deny Ms. Xu's creativity at all. As Ms. Xu herself said: there are bright spots and flaws, but I agree with the direction and framework of this creativity, and it's the flaws. how to make up for it.”

Xu Nuo nodded, thought for a while and said: "The three questions I mentioned, the first point, I think about whether to use the focus of the lens to weaken it; the second point is everyone's opinion: I think it must be It is necessary to add a description of the anti-dandruff ingredients of traditional Chinese medicine, but there should be no obvious shouting; as for the third point, can Mr. Si think of a way?"

(End of this chapter)