Quan Shao's new wife

Chapter 598: Secret Jealousy (4)
"What are you laughing at? It's inexplicable." Hearing the sound of closing the door, Xu Nuo frowned and muttered, leaned softly on the sofa and watched the night scene outside for a while, then got up and stretched his hands and feet, giving Morian After sending the message, I went to the meeting room.

Section [-], Creativity?The awkwardness of a threesome.

When Xu Nuo and Morian went to the meeting room, Gu Zixi and Zhang Ling were watching Zhang Ling's corporate announcement PPT on the projector.

"Dinner will be delivered in 30 minutes. I promise you to take a look at this PPT too." Gu Zixi raised her head and nodded to Morian, then turned her head and said to Xu Nuo.

"Okay, Morian will help us take a look." Xu Nuo nodded and sat down opposite Gu Zixi.

"President Gu, Miss Zhang." After greeting Gu Zixi and Zhang Ling, Morian sat down beside Xu Nuo and watched the film on the projection screen with her.

Gu Zixi's eyes were dark, but she just ignored it, and said to Zhang Ling, "Let's get started."

"Okay." Zhang Ling nodded, adjusted the PPT to the first page, and began to talk about the overall idea.

"Usually, in the proportion of bidding documents, the company introduction accounts for 60.00%, the project proposal accounts for 20.00%[-], and the quotation budget accounts for [-]%[-]. Therefore, I compared the quotation budget of Mr. Gu and compressed the company introduction into a five-page PPT."

"The first page is the standard color of the entire page, Chinese red, the company's standard LOGO in the middle, and the shadow of the page turning in the lower right corner. Except for the LOGO, this page is completely blank, aiming to emphasize the first visual impact and deepen the memory. "

"The second page is a large collection of brand LOGOs we cooperate with, putting customer information in the second place and expressing the cooperation concept of customer first."

"The third page is the introduction of the company's service scope. It uses the graphical expression of the divergent structure to reflect the creative thinking characteristics of the creative company, and abandons the traditional stereotyped method of text block classification."

"The fourth page is a list of the company's credit information. This item can be omitted in a normal company introduction, but this is a proposal to the government, and the company's qualifications will appear more important."

"The fifth page echoes the first page. The entire page is based on the corporate standard color, and the word 'Pin Shang' of art is in the lower right corner, supported by two intersecting black solid lines vertically and horizontally; in the middle of the page is about The story of the founding of 'Pin Shang', as well as its implication, is squarely printed in the middle of the page."

"This set of corporate brochures removes all the corporate spirit, service concept, business philosophy, social responsibility, and company honor. First of all, we are not here to promote the company, but to convince others to believe in us. Present the simplest materials in the easiest way to remember, so as to present, persuade, and remember such a memory line.”

After Zhang Ling finished speaking, she left the screen on the last page, then looked at Xu Nuo and asked, "Manager Xu and Director Mo, let's see if there is anything else I haven't noticed."

Zhang Ling was smiling. Although she was asking for advice, her expression and tone were full of confidence.

Indeed, the minimalist thinking makes people remember the standard red color, the company's LOGO, and the scope of services after reading it.

Xu Nuo nodded, and said with a smile: "The more ordinary things are, the more difficult they are to make. It's rare that Sister Zhang boldly made two out of five sheets of paper. Morian, look, what needs to be changed?" change?"

"The idea is very good, and I dare to abandon it, so it should be a high-level company promotion plan." Morian nodded, looked at Zhang Ling and said seriously: "If you insist on changing something, it is the cooperative brand. There is a large collection of LOGO on this page, and a page on the company’s business scope.”

Seeing what he said, Zhang Ling turned the PPT to that page, looked at it and pondered, waiting for Morian's analysis.

"Because the first and last pages are all red, the color saturation is quite high. If there is a large area of ​​color in the middle, there will be a sense of visual fatigue. Therefore, on the page of business scope, my suggestion It uses a pure white background, a divergent circular structure diagram, a red border, and a red watermark in the inner space, which is conspicuous on the one hand and simple and clean on the other.” Morian pointed to the PPT.

"Turn to the next page: This page seems to be not very careful. All companies use the same way to introduce cooperative enterprises, and their LOGO or trademarks are pasted in a mess."

"Compared with the overall simple fashion, it seems a bit out of place." Morian glanced at Gu Zixi: "I wonder if Gu always feels this way?"

Gu Zixi nodded: "Indeed, it seems that a piece of paper was misplaced in the whole booklet, making people want to tear it out."

Morian couldn't help chuckling: "Mr. Gu said it very vividly, that's how it feels."

"Then how do we change it?" Zhang Ling's face flushed slightly, and the design that she thought she was quite confident at first seemed to be pieced together after what they said.

Morian smiled slightly, and said bluntly: "Just use the same way of expression as the third page: use the pattern of distribution structure diagram: take 'Pin Shang' as the center, radiate around in the form of dotted lines, and even From the other end, it is the customer's LOGO, the customer's corporate standard color of the background water pattern, and the main body is the customer's LOGO or trademark."

"The expression of the dotted line is to present a state of mind: for us, customers are not owned, but cooperated and interacted. It shows humility and respect for customers." Morian said, picking up the paper and pen at hand, He drew down the meaning he expressed and handed it to Zhang Ling.

"Of course, my opinion is for reference only. How to express it in the end is up to you." Morian smiled slightly after speaking.

Gu Zixi reached out and took Morian's hand-drawn manuscript, looked down for a while before handing it back to Zhang Ling: "Change according to Supervisor Mo's wishes."

"Okay." Zhang Ling nodded. After receiving the hand-drawn manuscript, she closed the PPT, took her computer, and began to revise on the spot.

When Zhang Ling was revising the manuscript, Xu Nuo connected his computer to the projector.

"There are 33 PPTs in this set of plans, three of which are the overall structure, and 30 proposals based on materials." After Xu Nuo finished speaking, he turned to look at Morian: "I wonder if there are more than 30?"

"Talk about it first, the number of sheets is determined by the content, not the content by the number of sheets." Morian said softly.

"Okay." Xu Nuo nodded, opened the PPT, and began to explain the entire proposal——

"The overall structure is history, present, and future to display the city. The history is the presentation, the present is the display, and the future is the dream. Because the positioning of the three parts is different, the display methods, soundtracks, and tones will be different."

"The whole film is 5 minutes in total, and the historical part is one and a half minutes. The expression we choose is: City B in your eyes—then, this you represent all parts of the world."

(End of this chapter)